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EXECUTIVE SUMMARY
Amaaazing will be included in the food industry. The company will offer
food to the people in order for them to satisfy customers. The company chose
The Amaaazing food, the Dulceron is the idea that came from the
researchers of third year students from Colegio de San Juan de Letran namely
Roseanne Valdez. The researchers search about the kind of food that Filipino
will eat during snack time. Filipinos want to eat easy and quickly that is why the
researchers think of a food like this. Amaaazing food will be offering a different
that will really satisfy the Filipino appetite and will be easy to prepare. The food
will be serving in the paper plates with syrup on top of it. Amaaazing will be
using paper cups as a packaging to be just simple to look and to be more
The demand for affordable food products increase in the Philippines due
to assorted factors such as, its rapid growing population disposable income and
This industry is still constantly growing that is why the company wants to
Customers such as students and employees can help to gain sales of the
business through word of mouth because most food establishments are located
and high quality food in thickly populated areas that will greatly affect the sales of
the product.
Calupcupan, Ms. Ydda Noelle Geronimo, and Ms. Patricia Roseanne Valdez.
thingking, decision making, quality control, and inventory and plan for formulation
of the business
BUSINESS DESCRIPTION
MISSION
value pricing, while establishing a successful relationship with the customers and
suppliers.
and expectations of price, service, and selection. To this end, the researchers will
VISION
the researchers think of a product that would really amaze the customer. The
researchers get the word Amaaazing to a person who was amazed to a very
simple food but nutritious. The “DULCERON” will surely satisfy people because
the researchers found out, that banana is good for the health. The word dulceron
business in the industry and shared the same amount of investment. Namely:
Dianne Calupcupan, Eunice Dela Torre, Ydda Noelle Geronimo, and Patricia
Roseanne Valdez.
This chart shows a schedule and outline on the researcher’s goals and
2010 2011
EVENTS November December January February March April
Business
plan writing
Prepare
budget
&sales
forecast
Purchase of
equipment
& supplies
Completion
of legal
requirement
Advertising
of the
product
Business
operation
strawberry syrup.
fruit is rich in calories, but very low in fats. The fruit contains good amounts of
soft, easily digestible flesh with simple sugars like fructose and sucrose that
when eaten replenishes energy and revitalizes the body instantly. The fruit
contains good amount of soluble dietary fiber that helps normal bowel
required in the production of red blood cells. Magnesium is essential for bone
of cell and body fluids that helps control heart rate and blood pressure,
widely used supplements as it is best known as the nutrient which helps prevent
colds and infections. One cup of jackfruit can supply the body a very good
amount of this potent antioxidant. The fruit is rich in magnesium content that
supports the work of calcium to build and strengthen bones. Copper plays an
calcium, a mineral which is not only beneficial to bones, but also plays a role in
blood clotting. Jack-fruit is rich in dietary fiber, which makes it a good bulk
laxative. The fiber content helps to protect the colon mucous membrane by
the colon. Fresh fruit is an excellent source of Vitamin A, which has powerful
antioxidant properties and is essential for vision. Vitamin A is also required for
maintaining integrity of mucus membranes and skin and to boost immunity. The
fruit is also rich in antioxidant flavonoids like β-carotene and lutein. These
dessert. The researchers will be constantly working for different strategies such
cope up and compete with the competitors in the food industry. The researchers
will add more variation of turon and will also offer drinks like buko-orange in the
long run.
SECTION III
MARKET ANALYSIS
3.1 DESCRIPTION OF THE INDUSTRY
Amaaazing food is in line with the food industry. Food service industry is
population. It indicates the way in which human effort has been a force for the
Player
The crepe, as people know it today, didn’t start out as purely for dessert,
like how most Filipinos would eat it. The crepe originated in the northwest region
ingredients if consumers live in an area where flour doesn’t come cheap. Crepes
cam be eaten with hazelnut spread and fruits, making it a great dessert. Or you
can also add meats and vegetables making it great choice for a heavy lunch on
the go.
something new that will capture the attention of the customers and the
taste that customers will surely love many people loves to eat banana that is why
the researchers think to make a product turon with syrup on top. The researchers
come up with the idea because people really crave for a snack. The consumers
of the product are the students and the employees who are eager to experience
everyone.
The result of the survey is to identify what the researchers target market’s
like and dislike in some things that the researchers could use for the product,
opinion on the product and also most importantly is to know the target market’s
3.4 COMPETITION
customer want. The customers can also choose the ice cream they want to
The business is popular and has many branches there are 5 branches sm
city north edsa, robinsons place manila, the podium, sm mall of asia, and power
the business is the product that crepes and cream are selling because it is not
affordable, not all people can afford to but it. The business also have
competitors.
Crazy crepes
to buy.
business is well known but other customer can’t afford to buy the product that
• Dominant brand- people are buying the products and it is the strongest that
• Economic condition- nowadays all the countries are expecting the financial
crisis. Most of the small businesses needed raw materials mostly in food
industry.
SECTION IV
OPERATIONS
The researchers think that the overall strategy that will implement is
offering good quality of products and services with affordable prices. The
researchers thought that the product will be able to complete in the industry if the
friendly especially for a student and an employee who are price conscious.
4.1.3 PROMOTIONS
In introducing the product to the market, the researchers will be using a
leaflets and the word of mouth will study help the business to profit.
4.1.3.1 ADVERTISING
facebook and twitter which will include product information, the product will be
patronize by the people. Through free tasting the Amaaazing product can be
easily known to the public. The researchers will attend trade shows to know
about new trends that can help the business. The tradeshow will help expose the
business and also helps to analyze the responsiveness and interest of the
market.
convenient place for the researches to keep an eye and monitor the operation,
because the distribution will be pay as you order once you have ordered the item,
4.3 PERSONNEL
Production Manager, Marketing and Sales Manager and clerk. Each will be
operation of the business. The attendance of the hired workers will be closely
monitored. Violations of the rules and regulation will be reported to the owners for
POSITION RESPONSIBILITIES
Canvassing and
accounting income
Quality control.
materials,
Canvassing and
materials and
Supplies, pre-preparation
of ingredients,
Generation, identification
of needed raw
ingredients, final
preparation
product, specifying
The researchers will develop and add more variations to the product so that
customers will have more options and prevent from getting tired if the same
product. The researchers will be adding additional variation to the menu like
friendly business with the use if paper plates and leaves as main packaging to
help the product and give importance to the environment. Since leaves and
papers are biodegradable material, it will not harm or destroy the environment for
the other materials such as spoons and forks, it will be segregates into recyclable
and non-recyclable will be put into plastic bags and put it inside a plastic
container with cover to prevent attracting rats, flies and other pests outside. The
helper will be task to isolate the garbage and put it in the garbage area to prevent
MANAGEMENT TEAM
leadership
Eunice Dela
Torre
Dianne
Calupcupan
Ydda
Geronimo
Patricia
Valdez
-Position Filled
driven and has good leadership skills. She will surely do everything it takes to be
at her best at all times and that made her the ideal general manager.
She will review all the income and expenditure of the business and determine
what else is required for us to excel in our operation. She handles risk
management well; she’s good in decision making and problem solving that’s why
the school during breaks. She is active in social networks like twitter and
facebook, so it’s an edge for us to expose our product faster to as many people
as we can.
Ydda is the person in charge of our business financial side (funding and
financial planning) She’s good in handling money that’s why we chose her for this
position. She will ensure proper managing of our money, seeking sources of
General Manager
Eunice Dela Torre (General Manager) will be the over-all in charge of our
one to produce products and do inspections to ensure its good quality. Dianne
Calupcupan (Sales and Marketing Manager) will provide leadership towards our
profit and growth. She will be doing effective advertisements or strategies to have
positive feedbacks or responses from our potential customers. Ydda, our finance
manager will be liable in our money matters like analyzing our incomes and
expenses. She will oversee plans to minimize risks and losses that may come
Percentage Percentage of
the Business
Dela Torre, Eunice General Manager 25% 25%
Production Manager
Valdez, Patricia Marketing and Sales 25% 25%
Roseanne Manager
Geronimo, Ydda Noelle Clerk 25% 25%
equally directed among the proponents. They will work together in making the
CRITICAL RISK
Competition
Compliance
The result from the partnerships inability to meet the regularity and legal
It can cause supplies cost increase and will raise the price of the products.
Consumers most change and purchase to another firm that offers much low-
priced goods.
Limited resources/capital
The partnership has its own limitation when it comes to the financial
Lack of Manpower
As the company grows, it will need more manpower to increase
productivity.
customers. The Amaaazing will make sure that the needs of the people in the
Health Insurance
The success of a business is not just because of the strategies and plans
of the managers but also because of the hard work and loyalty of its employees.
Fidelity Bond
It will help the owners to guaranteed protection against loss from the
dishonest acts fo disloyal and negligent employees and will help secure the
business’ profitability.
6.4 Contingency Plan
scenario pulls in. A business firm should always prepare for anything that could
occur through its existence. Contingency plan will help the firm to be prepared
development
Compliance Urgent compliance to the requirements
efficiency.
Weak Operational Management Hands-on practice on operations, the
APPENDIX
Address:
Educational background:
Tertiary
Secondary
Other skills:
Computer Literate
Hard worker
Cooking skills
Skills/Interest
Cooking
Educational background:
Tertiary
2008-present
Secondary
Espaṅa, manila
Other skills:
Contact No.:09152156327/873-2888
Educational Background:
Tertiary
2008-present
Secondary
Merry treasure school
Skills:
hardworking.
Educational Background:
Tertiary
Intramuros Manila.
2008-present
Secondary
La Consolacion College
Caloocan city.
Other skills:
Of
Amaaazing
That we, Dianne Calupcupan, Eunice Dela Torre, Ydda Noelle Geronimo,
and Patricia Roseanne Valdez single, all Filipinos, of legal ages, and residents of
partnership in accordance with the laws of the Republic of the Philippines, under
1. That the name of this Co-Partnership shall be Amaaazing Food and it shall
exist for just (1) year from the execution of this instrument, with the right of
transfer of retirement of any partner provided written notice and approval are
2. That the names and addressed of the respective Co-Partners are as follows:
Dianne Calupcupan
follows:
4. That the purpose/s for which their partnership is establishing are as follows:
5. Eunice Dela Torre shall be the designated as the General Manager of the
partnership
6. That the profits and losses shall be divided among the partners as follows:
7. That the partner will also serve as employees to the business with the
FINAL PROJECTION
the business plan so that the students, subject professors and panelist may have
(Sales)
4. Production will derived from total sales volume for the period plus the desired
5. The practical capacity is used in the operations, thus 80% of the maximum
capacity is acceptable giving allowance for delays, spoilage, losses, and scraps
(Supplies and Inventories)
7. Supplies at the end are assumed to be 5% of the total sales of the period
(Depreciation)
(Interest Rates)
(Expenditures)
11. Salaries and wages of the employees are to be increased by 10% per annum
12. In case of allocating the expenses: 80% manufacturing overhead and 20%
(Withdrawals)
14. Withdrawals of the partner are suggested to be at most 70% of the annual
profit
16. Minimum wage in the National Capital Region is P404.00 per day
18. SSS, PhilHealth, Pag-ibig payables will be remitted at the end of each month
19. If the employee works beyond eight hours, the employer is required to pay an
twenty-five percent (25%) of such regular wage. The rate is increased to thirty
percent (30%) if the worker renders overtime during a holiday or rest days
(Taxes)
20. VAT Payable will be remitted at the end of the month. (for VAT registered
business.)
21. Income tax for the business is assumed to be 30% for all the years projected
22. Individual income tax for employees shall be computed as per Annex
Table 1. No of people who familiar with flavored turon.
Yes 6 12%
No 44 88%
Majority of 44 people who got 88% does not familiar with flavored turon.