Business Plan
Business Plan
Business Plan
EXECUTIVE SUMMARY
Polvorito Ko proposes a variety of polvoron products for students in Tagbina
National High School. Polvorito Ko products serve as a food to satisfy their cravings for
sweets and delights.
The rate of students about eating junk foods and other food for snacks which do
not provide energy has increased.
Polvorito Ko provides the sugar rush needed to help refill the energy of the
students. Also, eating sweets like polvoron relieves stress.
Our products will be sold through direct selling method. We will endorse our
product through posters, social media, and unique presentation like singing the
Polvorito Song.
Based on the proposed target population and location, the projected sales per
year is Php 117,848.00.
We plan to expand our business to other schools and to cater a wide range of our
created products.
Reflection:
Making the executive summary is summing up the business plan, in other words,
it is a brief description of the business plan. In doing this task, there is a need for me to
know the details that constitute the business plan. I must also be smart in knowing the
highlights of our business and arrange it in order. The highlights of our plan includes the
brief description of our product, Polvorito Ko together with its origin, the purpose of why
we sell it and how to sell it using different methods. The projected sales per year which
is Php117,848.00 and the goal of expanding the range of our business are also
highlighted in the executive summary. I find this task a little bit difficult because it is not
easy to identify the highlights of our business plan.
-Eleonor Felecio
1
II. Authors
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Name: Zillah P. Curato
Age: 18 years old
Birthdate: July 17, 1999
Address: P-3, Quezon, Tagbina, Surigao del Sur
Grade & Section: 12-STEM
Mobile #: 0912-503-5088
Hobbies: Listening music, baking, crafting, watching movies & K-drama, taking
pictures, collecting cute stuffs
3
Name: Jearnel Alforque
Age: 19 years old
Address: P-4, Maglambing, Tagbina, Surigao del Sur
Birthdate: January 9, 1998
Grade & Section: 12-STEM
Mobile #: 0907-261-4457
Hobbies: Playing basketball, watching movies
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Name: Luckzel Doloricon
Age: 18 years old
Birthdate: January 7, 1999
Address: P-1, Santol, Tagbina, Surigao del Sur
Grade & Section: 12-STEM
Mobile #: 0930-995-9218
Hobbies: Playing sports, cooking, watching movies, making electromusic
Reflection:
I consider this task as the easiest one because I was just inputting individuals
background. I also find this part of the business plan interesting and enjoyable to do
because doing this part gave me the opportunity to know their hobbies and the day they
were born. When we talk about the pictures provided above, for me its not a difficult
assignment because I have already files of their faces stored in my laptop and only two
of them I did take photos. It was really fun working this part of the business plan.
-Zillah Curato
5
III. OVERVIEW OF THE BUSINESS
A. Name of the Business
Reflection:
In naming our business, we think of a simple but catchy name that can attract the
attention of the students. Polvorito Ko may sound simple but, it is also appealing in
nature. Arriving in this business name, somehow consumes time.
-Eleonor Felecio
B. Business Model
Environment
Supplier
School
Community
Reflection:
I find this task a little bit hard because it is my first time in doing this. I ignore
the thought and do my task instead. I used graph to represent the illustration of our
business model. It shows the flow of our business operation from the environment,
supplier, Polvorito Ko, costumers and laslyt in the school community.
-Eleonor Felecio
6
C. Vision
Our vision is to make students happy and satisfied by providing affordable
and tasty food for their snacks.
Reflection:
-Eleonor Felecio
D. Mission
Our mission is to promote a happy lifestyle among students, by giving them
the sweet food they are after and to satisfy them for their cravings for sweet
delight.
Reflection:
Making the mission statement is not easy nor difficult. I am able to make it out from
the given vision statement. It shows an important goal of our business which is
promoting a happy lifestyle among students.
-Eleonor Felecio
7
IV. BUSINESS PLAN
A. Need
Nowadays, students in Tagbina National High School highly enjoy sweet snacks
such as chocolates, candies, and ice cream but these kind of snacks are expensive. Our
business come up a variety of sweet snack which not only accommodates to our
customers wants and likes but also to their budget.
Reflection:
In doing this part of the business plan, I hardly think about the need of why we sell
this product. All we wanted is to let the students know especially those who have small
allowance that they can eat a type of snacks that is cheap but very delicious just like
expensive sweets in restaurant or in any food house.
-Luckzel Doloricon
B. Objectives
1. Short-term Objectives
To satisfy customers with affordable and tasty products.
To encourage people to taste the product.
To introduce the product to the school community through posters
and other means of advertising the products.
To have a net income more than
2. Long-term Objectives
To make successful entry in TNHS canteen
To expand our products in other schools
To provide a wide range of our created products.
To establish a partnership with some companies.
To create employment.
Reflection:
I find this part of the business plan difficult because, it is really hard to classify
short-term from long term objectives. I finally realize that short-term objectives are
simple aim of our business like satisfaction, encouragement and endorsing while long-
term objectives are about expansion of our business and gaining bigger profits.
-Luckzel Doloricon
8
C. Marketing Plan
1. Research and Analysis
TARGET CUSTOMERS
GRADE LEVEL NO. OF (15% of each level is the PERCENTAGE
PEOPLE proposed target market of
the product.)
Grade 7 270 41 19.62
Grade 8 285 43 20.57
Grade 9 226 34 16.27
Grade 10 212 32 15.31
Grade 11 211 32 15.31
Grade 12 177 27 12.92
Total Population 1,381 209 100 %
Table 1. Research and Analysis for Target Market
The selected target market for Polvorito Ko includes the students from different
grade levels of Tagbina National High School (TNHS). Grade-8 level has the highest
number of students while Grade-12 covers the lowest number of the total population.
Reflection:
Even if doing this task is hard and tiresome but, I find dealing with numbers
enjoyable. We gathered the data through conducting market research and by asking the
teachers about the population of students in every grade level. With the help of my
groupmates, we analyse the data and we are able to get the percentage of the target
customers in each level.
-Mant Botictic
9
2. Target Market
Population
12.92%
19.62%
15.31%
20.57%
15.31%
16.27%
Reflection:
I dont find this task, identifying the Target Market difficult because, the data
used are gathered from the result of the research analysis. With the help of the
Microsoft Excel, we are able to identify our target market which is grade-8 students
easily.
-Mant Botictic
10
3. Marketing Plan
Polvorito Ko promotes its products through students tastes advisories. Posters will
be distributed and live endorsements and other unique techniques like song
presentations by singing the Polvorito Song will also be observed inside the school
campus. Polvorito Ko will also use the social media to cater a wide range of costumers
not only in the school but also in other community. Lastly, promos will be given to those
students who buy more products.
Reflection:
In doing this task, I realized that endorsing our products can help us increase our
sales. Together with my groupmates, we decided to have different techniques to
promote our products. Even if the marketing plan I made is too short, but it consumes
much time to finish it.
- Mant T. Botictic
11
D. Production and Technical Plan
1. Product Description
a. Chocolate Polvorito
b. Strawberry Polvorito
c. Milk Polvorito
Reflection
At first, making the product description may seem easy but it really isnt. I thought
that product description was just all about describing your product. That simple, but
theres more to it. While making the product description, I realized that I need to deeply
think of the appropriate words to use in describing. I enjoyed making our product very
satisfying to the ears of our customers and possible investors because my creativity in
word plays was used. In the end, it was a fun and memorable experience.
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2. Production Process
Reflection
In making this part of the business plan, we based the steps from the actual
procedure made by our groupmates when they tried to make samples of our product.
We also enhanced and developed the procedures through the help of information from
the Internet.
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3. Operating Strategy
COMPONENTS RAW MATERIALS SUPPLIERS
Manager All Purpose Flour
Marketer Confectioner Sugar
Preparer Brown Sugar
Cook Butter
Sales Strawberry Powder Market
Personnel Milk Powder
Others Members of the Sprinkles
Organization. Nips
Cocoa Powder
Flavourings
Cookies
Table 3. List of Raw Materials and Other Components in the Production Process
The operating strategy that Polvorito Ko will be using in order to reach the
customers is direct selling. The table shows the list of position of the members and the
raw materials to be used in the production.
Reflection:
Doing this task is as easy as eating banana. Inputting the list of ingredients and the
respective position of the members is all I did.
-Zillah Curato
4. Critical Risks.
When we talk about polvoron, the competition about this product is less because
only a few enter to this kind of business. Even if there are competitors who are selling
the same kind of product in the school, still our business is really different as we offer a
unique product - a special polvoron with its great taste and appealing appearance due
to its coatings and toppings.
The possibility that there will be a sudden increase of costs of the ingredients is
one of the problems to be faced in the future. As a result, the selling price of the product
will be greatly affected.
Reflection
This task really made me think deeply. It is hard to state the critical risks of our
business because we didnt conduct a thorough observation about some of our
competitors inside the school. Working this part of the business plan really consumes
time even if the outcome I made is too short. I find this task a difficult one.
-Zillah Curato
14
E. Organizational Plan
1. Organizational Chart
ELEONOR FELECIO
Manager
Manager the one who will manage the operations of the business. She
will also be the finance officer.
Marketer the one who will buy the needed supplies and raw materials to
make the product.
Preparer the one who will prepare the ingredients and assist the cook in
chopping, mincing, etc.
Cook the one who will manage the kitchen and plan the menu.
Sales Personnel the one who are responsible in selling the products.
Reflection:
Upon doing the organizational chart, I am happy because it is just so easy. It is
simply assigning our members with different task and providing brief definition about
their roles in our business production.
-Jearnel Alforque
15
2. Operational Chart
Saturday is the allotted day for the preparation and production of our
products while school days, Monday to Friday are the schedule for selling the food
products.
Reflection:
Operational chart shows the schedule of the preparation, production and selling of
products. I just set the day and time allotted for every task. I hardly think about the
enough time consume in every task and assign it to the appropriate personel.
-Jearnel Alforque
16
3. Institutional Chart
WEENERGIZED ADVOCATES
SPRING GAMBOA
President
Reflection
I was just inventing this part of our business plan. The institution above is just a
product of my imagination. I decided to put this even if this institution is not existing
because this serves as a representation to the institution we planned to have a
partnership with. We really hoped that we could collaborate to an organization that
promotes ones health and wellness especially focusing on individuals energy for a
sustainable body needed for the different activities within a day.
-Zillah Curato
17
V. SUSTAINABILITY
A. Investment
Quantity Investment Unit Price Total Price
1 set Gas stove and tank P2,500 P2,500
2 pcs. Frying pan P220 P440
2 set Casserole P250 P500
2 pcs. Molding pan P120 P240
1 pc. Spatula P80 P80
1 pc Laddle P80 P80
100 pcs. Disposable gloves P.50 P50
2 units Apron and hairnet set P50 P100
2 pcs. Polvoron molder P55 P110
Total Amount of Investment P3,990
Table 5. List of Equipment and Tools Needed in the Productions
Table 5 shows the list of equipment and tools to be used during the production
process. The unit price of each unit is also provided in this table. We arrived at the total
amount of P3,990 as the sum of all the cost of our investment.
Reflection
This task is a little bit difficult and it consumes time. It is because I need to ask first
or search how much is the price of each unit listed above. Also, in making description
about this table, I am doubting if it is right or just lack of information. But still I am
positive that whosoever look at this table, he/she will really understand because this
table is not complicated and it doesnt need a further explanation.
-Zillah Curato
18
B. Source of Funds
Reflection
In doing this task, the only difficult during the process is about thinking of who will
be our business partners and of what will be their business names. We assume our
parents as the major contributor of our business that give enough investment to start up
our business operation.
-Eleonor Felecio
19
C. Income Statement
The table shows the Projected Income Statement within a month. The total sales
for the first month would be 36,000.00 pesos. The total expenses would be 25,480.00
pesos including the supplies expense, gas supplies, electricity expense, transportation
expense, and miscellaneous expense. Thus, the net income within a month would be
10,520.00 pesos. With this net income, there will be less for the payment to Lovable
Investors which will come up with 9,820.00 pesos as the net income in a month after the
payment.
Reflection
Its my first time to do this task. Its my first time making this Income Statement. I
dont have any background about this stuff so I find this assignment a difficult one from
dealing a number to choosing words for the explanation. I only based my work from the
example given to us and I am just analysing the whole concept of that example thats
why I am not sure if I did my part correctly.
-Zillah Curato
20
D. Projected Sales in Five Years
100,000
80,000
60,000
40,000
20,000
0
0
YEAR 0 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
It is clear that every year, as shown in the table, there is a significant increase of
the sales which accounts up to 1.01%. During the first year, the total sales would be
117,848 pesos and it would become 119,026 pesos during the next year considering an
increase of 1.01%. After five years, the total sales would reach to 122,633 pesos.
Reflection
This task is a little bit tiring especially when dealing with Microsoft Excel and
making sure if the numbers you are about to input are correct. The calculator is really
my buddy during that time which helped me find the exact value to be entered in the MS
Excel for a presentable outcome to happen.
-Zillah Curato
21
E. Social Impact
The business will be employing students within the school who will be of the part of
the organization. We also plan to conduct different programs about promoting the health
and wellness of the students and other individuals inside or within the community. We
also plan to have a program about creating simple businesses for students and also to
those parents who have no work.
Reflection
I like this task because it made me think about the things that are helpful for our
society. As a citizen and a future entrepreneur, I like the idea of providing our
community a good services to be offered from our own businesses. It is good to hear
that we planned to create our business not only for ourselves but also for others.
-Zillah Curato
22
VI. ADDENDUM
A. SWOT Analysis
Strengths:
Products are of good quality.
Products can be produced capital.
The food product can easily attract buyers because the ingredients are
made of sweets.
The business can easily produce products through its affordability.
Weakness:
The business uses manual procedure for making the product which cost such a
waste of time
The affordability of the product is more prioritize than its appearance
Opportunities:
Sweets are highly in demand especially on students.
There is scarcity of snacks especially when school canteen is full.
Threats:
There may be a sudden increase of the price of the ingredients
Changing customers taste
Competition between other snack sellers cannot be avoided
Reflection:
This task is really challenging for me. I need to think deeply and realize the
strengths and weaknesses of our products or business as a whole. I also made a
thorough observation for the possible threats to our business as well as the
opportunities that are waiting for our Polvorito Ko.
-Kobe Labitania
23
B. Price Computation
CHOCO POLVORITO
Ingredients: Price Price Computation:
All Purpose Flour Php 55
Confectioner Sugar 30
Sprinkles 40
Cocoa powder 35
Milk powder 70 =
.
Butter 40 390
Brown sugar 30 = 3.25
Chocolate syrup 30 120
+ (20%)
Cookies 30 = 3.25 + (3.25 .20) = 3.9
Polvoron Wrapper 40 + (25%)
Total: 390 = 3.9 + (3.9 .25) = 4.89
Total expenses/day 390 = 5.00
MILK POLVORITO
Ingredients: Price Price Computation:
All Purpose Flour Php 55
Confectioner Sugar 30
Nips 40
Milk powder 115
Butter 40 =
.
Brown sugar 30 410
Cream 30 = 3.41
Cookies 30 120
+ (20%)
Polvoron Wrapper 40 = 3.41 + (3.41 .20)
Total: 410 = 4.09
Total expenses/day 410 + (25%)
= 4.09 + (4.09 .25)
= 5.12
= 6.00
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operating expenses and 25% for the mark-up, it will be sold for P6.00 which is higher
than the choco polvorito.
STRAWBERRY POLVORITO
Ingredients: Price Price Computation:
All Purpose Flour Php 55
Confectioner Sugar 30
Sprinkles 40
Strawberry powder 35
Milk powder 60 =
.
Butter 40 390
Brown sugar 30 = 3.25
Strawberry syrup 30 120
+ (20%)
Cookies 30 = 3.25 + (3.25 .20) = 3.9
Polvoron Wrapper 40 + (25%)
Total: 390 = 3.9 + (3.9 .25) = 4.89
Total expenses/day 390 = 5.00
Reflection:
Before doing the price computation, our group already set the selling price to be
P5.00 only. Because of this, I find this task a complicated one. I need to list carefully the
ingredients with their respective prices. I need to budget or shall I say, limit the total
expenses of all the ingredients for me to come up with the desired value we want for our
product. This task really consumes time and effort especially in computing the selling
price because I need to be exact about my answers.
-Zillah Curato
25
C. Snapshots
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Reflection:
It is hard to take pictures while making the products. Due to a short period of time, I
take photos and prepare the ingredients at the same time. The place is a little bit dim
causing the quality of the photos not so appealing. But still, I find a way to enhance the
quality to make it presentable like the photos presented in our snapshots.
-Jessel Bercede
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