Business Plan For Students

JUICE FOLLOW YOUR HEART- APPLE JUICE
I. EXECUTIVE SUMMARY
Apple, (Malus domestica), fruit of the domesticated tree Malus domestica (family Rosaceae), one
of the most widely cultivated tree fruits. The apple is a pome (fleshy) fruit, in which the ripened ovary and
surrounding tissue both become fleshy and edible.
Starting a business requires strategic planning, market analysis and marketing research
to have a proper management carrying out the conception, pricing, promotion and disribution of
ideas, goods and services to bring out exchanges to satisfy individual and organizational goal. It
is also needed in order for the business to be competitive and persistently pursue opportunities
that are characterized by creative activities of the business designed to meet particular needs of
customer. This is what the proponents needed before creating this business plan and making
up a proposal in establishing a business.
The proponents of this business named “JUICE FOLLOW YOUR HEART” decided to
operate a small business enterprise that comprises the selling pandan gulaman juice which will
totally blow their mind of away because of its refreshing and delicious taste.The proponents
decided to come up with this kind of business because they know that their target markets
which are the teens and kids would likely buy a pandan - gulaman combo mixed in a cup
instead of those ordinary juice out there. The proponents centered on the products that would
easily catch the attention and will really satisfy the needs and wants of the customers.
Position Job Description Job Specification
APPLE JUICE, VERY DELICIOUS,

II.
MANAGEMENT
In-charge on the overall  Male that has an
AND PERSONEL
President managing as supervisor, experience of being a
COMPONENTS researcher and advertiser. leader and has a power
to serve.
In-charge of reviewing and  Male that has an

Vice President revising the reports and the experience of being a
second on command on leader and has a power
managing the business. to communicate and skill
to rule.
Secretary Take over on making the  Male that has an

reports regarding the experience of doing
business and researches. reports and researches.
B. ORGANIZATIONAL STRUCTURE
Treasurer Responsible on budgeting  Male that has an

fund and reporting the profits experience on budgeting
of the business. and doing financial report
and trustworthy.
Business Manager In-charge for the resources  Male that is good on

and selling of goods by designing, decorating
station. and with high confidence
and energy to persuade
the customer to buy their
products.
A. JOB ANALYSIS


III. PROJECT SUMMARY
1. Name of the Firm
After the thorough planning and plotting of the group, the proponents named their firm as
“JUICE FOLLOW YOUR HEART” because it was distinct, easy to pronounce and easy to
remember and is related to products we’re offering to the customers.
2. Business Location
This business will be launched in the premises of Sitio San Antonio, Bagong Buhay,
Naujan, Oriental Mindoro during these Summer Holidays, March 01-25, 2020.
President
Randy Marcos
3. Brief Description of the Business
Vice President
The proponents were pickedPablo
by the subject teacher according to their group in the
Agapito
Practical Research subject to be a group in introducing a business ventures in their barangay.
They make research in order to come up a better business that will suit the needs and wants of
the customers related to a food business activity.
Secretary Treasurer Business Manager
They
Arnold conduct market analysis
Agapito before
Maica Marcos they end up on making the business name and
Jerico Viernes
the products and services they will offer. It really helped them to classify and identify their
market through categorization of general to least specific. Furthermore, the market need was
determined by listing all the problems continuously and presently hindering the cycle and
Head
production of the markets’ daily life and having a list of the markets’ interest refreshing drinks
Pablo Agapito
which became trend during this month na is alsofeatured on screen because a lot of people
became addictly attracted with this product. Lastly, they classified their competitors, barriers and
Seller
the regulation that they consider to be part of a business firm.
Elizer Larga

Seller
Brian Gallarde
IV. MARKETING PLAN
1. MARKET ASSESSMENT
Nowadays, people are easily influenced by what is to be most loved by other people,
what’s on the trend and what’s new for today’s era. They love twists and combinations of
different colors which see and called as instragrammable one. To be specific, the children and
even the adults are one of most likely to love drinks especially juices as they loss interest in
normal juices. Their lack of interest on other drinks will surely make this pandan gulaman juice
blow away the competition in food industry.
Kids like buying drinks not only those with
delicious taste but those which really catches their
eyes and attention. At this age, they feel happy and
satisfied to have two birds in one stone and this is
what pandan gulaman juice offers for them. So the
entrepreneurs had come up with the business named
“Juice Follow Your Heart” to meet the demand, needs
and wants of them.
2. MARKET DESCRIPTION
The entrepreneurs will sell pandan juice where customers will get to taste pandan with the
sweet taste of gulaman. This will be affordable for the kids as it is much more cheaper than
those of what is offered in the market.
Proponents came up with the name business “Juice Follow Your Heart” to get the
customers attention especially young ones which are easily persuaded by attractive names.
The product will be made affordable for the kids of Bagong Buhay Naujan, Oriental
Mindoro who were fond interested in pandan juice. Through this, the proponents will able to

meet the wants of the students and will able to gain profit. In order to do the planned market
analysis, the entrepreneurs will seek permission to the barangay captain.
3. MARKET SEGMENTATION
In this era, the youths called Millenials loved food not only to satisfy their hunger and
taste buds but because of their interest on new and unique ones. Pandan gulaman juice which
obviously composed of pandan flavored powder and gulaman is one of the drink that really
meets the customers like for distinct. This juice will be packed on a desined cup according to
what’s noce on customers’ eyes. The company will concentrate on marketing business for the
students who are were shake students who are mostly interested in drinks combos.
 Both girls and boys
 People who love drinks
 Age 4-48 years old
4. TARGET MARKET
The target market of the business “Juice Follow Your Heart” are the kids and adults in
the Barangay Nagong Buhay that inclined to food and beverages.
5. PRODUCT POSITIONING STRATEGY
 PRODUCT DESCRIPTION
So far, the youth became influenced by what’s on trend and new in the food and
beverage industry for the present time. The particular and often seen on their posts on
instagram, facebook and other social medias where picture perfect drinks which satisfy their
want and demand.
In this case, we came up to the product user strategy, this strategy attempts to easily
recognize and remember the products we are offering to the buyers minds which is pandan
gulaman juice. This strategy will be used to get the interest of the target market who are the kids
and adults in the barangay by using their wants and demands like loving food with twist which
are totally picture perfect for them.

6. PRODUCT MIX
 PACKAGING
The products of Juice Follow your Heart business will use medium size cup for
packaging. Those cups will be desined based on the logo and brand of the business. It will be
given together with a straw so the cutomers can easily sip the juice on their comfortness.
Through this, the target costumer will be more attracted not only because of the product but
because of the way it was presented.
 LABELLING
The logo of the product is smaller than the size of the cup and it will be placed at the
center with a design plus the name of the customer to be written on the side of the cup.
The logo was designed according to what is being offered by the business with a very
instagrammable features that customers will definitely love.
7. PRICING DESCRIPTION
Considering the availability and affordability of costumers to buy products, the proponents
use odd pricing to be unique in pricing strategy. The shake will cost ₱20 and will be offered in
one cup size which is the medium size.

8. PROMOTION DESCRITION AND STRATEGY
The “Juice Follow Your Heart” proponents are going to promote their business through
advertising promos, flyers and pomotions. The promos indicate the add ons which is the slice of
apple, the flyers and promotions contain the brand name and brand logo with an appropriate
design and colors that will surely catch the costumers’ attention.
9. DISTRIBUTION CHANNEL
The proponents of “Juice Follow Your Heart” are going to use a zero level of distribution
channel. The offered product which is the pandan juice, will be made by the raw ingredients
from the local store and then combine and blend it to sell directly to the consumers which are
the drinks lovers in Barangay Bagong Buhay.
10. SUPPLY ANALYSIS
The business offer a beverage product with only one flavor made by the combination of
pandan and gulaman. The product requires minimum number of ingredients and materials to be
able to produce.
The “Juice Follow Your Heart” product will get raw ingredients and materials from
groceries.
 Apple
 Water
 Sugar
 Condensed Milk
 Cups and straws - raw materials
The proponents of the business are the one

who will purchase raw ingredients and materials
from the groceries. One of the proponent are going to travel and go ahead and get the raw

ingredients and materials needed to come up with the new product to be offered by the
business called “Juice Follow Your Heart”. The entrepreneurs will purchase/buy their raw
ingredients and materials once a week for the whole operation of the business venture.
11. SALES PROJECTION
Sales Projection Day 1 Product

Sales Projection for Apple Juice
Product per day (unit) 100
Days of production 1
Sales price per pieces ₱ 20.00
Total Sales Projection ₱80.00
 Sales Projection Day 1
 SALES PROJECTION 2
Sales Projection Day 1 Product

Sales Projection for Pandan Juice
Product per day (unit) 100
Days of production 1

L
Sales price per pieces ₱ 20.00
Total Sales Projection ₱800.00
V. PRODUCTION PLAN
1. PRODUCT SPECIFICATION
The product of Juice Follow Your Heart is a Apple juice which will have add ons such as
gulaman. Stickers will be placed on the cup of the product. Direct selling will be use by the
business to built a good communication and observation to the target costumer.
2. PRODUCTION PROCESS
Purchasing of Ingredients and Materials
 (Apple powdered flavor, apple , Sugar, Condensed Milk, cups and straws) from
the groceries and super market stores. ( 2 hours)
Assembly of the raw ingredients and

materials
Juice Follow Your Heart

1. Shake the apple, put it in the fridge after shaking
2. Blending powdered apple flavor juice
3. Assembling of apple juice; putting the juice then the condensed
milk and sugar mixed with apple slice
4. Putting the apple juice in a cup.

Actual Operation
The “Juice Follow Your Heart” willl do the operation on the actual setting of the
business where customers will order and then the operations starts.
3. INGREDIENTS AND RAW MATERIALS
Apple Juice: 100
Price per Unit Cost per Unit Quantity Cost
Apple Juice ₱ 20.00 ₱ 20.00 100 ₱ 2000.00
Total: ₱ 2000.00 ₱ 2000.00
Cost per Unit ₱ 20.00
4. Production Cost
Product Raw Ingredients and Cost

Materials
1. Apple Juice 1 big pack of powdered Apple ₱ 70.00
5 pieces of appple ₱ 100.00
3 condesed milk ₱ 96.00
1 kilo of sugar ₱ 60.00
TOOLS 100 cups ₱ 100.00
100 straws ₱ 100.00
Total: ₱ 526.00

VI. FINANCIAL PLAN
1. FINANCIAL ASSUMPTION
 Variable cost: 2000.00

 Fixed cost: 4750.00
 Per capita contribution: 500
 Selling price: 20.00/pc
 Petty cash fund: 1000.00
 Production period: 1 day
Estimated Projected
Cost
Cost (1 Amount
Variable Cost price per Unit Quantity (1 day) day) (1 day)
Apple Juice 20.00 100 20.00 2000.00
Total: 2000.00
Cost per day

Fixed Cost (2 days) Amount
Petty cash 500.00 1000.00
Direct labor 150.00 1500.00
Transportation 0.00
Sales Lady/man 150.00
Promotional Tool (Flyers) 100.00

Total: 2750.00
Total Estimated
Projected Cost 4750.00
PROCESS OF PAYMENT
Our clients will pay our product only through cash payments. Consequently, we will need
to regularly bank our cash and avoid storing large amounts of money to reduce the risk of theft.
PETTY CASH FUND
Petty cash fund is intended for small, incidental purchases. In our business, each
member will give Php 500.00 for petty cash fund.
PROCESS OF MONEY SAFEKEEPING
During work hours, all cash should be securely stored in a locked cash register, drawer
or similar with access restricted to authorized cash handling staff. For staff security. During
business hours, cash should be securely stored in a locked cash register, drawer or similar,
should be monitored.
2. INVESTMENT ACTIVITIES
To gather investments, the only possible investor of the business Juice Follow Your
Heart are the proponents itself. Except of the per capita contribution, proponents will be willingly
provide another contribution in order to get larger amount of money that encircles the financial
needs of the businness.
3. Estimated projected
cost
Cost (1 Amount
Variable Cost price per Unit Quantity (1 day) day) (1 day)

Pandan Juice 20.00 100 20.00 2000.00

Total: 2000.00
Cost per day

Fixed Cost (2 days) Amount
Petty cash 500.00 1000.00
Direct labor 150.00 1500.00
Transportation 0.00
Sales Lady/man 150.00
Promotional Tool (Flyers) 100.00
Total: 2750.00
Total Estimated
Projected Cost 4750.00
Member
Randy Marcos 1 500.00
Pablo Agapito 2 500.00
1000.00
4. CAPITAL INFORMATION
5. COMPUTATION OF THE SELLING PRICE

Apple Juice
Apple juice shake
Direct labor 0
Direct material 3
factory overhead 0
cost per unit 12
Add Mark Up % 5 1
Selling price 20.00

Price per Unit Cost per Unit Quantity Cost
Apple Juice ₱ 20.00 ₱ 15.00 100 ₱ 2000.00
Total: ₱ 200.00 ₱ 2000.00
Cost per Unit ₱ 20.00
6.DIRECT MATERIAL
7. DIRECT LABOR
Assembler Position Cost

Randy Marcos President 500.00
Pablo Agapito V-President 500.00
Arnold Agapito Secretary 0.00
Deyvin Larga Head 0.00
Jerico Viernes Business Manager 0.00
Maica Marcos Treasurer 0.00
Elizer Larga Seller 1 0.00
Brian Gallarde Seller 2 0.00
Total: 1000.00
8. FACTORY OVERHEAD
Indirect labor Amount Cost/ Unit

Sales Lady/man 200.00 1.33
Promotional Tool
Flyer 100.00 0.33
Total: 300.00
Total Cost per Unit: 1.80
9. ESTIMATED INCOME
Sales Revenue
2000.00 1800.00
10. PROJECTED FINACIAL STATEMENTS
Projected Sales 1 6month 2years

month s

Apple juice 20,000 120,000 480,000

Total 20,000 120,000 480,000
Cost of good
Solds
Apple juice 12,000 72,000 288,000
Total 12,000 72,000 288,000
Gross Income/ 8,000 48,000 192,000
Profit
Operating Expenses
Direct Labor 1,000 6,000 24,000
Net Income 794 4,764 19,056
A. STATEMENT OF COMPREHENSIVE INCOME
Sales 5000.00
Cost of goods Sold 906.00
4094.00
Fixed Cost 3300.00
Net Income 794.00
B. STATEMENT OF FINANCIAL POSITION
ASSET
Cash 1,000
Owner's Equity
1,794
Group Individual
Initial Investment 1000 125

Net Income 794.00 99.25
Total: 1794.00 224,25

C. STATEMENT OF OWNWER’S EQUITY
VII. APPENDICES
A. MARKET PROBLEM/ NEED ANALYSIS

Nowadays, people are easily influenced by what is to be most loved by other people,
what’s on the trend and what’s new for today’s era. They love twists and combinations of
different colors which they see and called as instragrammable one. Some of them prefer
normal juice but many are into something new. Their lack of interest on other drinks will surely
make this pandan gulaman juice blow away the competition in food industry.
Students like buying drinks not only those with delicious taste but those which really
catches their eyes and attention. At this age, they feel happy and satisfied to have two birds in
one stone and this is what pandan gulaman juice offers for them.
In this era, the youths called Millenials loved food not only to satisfy their hunger and
taste buds but because of their ineterest on new and unique ones. Pandan gulaman juice which
obviously composed of pandan flavor and gulaman is one of the drink that really meets the
customers like for distinct.
The problems continuously and presently hindering the cycle and production of the
markets’ daily life and having a list of the markets’ interest refreshing drinks which became
trend during this month is also featured on screen because a lot of people became addictly
attracted with this product.
The cost of pandan really hurts the pockets of customers which made them crave more
on this because most, if not all of them can’t really afford to buy the product. But, to afford to
drink pandan with a twist, pandan gulaman juice enters the market as of today.
II.I.MARKET
MARKETPROBLEM/
RESEARCHNEED
Pandan gulaman juice is not that well-known product. People love the taste as this
product was being made in restaurants. As Philippines is a tropical country, summer is really the
best season to have this kind of refreshment. Many good feedbacks were received by this
product
APPLE as VERY
JUICE, its price is worth to buy because of the satisfaction it gives to its customers. Most
DELICIOUS,
importantly, it meets the needs, wants and demands of its customers.
Summer is coming. Hot weather and sunny seasons are on their way to heat up our
body. And people really need some thirst-quenching drinks for their refreshments. Something
that’s healthy, yummy yet cheap drink for their dried throats. This product can really help people
to satisfy their need which is the drink itself and their wants of twisted and combined products in
one.
____________________________________________________________________________
III. COMPETITOR ANALYSIS
Competitors of the business that will be in lined with food business and will offer food
and beverages are the following:
 zestea (Trining’s Sari-Sari Store)
___________________________________________________________________________
IV. PESTEL Analysis
Economic- because of the economic factor, the services can get more customers
according to status on the rising occasions from different barangay event or even different
barangay fetivities and from the market personalizes desires. This may result for development
of economic neediness. The budget of the target market can also affect the services. Due to the
minimum number of chosen market area their financial factors will affect the both the market
and services.
Social- markets are known for their wide pursuing on high quality and trusted service
from a subjection marketing. The events from different barangay happened around the vicinity
of Barangay Bagong Buhay which can affect both market services.
Legal- licenses and permits and must by consistent with up the services category.
Regardless of registering it must be familiarizing with the business permit and license that
should secure to prevent future loss.
Below are the essential business permits and licenses that required to commerce a business
also to achieve the reliance of market:

 Bureau of Internal Revenue (BIR)

 Barangay Clearance
 Department of Trade and Industry (DTI)
 Business Name (BN) Registration Certificate
 Mayor’s Permit/ Business Permit
 SEC Registration Certificate
 Department of Labor and Employment (DOLE)
Curriculum Vitae
Personal Data
Name: Randy Marcos
Date of Birth: October 27, 2002
Place of Birth: Oriental Mindoro
Address: Bagong Buhay Naujan, Oriental Mindoro
Father: Rodrigo Marcos

Mother: Anita Marcos
Educational Background
Name of School
Elementary Bagong Buhay Elementary School
Secondary Doroteo S. Mendoza Sr. Memorial National High School

Pagkakaisa, Naujan, Oriental Mindoro
Membership Club/Organization:
None
Awards/Recognition Received:
 None

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What is the business about?

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JUICE FOLLOW YOUR HEART- APPLE JUICE

Position Job Description Job Specification

APPLE JUICE, VERY DELICIOUS,

In-charge of reviewing and  Male that has an

Secretary Take over on making the  Male that has an

Treasurer Responsible on budgeting  Male that has an

Business Manager In-charge for the resources  Male that is good on

APPLE JUICE, VERY DELICIOUS,

APPLE JUICE, VERY DELICIOUS,

III. PROJECT SUMMARY

1. Name of the Firm

3. Brief Description of the Business

APPLE JUICE, VERY DELICIOUS,

IV. MARKETING PLAN

APPLE JUICE, VERY DELICIOUS,

5. PRODUCT POSITIONING STRATEGY

APPLE JUICE, VERY DELICIOUS,

APPLE JUICE, VERY DELICIOUS,

8. PROMOTION DESCRITION AND STRATEGY

10. SUPPLY ANALYSIS

The proponents of the business are the one

APPLE JUICE, VERY DELICIOUS,

11. SALES PROJECTION

Sales Projection Day 1 Product

Product per day (unit) 100

Sales price per pieces ₱ 20.00

Total Sales Projection ₱80.00

 Sales Projection Day 1

Sales Projection Day 1 Product

Product per day (unit) 100

APPLE JUICE, VERY DELICIOUS,

Total Sales Projection ₱800.00

Purchasing of Ingredients and Materials

Assembly of the raw ingredients and

Juice Follow Your Heart

APPLE JUICE, VERY DELICIOUS,

3. INGREDIENTS AND RAW MATERIALS

Apple Juice: 100

Price per Unit Cost per Unit Quantity Cost

Apple Juice ₱ 20.00 ₱ 20.00 100 ₱ 2000.00

Total: ₱ 2000.00 ₱ 2000.00

Cost per Unit ₱ 20.00

Product Raw Ingredients and Cost

1. Apple Juice 1 big pack of powdered Apple ₱ 70.00

5 pieces of appple ₱ 100.00

3 condesed milk ₱ 96.00

1 kilo of sugar ₱ 60.00

TOOLS 100 cups ₱ 100.00

100 straws ₱ 100.00

APPLE JUICE, VERY DELICIOUS,

VI. FINANCIAL PLAN

 Variable cost: 2000.00

Cost per day

APPLE JUICE, VERY DELICIOUS,