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    B.Tech Degree Examinations: Nov/Dec 2012: Time: Three Hours Maximum Marks: 100

    Uploaded by

    Kani Al Bazir
    This document appears to be an exam for a Textile Technology course, assessing knowledge of creativity, innovation, and new product development. It contains multiple choice and short answer questions. Some of the topics covered include: 1. Divergent thinking, creative environments, steps of implementing new ideas, and motivating employees. 2. Obstacles to creativity, the creative process, the need for new product knowledge, and the purpose of projects. 3. Intellectual property rights like patents, product life cycles, just-in-time principles, and capital costs. 4. The need for creativity and innovation, the technological innovation process, project selection criteria, and idea screening techniques.

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    B.Tech Degree Examinations: Nov/Dec 2012: Time: Three Hours Maximum Marks: 100

    Uploaded by

    Kani Al Bazir
    32 views3 pages
    This document appears to be an exam for a Textile Technology course, assessing knowledge of creativity, innovation, and new product development. It contains multiple choice and short answer questions. Some of the topics covered include: 1. Divergent thinking, creative environments, steps of implementing new ideas, and motivating employees. 2. Obstacles to creativity, the creative process, the need for new product knowledge, and the purpose of projects. 3. Intellectual property rights like patents, product life cycles, just-in-time principles, and capital costs. 4. The need for creativity and innovation, the technological innovation process, project selection criteria, and idea screening techniques.

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    This document appears to be an exam for a Textile Technology course, assessing knowledge of creativity, innovation, and new product development. It contains multiple choice and short answer questions. Some of the topics covered include: 1. Divergent thinking, creative environments, steps of implementing new ideas, and motivating employees. 2. Obstacles to creativity, the creative process, the need for new product knowledge, and the purpose of projects. 3. Intellectual property rights like patents, product life cycles, just-in-time principles, and capital costs. 4. The need for creativity and innovation, the technological innovation process, project selection criteria, and idea screening techniques.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views3 pages

    B.Tech Degree Examinations: Nov/Dec 2012: Time: Three Hours Maximum Marks: 100

    Uploaded by

    Kani Al Bazir
    This document appears to be an exam for a Textile Technology course, assessing knowledge of creativity, innovation, and new product development. It contains multiple choice and short answer questions. Some of the topics covered include: 1. Divergent thinking, creative environments, steps of implementing new ideas, and motivating employees. 2. Obstacles to creativity, the creative process, the need for new product knowledge, and the purpose of projects. 3. Intellectual property rights like patents, product life cycles, just-in-time principles, and capital costs. 4. The need for creativity and innovation, the technological innovation process, project selection criteria, and idea screening techniques.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Register Number: ……………………..

    B.TECH DEGREE EXAMINATIONS: NOV/DEC 2012


    Seventh and Fifth Semester
    TEXTILE TECHNOLOGY
    TTX 217: Creativity, Innovation and New Product Development

    Time: Three Hours Maximum Marks: 100

    Answer all the Questions:-


    PART A (10 x 1 = 10 Marks)
    1. Divergent thinking means _________.
    a) questioning the barriers of b) discourage new relationships
    conventional thought
    c) combining a number of concepts d) examining old perspectives
    2. A creative environment __________.
    a) offers diverse stimuli b) discourage participation
    c) supports initiatives d) decline diversity
    3. The steps of implementation of new ideas are _______
    a) One thing at a time b) Market demand
    c) Innovation d) Profit
    4. My business is not doing very well. I have to generate a new innovative idea
    a) I will sit in my desk and think. b) I will sell my business
    c) I will wait until the crisis passes. d) I will organise a meeting with my
    employees to discuss it.
    5. Individuals within an organisation develop increased motivation and reduced frustration when
    a) Their efforts are rewarded b) Their ideas are rejected
    c) Their efforts are not recognised d) Their ideas contribute to the performance of
    the business
    6. Someone who sells new ideas to others in the organisation, acquires resources and takes risks to
    support the project is often described as a
    a) Gatekeeper b) Sponsor
    c) Business angel d) Product champion
    7. In ______ stage, the PLC normally lasts longer and poses strong challenges to the marketing
    managers.
    a) Growth b) Introduction
    c) Maturity d) Decline
    8. _____ is a statistical technique which uses maps of the market to determine how various

    Page 1 of 3
    products are perceived by how they are positioned on the market map.
    a) SWOT analysis b) Gap analysis
    c) Risk analysis d) Trend analysis
    9. _____ are the most desirable form of product attributes for a protocol to use.
    a) Features b) Prices
    c) Functions d) Benefits
    10. The new product development process ends when
    a) A product prototype is created b) The new product is successful
    c) The new product is launched d) The product use tests are successful.

    PART B (10 x 2 = 20 Marks)


    11. What are the obstacles for creativity?
    12. Which are the steps of the process of creativity?
    13. Why the knowledge about new products and new techniques is necessary?
    14. Mention the purpose of project.
    15. What is known as international code of patents?
    16. Write advantages of getting patents.
    17. Define: Patent laws.
    18. What do you understand by product life cycle?
    19. What sort of costs are reduced, when using the just in time principle?
    20. Write the classifications of capital cost.

    PART C (5 x 14 = 70 Marks)

    21. a) Elaborate on the need of creativity and innovation. Also on problem solving.

    (OR)
    b) Explain the process of technological innovation and the factors contributing for
    its success.

    22. a) Describe on the purpose of project and its selection criteria.

    (OR)
    b) Explain the evaluation techniques for new products idea screening.

    Page 2 of 3
    23. a) Describe in detail about Intellectual Property Rights.

    (OR)
    b) Explain the role of R&D in new product development.

    24. a) Describe about market research and its importance before launching new
    product.

    (OR)
    b) Explain the designing of proto type during new product planning.

    25. a) Explain the various testing methods used to assess the new product.

    (OR)
    b) Elaborate on the various cost involved in making new product and its evaluation.

    *************

    Page 3 of 3

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