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    Eastern Mindoro College Bongabong, Oriental Mindoro Telefax (043) 2835479 E-Mail

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    Precilla Zoleta Sosa
    This document appears to be a test or quiz covering marketing concepts. It includes multiple choice and fill-in-the-blank questions testing knowledge of topics like competitive advantage, positioning, branding, market segmentation, the marketing mix, SWOT analysis, marketing research techniques, organizational buying behavior, and influences on consumer behavior. The questions are grouped into sections on identification, enumeration, and filling in a chart.

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    Eastern Mindoro College Bongabong, Oriental Mindoro Telefax (043) 2835479 E-Mail

    Uploaded by

    Precilla Zoleta Sosa
    81 views1 page
    This document appears to be a test or quiz covering marketing concepts. It includes multiple choice and fill-in-the-blank questions testing knowledge of topics like competitive advantage, positioning, branding, market segmentation, the marketing mix, SWOT analysis, marketing research techniques, organizational buying behavior, and influences on consumer behavior. The questions are grouped into sections on identification, enumeration, and filling in a chart.

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    Marketing

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    semi final marketing

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    This document appears to be a test or quiz covering marketing concepts. It includes multiple choice and fill-in-the-blank questions testing knowledge of topics like competitive advantage, positioning, branding, market segmentation, the marketing mix, SWOT analysis, marketing research techniques, organizational buying behavior, and influences on consumer behavior. The questions are grouped into sections on identification, enumeration, and filling in a chart.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    81 views1 page

    Eastern Mindoro College Bongabong, Oriental Mindoro Telefax (043) 2835479 E-Mail

    Uploaded by

    Precilla Zoleta Sosa
    This document appears to be a test or quiz covering marketing concepts. It includes multiple choice and fill-in-the-blank questions testing knowledge of topics like competitive advantage, positioning, branding, market segmentation, the marketing mix, SWOT analysis, marketing research techniques, organizational buying behavior, and influences on consumer behavior. The questions are grouped into sections on identification, enumeration, and filling in a chart.

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    © All Rights Reserved
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    of 1

    D O

    EASTERN MINDORO COLLEGE

    LE
    BONGABONG, ORIENTAL MINDORO

    ST
    9 4 Telefax (043) 2835479 * e-mail: emc_1945@yahoo.com

    Name:________________________ Score: ____________

    I. Identification: Write the correct answer to the following questions.

    ____________________ 1. It is the results when a firm has the ability to produce a product or service at a lower cost
    compared to its competitors.
    ____________________ 2. It involves the identification of a competitive brand’s position using two variable or axes.
    ____________________ 3. It is the process of communicating the image of a brand into the minds of consumers.
    ____________________ 4. It is the process of dividing the market into homogeneous parts or groups.
    ____________________ 5. It include individuals and/or households who purchase products and service for personal
    consumption.
    ____________________ 6. It seeks to establish a clear and concerted direction for all marketing activities of an
    organization.
    ____________________ 7. It seeks to achieve superior product attributes and features that are different from industry
    competitors.
    ____________________ 8. The objective of this strategy is to increase market share of current products or services in
    current markets through greater and more intensive marketing efforts.
    ____________________ 9. This involves introducing new but related products or services.
    ___________________ 10. It includes forces that are internal to the company or those that are relevant to its operation.
    ___________________ 11. It represents economic factors that can directly affect an organization.
    ___________________ 12. It is the function responsible for acquiring and evaluating market and consumer-based
    information for decision making and the determination of marketing strategic
    direction.
    ___________________ 13. It is a marketing research tool that involves a small group of people (usually eight to ten).
    ___________________ 14. Each geographical area has a specific culture that dictates how business is conducted.
    ___________________ 15. It refers to individual differences in characteristic patterns of thinking feeling, and behaving.
    ___________________ 16. The consumers tend to remember only the positive things that reinforce their attitudes and
    beliefs.
    ___________________ 17. It involves the purchase of products or services that organization has never bought before, or
    has not purchased for a long period of time.
    ___________________ 18. The individuals in higher level management who oversee the purchase decisions of the
    deciders and buyers and who grant final approval on the purchase.
    ___________________ 19. The individuals whose positions allow them to screen and/or prevent supplier representatives
    and vital product/services information from reaching participants who perform
    roles in the organizational buying decision;
    ___________________ 20. A brand must select a position that is not currently occupied by another brand.

    II. Enumeration:

    21—25 The five strategic marketing process


    26—30 The marketing microenvironment
    31—35 The marketing macro environment
    36—46 Steps in thee marketing research process
    46—50 Organizational Segmentation variables

    III. Fill the space below

    Maslow’s Hierarchy of Needs Buyer Characteristics Influencing Purchase Behavior

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