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Pros of Missing Class and Attending Case Competitions

Students missed a marketing class to attend a case competition, which provides opportunities to showcase classroom learning, develop presentation skills, and obtain pre-interviews. However, missing class means losing valuable real-life lessons and perspectives from experienced professors. For new product introductions in marketing strategy, case competitions attract students with prizes but most will not win. Classroom learning provides equal value for all and long-term benefits. Students should consider short and long-term goals when choosing between immediate rewards and lifelong lessons.

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harisankar suresh
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47 views

Pros of Missing Class and Attending Case Competitions

Students missed a marketing class to attend a case competition, which provides opportunities to showcase classroom learning, develop presentation skills, and obtain pre-interviews. However, missing class means losing valuable real-life lessons and perspectives from experienced professors. For new product introductions in marketing strategy, case competitions attract students with prizes but most will not win. Classroom learning provides equal value for all and long-term benefits. Students should consider short and long-term goals when choosing between immediate rewards and lifelong lessons.

Uploaded by

harisankar suresh
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Question of Choice

By
Hari Sankar S
B19018, BM-A

1. Why do students show this behaviour.Use the specific situation of students


missing yesterday's marketing class for case study competition. 
Pros of Missing class and attending case competitions:
Students are attracted towards the case study competitions as this gives them an opportunity
to showcase their classroom learning in front of the corporates. Moreover, other skills such as
presentation, making slides and defending your idea are being developed when one attends
such events. The fact that the winners get Pre-process interviews is another incentive, which
ensure they do not have to go through the gruelling procedure of CV shortlisting, GD and
other such rounds. Students also get a chance to present their unique ideas, which they often
do not get to do during the normal class hours. If a class is being missed for a competition,
the students can later catch-up with it from their classmates or the professor. However, one
thing that should be definitely done is to take prior permission for leave, when such
competitions clash with a class.
Cons of Missing class and attending case competitions:
The very reason why we opted for a 2year MBA in a premier B-school , instead of some
online course which provides management courses was for the classroom interaction and
learning under some of the best professors. The diverse peer group in class can come up with
multiple perspectives during an interaction in class, and this in turn will help us to broaden
our horizons. The learned professors come with decades of industrial and teaching experience
and it is the responsibility of us students to ensure we take out as much knowledge from them
as possible. The real-life examples and the unique teaching methods are some things which
makes a B-school unique.
Hence, if students are missing such classes, it is their loss as internet and books cannot match
the real-life experiences of these professors.

2. What implications does this have for Marketing Strategy especially with respect to
new product introduction?
In this case, assuming that Prof Rajkumar is a good professor, his brand image is exceptional.
The consumers are the students, market place is the classroom, service/ product being
delivered is Marketing Management-II. The product is the case competition.
As students are aiming for the cash prize, CV point as well as a PPI, the new product lures
them towards it. What consumers (students) don’t understand is the fact that only a small
percentage of them will actually get the coveted prize, whereas, by attending a class, all
students are at the same level and it is a level playing field. The value that a student receives
from a classroom interaction is much more than the one being offered by the new product.
Consumers should also look at the long-term prospective of each product. The product being
offered by Prof Rajkumar is something which will always remain in the back of our heads,
whereas case study competitions will just serve the purpose of a photo in a frame. Hence, it is
important that the students choose the ideal option by looking at the short term and long term
goals.

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