Audi UK

The new Audi A8 – Edition 2.
0
Audi UK
Customer Services
Selectapost 29
Sheffield
S97 3FG
0800 699888
audi.co.uk
Specifications and prices subject

to change without notice.
The new Audi A8
© Audi (UK)
Pricing and Specification Guide
Printed in the UK Valid from April 2010
Edition 2.0 05/10
2010 Model Year
The new Audi A8
Engines 8
Transmission 9
quattro® 10
Efficiency 12
Model details and prices

SE model equipment 14
SE Executive model equipment 18
Model prices 20
Personalising your Audi exclusive 22
new Audi A8 Colour and upholstery

Paint 24
This guide has been designed to help you Upholstery and seats 26
tailor and price your chosen A8 model Colour and trim guide 32
Inlays 36
quickly and logically. At the back, you will
also find information on CO2 emissions-based Options
vehicle excise duty and the other services Interior design 38
Audi design selection 40
offered by Audi, including Finance and
Wheels, tyres and suspension 42
Insurance. Alternatively, you can go to Audio and communication 44
audi.co.uk and configure your Audi A8 online. Safety and security 46
Interior equipment 48
Exterior equipment 49
Steering wheels 50
Service plan and warranty 51
Merchandise 52
Technical details
Technical data 53
Dimensions 54
Additional information 55
Pricing information 57
4
Vorsprung durch Technik
Three words that express the From our beginnings in 1899,
very essence of Audi. to the Auto Union team’s Grand
Vorsprung durch Technik isn’t Prix successes in the 1930s and
a slogan. It’s our way of seeing our more recent wins at Le Mans,
the world. It is the driving we have always been at the
force behind our history of forefront of the motor industry.
innovation that continues
into the 21st century. Indeed, Vorsprung durch Technik makes
many technologies that Audi us who we are. To see more of
pioneered remain in our cars its influence, just read on.
today. Some are milestones in
the history of the motorcar.
5
The new Audi A8 –
state-of-the-art luxury
As you might expect at the top of the range, the new Audi A8
combines timeless elegance with the latest Audi innovations. It has
a new level of luxury, thanks to exquisite attention to detail and an
extensive level of standard specification – adaptive air suspension,
luxurious seats upholstered in Valcona leather, Audi Music
Interface and HDD-based navigation including MMI Touch.®
There’s also pre-sense basic, which provides you with

comprehensive preventive protection. This advanced safety
system can detect an imminent collision and tighten the
seat belts, close the sunroof and windows, and activate the
hazard warning lights to alert other drivers.
You’ll also be able to take advantage of predictive route data

as standard, which links to our HDD Satellite Navigation system
to identify bends, junctions and motorway stretches. The system
then adjusts the transmission, lights and even the adaptive cruise
control (if fitted) to provide optimum safety and comfort.
The new Audi A8 is built on the aluminium Audi Space Frame.®

Along with new, high-performance engines such as the 4.2 TDI,®
it’s helped to reduce CO2 emissions across the new Audi A8 range
by approximately 20%. And, of course, you’ll benefit from even
more miles per gallon. With its refined comfort and sophisticated
technologies like optional night vision, the new Audi A8 is how Audi
sees twenty-first century luxury car travel.
6
7
Engines
Petrol
FSI® direct-injection technology is a unique Audi innovation that
was originally developed for the Le Mans 24-hour endurance
race to deliver more power and torque, as well as enhanced fuel
efficiency. Precisely the right amount of fuel and air are injected
into the combustion chambers, enabling the engine to ‘breathe’
more easily. It results in reduced heat loss and increased
output, with around a 15% reduction in fuel consumption and
significantly lower exhaust emissions.
Diesel
We introduced TDI® to the roads in 1989, marking a departure
from the noisy, fuel-thirsty diesel engines of the past. The new
Audi A8’s 4.2 TDI® engine uses common-rail technology to
produce more power, as well as increasing efficiency. Under
this system, a series of piezo injectors use electrical charge to
precisely control the amount of fuel injected into the engine.
As well as reducing noise, this allows combustion to happen at
a lower temperature, with less oxygen, which cuts
down emissions.
8 Images are for illustrative purposes only.

Transmission
8-speed tiptronic®
The new Audi A8 comes with a brand new gearbox – an advanced
8-speed tiptronic® transmission system which reduces both
fuel consumption and CO2 emissions. It converts high-torque
engine power into both sporty performance and operating
convenience, with crisp, fast gear changes, reduced weight
and an optimised gearshift strategy. More spontaneous gear
changes are a particular benefit, especially when downshifting.
Both in the ‘D’ (Drive) and ‘S’ (Sport) programme, the advanced
electronics used in tiptronic® respond efficiently to every driver
input, helping to prevent unwanted upshifts when cornering.
Furthermore, this advanced gearbox can be operated entirely
in manual mode, enabling the driver to change gear using the
paddles, simply by pressing a button on the steering wheel.
9
quattro®
It’s the technology that has given Audi the
edge on the racetrack ever since it was first
introduced 30 years ago – a technology
that delivers ultimate control whilst
enhancing the sporty characteristics which
make the new Audi A8 so thrilling to drive.
It’s called quattro® permanent all-wheel-drive.
The principle is simple: in the same way
that four brakes ensure better deceleration,
four permanently-driven wheels deliver
better acceleration and road-holding, pushing
or pulling the car as needed, for a driving
experience that’s both dynamic and safe.

In the new Audi A8, asymmetric dynamic
torque distribution continuously distributes
drive power between the front and rear axles,
depending on weather conditions, road
surface and gradient. This leads to greater
flexibility and an enhanced, sportier drive.
What’s more, with the 4.2-litre TDI® engine,

you’ll get the quattro® Sports differential
as standard. Put simply, this delivers more
stability and an even more dynamic driving
experience, especially on tight corners
or when there is a weight shift under
heavy braking.
11
Efficiency
At Audi, doing less is something we’re trying
to do more of. We’re working to use less fuel,
release less CO2 and waste less energy. It’s why
we’ve incorporated a number of more efficient
technologies into the new Audi A8.
Aerodynamics
A car’s shape can have a big impact on its
efficiency. It’s why we’ve worked to make the A8 as
aerodynamic as possible. By including technology
such as adaptive air suspension that responds to
changes in speed, we’ve ensured it has the lowest
drag coefficient in its class. It means that the A8
becomes more aerodynamic at high speeds, while
still offering an exceptional ride quality.
TDI® and FSI®

Inside the engine of the new Audi A8 you’ll find
the same advanced fuel-injection technology that’s
driven us to eight Le Mans victories in the last ten
years. With TDI® and FSI®, fuel is injected directly
into the engine’s chambers so that combustion is
timed right down to the millisecond. As a result,
waste is minimised and you get the most from
every last drop of fuel.

Recuperation
With a recuperation system, like the one in the
new Audi A8, the kinetic energy used in braking
is converted into useful electrical energy. This
results in a fuel saving of up to 3%.
Audi Space Frame®

The Audi Space Frame® gives the new
Audi A8 perfect balance on the road. As
well as providing protection, its lightweight
construction also allows the A8 to accelerate
faster and release fewer CO2 emissions.
13
SE model Engine and transmission
8-speed tiptronic® transmission with
Seats
Valcona leather
Audio and communication
Audi Music Interface (AMI) – Universal
equipment electronically-transmitted shift information
and Dynamic Shift Programme (DSP)
Electrically-adjustable 4-way lumbar support connection for use with stereo audio sources,
USB and MP3 devices including Apple iPod
Electric front seats with memory (12-way generation 4 onwards (iPod, iPod classic,
Recuperation for optimal energy utilisation adjustable), including adjustment for: iPod mini, iPod nano, iPod photo, iPod
All A8 SE models have - forward/backwards position video, iPod touch). Provides intuitive
the following items of Wheels, tyres and suspension - seat cushion height control through the audio system and
18” x 8J ‘7-arm’ design alloy wheels with - seat cushion tilt multi-function steering wheel. It also
standard equipment.
235/55 R18 Y tyres - backrest replicates the iPod display on the audio
Adaptive air suspension with four selectable - seat-belt height screen and DIS, including track titles.
modes (Auto, Dynamic, Comfort and Lift) The interface provides charging function
- head rest
selectable through MMI (dependent on device)
- Memory for driver’s seat, passenger seat,
Audi drive select with three pre-configured steering wheel and door mirror Audi sound system
modes (Comfort, Auto, Dynamic) - 6-channel amplifier
Heated front seats with variable
Locking wheel bolts temperature adjustment - 180-Watt amplifying capacity
quattro® permanent all-wheel-drive - Two 200mm speakers and two tweeters

in front doors
quattro® Sports differential (standard on
- 100mm front centre speaker
4.2 TDI® only)
- 2-way system with 168mm wide speaker
Space-saver spare wheel and tweeters in the rear
- 260mm subwoofer located in the
parcel shelf
18” x 8J ‘7-arm’ design alloy wheels MMI controls featuring MMI touchpad
14
Satellite Navigation system – HDD-based Safety and security Electronic Differential Lock (EDL) Servotronic steering – power steering with
- 2x SD card readers Audi parking system plus. Aids parking by traction control speed-dependent control
- 3D and topographical mapping display acoustically and visually indicating distances Electronic Stability Program (ESP) with Sideguard head airbag system
including advanced 3D building display to obstacles in front of and behind the two stage deactivation Thatcham category 1 alarm and immobiliser
in select cities Audi A8 First aid kit with warning triangle Tool kit
- 60GB hard drive, 20GB of which can be 3-point seat belts for all seats, front Front passenger airbag deactivation
used to store up to 8,000 songs with electric height adjustment and Tyre pressure loss indicator
memory function Headlight washers Xenon Plus headlights with LED daytime
- Advanced speech recognition
- AM/FM tuner with TP memo function Airbags, full size, for driver and ISOFIX child-seat mountings for front running lights and all-weather function
front passenger passenger seat and outer-rear seats
- High resolution (840x480) 8” colour
TFT display Audi backguard head restraints LED rear lights
- MP3 compatible front-loading Audi Space Frame® (ASF) construction with Light and rain sensor package. Includes
CD/DVD player aluminium chassis automatic headlight activation, automatic
- Route planning and guidance using voice, windscreen wipers, coming home/leaving
Automatic headlight range adjustment home function and sun band for windscreen
pictogram and 3D mapping
Cruise control Pre-sense basic, which provides you with
MMI Touch. A touch-sensitive control panel
which can be used to enter letters and Door mirrors – electrically-adjustable, comprehensive preventive protection.
numbers, scroll lists and easily move around folding, heated and auto-dimming This advanced safety system can detect an
navigation maps Double glazing. Improved insulation against imminent collision and tighten the seat
outside noise and break-in protection belts, close the sunroof and windows, and
DAB digital radio activate the hazard warning lights to alert
Colour Driver’s Information System, with 7” Electrically-adjustable steering column with other drivers
high-resolution screen memory and adjustment for height and
reach with auto easy-entry-and-exit function Rear fog lights
Mobile telephone preparation –
Bluetooth interface Electromechanical parking brake
Gear selector lever and MMI controls Xenon Plus headlights with LED daytime running lights
15
SE model Interior equipment
4-spoke multi-function steering wheel with
Climate control with sun sensor
- Air quality sensor
LED ambient lighting package:*
- Colour choice (Ruby, Ivory or Polar) can be
equipment gear-shift paddles - Air humidity sensor (internal
and external)
controlled via MMI
- Light strip between grab handles,
Auto-dimming rear-view mirror
continued Analogue clock in lower inlay
- Automatic defrost function
- Cooled glove compartment
2 colours
- LED footwell lights (front and rear),
Comfort front centre armrest. Split
- Choice of three different climates 2 colours
for driver and passenger with fold-up
- Rear ventilation for footwell, centre - LED entry lights (x4)
storage compartments; horizontally
and vertically adjustable and B-pillar - Illuminated door pockets, 2-colour LED
Cloth headlining (colour dependent on - Separate air distribution, temperature - Light guide for front and rear doors,
chosen upholstery) – please see page 32 controls and display for driver and 3-colour LED
front passenger - Illuminated centre console giving
- Sensitive moisture detectors to help avoid ‘floating’ effect, 3-colour LED
misted windows - LED active door warning lights (x4)
- Temperature controls for footwell on - Roof module, 2-colour light
driver and front passenger side strip/3-colour reflected light
4-spoke multi-function steering wheel and Satellite Navigation system – HDD-based LED ambient lighting package
16 *2-colour: Polar or Ivory. 3-colour: Polar, Ivory or Ruby.

Extended aluminium look in interior Front sun visors with illuminated Exterior equipment
- Brushed aluminium silver switches in vanity mirrors Body coloured door mirrors, handles
lower inlay, centre console and door Keyless go and bumpers
- Air vent slats and thumbwheels in Lower inlays in highly-polished black Aluminium trim strips framing windows
chrome trims
Upper inlays in Walnut brown Twin exhaust pipes, one on each side
- Aluminium inlay on folding compartment
Luggage compartment pack Metallic or pearl-effect paint
in door armrest
Rear passenger storage: Automatically opening boot lid
- Stainless steel boot sill protector
- 12V socket Windscreen washer jets, heated
Front and rear floor mats
- Centre armrest with storage
Front passenger storage compartment and two cup holders
- Cooled glove compartment - Door storage pockets
- Door storage pockets with space for - Luggage net
1-litre bottle - Two integrated bag hooks
- Front footwell net
- Umbrella holder
- Glasses holder integrated into
roof module
- Parking ticket holder in sunvisor
- Storage compartment in door armrest
with space for small umbrella
- Two cup-holders in centre console
Upper inlays in Walnut brown and lower inlays in highly-polished black Keyless go
17
SE Executive Wheels, tyres and suspension
19” x 9J ‘10-spoke Y’ design alloy wheels,
Interior equipment
Lower inlays in brushed aluminium
model equipment with 255/45 R19 Y tyres Advanced key – keyless entry and keyless go
Safety and security Exterior equipment

In addition to SE
Audi parking system advanced. Aids parking Power-operated boot lid which opens
model equipment by acoustically and visually indicating and closes electrically. Opened via
distances to obstacles with guiding lines. radio-operated remote car key, button in
Measured by sensors and reversing camera the driver’s door or the soft-touch button in
the boot-lid recess. Closed by pressing the
button on the inside of the boot lid
Basic RRP
£2,170.21
Total RRP inc VAT

£2,550.00
19” ‘10-spoke Y’ design alloy wheels Audi parking system advanced
18
A8 SE Executive in Phantom black, pearl effect
19
A8 SE
Total RRP Recommended

Engines Power Transmissions Basic RRP inc VAT OTR
4.2 FSI quattro 372PS 8-speed tiptronic £51,736.17 £60,790.00 £61,975.00
4.2 TDI quattro 350PS 8-speed tiptronic £53,480.85 £62,840.00 £63,900.00
A8 SE Executive
Total RRP Recommended

Engines Power Transmissions Basic RRP inc VAT OTR
4.2 FSI quattro 372PS 8-speed tiptronic £53,906.38 £63,340.00 £64,525.00
4.2 TDI quattro 350PS 8-speed tiptronic £55,651.06 £65,390.00 £66,450.00
Please note: The maximum power output figures are quoted in PS (or Pferdestärke, which is the metric equivalent of brake
horsepower). To convert to brake horsepower, divide the PS figure by 1.0139.
Recommended On-The-Road (OTR) retail prices include: delivery charge, half a tank of fuel, number plates at £580.00 (inc. VAT), Road Fund
Licence (which may vary depending on model/transmission – see page 55 for details) and first registration fee at £55.00.
RRP – Recommended Retail Price. VAT is calculated at 17.5% but this may alter to reflect any change in the applicable VAT rate.
20
21
Audi exclusive
22
Audi exclusive
Audi exclusive
Every Audi is intrinsically exclusive. It’s
the breathtaking design, the exceptional
engineering, the Vorsprung durch Technik.
But for that special touch you can specify
your new A8 with options from Audi
exclusive. Whether you want a unique,
custom-mixed paint colour or seats in a
combination of complementary shades,
Audi exclusive will enable you to drive the
car you’ve always imagined.
Both the exclusive and standard options

can be found on the following pages.
23
Paint
You can either select one of the Standard colours
standard colours shown opposite
or an Audi exclusive range colour.
Brilliant black – A2 Ibis white – T9 Ice silver, metallic – P5 Quartz grey, metallic – Q4
Oolong grey, metallic – 4N Havanna black, metallic – 4J Emerald black, metallic – 3G Phantom black, pearl effect – L8
Impala beige, pearl effect – T2 Night blue, pearl effect – 7X
Options are subject to availability

and may extend delivery.
All the colour swatches on this page

Standard
are matched as accurately as possible colours
to the actual paint colours used.
However, due to print processes, Basic RRP
Audi UK cannot guarantee that No charge
colours shown are 100% accurate.
Visit your local Audi Centre for a Total RRP inc VAT
more accurate colour swatch. No charge
RRP – Recommended Retail Price.
24
Paint
Audi exclusive
Everyone has a favourite colour.

No matter what yours is, Audi exclusive
provides a range of unique colours that
have been designed to set your car
apart. Choose from the swatches here,
or specify any other paint colour in
the Audi range – whether it’s Jet blue Palace blue, pearl effect Sand beige, pearl effect Saddle brown, pearl effect
from the Audi R8 or Alpine white from
the original Audi quattro. The choice
is yours.
Colour and upholstery

Customised
If you have a particular colour in mind,

Classic red, pearl effect Mamba black, metallic Ipanema brown, metallic
we’ll mix the exact metallic or pearl-
effect shade you want.*
Audi exclusive
100 Audi
Any colour in exclusive
the Audi range colours to
Basic RRP
choose from**
£1,787.23
Total RRP inc VAT

£2,100.00
*Custom paint is subject to factory approval,
and is available for metallic and pearl-effect
water–based paints only. Three–colour process
colours and two–tone schemes are not available.
**Visit your local Audi Centre for colour samples.
All the colour swatches on this page are

matched as accurately as possible to the actual
Customised
paint colours used. However, due to print
processes, Audi UK cannot guarantee that
colours shown are 100% accurate. Basic RRP
£2,723.40
Visit your local Audi Centre for a more accurate
colour swatch.
Customised paint Total RRP inc VAT
£3,200.00
VAT is calculated at 17.5% but this may alter to reflect
any change in the applicable VAT rate.
25
Upholstery
SE Executive
and seats
Total RRP
SE
Basic RRP inc VAT
Standard seats
Valcona leather
and upholstery
12-way electrically-adjustable seats

S S No charge No charge
with electric lumbar support and
memory function. You can also choose
your favourite upholstery from the
Black – FZ Titanium grey – KN Velvet beige – KP
swatches shown opposite to give
your car’s interior the look and feel
you want.
SE Executive
Total RRP
SE
Order Code Basic RRP inc VAT
Seating options 4A4 Heated outer rear seats n n £374.47 £440.00
If you choose Standard seats

you can also take advantage of
heated front and outer rear seats.
For more luxurious options, select
either Comfort seats or Comfort
Sports seats.

– = Not available
n = Available
S = Standard
VAT is calculated at 17.5% but this may alter to

reflect any change in the applicable VAT rate.
26
Standard seats Comfort seats Comfort Sports seats
27
Upholstery
SE Executive
and seats
Total RRP
SE
Basic RRP inc VAT
Comfort seats
and upholstery
Comfort seats come with memory

function and can be adjusted 22
Valcona leather
ways. They come with electrically
adjustable upper backrest, seat
Black – FZ Titanium grey – KN Velvet beige – KP Nougat brown – RZ
cushion depth and comfort
n n £978.72 £1,150.00
headrests. You’ll also be able to
choose from pneumatic lumbar
support and pneumatic side
bolster adjustment.
Silk beige – KQ
Natural leather
n n £1,319.15 £1,550.00

Valonea leather*
Perforated
n n £2,765.96 £3,250.00

Black – FZ Nougat brown – RZ
– = Not available
n = Available
S = Standard
*Only in combination with front (4D5) or

front and rear (4D2) seat ventilation and
massage function seats.

28
Upholstery
SE Executive
and seats
Total RRP
SE
Comfort seat options 4A4 Heated outer rear seats n n £374.47 £440.00
If you choose Comfort seats, you Seat ventilation, front. Ventilation of the centre section of front seats, adjustable to three levels. Not available in combination
4D3
with Valonea leather (N2B). Please note: to allow for the seat ventilation, the leather of the seat front is perforated
n n £638.30 £750.00
can take advantage of the luxurious
options opposite. Seat ventilation, front and rear. Ventilation of the centre section of front seats, adjustable to three levels. Only in combination
4D1 with individual electrically adjustable rear seats (PE6). Not in combination with Valonea leather (N2B). Please note: to allow for n n £1,276.60 £1,500.00
the seat ventilation, the leather of the seat front is perforated
Massage seats, front. Massage function for front passengers, with five massage programs adjustable to three
4D7
different intensities
n n £723.40 £850.00
Massage seats, front and outer rear. Massage function for front passengers, with five massage programs adjustable to three
£1,276.60 £1,500.00

4D4 different intensities. Massage function for outer rear passengers, with two massage programs adjustable to three different n n
intensities. Only in combination with individual electrically adjustable rear seats (PE6)
Seat ventilation and massage function for front seats. Ventilation of the centre section of front seats, adjustable to three levels.
4D5
Massage function for front passengers, with five massage programs adjustable to three different intensities
n n £1,361.70 £1,600.00
Seat ventilation and massage function for front and outer rear seats. Ventilation of the centre section of outer rear seats,
adjustable to three levels. Massage function for outer rear passengers, with two massage programs adjustable to three different
4D2
intensities. Operated by the control panel in the rear centre armrest. Only in combination with individual electrically adjustable rear
n n £2,553.19 £3,000.00
seats (PE6). Please note: to allow for the seat ventilation, the leather of the rear seats is perforated
Individual electrically adjustable outer rear seats. Including:

- Separate electrically adjustable outer rear seats (5Z1)
- Electrically adjustable forward/backwards positioning, including backrest angle
- Electrically adjustable upper backrest
- Comfort rear headrests (VA2)
PE6 - Memory function for each outer seat n n £3,914.89 £4,600.00
- Front passenger seat adjustment from the rear (4V1)
- Power adjustable lumbar support in front seats and outer rear seats (7P3)
- Seat heating for front seats and outer rear seats (4A4)
- Four-zone automatic air conditioning (9AH)
- Electrically operated roll-up sun screen for rear window and for rear side windows (3Y8)
VA2 Comfort headrests for rear seats with manually adjustable sides to provide more support and increased comfort n n £212.77 £250.00

– = Not available
n = Available
S = Standard

29
Upholstery
SE Executive
and seats
Total RRP
SE
Basic RRP inc VAT
Comfort Sports
Valcona leather
seats and upholstery
Comfort front Sports seats come

n n £1,148.94 £1,350.00
with memory function and can be
adjusted 22 ways. They come in
stitched diamond design, along
with electrically adjustable upper
backrest, seat cushion depth and
Valcona leather/
comfort headrests. You’ll also be
Alcantara
able to choose from pneumatic
lumbar support and pneumatic side n n £1,148.94 £1,350.00
bolster adjustment.
Black – FZ Titanium grey – KN

– = Not available
n = Available
S = Standard

30
Upholstery
SE Executive
and seats
Total RRP
SE
Comfort Sports 4A4 Heated outer rear seats n n £374.47 £440.00
seat options
Seat ventilation, front. Ventilation of the centre section of front seats, adjustable to three levels. Not available in combination with
4D3
leather/Alcantara (N7R). Please note: to allow for the seat ventilation, the leather of the seat front is perforated
n n £638.30 £750.00
If you choose Comfort Sports seats,
you can take advantage of the Massage seats, front. Massage function for front passengers, with five massage programs adjustable to three
4D7 n n £723.40 £850.00
luxurious options opposite. different intensities
Seat ventilation and massage function for front seats. Ventilation of the centre section of front seats, adjustable to three levels.
4D5 Massage function for front passengers, with five massage programs adjustable to three different intensities. Not available in n n £1,361.70 £1,600.00
combination with leather/Alcantara (N7R)
VA2 Comfort headrests for rear seats with manually adjustable sides to provide more support and increased comfort n n £212.77 £250.00

– = Not available
n = Available
S = Standard
RRP – Recommended Retail Price. Control panel for Comfort seats or Comfort Sports seats Comfort headrests

31
Colour and
trim guide
FZ KL KN KP KQ RZ KS*
Interior trim colours Seat upholstery Black Velvet beige Titanium grey Velvet beige Silk beige Nougat brown Balao brown
Steering wheel, gear lever Black Black Steel grey Moor brown Moor brown Black Mocca brown
To help you choose the right interior
for your new Audi A8, please use this Top of dashboard Black Black Steel grey Moor brown Moor brown Black Mocca brown
guide, showing the carpet, dashboard Bottom of dashboard Black Black Titanium grey Velvet beige Silk beige Black Balao brown
and headlining colours that have been
Centre console Black Black Titanium grey Velvet beige Silk beige Black Balao brown
matched to your chosen upholstery.
Centre armrest (front and rear) Black Velvet beige Titanium grey Velvet beige Silk beige Nougat brown Balao brown
Door armrests Black Black Titanium grey Velvet beige Silk beige Black Balao brown
Top of door Black Black Steel grey Moor brown Moor brown Black Mocca brown
Door card Black Velvet beige Titanium grey Velvet beige Silk beige Nougat brown Balao brown
Carpet Black Black Titanium grey Velvet beige Velvet beige Black Balao brown
Headlining Moon silver Silk beige Moon silver Silk beige Silk beige Moon silver Snow white
Parcel shelf Black Velvet beige Titanium grey Velvet beige Velvet beige Black Balao brown
Seat belts Black Black Titanium grey Velvet beige Velvet beige Black Black
Standard seats
Valcona leather (N5D) n

- n n
- - -
Comfort seats
Valcona leather (N5D) n n n n n n n
Natural leather (N4K) n

- n n
- n
-
Valonea leather (N2B) n
- - - - n
-
– = Not available
Design package Balao brown (PEZ) - - - - - - n
n = Available
S = Standard Comfort Sports seats

*See page 40 for more information

Valcona leather/Alcantara (N7R) n
- n
- - - -
Valcona leather (N5D) n n n n
- n
-
32
Comfort seats with ventilation in Silk beige Valcona leather
33
Upholstery
SE Executive
Audi exclusive
Total RRP
SE
With Audi exclusive, you can specify
Audi exclusive leather trim package 1 in Valcona leather. Includes leather-covered seat upholstery, backrest covers, centre
PYB
your seats in an array of different armrests and door trim inserts. Piping is included, but only if ordered in conjunction with Comfort seats. Seat side trims and n n £7,063.83 £8,300.00
S3G
add-on parts are colour-coordinated*
colours shown to the right.
PYE Audi exclusive leather package 2 in Valcona leather. Includes all the contents of leather package 1 plus: leather-covered
S3G centre console, knee pad and door armrests**
n n £8,936.17 £10,500.00
Select just one all-over shade for
each seat, or customise each panel
PYF Audi exclusive leather package 2 in Valcona leather/Alcantara. Includes leather-covered seat upholstery, backrest covers,
in two or more complementary S3G centre armrests, door trim inserts, door armrests, centre console, knee pad and Alcantara seat centre sections**
n n £8,936.17 £10,500.00
colours from the distinctive Audi

PYH Audi exclusive leather package 3 in Valcona leather. Includes all the contents of leather packages 1 and 2 plus:
exclusive palette. You can even S3G leather-covered lower door trim and pockets, dashboard underside, glovebox and MMI trim panel**
n n £12,255.32 £14,400.00
choose the colour of the decorative
stitching – to match or contrast PYK Audi exclusive leather package 4 in Valcona leather. Includes all the contents of leather packages 1, 2 and 3 plus:
S3G leather-covered steering wheel and column***
n n £14,127.66 £16,600.00
with your chosen upholstery.
Whatever combination you decide PYL Audi exclusive leather package 4 in Valcona leather/Alcantara. Includes all the contents of leather package 2 (PYF/S3G)
n n £20,000.00 £23,500.00
S3G plus: leather-covered steering wheel and column***
upon, we think you’ll be extremely
comfortable with the result.
Chestnut brown Jet grey Alabaster white Sand beige Saddle brown
– = Not available
Also available:
• = Available
S = Standard Alcantara: available in all
the Audi exclusive colours shown,
*Can only be ordered in conjunction with except for Crimson red, Jet grey and
Comfort seats or Comfort Sports seats. Sand beige. Alcantara equivalents are
Chilli red, Amethyst grey, and Sesame
**Can only be ordered in conjunction with beige respectively.
Comfort seats or Comfort Sports seats and Crimson red Magnolia white Havanna brown Cognac brown Night blue
one of the leather packages (7HB/C/D). Carpet: available in all the Audi
exclusive colours shown, except for
***Can only be ordered in conjunction with Crimson red and Saddle brown.
Comfort seats or Comfort Sports seats, one
of the leather packages (7HC/D), Alcantara Dashboard: available in all the Audi
headlining (PL4/7), electric blinds for rear exclusive colours shown, except for
window and door windows (3Y8) or individual Alabaster white, Magnolia white,
electrically adjustable rear seats (PE6). and Sand beige.
Please consult your Audi Centre
VAT is calculated at 17.5% but this may alter to for examples of Alcantara and
reflect any change in the applicable VAT rate. Cloudy grey Smoky blue Iceland green Powder beige Classic red carpet colours.
34
Audi exclusive leather package 3 with Comfort seats in Powder beige Valcona leather with Smoky blue piping and seams. Audi exclusive seat belts in Powder beige, wooden gear knob and Oak sepia inlays
35
Inlays
SE Executive
Total RRP
SE
Inlays are the all-important finishing
5TF Upper inlays – Fine grain birch wood, pearl beige n n £361.70 £425.00
touch that add flair and interest
to your car’s interior, available in a 5TW Upper inlays – Vavona wood, assam grey n n £361.70 £425.00
variety of textures and finishes.
7TL Upper inlays – Fine grain ash, velvet brown n n £361.70 £425.00
GT4 Lower inlays – Brushed aluminium, silver n S £331.91 £390.00
Upper inlays
Fine grain birch wood, Vavona wood, Fine grain ash,

pearl beige – 5TF assam grey – 5TW velvet brown – 7TL
Lower inlays
Brushed aluminium,
silver* – GT4

– = Not available
• = Available
S = Standard
*Only available as a lower inlay
VAT is calculated at 17.5% but this may alter to Upper inlay in Walnut brown and lower inlay in highly polished black (standard on SE trim)
36
Inlays
SE Executive
Audi exclusive
Total RRP
SE
Audi exclusive has sourced a wide
YTA
range of materials which you can S3G
Audi exclusive inlays (cannot be combined with the inlays shown on page 36) n n £1,531.91 £1,800.00
select for your inlays, from Oak
sepia to Fine grain myrtle nutmeg.
Fine grain myrtle, nutmeg Fine grain ash, nougat Oak, sepia Piano finish, black

Vavona wood, bronze Modrone wood, gold Tamo ash, dark brown

– = Not available
• = Available
S = Standard
RRP – Recommended Retail Price. Audi exclusive inlays in Oak sepia Fine grain myrtle nutmeg inlays

37
Interior design
SE Executive
Order Total RRP
SE
Code Basic RRP inc VAT
We’ve created a range of options
Extended leather package – Fine Nappa leather with decorative stitching on:
so that you can tailor your Audi - Door armrest
A8’s interior. 7HB - Centre console n n £851.06 £1,000.00
- Knee pads
- Airbag cover on steering wheel
Extended leather package plus – in addition to leather package (7HB), Fine Nappa leather with decorative stitching on:
- Bottom of door panels
7HC - Door pockets n n £1,829.79 £2,150.00
- Bottom of instrument panel including exterior of glove compartment
- Area surrounding the MMI
Extended leather package advanced – in addition to leather package plus (7HC), Fine Nappa leather with decorative stitching on:
- Top of door
- Instrument panel cover
- Front seat backrest cover
7HD
- Front seat bottom trim
n n £6,468.09 £7,600.00
- Dashboard wraparound
- Front and rear headrest piping
Only in combination with Alcantara package (PL7) and electric sunblind for rear window and sunblind for rear doors (3Y8)
Black Alcantara package – the following items in black Alcantara:

- Headlining
PL4
- A, B, C, D pillars
n n £1,276.60 £1,500.00
- Parcel shelf
Alcantara package – the following items are in Alcantara to match chosen colours:
- Headlining
PL7
- A, B, C, D pillars
n n £1,276.60 £1,500.00
- Parcel shelf
6NQ Cloth headlining – black n n £263.83 £310.00
Wooden gearshift selector lever, wood is matched to chosen upper inlays. Not available in conjunction with Audi design
6Q3
selection Balao brown (PEZ)
n n £93.62 £110.00
Options are subject to availability YTO

S3G
Audi exclusive seat belts. Colour-coordinated to match seat upholstery or any other colour from the Audi exclusive range* n n £1,361.70 £1,600.00
– = Not available YSQ Audi exclusive carpets. Includes 4 Audi exclusive floor mats with leather piping (cannot be combined with option
• = Available S3G YSR/S3G – Audi exclusive floor mats)*
n n £1,787.23 £2,100.00
S = Standard
YSR Audi exclusive floor mats with leather piping. Includes 4 floor mats for front and rear (cannot be combined with option
*The colours of the seat belts, carpet or
S3G YSQ/S3G – Audi exclusive carpets)*
n n £404.26 £475.00
floor mats with leather piping (where
applicable) can be selected from any of
the exclusive colours shown on page 34
to match or contrast with the chosen
seat colour.

38
Options
Inlays and gear selector lever in Oak sepia
39
Audi design
SE Executive
selection
Order Total RRP
SE
Audi design selection Balao brown is a
Audi design selection Balao brown – an exclusive combination of interior colours, materials and equipment.
unique blend of features, colours and The package includes:
materials. From 22-way adjustable - 22-way adjustable Comfort front seats (Q2J) with memory function (3PR)
Comfort front seats to four-zone - Seats in Valcona leather (N5D) with Comfort rear head restraint (VA2) in Balao brown with Snow white accordion pleat, piping
and contrasting stitching
automatic air conditioning, each item - Headlining in Snow white Alcantara (6NN)
means you’ll be able to make the - Parcel shelf in Mocca brown Alcantara
most of your driving experience. - Top of dashboard in Mocca brown
PEZ - Lower dashboard in Balao brown with Snow white contrasting stitching n n £10,638.30 £12,500.00
- Upper inlay in Fine grain ash natural Balsamic brown
- Lower inlay in brushed Aluminium silver (GT4)
- Heated front and outer rear seats (4A4)
- Ventilation and massage function for front seats (4D5)
- Four-zone automatic air conditioning (9AH)
- Leather package advanced (7HD)
- Electrically operated roll-up sun screen for rear window and for rear side windows (3Y8)
Options are subject to availability - Design selection badge in doors
– = Not available
• = Available
S = Standard

40
Options
Audi design selection Balao brown
41
Wheels,
tyres and
suspension
Choose a set of specially-selected
alloy wheels to subtly enhance
the way your new Audi A8 looks
and drives.
19” x 9J ‘10-spoke Y’ 19” x 9J ‘5-arm’

design alloy wheels – PRC design alloy wheels – PRD 19” x 9J ‘5-twin-spoke’
design alloy wheels – PQG
20” x 9J ‘10-parallel-spoke’ 20” x 9J ‘5-segment-spoke’

design alloy wheels – PRK design alloy wheels – PQ6

42
Wheels,
tyres and
SE Executive
suspension
Order Total RRP
SE
PRC 19” x 9J ‘10-spoke Y’ design alloy wheels, with 255/45 R19 tyres n S £1,361.70 £1,600.00
PRD 19” x 9J ‘5-arm’ design alloy wheels, with 255/45 R19 Y tyres
n
- £1,361.70 £1,600.00
- n No charge No charge
PQG 19” x 9J ‘5-twin-spoke’ design alloy wheels, with 255/45 R19 tyres
n
- £1,659.57 £1,950.00
- n £297.87 £350.00
PRK 20” x 9J ‘10-parallel-spoke’ design alloy wheels, with 265/40 R20 Y tyres
n
- £2,297.87 £2,700.00
- n £936.17 £1,100.00
PQ6 20” x 9J ‘5-segment-spoke’ design alloy wheels, with 265/40 R20 tyres
n
- £2,170.21 £2,550.00
- n £808.51 £950.00
Sports air suspension with electronic shock absorption control – stiffer damping. Vehicle height can be decreased by up to 10mm.
2MA n n £714.89 £840.00
Increased functionality through Audi drive select
quattro® Sports differential – the electronically regulated Sport differential distributes power individually between the back wheels,
GH2 n n £978.72 £1,150.00
giving outstanding handling characteristics (standard on 4.2 TDI models)
Dynamic steering. Steering angle and steering torque requirement adjusted dependent on road speed. Can be adjusted through
1N7 Audi drive select. ESP uses the dynamic steering function along with brakes when the vehicle is over or under-steering to apply active n n £1,106.38 £1,300.00
steering interventions
Options
– = Not available
• = Available
S = Standard

43
Audio and
SE Executive
communication
Total RRP
SE
Stay in touch using our range of
Mobile telephone preparation – Low with Bluetooth. Provides handsfree connection via Bluetooth using mobile phone aerial.
advanced communication functions, 9ZF Alternatively, it can use a cradle with charging facility for optimal reception via external aerial. Cradle available at extra cost – n n £340.43 £400.00
and give each journey its own please contact your Audi Centre for phone compatibility
soundtrack with our audio equipment,

Mobile telephone preparation – High with Bluetooth, including online services. Provides handsfree connection using an external
including a Bang & Olufsen Advanced aerial for optimal reception via a Bluetooth interface. Please note that your mobile phone must have SIM-Access Profile facility
9ZW for full functionality. Enhancement of MMI infotainment system with real-time information, including capability to search n n £638.30 £750.00
Sound System and the class-leading online for current weather information and points of interest. Please note that this online service can be accessed using your
Rear Seat Entertainment System. existing mobile phone contract with data option available (which may incur additional costs depending on phone contract)
Mobile telephone preparation – High with Bluetooth privacy handset located in front centre armrest. The cordless handset
9ZW/QF2 allows passengers to make private calls, providing remote control of the telephone functions as well as a convenient SMS text n n £1,038.30 £1,220.00
message function. The handset is charged from a docking station integrated into the front centre armrest
TV reception – analogue and digital. TV tuner for reception of ’free-to-air’ TV channels. Picture display only possible on MMI
QU1 screen when vehicle is stationary, audio available at all times. Reception dependent upon local digital network availability. n n £1,106.38 £1,300.00
Only in combination with BOSE® (8RY) or Bang & Olufsen (8RF) sound systems
6G0 CD/DVD changer for 6 DVDs and/or CDs (MP3, WMA, AAC and WMV formats) located in the glovebox n n £553.19 £650.00
BOSE® surround-sound system

- 14 high-performance speakers
- Dashboard – two tweeters and a centre speaker
- Front doors – two bass modules with BOSE® Acoustic Wave Speaker Technology and two mid-range speakers
8RY - Rear doors – two mid-range speakers in doors and two tweeters in the B-pillars n n £978.72 £1,150.00
- Parcel shelf – a subwoofer and two surround-sound speakers
- 12-channel DSP amplifier with over 600-Watt output located in boot
- Surround-sound reproduction from digital 5.1 recordings (DVD) and from stereo sources (CD, Radio, MP3) via the patented
BOSE® Centerpoint 2 technology (speaker trim design with chromed plastic frames, protector and BOSE® logo)
Bang & Olufsen Advanced Sound System

- 19 high-performance speakers including subwoofer:
- Dashboard – 100mm centre speaker, 19mm tweeter and two surround-sound speakers
- Front doors – two 100mm mid-range speakers and two 165mm woofers
8RF - Rear doors – four 100mm mid-range speakers and two tweeters n n £5,617.02 £6,600.00
- Parcel shelf – subwoofer, two surround-sound speakers and two tweeters
- 19-channel Digital Signal Processing (DSP) amplifier with over 1,400-Watt output located in boot
- Surround-sound reproduction from digital 5.1 recordings (DVD) and from stereo sources (CD, Radio, MP3)
- Motorised Acoustic Lens speakers in dashboard, aluminium loudspeaker grilles for all other visible speakers
Rear Seat Entertainment

- Two 10.2” high-resolution LCD monitors (only 16mm thick) on the backrest of the front seats, fixed with adjustable brackets.
- Separate MMI control unit in rear centre armrest
- Separate main unit in rear with additional single DVD drive, hard drive (20GB for media; maximum 4,000 tracks in MP3 format),
Options are subject to availability two SD card slots, Audi Music Interface, AUX-IN and AV-IN (for external game console, for example)
and may extend delivery. - Audio supports MP3, WMA and AAC formats
9WP - Video supports MPEG-1-, -2-, -4, WMV and Xvid formats n n £3,191.49 £3,750.00
- Access to radio, TV and DVD changer
– = Not available
- Two wireless Bluetooth headphones
• = Available - Option of different content on each screen
S = Standard - 5.1 surround-sound possible
Only in combination with Comfort front seats or Comfort front Sports seats and BOSE® (8RY) or Bang & Olufsen (8RF)
RRP – Recommended Retail Price. sound systems
44
Options
Rear Seat Entertainment with Audi design selection Balao brown and Bang & Olufsen Advanced Sound System
45
Safety and
SE Executive
security
Total RRP
SE
We’ve developed a range of advanced
Audi parking system advanced. Aids parking by acoustically and visually indicating distances to obstacles with guiding lines.
technologies to increase your safety. 7X8
Measured by sensors and reversing camera
n S £425.53 £500.00
For example, pre-sense can detect an
Audi lane assist. Uses a discreet camera mounted at the top of the windscreen to monitor the road ahead. The driver is warned
imminent collision and tighten the seat 7Y2 with a vibration of the steering wheel if the vehicle is about to exit its lane unintentionally (at speeds over 38mph). Only in n n £425.53 £500.00
belts, close the sunroof and windows, combination with 4-spoke multi-function steering wheel
and activate the hazard warning lights Adaptive cruise control (ACC) with Stop&Go function including pre-sense front. Automatic distance regulation, using radar
to alert other drivers. sensors to maintain required distance by braking and accelerating. Four programs (distance 1 to distance 4) set via steering
column controls of the cruise control system. Works at speeds between 0 and 155mph and also includes Audi braking guard
PCG
system which triggers a visual and acoustic alarm when the system detects the risk of a rear end collision with the vehicle in
n n £1,702.13 £2,000.00
front. In addition, the airbags are pre-conditioned if a crash is sensed and the braking system is prepared to assist with the
necessary braking force once the brake pedal is touched
Audi side assist including pre-sense rear. Aids the driver when changing lane. Audi side assist monitors the area behind your
car, using radar sensors located discreetly in the rear bumper, informing the driver with a visual warning signal in the door
mirror if there is a vehicle in their blind spot or approaching quickly from behind. The system is activated using a button in
PCH the driver’s door and works at speeds above 19mph. If a rear collision is sensed, the upper backrest and headrest are adjusted n n £697.87 £820.00
Options are subject to availability automatically (where memory seats are fitted) to provide more protection to the seat occupant. If Comfort front seats or
and may extend delivery. Comfort front Sports seats are also selected, the pneumatic bolsters are filled to provide more protection. The airbags are
also pre-conditioned
– = Not available
• = Available Audi assist package with pre-sense plus
S = Standard Includes:
- Audi adaptive cruise control with Stop&Go function including pre-sense front
PCM
- Audi side assist including pre-sense rear
n n £2,400.00 £2,820.00
- Pre-sense plus, an expansion of the Audi braking guard, where if a collision is classified as unavoidable the brakes are applied
VAT is calculated at 17.5% but this may alter to automatically in order to minimise the impact
Adaptive cruise control Audi side assist Audi lane assist
46
Safety and
SE Executive
security
Total RRP
SE
Night vision assistant with pedestrian detection. A thermal imaging camera (remote infrared with resolution of 320x240
pixels) registers heat dissipation in front of the vehicle and represents this image in the 7” Driver’s Information System. Image
9R1 recognition software highlights people detected in the darkness and a warning bell is sounded if the system classifies them as n n £1,702.13 £2,000.00
being at risk. System operation may be restricted in too much ambient light, high humidity and high night time temperatures
(over 28˚C)
Adaptive light and high-beam assist. Automatically adjusts headlights from high-beam to dipped-beam when another vehicle
is approaching or when other ambient lighting is detected (i.e street lights). Also includes swivelling headlights for improved
PXB illumination of a winding road, and dynamic cornering light-function. Kerb-light function is activated when indicator is switched n n £697.87 £820.00
on, steering wheel is turned considerably or ‘reverse’ is selected. Only works with low-beam headlights and at speeds up to
45mph. Not available in combination with all-LED headlights (PX2)
All-LED headlights including high-beam assist. LEDs for all front lighting functions. Total of 54 LED light sources in each
PX2 headlight provide lower energy consumption and enhanced contrast with a colour similar to daylight. Also includes high-beam n n £1,531.91 £1,800.00
assist which automatically adjusts headlights from high-beam to dipped-beam when another vehicle is approaching

– = Not available
• = Available
S = Standard

Options
Night vision assistant with pedestrian detection All-LED headlights
47
Interior
SE Executive
equipment
Order Total RRP
SE
Specify every detail of your car’s
Advanced key. Access and authorisation system which automatically exchanges data between key and vehicle, allowing the driver
interior with this range of options. 4F2 to keep the key in their pocket or bag at all times. To unlock and open, simply lift the exterior door handle. To lock, press the button n S £829.79 £975.00
on the handle. Pressing the start/stop button integrated in the centre console starts and stops the engine
Deluxe 4-zone climate control including rear comfort centre armrest

As standard climate control plus:
9AH
- Separate air distribution and temperature controls for driver, front passenger and both sides in the rear
n n £1,021.28 £1,200.00
- Additional air-conditioning controls in the rear comfort centre armrest
3Y2 Electric blind for rear window n n £417.02 £490.00
3Y8 Electric blinds for rear window and for rear door windows n n £851.06 £1,000.00
and may extend delivery. Garage door opener (Homelink®**). Programmable radio-operated remote control for compatible doors/gates. Control buttons
VC1
integrated in the front roof module
n n £208.51 £245.00
– = Not available
• = Available 3X1 Through-load facility. For transporting long objects n n £289.36 £340.00
S = Standard
**HomeLink® is a registered trademark

of Johnson Controls. For information on
compatibility, visit www.homelink.com.

Deluxe 4-zone climate control in the rear comfort centre armrest
48
Exterior
SE Executive
equipment
Order Total RRP
SE
Make sure your car looks exactly
3FE Electric slide-and-tilt sunroof. Includes position pre-selection, tinted glass insert, variable sunshield and convenience closing n n £1,208.51 £1,420.00
as you want it to by selecting
some of the striking options Electric slide-and-tilt solar-panel sunroof. Includes position pre-selection and convenience closing. Uses the sun’s energy to
3FR
supply a constant flow of air to reduce the temperature inside a parked car
n n £1,574.47 £1,850.00
from our detailed list.
GZ2 Power door closure. Electrically-operated power doors with soft-close feature n n £553.19 £650.00
4KS Privacy glass. Dark tinted glass from B-pillar backwards n n £978.72 £1,150.00
Power-operated boot lid, opens and closes the boot lid electrically. Opened via radio-operated remote car key, button in
4E7
the driver’s door or the soft-touch button in the boot-lid recess. Closed by pressing the button on the inside of the boot lid
n S £510.64 £600.00
Twin-pane UV and heat-insulating glass. Please note that the reflective layer may impede the operation of portable
PDG GPS, GSM or road-toll devices. Only in combination with mobile telephone preparation – Low (9ZF) or mobile telephone n n £425.53 £500.00
preparation – High (9ZW)
Twin-pane UV, heat-insulating glass and heated windscreen. Includes invisible heating element in windscreen. Operates
automatically below +5°C when climate control is on auto. Please note that the reflective layer may impede the operation
Options are subject to availability PDB
of portable GPS, GSM or road-toll devices. Only in combination with mobile telephone preparation – Low (9ZF) or mobile
n n £765.96 £900.00
and may extend delivery. telephone preparation – High (9ZW)
– = Not available Towing bracket – electrically folding. Electrically folding ball head operated via button in the luggage compartment, including
• = Available 1D9 trailer stabilisation via the Electronic Stability Programme. Includes single 13-pin electrics socket. Please contact your local n n £978.72 £1,150.00
S = Standard Audi Centre if you require a 13- to 7-pin adaptor
RRP – Recommended Retail Price. 2Z7 Deletion of engine technology and quattro® badges at rear n n No charge No charge
reflect any change in the applicable VAT rate. 2Z0 Deletion of model designation, engine technology and quattro® badges at rear n n No charge No charge
Options
Privacy glass Electric slide-and-tilt solar-panel sunroof
49
Steering
SE Executive
wheels
Order Total RRP
SE
Our steering wheels are available
1XX 3-spoke leather multi-function steering wheel with gear-shift paddles n n £148.94 £175.00
in a range of textures and designs
and can give you control of key vehicle 1XT Heated 3-spoke leather multi-function steering wheel with gear-shift paddles n n £357.45 £420.00
features such as phone and stereo, as
2ZD Heated 4-spoke leather multi-function steering wheel with gear-shift paddles n n £208.51 £245.00
well as the automatic transmission.
YRB
S3G
Audi exclusive controls package. Includes leather-covered steering wheel and gear-shift gaiter* n n £740.43 £870.00
YRH
S3G
Audi exclusive leather-covered steering wheel* n n £553.19 £650.00

– = Not available
• = Available
S = Standard
*In any of the exclusive colours shown on

page 34.

3-spoke leather multi-function steering wheel 4-spoke leather multi-function steering wheel Audi exclusive 4-spoke leather multi-function steering
wheel in Havanna brown
50
Service Plan
SE Executive
Order Total RRP
SE
Choosing an Audi Service Plan provides
an easy way to cover all your car’s Service Plan. Comprehensive service package, valid for 3 years or 60,000 miles (whichever occurs sooner) including parts and labour
scheduled servicing with a one-off
– charges. Servicing is provided as defined in the Audi Service Schedules. Transferable between owners (within the period of original n n £255.31 £300.00
agreement). For full details of cover and exclusions, please speak to a member of staff at your Audi Centre
payment. It can take care of everything
from fluid and filter changes to your
full service, ensuring you retain a full
Audi service history. There are no
servicing bills to plan for and you’ll
continue to benefit from today’s prices
for the length of your agreement.
Warranty
SE Executive
Order Total RRP
SE
Audi Warranty covering you for unlimited mileage in the first two years of ownership, and up to 60,000 miles in the third year.
–
Transferable between owners*
S S No charge No charge
Audi Warranty covering you for up to 4 years or 75,000 miles, whichever comes soonest. Cover includes a two-year unlimited mileage
EA6 £859.57 £1,010.00
Options
n n
warranty, and up to 75,000 miles in the third and fourth years. Transferable between owners*
Audi Warranty covering you for up to 5 years or 90,000 miles, whichever comes soonest. Cover includes a two-year unlimited mileage
EA9
warranty, and up to 90,000 miles in the third, fourth and fifth years. Transferable between owners*
n n £2,127.66 £2,500.00

– = Not available
• = Available
S = Standard
*Only available when ordering your

new A8. Please speak to your Audi Centre
for full details.

51
Merchandise
From the enthusiast’s motorsport
collection to the sophisticated Audi
collection, there’s a wide variety of adults’
and children’s clothing, lifestyle accessories
and collectables, all of which bear the
Audi name.
Please speak to a member of our team at

your local Audi Centre to see the full Audi
collection and to place an order. A selection
of Audi merchandise is also available to buy
from audi.co.uk/merchandise.
Audi kids Bags and leather goods Clothing
Motorsports Sport and travel Model cars
52
Technical data
A8
Petrol Diesel
Engine 4.2 FSI quattro® Engine 4.2 TDI quattro®
Transmission 8-speed tiptronic Transmission 8-speed tiptronic
Cylinder 8-cylinder Cylinder 8-cylinder
Displacement, cubic cm 4163 Displacement, cubic cm 4134
Max. power1, PS at rpm 372/6800 Max. power1, PS at rpm 350/4000
Max. torque, Nm at rpm 445/3500 Max. torque, Nm at rpm 800/1750-2750
0-62mph acceleration, seconds 5.7 0-62mph acceleration, seconds 5.5
Top speed2, mph 155* Top speed2, mph 155*
CO2 emissions3, g/km 219 CO2 emissions3, g/km 199
Benefit in kind (BIK)% 31% Benefit in kind (BIK)% 30%

*Electronically limited
The given value was obtained in accordance

1 Fuel consumption, mpg (l/100km) Fuel consumption, mpg (l/100km)
21.2 (13.3) 27.7 (10.2)
with the specified measurement procedure Urban Urban
(the respective current version of the Fuel consumption, mpg (l/100km) Fuel consumption, mpg (l/100km) Extra
Directive 80/1269/EEC). 39.2 (7.2) 46.3 (6.1)
Extra Urban Urban
Regulated
2
Fuel consumption, mpg (l/100km) Fuel consumption, mpg (l/100km)
29.7 (9.5) 37.2 (7.6)
Combined Combined
The given values were calculated in
3
accordance with the specified measurement ABI insurance group 1-50 45 ABI insurance group 1-20/1-50† 47
procedure (the respective current version
of the Directive 80/1268/EEC). This
information does not relate to a single Unladen weight4, kg 1835 Unladen weight4, kg 1995
vehicle and does not comprise part of the
offer but is merely intended for the purpose
of comparison between different Gross weight limit, kg 2525 Gross weight limit, kg 2660
vehicle types.
Roof load limit/nose weight, kg 100/95 Roof load limit/nose weight, kg 100/95
Vehicle unladen weight without driver
4
(calculated in accordance with the current

version of Directive 80/1268/EEC). The Max trailer load unbraked5, kg 750 Max trailer load unbraked5, kg 750
fitting of additional equipment may
increase the vehicle’s unladen weight and
Technical details
drag coefficient, whereupon the potential Max trailer load with 12% gradient5, kg 2300 Max trailer load with 12% gradient5, kg 2300
carrying capacity and top speed will be
correspondingly reduced.
Max trailer load with 8% gradient5, kg 2300 Max trailer load with 8% gradient5, kg 2300
The engine’s power output always goes
5
down with increasing altitude. At 1,000m Luggage compartment capacity, litres 510 Luggage compartment capacity, litres 510
above sea level, and for every additional
1,000m, deduct 10% from the weight of
the outfit (trailer load limit + gross weight Fuel tank capacity approx, litres 90 Fuel tank capacity approx, litres 90
of the towing vehicle).
53
1460
A8
1453
Dimensions
The technical drawings opposite show 1644 1635
the exact dimensions of the new Audi 1949 2111

A8, so you can check everything – from
whether the car will fit in your garage
to whether your luggage will fit in
the boot.
6*
983
103
1460
1453
690
1644 1003 1635 2992 1142
5137
1949 2111
6*
983
103
906
1460
1040
1464
1453
1501
690
1003 2992 1142
1644 1635 5137
1949 2111
* maximaler Kopfraum / Maximum headroom

Angaben in Millimeter / Dimensions in milimeters
*Maximum headroom.
Angabe der Abmessungen bei Fahrzeugleergewicht / Dimensions of vehicle unloaded
Dimensions in millimetres.
*
6
Turning circle approx 12.3 metres.

983
103
Dimensions were measured with vehicle 906

at unladen weight, ground clearance
1040
1464
690 1501
measured with vehicle carrying its

maximum load. Luggage compartment
volume in litres: 500 (as measured by
the VDA standard test method using
200 x 100 x 50mm blocks).
54 1003 2992 1142
5137
Additional Servicing tailored to your needs
and distance, whichever comes first. With
Regular servicing is key to safeguarding your
information Audi’s performance and a full Audi service the Audi LongLife Service Schedule, sensors
history could help you preserve the future take account of driving style and conditions
re-sale value. To make servicing easy, the in which the vehicle is used to indicate
CO2 data and Audi Service Schedules have been designed

to work with your individual driving style
when the Oil-change Service is required.
Oil-change Service intervals are therefore
information and vehicle. variable and are conveniently indicated via
the on-board service interval display.
There are two schedules available and your
CO2 emissions-based Vehicle Excise Duty
Audi Centre will advise which schedule is
most suited to your needs. The conventional
Vehicle Excise Duty (Road Fund Licence)
fixed Audi Inspection Service Schedule
is based upon the amount of Carbon
has fixed intervals for the Oil-change and
Dioxide (CO2) a vehicle emits, measured
Inspection Service that are based on time
in grams per kilometre (g/km). The DVLA
has created thirteen categories:
Petrol and Diesel engines Fixed Inspection Service Schedule Variable LongLife Service Schedule
A – up to 100g/km £0.00
B – 101 to 110g/km £0.00 Vehicle usage: Vehicle usage:
C – 111 to 120g/km £0.00 Mileage Less than 10,000 miles per annum Mileage More than 10,000 miles per annum
D – 121 to 130g/km £0.00

Mainly city/town centre driving. Motorway and main road driving. Mainly
E – 131 to 140g/km £110.00 Type of journey Type of journey
Short journeys longer distance journeys. Constant speeds
F – 141 to 150g/km £125.00 Frequent cold starts. Normal engine loading – e.g. with little or
Conditions High engine loading – e.g. frequent hill Conditions no towing, with little or no hill climbs.
G – 151 to 165g/km £155.00 climbs, vehicle fully loaded, towing Normal vehicle loading
Uneconomical – e.g. heavy acceleration,

H – 166 to 175g/km £250.00 Moderate acceleration, moderate braking,
Driving style heavy braking, constant changes in speed, Driving style
engine revs mainly below 3,000
constant use of high revs, ‘sporty’ driving
I – 176 to 185g/km £300.00
J – 186 to 200g/km £425.00

Service Intervals: Service Intervals:
K – 201 to 225g/km £550.00
Variable to a maximum of every 19,000*
Oil-change Service Fixed to every 9,000* miles/1 year Oil-change Service
miles/2 years
L – 226 to 255g/km £750.00
M – over 255g/km £950.00 Inspection Service Fixed to every 19,000* miles/2 years Inspection Service Fixed to every 19,000* miles/2 years
Vehicle Excise Duty (VED) rates correct at time

of going to print, but these may alter to reflect
any change in the applicable VED rate *As indicated by the service interval display. Mileages are approximate as the Service Indicator system uses kilometres as its distance measurement.
55
Additional Audi Promise
Audi Centres Your convenience comes first The Audi Stamp
information We guarantee that all of our Centres will be At Audi you can choose from a range of Regular servicing is key to safeguarding
open as follows: convenient services that suit your needs. your Audi’s performance and a full Audi
Welcome to Audi Sales: Monday to Friday 9am–6pm Why not book a ‘service while you wait’ service history could help you preserve the
appointment* and enjoy our complimentary future re-sale value of your car. Only the
By placing an order for your Audi, Saturday 9am–5pm
refreshments while your car is with us? Or, Audi Stamp will prove your approved Audi
you’re choosing to get behind
Service: Monday to Friday 8am–6pm if you need to be mobile, take advantage of service history.
the wheel of one of the most
sophisticated cars on the road. And Saturday 8.30am–1pm one of our courtesy cars which we can even
because we believe the service we collect and deliver to you.* We guarantee Getting better every time
Sunday opening is at local discretion.
offer should be just as advanced, we we can service your Audi within 5 days We continually gather feedback from our
wanted to let you know exactly what New car delivery without a courtesy car, or within 10 days Audi Trained Technicians, as well as our
you can expect from us, now and in if you need transport. We will also ensure customers, to ensure our vehicles are
the future. Once we’ve confirmed a delivery date
your car is returned to you with a full valet. running as they should. Whenever we see
for your car, we’ll keep you informed of
We’ve agreed a set of standards an Audi for a service, we connect it directly
with all our Centres, which governs progress. Subject to reasonable notice, Audi Genuine Parts to our headquarters in Ingolstadt which
the way we do business with you. we’ll then deliver it to a place of your
Would you put a part into your Audi that enables us to check your car’s software and
It outlines the kind of service choice, whether that’s your home or place
wasn’t the same quality as the factory make sure it’s as up-to-date as possible.
we promise to deliver for every of work. In the unlikely event of a delay,
customer, right down to filling each fitted original? You can rest assured that If the factory has released a software
we’ll provide a courtesy car to minimise
new Audi we sell with half a tank only Audi Genuine Parts will be used on upgrade for your model, it can be applied
inconvenience and keep you mobile.
of fuel. your vehicle. What’s more, Audi parts and immediately – improving anything from
So whether you’re interested in the The experts in Vorsprung durch Technik labour come with a 2-year guarantee.** We your car’s efficiency to the precision of its
date your car will arrive in the UK stock a wide variety of parts, so we are well parking system.
Would you entrust your Audi to anyone
or the way we’ll dispose of non- covered. However, if we don’t have a part in
who hasn’t been regularly trained to Audi Environmental commitment
biodegradable materials after we stock at our Centre we have the back-up of
service your Audi, you can have total standards? Our network of Audi Approved We promise to dispose of all non-
parts at other Audi Centres, at our national
confidence in us. Master Technicians have undergone an biodegradable materials from your vehicle
warehouse and our factory and can usually
impressive 100,000 hours of training in a responsible manner.
source the relevant part very quickly.
over a 10-year programme to ensure they
have the latest technical expertise for We don’t like surprises either
maintaining and servicing your Audi. All of *Subject to availability.
We believe strongly in transparency
our Service Advisors undergo a specialist **Excludes wear and tear.
and there will be no hidden costs. For
induction and training to ensure they are
added peace of mind, we will give you a
Audi professionals and able to talk to you
quotation over the phone for the work you
about any issues you may have with your
have requested and email you the price
Audi vehicle. What’s more, we have so
confirmation. We’ll consult you if any
much expertise and experience in looking
additional work on your car is needed when
after Audi vehicles that we are able to
it is with us. We won’t carry out any extra
make a note of your mileage and the state
work without asking your permission first.
of your vehicle as and when we see it and
predict when certain key events may occur.
As part of our duty of care, we will notify
you in plenty of time so you can make an
appointment with us.
56
Pricing Pricing
Prices and specifications given are
You also have the option when ordering
your new car of choosing a four-year or five-
Audi Finance is a trading name of
Volkswagen Financial Services (UK) Limited.
information correct at the time of printing. Always year Audi warranty. Speak to a member of
the sales team for more information.
An offer of finance depends on certain
conditions. Available to people over 18 in the
check details with your Audi Centre, as
Audi policies are continually developing. UK only.
Audi Tax-Free Sales
We reserve the right to change prices or Audi Insurance
specifications at any time. If you are entitled to purchase a vehicle
free of VAT, normally through Military or We want you to start enjoying your new car
All prices are subject to VAT, currently charged from day one and thanks to Audi Insurance
Diplomatic privilege, please contact your
at 17.5% but this may alter to reflect any complimentary seven day cover, you can.
local Audi Centre for full details.
change in the applicable VAT rate. Call free on 0800 316 7893 (lines are open
Should you have any difficulty obtaining
Delivery charges and number plates are not Monday to Friday 8am - 9pm, and Saturday
the information you require, please call
included in the vehicle price. 9am - 5pm), provide a few details and a
Freephone 0800 585878.
cover note will be sent to your Audi Centre.
Delivery charge £473.62
Audi Finance They will then tax your car and you can drive
Number plate £20.00
Audi Finance specialise in providing funding it away.
VAT £86.38
solutions for Audi drivers. Whether your
Total £580.00 Audi is for private or business use, there are
a range of funding options to choose from.
Audi Roadside Assistance
Your new car comes complete with
Below is the full range of finance products.
complimentary roadside assistance and
recovery across the UK provided by RAC
• Solutions – a Personal Contract Plan
Motoring Services. Also included is
roadside assistance throughout Europe, • Hire purchase
managed by RAC Motoring Services. • Lease purchase
Audi Customer Care • Finance lease
Every new Audi benefits from the • Contract hire

comprehensive Audi Customer Care
Package, which comprises: With all products, you can choose
a fixed-cost maintenance plan designed
• A 3-year Audi warranty, which covers
to help you budget accurately.
you for unlimited mileage in the first 2
years of ownership, with a full mechanical No matter what Audi model you choose,
and electrical warranty which covers you your local Audi Centre can provide you with
for up to 60,000 miles in the 3rd year a personalised quote which could fit your
• A 3-year paint warranty budget and motoring needs.
• A 12-year anti-corrosion warranty
• 3 years’ UK roadside assistance
Audi Insurance is a trading name of Volkswagen Insurance Service (Great Britain) Limited, an appointed representative of Volkswagen Financial Services (UK) Limited, Brunswick
Court, Yeomans Drive, Blakelands, Milton Keynes MK14 5LR. Registered in England number 2835230. Audi Insurance is sold, underwritten and administered by Allianz Insurance
plc registered in England number 84638. Registered office 57 Ladymead, Guildford, Surrey GU1 1DB. Volkswagen Financial Services (UK) Limited and Allianz Insurance plc are
authorised and regulated by the Financial Services Authority. Volkswagen Financial Services (UK) Limited and Allianz Insurance plc are not part of the same corporate group.
57
The new Audi A8 – Edition 2.0
Audi UK
Customer Services
Selectapost 29
Sheffield
S97 3FG
0800 699888
audi.co.uk
Specifications and prices subject

to change without notice.
The new Audi A8
© Audi (UK)
Pricing and Specification Guide
Printed in the UK Valid from June 2010
Edition 2.0 04/10
2010 Model Year

Audi UK

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The new Audi A8 – Edition 2.

Specifications and prices subject

Model details and prices

Personalising your Audi exclusive 22

new Audi A8 Colour and upholstery

There’s also pre-sense basic, which provides you with

You’ll also be able to take advantage of predictive route data

The new Audi A8 is built on the aluminium Audi Space Frame.®

8 Images are for illustrative purposes only.

10 Images are for illustrative purposes only.

What’s more, with the 4.2-litre TDI® engine,

TDI® and FSI®

12 Images are for illustrative purposes only.

Audi Space Frame®

quattro® permanent all-wheel-drive - Two 200mm speakers and two tweeters

16 *2-colour: Polar or Ivory. 3-colour: Polar, Ivory or Ruby.

Safety and security Exterior equipment

Total RRP inc VAT

19” ‘10-spoke Y’ design alloy wheels Audi parking system advanced

Total RRP Recommended

4.2 FSI quattro 372PS 8-speed tiptronic £51,736.17 £60,790.00 £61,975.00

4.2 TDI quattro 350PS 8-speed tiptronic £53,480.85 £62,840.00 £63,900.00

Total RRP Recommended

4.2 FSI quattro 372PS 8-speed tiptronic £53,906.38 £63,340.00 £64,525.00

4.2 TDI quattro 350PS 8-speed tiptronic £55,651.06 £65,390.00 £66,450.00

Both the exclusive and standard options

Impala beige, pearl effect – T2 Night blue, pearl effect – 7X

Options are subject to availability

All the colour swatches on this page

Everyone has a favourite colour.

Colour and upholstery

If you have a particular colour in mind,

Total RRP inc VAT

**Visit your local Audi Centre for colour samples.

All the colour swatches on this page are

12-way electrically-adjustable seats

If you choose Standard seats

Options are subject to availability

RRP – Recommended Retail Price.

VAT is calculated at 17.5% but this may alter to

Comfort seats come with memory

Black – FZ Titanium grey – KN Velvet beige – KP Nougat brown – RZ

Options are subject to availability

*Only in combination with front (4D5) or

RRP – Recommended Retail Price.

VAT is calculated at 17.5% but this may alter to

Colour and upholstery

Individual electrically adjustable outer rear seats. Including:

Options are subject to availability

RRP – Recommended Retail Price.

VAT is calculated at 17.5% but this may alter to

Comfort front Sports seats come

Black – FZ Titanium grey – KN

Options are subject to availability

RRP – Recommended Retail Price.

VAT is calculated at 17.5% but this may alter to

Colour and upholstery

VAT is calculated at 17.5% but this may alter to

Valcona leather (N5D) n

quattro® permanent all-wheel-drive - Two 200mm speakers and two tweeters

Options are subject to availability