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    Usiness Plan Summary: What Is Business Plan?

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    sayantan ghosh
    This business plan is for a Dosa restaurant called DOSA RESTAURANT to be opened in Vellore, India. The executive summary outlines that costs are based on industry trends and traditional/non-traditional risks have been determined. The objectives are to keep food costs below 35% of revenue, promote the unique concept, and expand marketing. The mission is to provide excellent and interesting food in an inspiring atmosphere with efficient service and employee welfare. The restaurant will have indoor and outdoor seating with a hut-style roof to give an Indian feel. The market analysis found specialty restaurants are increasing in India and customers want dining experiences at reasonable prices. The strategy is to succeed by giving excellent food and environment, establish a

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    Usiness Plan Summary: What Is Business Plan?

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    sayantan ghosh
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    This business plan is for a Dosa restaurant called DOSA RESTAURANT to be opened in Vellore, India. The executive summary outlines that costs are based on industry trends and traditional/non-traditional risks have been determined. The objectives are to keep food costs below 35% of revenue, promote the unique concept, and expand marketing. The mission is to provide excellent and interesting food in an inspiring atmosphere with efficient service and employee welfare. The restaurant will have indoor and outdoor seating with a hut-style roof to give an Indian feel. The market analysis found specialty restaurants are increasing in India and customers want dining experiences at reasonable prices. The strategy is to succeed by giving excellent food and environment, establish a

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    This business plan is for a Dosa restaurant called DOSA RESTAURANT to be opened in Vellore, India. The executive summary outlines that costs are based on industry trends and traditional/non-traditional risks have been determined. The objectives are to keep food costs below 35% of revenue, promote the unique concept, and expand marketing. The mission is to provide excellent and interesting food in an inspiring atmosphere with efficient service and employee welfare. The restaurant will have indoor and outdoor seating with a hut-style roof to give an Indian feel. The market analysis found specialty restaurants are increasing in India and customers want dining experiences at reasonable prices. The strategy is to succeed by giving excellent food and environment, establish a

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views7 pages

    Usiness Plan Summary: What Is Business Plan?

    Uploaded by

    sayantan ghosh
    This business plan is for a Dosa restaurant called DOSA RESTAURANT to be opened in Vellore, India. The executive summary outlines that costs are based on industry trends and traditional/non-traditional risks have been determined. The objectives are to keep food costs below 35% of revenue, promote the unique concept, and expand marketing. The mission is to provide excellent and interesting food in an inspiring atmosphere with efficient service and employee welfare. The restaurant will have indoor and outdoor seating with a hut-style roof to give an Indian feel. The market analysis found specialty restaurants are increasing in India and customers want dining experiences at reasonable prices. The strategy is to succeed by giving excellent food and environment, establish a

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    BUSINESS PLAN SUMMARY

    DA2
    18BME0641
    SAYANTAN GHOSH

    What is business plan?


    A business plan is a written document describing how businesses both new and
    established plan to achieve their goals.
    Businesses may come up with a lengthier traditional business plan or a shorter
    lean start-up business plan.
    Good business plans should include an executive summary, products and
    services, financial planning, marketing strategy and analysis, financial planning,
    and a budget.

    Need for business plan:


    1. A Business Plan Helps You Make Decisions on the business
    2. To prove that you’re serious about your business
    3. To better understand your competition
    4. It leads to growth in financial, marketing, cost and sale and over all
    development.
    5. To assess the feasibility of your venture and to document your revenue
    model
    6. It helps in to determine the financial needs
    7. It forces you to research and really know your market
    8. To reduce the risk of pursuing the wrong opportunity

    Elements of business plan summary:


    1. Executive summary:
    A good executive summary is compelling. It reveals the company’s mission
    statement, along with a short description of its products and services. It
    might also be a good idea to briefly explain why you’re starting your
    company and include details about your experience in the industry you’re
    entering.

    2. Company Description:
    Your company description should also discuss how your business will stand
    out from others in the industry and how the products and services you’re
    providing will be helpful to your target audience.

    3. Market Analysis:
    market analysis will show that you know the ins and outs of the industry
    and the specific market you’re planning to enter. In that section, you’ll
    need to use data and statistics to talk about where the market has been,
    where it’s expected to go and how your company will fit into it. In addition,
    you’ll have to provide details about the consumers you’ll be marketing to,
    such as their income levels.

    4. Competitive Analysis:
    A good business plan will present a clear comparison of your business to
    your direct and indirect competitors.
    5. Description of Management and Organization:
    You’ll introduce your company managers and summarize their skills and
    primary job responsibilities. If you want to, you can create a diagram that
    maps out your chain of command.

    6. Breakdown of Your Products and Services:


    Whoever’s reading this portion of your business plan should know exactly
    what you’re planning to create and sell, how long your products are
    supposed to last and how they’ll meet an existing need.

    7. Marketing Plan:
    it’s important to describe how you intend to get your products and
    services in front of potential clients. That’s what marketing is all about

    8. Sales Strategy:
    It’s a good idea to throw in the number of sales reps you’re planning to
    hire and how you’ll go about finding them and bringing them on board. You
    can also include sales targets.

    9. Request for Funding:


    If you need funding, you can devote an entire section to talking about the
    amount of money you need and how you plan to use the capital you’re
    trying to raise.

    10. Financial Projections:


    In the final section of your business plan, you’ll reveal the financial goals
    and expectations that you’ve set based on market research.
    Business Description Includes:
    1. Name and Location of Business
    2. Principal Owners
    3. Legal Structure
    4. Status and Type:
    • New start up, expansion, acquisition?
    • Retail, wholesale, manufacturing, service?
    5. Definition of Products & Services
    • Narrative
    • Illustrations
    • Competitive Comparison
    6. Major strengths and “challenges”
    7. Strategic goals and objectives

    2. Business plan preparation for DOSA RESTAURANT in Vellore.

    Executive summary:
    1. A buffer is included in the start-up cost to ensure that the business is not under
    financed.
    2. This business plan is derived from a secondary detailed market analysis.
    3. Costs included in this plan are on the basis of industry trends.
    4. We have also determined the traditional and non-traditional risk associated with
    failure of the restaurant.
    Objectives:
    1. Keeping food costs at less than 35% of revenue.
    2. Promoting and expanding the restaurant concept as a unique
    restaurant.
    3. Expanding our marketing and advertising in Vellore to increase our
    customer base.

    Mission:
    1. Our restaurant will be an inspiring one, combining an eclectic
    atmosphere with excellent and interesting food.
    2. Have a great food selection.
    3. Efficient and superior customer service.
    4. Employee welfare, participation and training are equally
    important to our success.
    Company Summary:
    1. The restaurant will feature two venues:
    • One will be in the restaurant mainly for dinning purpose and
    families.
    • Other will be outdoor for the customers who want
    something not so heavy like lunch and dinner.
    2. There will be chairs provided and roof will be in the style of hut to
    give the restaurant an Indian look and also to differentiate from
    others.
    Market Analysis:
    My business is based on a preconceived idea. For market analysis I had
    taken the help of secondary data available.
    1. Today in India the trend of specialty restaurants is increasing.
    2. Dinning Experience at a Reasonable prices.

    Strategy and Implementation:


    1. We intend to succeed by giving people a combination of excellent
    and interesting food in an environment.
    2. We will focus on establishing a strong identity in our community
    with a grand opening.
    3. We will create an appealing and entertaining environment with
    unbeatable quality at an exceptional price.
    4. All menu items are moderately priced for the area.

    Financial plan:
    1. Restaurant’s financial model is based on a business concept to
    &quot. Plan for the Worst, but Manage for the Best.&quot.
    2. Restaurant’s financial plan will include:
    • Important Assumptions
    • Risk Analysis
    • Break Even Analysis
    • Profit and Loss Statement

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