Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 28 views

    Marketing Strategies and Covid

    Uploaded by

    Abhishek kumar
    The Coronavirus pandemic is causing global economic difficulties as businesses struggle and organic traffic and conversions decline across many industries. Marketers must adapt their strategies by anticipating consumer needs under social distancing, leveraging technology to continue serving customers, maintaining a strong digital presence as people spend more time online, and focusing on the customer experience through empathy and support during this crisis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Strategies and Covid

    Uploaded by

    Abhishek kumar
    28 views3 pages
    The Coronavirus pandemic is causing global economic difficulties as businesses struggle and organic traffic and conversions decline across many industries. Marketers must adapt their strategies by anticipating consumer needs under social distancing, leveraging technology to continue serving customers, maintaining a strong digital presence as people spend more time online, and focusing on the customer experience through empathy and support during this crisis.

    Original Title

    MARKETING STRATEGIES AND COVID

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The Coronavirus pandemic is causing global economic difficulties as businesses struggle and organic traffic and conversions decline across many industries. Marketers must adapt their strategies by anticipating consumer needs under social distancing, leveraging technology to continue serving customers, maintaining a strong digital presence as people spend more time online, and focusing on the customer experience through empathy and support during this crisis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views3 pages

    Marketing Strategies and Covid

    Uploaded by

    Abhishek kumar
    The Coronavirus pandemic is causing global economic difficulties as businesses struggle and organic traffic and conversions decline across many industries. Marketers must adapt their strategies by anticipating consumer needs under social distancing, leveraging technology to continue serving customers, maintaining a strong digital presence as people spend more time online, and focusing on the customer experience through empathy and support during this crisis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    The sad reality is that it is spreading quickly and will continue to

    spread for a while.

    No one really knows how many people will be infected (or will pass
    away sadly), but it has caused the global stock markets to crash,
    which means as a business (or even a marketer), you will be affected.

    what does the Coronavirus mean for marketers?

    1. Businesses are going to struggle for a while

    Even if the virus slows down fast as the numbers have dropped
    in China, businesses are going to struggle for well over a year
    because they will have to make up for their losses.

    For example, in China the virus caused retail sales to drop by


    20.5% and the unemployment rate jumped to 6.2 in February.

    2. Organic traffic is down in most industries

    Before I dive into the data, note that we didn’t focus on any one
    single country, we decide to look at the traffic stats from a global
    perspective. We also didn’t include data from sites with less than
    5000 visitors a month as they tend to have drastic swings from a
    percentage perspective even when there are no global issues or
    algorithm updates.
    Now, from an SEO standpoint, last week we saw huge drops in
    organic traffic for most industries we are tracking. Just look at the
    chart below (compares last week to the previous week).

    3. Conversions were also down for most industries


    From a conversion rate standpoint, we saw drops in most industries
    as well. Even the financial sector, which had big traffic booms in
    traffic, dropped in conversions.

    4. Pay-per-click data

    Even though we saw big dips in the number of people searching


    for things like flights or hotels, we didn’t see a drastic drop in CPC
    but we did see a big increase in cost per acquisition.

    In other words, you can still roughly pay the same amount per
    click, but the cost per conversion has been going up for most
    industries… unless you are selling necessities like toilet paper.

    How Will Marketing Strategies Evolve in Times of COVID-19?

     Anticipate Consumer Needs

    Social distancing can lead to stress, boredom, anxiety, and a sense of


    loneliness. This makes it crucial to identify individual consumer needs
    and address them before it becomes a problem area.
    For example, with schools and offices closed, it becomes difficult for
    parents to work from home and engage their kids. So Audible, an
    audiobook service by Amazon, is now offering free streaming of stories
    to entertain, teach, and engage children while schools remain shut.

     Leverage Technology

    It has become a challenge to meet customer needs, and you must think
    about how best to serve customers with limited resources and social
    distancing constraints. Organizations, especially e-commerce giants are
    over-burdened with rising online orders, stocks running out, prioritizing
    essentials, and ensuring the health of employees and customers.

    Amazon has taken numerous measures to support customers, employees,


    and communities. From ramping up fulfillment and delivery hiring to
    ensuring fair pricing, adjusting shopping hours for senior customers, and
    adjusting delivery

     Be Present in the Digital World

    As people stay at home, time spent on their mobile devices, and online
    platforms is already on the rise. They are spending more time on OTT
    streaming platforms for entertainment, social media for connecting with
    the outside world, e-commerce portals for shopping, and so on.
    Although COVID-19 has disrupted marketing and advertising initiatives,
    we can expect marketers to keep their plans fluid and tweak their ad-
    spends to reach customers where they are.

     Focus on Customer Experience More Than Ever

    In worrying time likes these, brands must focus on instilling confidence


    in customers, by providing them with the means to cope with the
    situation, furnishing the right information, and going beyond to help
    customers. Being empathetic and prioritizing customer experience will
    help your brand stand out and help you build a loyal customer base.

    You might also like