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    Lesson 2 Communication and Globalization

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    hsyuw
    This document discusses how globalization and cultural issues affect communication. It explains that globalization has increased interdependence between economies, cultures and populations through increased trade, technology, investment, and the flow of people and information. As a result of globalization, communication processes, methods and procedures have had to adapt across borders in a global context. The document then discusses some key impacts of globalization on global communication, including increased business opportunities, fewer cultural barriers as globalization has increased understanding between cultures, and the creation of a "global village" through widespread internet and phone access connecting people worldwide.

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    Lesson 2 Communication and Globalization

    Uploaded by

    hsyuw
    3K views4 pages
    This document discusses how globalization and cultural issues affect communication. It explains that globalization has increased interdependence between economies, cultures and populations through increased trade, technology, investment, and the flow of people and information. As a result of globalization, communication processes, methods and procedures have had to adapt across borders in a global context. The document then discusses some key impacts of globalization on global communication, including increased business opportunities, fewer cultural barriers as globalization has increased understanding between cultures, and the creation of a "global village" through widespread internet and phone access connecting people worldwide.

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    LESSON 2 COMMUNICATION AND GLOBALIZATION

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    This document discusses how globalization and cultural issues affect communication. It explains that globalization has increased interdependence between economies, cultures and populations through increased trade, technology, investment, and the flow of people and information. As a result of globalization, communication processes, methods and procedures have had to adapt across borders in a global context. The document then discusses some key impacts of globalization on global communication, including increased business opportunities, fewer cultural barriers as globalization has increased understanding between cultures, and the creation of a "global village" through widespread internet and phone access connecting people worldwide.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views4 pages

    Lesson 2 Communication and Globalization

    Uploaded by

    hsyuw
    This document discusses how globalization and cultural issues affect communication. It explains that globalization has increased interdependence between economies, cultures and populations through increased trade, technology, investment, and the flow of people and information. As a result of globalization, communication processes, methods and procedures have had to adapt across borders in a global context. The document then discusses some key impacts of globalization on global communication, including increased business opportunities, fewer cultural barriers as globalization has increased understanding between cultures, and the creation of a "global village" through widespread internet and phone access connecting people worldwide.

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    © All Rights Reserved
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    of 4

    LESSON 2 COMMUNICATION AND GLOBALIZATION

    Objectives:
    • Explain how cultural and global issues affect communication
    • Identify the advantages and disadvantages of globalization.
    • Provide insights about the impact of globalization in Philippine society and the
    world.

    GLOBALIZATION
    Is the growing interdependence of the world’s economies, cultures and population brought
    about by cross-border trade in goods and services, technology, and flows of investment, people,
    and information. People, companies, and different states have to adjust, adapt and innovate
    communication processes, methods and procedures in a global scene. The need to have clear,
    effective and consistent intercultural communication is constant.
    IMPACT OF COMMUNICATION IN SOCIETY AND THE WORLD
    1. Communication breaks the racial divide
    2. Communication evokes inspiration
    3. Communication is a symbiotic relationship
    OTHER EFFECTS OF GLOBALIZATION ON GLOBAL COMMUNICATION
    Connecting with people on the other side of the world is now much easier than it was a few
    years ago. Satellites, fiber-optic cables and the internet make it effortless to share information
    with those in different time zones and locations. Global communication is directly affected by
    the process of globalization, and helps to increase business opportunities, remove cultural
    barriers and develop a global village. Both globalization and global communication have
    changed the environmental, cultural, political and economic elements of the world.

    1. Increased Business Opportunities

    Many companies today hire employees that are located in other countries. Using
    communication vehicles such as video calling make it simple to converse with colleagues
    across the globe, almost making it feel as if they are in the same room. Technology also makes
    it easier to connect with suppliers and customers all over the world, and to streamline those
    relationship through improves ordering, shipment tracking and so on. With this kind of

    PURPOSIVE COMMUNICATION 1
    Prepared by: JEFFREY A. PASTOR
    1
    communication technology, many businesses are able to take advantage of opportunities in
    different countries or cities, improving the economic outlook on a global level.

    Thanks to global communications, information itself can be transferred as a valuable


    business asset from one country to another. This has the effect of making everyone's
    operations more modern and efficient, regardless where they are located.

    2. Fewer Cultural Barriers

    Many people perceive culture to be the root of communication challenges. When people
    from two different cultures try to exchange information, the way they speak, their body
    language or their mannerisms can be interpreted differently by the other person. The way
    people approach problems and how they participate in communities is all influenced by
    culture.

    Globalization has made it possible, for example, for someone in Japan to understand
    how someone in the U.S. goes about their day. With television and movies, cultural barriers
    are becoming less prevalent. Being able to communicate effectively and frequently with
    colleagues or friends across the planet helps people understand each other’s cultures a little
    better.

    3. Creation of a Global Village

    You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan.
    Affected both by globalization and global communication, the global village is created when
    distance and isolation no longer matter because people are connected by technology. Wide-
    spread telephone and internet access have been life-changing for many people across the
    world, especially those in developing countries. Many are now enrolling in universities across
    the world without having to leave their desk chair. Virtual assistant jobs are becoming
    commonplace, where employees from developing countries work with companies in North
    America or Europe, providing administrative support and other business services that can
    easily be conducted over the phone or via the internet.

    Globalization and global communication have made it easier to see people on the other
    side of the world as a neighbor, instead of a stranger from a faraway land. There is so much
    knowledge about other countries and cultures available online, that it’s no longer a complete
    mystery.

    PURPOSIVE COMMUNICATION 1
    Prepared by: JEFFREY A. PASTOR
    2
    ISSUES
    1. Direct and Indirect Communication
    People from eastern and western regions have different methods and styles of

    communication.

    ❖ Westerners go direct to the point; they are generally using direct communication
    while Filipinos use flowery words or go around the bush which in turn may not
    be appropriate in multicultural setting.

    2. Confusion with accent, pronunciation and fluency


    Diverse characteristics of multicultural communication can lead to language
    barrier between the sender and the receiver.
    Message may be interpreted incorrectly because of the accent and pronunciation or the
    way of delivering the message which can make communication unsuccessful.

    PURPOSIVE COMMUNICATION 1
    Prepared by: JEFFREY A. PASTOR
    3
    3. Attitudes on rank and authority
    There is a difference in treatment of people in rank or authority depending on their
    cultures.
    ❖ Westerners- address their boss or someone with the higher ranks by their first name and
    that’s normal.
    Filipinos- “Mister”, “Sir”, “Ma’am” and “Miss” as a sign of respect.
    https://eps.com.ph/work-culture-in-the-philippines/
    4. Different styles and procedures in making decisions
    Different cultures have different ways in making decisions or agreements and how to
    figure out things.

    Exercise 2.1
    Given the link below, read the article from The New York Times written by Sherry Turkle
    entitled “A Flight from Conversation” and make a 500-word reflection essay about how
    communication change over the course of time. And how does modernization and globalization
    has brought drastic change in the world of communication.

    Turkle, Sherry. “A flight from conversation.” The New York Times. 21, April 2012. Web. 29,
    September 2020. https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-
    conversation.html

    Reference:

    Ahmed, Anam. “The Effects of Globalization on Global Communication.” Bizfluent. 21,


    November 2018. Web. 29, Sept. 2020. https://bizfluent.com/info-8444969-advantages-
    disadvantages-computerization-globalization.html

    PURPOSIVE COMMUNICATION 1
    Prepared by: JEFFREY A. PASTOR
    4

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