NEW BRIGHTON SCHOOL OF THE PHILIPPINES, INC

Module No. _2nd- 3rd Week__

Subject: Date of Submission: ____________
Name of Student: __________________________________________________
Course and Year: __________________________________________________
Semester and School Year: __________________________________________

Topic 2: Communication and Globalization

It’s time for you to get to know what this module is all about!

Today you can get information about anything anywhere in the world at the swipe of a touch screen or a click on
the keyboard. But in this digital age of connectivity, convergence, and interactivity you also have the power to add your voice
to many voices that shape events as they happen.
In this module, you will learn and understand how cultural and global issues shape communication and appreciate
how such communication impacts society and the world in the 21st century.

Learning objectives:
At the end of this module, the student should be able to:

 explain how cultural and global issues affect communication;

 appreciate the impact of communication on society and the world;

Warm-up Activity: Oral Recitation!

1. Guess which brand each of the following logo designs represents.
 Twitter Instagram Facebook Skype Gmeet Messenger
2. De-briefing questions:
a. What are the new communication technologies?
b. How do these new technologies affect the way we communicate today?

Topic 2: COMMUNICATION AND GLOBALIZATION

GLOBALIZATION
 Principally, it's an economic concept - the integration of markets, trade and investments with few barriers to slow the
flow of products and services between nations.
 There is also a cultural element, as ideas and traditions are traded and assimilated.
 Globalization is an intermittent process. Its impact may differ from time to time, but it always brings the economic,
political, social and cultural aspects of society to the global level.
 The implications of globalization are perceivable to all. The global opening of markets promotes a free circulation of
goods and money, as well as other world-wide services. Many individuals, enterprises and states stand to gain from this
process. They will enjoy global offers of goods, services, capital and manpower, and ultimately, a higher standard of
living.
EXAMPLE OF GLOBALIZATION

 The first Starbucks outlet opened its doors in 1971 in the city of Seattle. Today it has 15,000 stores in 50 countries.
 The company was purchasing 247 million kilograms of unroasted coffee from 29 countries.
 Through its stores and purchases, it provided jobs and income for hundreds of thousands of people all over the
world.
WHAT’S BAD ABOUT GLOBALIZATON?
While some areas have flourished, others have floundered as jobs and commerce move elsewhere. Steel
companies in the UK, for example, once thrived, providing work for hundreds of thousands of people. But when China began
producing cheaper steel plants, the UK closed down and thousands of jobs were lost.

EXAMPLE: Silk for Spices

One example is the Silk Road, when trade spread rapidly between China and Europe via an overland route. Merchants
carried goods for trade back and forth, trading silk as well as gems and spices and, of course, coffee.
In fact, the habit of drinking coffee in a social setting originates from a Turkish custom, an example of how
globalization can spread culture across borders.
COMMUNICATION IN GLOBALIZATION
With the advent of globalization associated with advance technologies and systems across regions, the flow of
information and communication has become smoother, faster, and easier. Plus, business transactions and partnerships
among local and international institutions have become more efficient. One best example is the use of electronic mail (e-
mail) or social networking sites.
Global communication is directly affected by the process of globalization, and helps to increase business
opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have
changed the environmental, cultural, political and economic elements of the world.

THE EFFECTS OF GLOBALIZATION TO GLOBAL COMMUNICATION

The teacher will present a video entitled “The Effects of Globalization on Global Communication” by Nikolay Danev.
Increased Business Opportunities
Many companies today hire employees that are located in other countries. Using communication vehicles such as
video calling make it simple to converse with colleagues across the globe, almost making it feel as if they are in the same
room. Technology also makes it easier to connect with suppliers and customers all over the world, and to streamline those
relationship through improves ordering, shipment tracking and so on. With this kind of communication technology, many
businesses are able to take advantage of opportunities in different countries or cities, improving the economic outlook on a
global level.
Thanks to global communications, information itself can be transferred as a valuable business asset from one
country to another. This has the effect of making everyone's operations more modern and efficient, regardless where they
are located.
Fewer Cultural Barriers
Many people perceive culture to be the root of communication challenges. When people from two different cultures
try to exchange information, the way they speak, their body language or their mannerisms can be interpreted differently by
the other person. The way people approach problems and how they participate in communities is all influenced by culture.
Globalization has made it possible, for example, for someone in Japan to understand how someone in the U.S.
goes about their day. With television and movies, cultural barriers are becoming less prevalent. Being able to communicate
effectively and frequently with colleagues or friends across the planet helps people understand each other’s cultures a little
better.
Creation of a Global Village
You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan. Affected both by
globalization and global communication, the global village is created when distance and isolation no longer matter because
people are connected by technology. Wide-spread telephone and internet access have been life-changing for many people
across the world, especially those in developing countries. Many are now enrolling in universities across the world without
having to leave their desk chair. Virtual assistant jobs are becoming commonplace, where employees from developing
countries work with companies in North America or Europe, providing administrative support and other business services
that can easily be conducted over the phone or via the internet.
Globalization and global communication have made it easier to see people on the other side of the world as a
neighbor, instead of a stranger from a faraway land. There is so much knowledge about other countries and cultures
available online, that it’s no longer a complete mystery.
Synthesis!
1. Globalization is essentially an economic phenomenon because it is concerned with the movement of people and
products across national with.
2. Because globalization moves people across borders, its effects are felt not only in economic terms, but in social and
cultural aspects as well. Thus, globalization also impacts communication.

Assessment: Comprehension Check!

1. A. Read the article entitled "The flight from conversation" by Sherry Turkle which can be accessed at:
https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html or open the attached file in
this topic with a file named "The flight from conversation.
B. Based on the article, make an essay paper. Your essay should have the following components that is described
in the article:

1. What is the impact of communication on the global society?

2. How does globalization impact the way people communicate?

3. How do cultural and global issues affect communication?

References:
• Barrot, J. & Sicapio, P. (2018). Purposive communication in the 21st century. Quezon City: C&E Publishing
House.
• Madrunio, M. & /martin, I. (2018). Purposive communication using English in multilingual context. Manila: Rex
Bookstore, Inc.
• Ahmed, A. (2018).  The Effects of Globalization on Global Communication. Retrieved from
https://bizfluent.com/info-8232542-effects-globalization-global-communication.html