Lesson 2:

COMMUNICATION AND
GLOBALIZATION
Objectives:
At the end of the lesson, you should be able to:
1. present ideas on communication and globalization using
text and speech in multiple forms;
2. do a creative presentation of what has been read;
3. explain the impact of globalization on communication,
and vice-versa; and,
4. reflect on a learning experience.
 Activity 1: Setting the
Mood
Find a partner.
Guess which brand each of the
following logo designs represent.
 1. 2. 3.

4. 5. 6.

7. 8. 9.
 Questions:
• What are the new communication
technologies?
• How do these new technologies
affect the way we communicate
today?
 Self-Audit
Directions: Tick the column that
best describes your ability to
communicate in the context of
globalization. Answer this section
as objectively as possible. There
are no wrong answers. Then, use
the Interpretation Guide to infer
the results of your self-audit.
 Self-Audit
Check the column that best describes your ability to
communicate in the context of globalization.
Usually Sometimes Seldom Never
3 2 1 0
1. I express my ideas effectively in verbal, non-verbal,
and written forms in either digital or non-digital
environments or both.
2. I use effective listening skills to evaluate
arguments and rationalize judgments, and work
relationship.
3. I communicate with purpose to a variety of
audiences.
4. I understand the concept of diversity and promote
respect all the time.
5. I use technology and social media responsibly.
 Usually Sometimes Seldom Never
3 2 1 0

6.I promote collaboration and cooperation with

others.
7. I apply creative thinking on complex situations to
arrive at sound conclusions and communicate these
in both digital and non-digital forms.

8. I demonstrate working well with others and

sharing my ideas with them with respect.
9. I consider diversity in communicating with others.

10. I develop effective communication skills for

global context.

TOTAL
GRAND TOTAL
Interpretation Guide:
Score Level of Proficiency
28-30 Advanced
25-27 Proficient
23-24 Approaching proficiency
21-22 Developing
20 and below Beginning

Note: You may share the results with your

classmates or teacher. Keep the results and
remember them as you participate in the
succeeding activities.
LET’S HAVE REAL
CONVERSATION
WATCH THE VIDEO AND BE
READY TO TAKE AN ACTIVE
PART IN THE CLASS
DISCUSSION LATER
What does information
and communication
technology mean to you?
Discuss some of the
advantages of information
and communication
technology
Is texting a form of
conversation? If yes,
how so? If not, why
not?
Do you agree that social
media allow people to
share their self reflections
through their posts or
tweets? Discuss your stand
on this.
Why do people avoid
conversation? Why does
Turkle mean by the
Goldilocks effect in
communication?
Why did Turkle emphasize
the importance of
conversation? How
important is it? Explain
What is Turkle’s argument?
Do you agree with it?
If you had to take the other
side (or wanted to), how
would you disagree with
her?
Share your reflections on the
lessons/insights learned from the
article from the following
perspectives:
a son/daughter
a friend
a student
a member of the society?
What is the main message of the
article, “Flight from
Conversation”?
How does the foregoing article
relate with globalization?
Activity 3. Group Activity:

A. As a group, discuss your answers to the

following questions:

1. What is the impact of communication on the

global society?
2. How does globalization impact the way
people communicate?
3. How do cultural and global issues affect
communication?
TAKE HOME ACTIVITY:
1. Create a poster reflecting the group
discussion. You can choose any material
you want to use in making the poster.
2. Prepare a write up about the poster that
your group created and post in on the group
FB.
3. Share your poster through the class social
media account.

The poster must be posted on the FB group

on ore before February 14, 2020.
Inspired by Turkle’s
article, “Flight from
Conversation” be able to
share your thought about
these pictures:
Communication and
Globalization
 Communication
⮚ essential for personal and professional effectiveness
⮚ helps establish good relationships
⮚ creates a better working environment
⮚ strengthens collaboration and cooperation
⮚ unifies conflicting ideas (Barrot, Jessie S. & Sipacio, P. J. F.
(2018)
 Globalization
different scholars and
institutions view it differently
 Globalization
process by which people and
goods move easily across borders
 Globalization
an economic concept - the
integration of markets, trade and
investments with few barriers to
slow the flow of products and
services between nations.
 Globalization
There is also a cultural element, as
ideas and traditions are traded and
assimilated. (Madrunio & Martin,
pp. 92-95)
 Globalization
The basic concept of globalization is-
the expansion and integration of the
cultural, political, economic, and
technological domains of the countries
 Globalization
Process through which local and regional
ideas, products, and practices and
transformed into world wide ideas,
products, and practices. ( Griffin and
Bone, 201)
How did globalization happen?
✔Globalization has been around for
centuries.

the free trade of goods and services all over

the world has brought multinational
companies and foreign investors to our
shores
What drives it?
Globalization has speeded up
enormously over the last half-century due
to:
 Colonization
marked the beginning of globalization

✔The Philippines and other countries have

their share of stories on how colonization
shaped their social, economic and
education systems without necessarily
being disconnected from their own
countries’ local methods of civilization.
 Diaspora
connected with the dispersion of Jews beyond Israel.
(Oxford Dictionary)
⮚ a phenomenon that refers to people’s movement
and inhabitation in countries outside of their own,
known as migration.

 Immigration provides us a picture of fluidity

among peoples from different races where new
networks of economy and cultures are
established.
 Technological Advancement
Examples:
✔ the development of Internet -has
revolutionized connectivity and communication,
and helped people share their ideas much more
widely
▪ Email - made communication faster than ever
✔ the invention of enormous container ships
- improvements in transport generally, faster
ships, trains and airplanes enabled us to move
around globe much more easily
 How does globalization affect
communication?
• With the advent of globalization associated with
advanced technologies and systems across
regions, the flow of information and
communication has become smoother, faster
and easier.
• Business transactions and partnerships among
local and international institutions have become
more efficient.
Consequently, the context of globalization
requires effective communication skills from
students and workers to cope with the demands
and challenges brought about by this
phenomenon. This includes: communicating
effectively with people of different background,
age, culture, gender, beliefs, orientations,
preferences, and status.
How does globalization affect communication?

With globalization, a need for a common

language to achieve international intelligibility is
appropriate.

“On almost any basis, English is the nearest thing

there has been to a global language…much
greater than anything achieved historically by
Latin or French. Many would reasonably claim
that in the fields of business, academics, science,
computing, education, transportation, politics
and entertainment, English is already established
as the decto lingua franca”
(http:wwwthehistoryofenglish.com).
What’s good about it? What’s bad about it?
1. Steel companies in the
1. Globalization has led to
many millions of people UK, once thrived providing
being lifted out of work for hundreds of
poverty. thousands of people.
But when China began
Example: A multi-national producing cheaper steel,
company like Starbucks buy
coffee from farmers, thus, steel plants in the UK
providing a livelihood and closed down and
benefit to the community.
thousands of jobs were
lost.
Multinational companies
tend to invest in local
resources, products and
services.
What’s good about it? What’s bad about it?
2. Globalization has also led 2. Every step forward in
cooperation among nations technology brings new
as never before. dangers.
Example: Example:
the Paris Agreement on While computers have
Climate Change, where 195 vastly improved our lives,
countries agreed to work cyber criminals steal
towards reducing carbon millions of pounds a year.
emissions for the greater
global good.
 What’s good about it? What’s bad about it?
3. Global wealth has
skyrocketed. 3. Global warming has
intensified.
Activity 4. Think of additional advantages and
disadvantages of globalization. Write
your answers on the chart below.

Advantages Disadvantages
How to Communicate Effectively in a Global
Society

1. Express your ideas effectively in verbal, non-

verbal, and written forms in either digital or non-
digital environment or both.
2. Use effective listening skills to evaluate arguments
and rationalize judgments, and improve job-
effectiveness and work relationship.
3. Communicate with purpose to a variety of
audiences.
4. Promote collaboration ad cooperation with
others.
5. Understand the concept of diversity and
promote respect all the time.
6. Use technology and social media responsibly.
UPNEXT….

Using Social Media Platforms..

Discuss the following social media platforms and
be able to differentiate one from the others:
1. Facebook
2. Instagram
3. Twitter
4. Youtube
5. Snapchat
6. Tumbler
7. Tiktok
Group ACTIVITY.

1. What are memes?

2. What are the characteristics of memes?
3. Have online responses such as memes created
a more harmonious or a more divided society?
Explain
4. Choose a specific topic that is timely and either
locally or globally relevant. Then demonstrate
your reaction to the chosen issue/topic by
creating your own meme. ( you can choose an
issue or topic that is inspired by your advocacy)

Your output shall be presented next meeting.

❖Basically, done wisely, globalization
could lead to “unparalleled peace and
prosperity”.
Done poorly, “to disaster”.

(Madrunio, M. & Martin I., p. 95)

"Electric communication will never be
a substitute for the face of someone
who with their soul encourages
another person to be brave and true.“

Charles Dickens
 References:
• Barrot, Jessie S. & Sipacio, Philippe John F.
(2018) Purposive communication in the 21st
century. Quezon City: C & E Publishing Inc.
• Madrunio, M. & Martin I. (2018) Purposive
communication: using English in multilingual
contexts. Quezon City: C & E Publishing Inc.
• Suarez, Cecilia A. (2018) Perfecto, MR G.,
Canilao, ML N., et al. Purposive communication
in English, Ateneo de Manila University Press.
• Pandita, R. (2012, January 7). Impact of communication
technology on globalization. Retrieved February 16,
2016, from http://www.buzzle.com/articles/impact-of-
communication-technology-on-globalization.html
• What is Globalization? | Globalization101. (2015).
Retrieved February 16, 2016, from
http://www.globalization101.org/what-is-globalization/
• Communication and Globalization Google Images.
Retrieved from
https://www.google.com/search?q=communication+an
d+globalization&rlz=1C1GGRV_enPH751PH751&source
=lnms&tbm=isch&sa=X&ved=0ahUKEwjkkuC-
neLjAhVHE4gKHcYwCwYQ_AUIESgB#imgrc=_. August 1,
2019.