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    Communication For Various Purposes

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    Haidee Indecio
    The document discusses three types of communication: 1) Informative communication aims to share knowledge objectively without changing behavior. It arises from seeking awareness, competence, and understanding how things work. 2) Persuasive communication aims to gain consideration for a point of view by providing choice, advocating a position, justifying advice, enabling change, and appealing to feelings and credibility. 3) Argumentative communication relies on sound reasoning and avoiding defective evidence, patterns of reasoning, proofs, and arguments according to Aristotle's logos, ethos, and pathos forms of proof and Lucas' claims.

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    Communication For Various Purposes

    Uploaded by

    Haidee Indecio
    1K views28 pages
    The document discusses three types of communication: 1) Informative communication aims to share knowledge objectively without changing behavior. It arises from seeking awareness, competence, and understanding how things work. 2) Persuasive communication aims to gain consideration for a point of view by providing choice, advocating a position, justifying advice, enabling change, and appealing to feelings and credibility. 3) Argumentative communication relies on sound reasoning and avoiding defective evidence, patterns of reasoning, proofs, and arguments according to Aristotle's logos, ethos, and pathos forms of proof and Lucas' claims.

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    The document discusses three types of communication: 1) Informative communication aims to share knowledge objectively without changing behavior. It arises from seeking awareness, competence, and understanding how things work. 2) Persuasive communication aims to gain consideration for a point of view by providing choice, advocating a position, justifying advice, enabling change, and appealing to feelings and credibility. 3) Argumentative communication relies on sound reasoning and avoiding defective evidence, patterns of reasoning, proofs, and arguments according to Aristotle's logos, ethos, and pathos forms of proof and Lucas' claims.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    1K views28 pages

    Communication For Various Purposes

    Uploaded by

    Haidee Indecio
    The document discusses three types of communication: 1) Informative communication aims to share knowledge objectively without changing behavior. It arises from seeking awareness, competence, and understanding how things work. 2) Persuasive communication aims to gain consideration for a point of view by providing choice, advocating a position, justifying advice, enabling change, and appealing to feelings and credibility. 3) Argumentative communication relies on sound reasoning and avoiding defective evidence, patterns of reasoning, proofs, and arguments according to Aristotle's logos, ethos, and pathos forms of proof and Lucas' claims.

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    CHAPTER 3

    Communication for
    Various Purposes
    z

    1. Informative Communication – Involves


    giving than asking. As an informative
    communicator, you want you’re your receivers
    to pay attention and understand but not to
    change their behavior.
    z

    When people share knowledge about the


    world in which they live, they are
    participating in the process of informative
    communication. Informative messages
    attempt to present an objective—that is,
    truthful and unbiased—view of the topics
    being considered.
    z

    Osborn (2009) purports that


    informative communication
    arises out of three deep
    impulses.
    z

    a. We seek to expand our


    awareness of the world around
    us.
    z

    b. We seek to become more


    competent.
    z

    c. We have an abiding
    curiosity about how things
    work and how they are made.
    z

    When preparing for an


    informative exchange, ask
    yourself the following
    questions:
    z

    1. Is my topic noteworthy to be
    considered informative?
    z

    2. What do my recipients
    already know about my topic?
    z

    3. What more do they have to


    know?
    z

    4. Am I knowledgeable enough
    of my topic to help my
    receivers understand it?
    z

    Persuasive Communication
    – is an art of gaining fair and
    favorable considerations for
    our point of view. It:
    z

    a. Provides a choice
    another options.
    z

    b. Advocates
    something through a
    speaker
    z

    c. Uses supporting
    material to justify
    advice
    z

    d. Turns the audience


    into agents of change.
    z

    e. Asks for strong


    audience commitment.
    z

    f. Gives importance to
    the speaker’s
    credibility.
    z

    g. Appeals to feelings
    z

    h. Has higher ethical


    obligation
    z

    3. Argumentative Communication
    – relies heavily on sound proof
    reasoning. The nature of proof has
    been studied since the Golden Age of
    Greece and has been improved
    through time.
    z

    According to Aristotle,logos,
    ethos and pathos are the three
    primary forms of proof
    z

    Lucas, (2007) claims that to


    avoid detective argumentation ,
    the following must be
    considered:
    z

    1. Defective Evidence
    a. Misuse of facts
    b. Statistical fallacies
    c. Defective Testimony
    d. Inappropriate evidence
    2. Defective Patterns of reasoning
    z

    - Evidential Fallacies
    a. Slippery Slope (chain)
    b. Confusing facts with opinion
    c. Red Herring (divert)
    d. Myth of the Mean (statistic hide
    the reality: truth lies)
    (The average number of hours that a person watches TV per week is 12 hours)
    z

    - Flawed Proofs (accepted in


    a short period of time)
    - Defective Arguments
    z

    Defective Arguments
    All dogs are mammals.
    All cats are mammals.
    Therefore, all dogs are cats.

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