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    Work Experience: Visit Baton Rouge

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    Erica Sweeney Glory has over 7 years of experience in marketing, public relations, and content development. She currently works as a Content Marketing Specialist for Visit Baton Rouge, where she leads marketing strategy and provides creative content across various channels. Previously, she held public relations and account management roles at Innovative Advertising and Wright Feigley Communications. She graduated from Louisiana State University with a degree in Mass Communication and Public Relations.

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    Work Experience: Visit Baton Rouge

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    Erica Sweeney Glory has over 7 years of experience in marketing, public relations, and content development. She currently works as a Content Marketing Specialist for Visit Baton Rouge, where she leads marketing strategy and provides creative content across various channels. Previously, she held public relations and account management roles at Innovative Advertising and Wright Feigley Communications. She graduated from Louisiana State University with a degree in Mass Communication and Public Relations.

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    Erica Sweeney Glory has over 7 years of experience in marketing, public relations, and content development. She currently works as a Content Marketing Specialist for Visit Baton Rouge, where she leads marketing strategy and provides creative content across various channels. Previously, she held public relations and account management roles at Innovative Advertising and Wright Feigley Communications. She graduated from Louisiana State University with a degree in Mass Communication and Public Relations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    49 views2 pages

    Work Experience: Visit Baton Rouge

    Uploaded by

    api-218290489
    Erica Sweeney Glory has over 7 years of experience in marketing, public relations, and content development. She currently works as a Content Marketing Specialist for Visit Baton Rouge, where she leads marketing strategy and provides creative content across various channels. Previously, she held public relations and account management roles at Innovative Advertising and Wright Feigley Communications. She graduated from Louisiana State University with a degree in Mass Communication and Public Relations.

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    Erica Sweeney Glory

    (225) 329-8684 ericakaysweeney@gmail.com linkedin.com/in/ericakays

    Work Experience
    Visit Baton Rouge
    Content Marketing Specialist October 2016- Present
    Provide creative content for Visit Baton Rouge's digital and traditional marketing efforts to ensure brand continuity and accuracy in
    messaging; lead strategy on website, social media, email marketing, blog, collateral materials; serve as point person to provide marketing
    expertise to partners, educating them on industry trends and content curation; educate partners on marketing opportunities with Visit
    Baton Rouge; work with advertising agency on projects to create and provide content, ideas/materials and ensuring continuity in
    messaging; manage direction of leisure marketing and tour/travel industry marketing.

    Innovative Advertising
    Public Relations Specialist March 2015- October 2016
    Plan, coordinate and direct public relations initiatives for all agency clients; produce bold, strategic and persuasive messages across all
    media through the development of campaigns and initiatives to improve public perception of companies, organizations, initiatives, issues
    and candidates; develop speeches, press releases, media lists, alerts, media kits, newsletters, blogs and other literature; distribute press
    releases and story pitches, coordinate speaking circuits and respond to information queries from media; represent the image of both
    corporate and government bodies; maintain effective working relationships with media representatives and government officials; and
    manage the agency’s PR, website content, blog and social media channels.
    Notable clients include: Abita Brewing Company, Rock & Roll Hall of Fame, Houma Convention and Visitors Bureau, WaterColor Florida,
    New Orleans Wine and Food Experience.

    Wright Feigley Communications


    Account Coordinator October 2013- March 2015
    Assisted with the day-to-day activities of accounts and supervised select accounts; planned and implemented public relations and
    advertising strategies for various clients; drafted press releases and other public relations/marketing materials; assisted with media
    relations and community outreach efforts, including event planning and coordination; assisted with new business acquisition and
    development.
    Social Media Manager May- October 2013
    Created social media plans, campaigns and strategies for clients; developed and loaded weekly posts for multiple clients and their various
    platforms; researched tending topics and new social media platforms; created monthly social media reports for clients’ review.
    PR/Account Services Intern November 2012- May 2013
    Maintained and updated media contact database; maintained and updated clip reports; conducted research that pertained to clients;
    developed social media content for clients; assisted in writing press releases and other client related material; assisted in community
    outreach efforts; participated in discussion of strategic planning.
    Notable clients include: Perkins Rowe, L’Auberge Baton Rouge, Hotel Indigo, Keep Louisiana Beautiful, Dorignac’s Food Center, Wayne
    Stabiler Companies Restaurants, Composite Effects, Louisiana Department of Revenue.

    LSU Office of Student Media


    Marketing Manager, Campaigns + Strategies Coordinator May- October 2013
    Responsible for directing, managing, and overseeing the marketing staff in the planning, organizing and executing of all internal and
    external Student Media events, promotions, social media and marketing campaigns.

    Education
    Louisiana State University, Manship School of Mass Communication Baton Rouge, La.
    Bachelor of Arts in Mass Communication, Public Relations May 2014

    Skills:
    Brand management and development; digital marketing; project management; strategic planning; campaign strategy and planning/implementation;
    copywriting; content development; social media marketing, strategy and management; public relations writing; ap style; website and blog
    management; media relations; customer engagement; event planning and coordination; crisis communications; team leadership; political
    communications; advertising; SEO; UGC curation; marketing research; reporting and analytics.
    Erica Sweeney Glory
    (225) 329-8684 ericakaysweeney@gmail.com linkedin.com/in/ericakays

    Related Experience:
    Simpleview CMS User Group, Beta Tester and Product Leader 2019- Present
    Dutchtown High School Alumni Association, Communications Director 2018- Present
    Southeast Louisiana Gumbo, Marketing Committee 2016- Present

    Activities and Associations:


    American Advertising Federation-Baton Rouge Chapter (previous Fundraising Committee); BR Social Media Association (previous Board of Directors,
    SoMe’s Committee); Mental Health Association for Greater Baton Rouge (previous Board of Directors, Public Relations Committee); Spirits of
    Louisiana event committee; Greater New Orleans Sports Foundation, Super Bowl Host Committee;

    Systems & Software Expertise:


    Microsoft Office; Adobe Creative Suite; Google Analytics; All Social Media platforms; Project management systems such as Basecamp, Workamajig,
    DivvyHQ, Teams; Email Marketing programs such as Distribion, ActOn, MailChimp, Constant Contact; CMS systems such as WordPress, Simpleview,
    Wix, Weebly, Squarespace. CRM systems such as Simpleview, SalesForce.

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