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    Business Model Canvas of Oyo

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    asad
    Oyo originally operated as a hotel aggregator, leasing and reselling rooms under its brand name. It transitioned to a franchise model, partnering with hotels to operate under the Oyo brand and sell rooms at competitive prices. Under this model, Oyo does not own hotel properties but rather renovates hotels to meet its standards and brands them as part of its affordable chain, focusing more on standardized services and user experience than just room availability and prices. Hotels must meet Oyo's guidelines for services, pricing, staff, rooms, and security to join the franchise.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Business Model Canvas of Oyo

    Uploaded by

    asad
    280 views1 page
    Oyo originally operated as a hotel aggregator, leasing and reselling rooms under its brand name. It transitioned to a franchise model, partnering with hotels to operate under the Oyo brand and sell rooms at competitive prices. Under this model, Oyo does not own hotel properties but rather renovates hotels to meet its standards and brands them as part of its affordable chain, focusing more on standardized services and user experience than just room availability and prices. Hotels must meet Oyo's guidelines for services, pricing, staff, rooms, and security to join the franchise.

    Original Description:

    Oyo brief

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    Oyo originally operated as a hotel aggregator, leasing and reselling rooms under its brand name. It transitioned to a franchise model, partnering with hotels to operate under the Oyo brand and sell rooms at competitive prices. Under this model, Oyo does not own hotel properties but rather renovates hotels to meet its standards and brands them as part of its affordable chain, focusing more on standardized services and user experience than just room availability and prices. Hotels must meet Oyo's guidelines for services, pricing, staff, rooms, and security to join the franchise.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    280 views1 page

    Business Model Canvas of Oyo

    Uploaded by

    asad
    Oyo originally operated as a hotel aggregator, leasing and reselling rooms under its brand name. It transitioned to a franchise model, partnering with hotels to operate under the Oyo brand and sell rooms at competitive prices. Under this model, Oyo does not own hotel properties but rather renovates hotels to meet its standards and brands them as part of its affordable chain, focusing more on standardized services and user experience than just room availability and prices. Hotels must meet Oyo's guidelines for services, pricing, staff, rooms, and security to join the franchise.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Business Model Canvas of Oyo

    Oyo started as a hotel aggregator and used to lease some rooms and sell them under its brand name.
    However, it changed its business model from the aggregator to the franchise model. It involved
    partnering with hotels, asking them to operate as a franchise, and selling their rooms to customers at
    competitive prices.

    So, what does the franchise model mean in the hotel industry?

    What it means – Oyo does not own hotel properties that are listed on their website. Oyo renovates the
    hotels according to its checklist of standard services, and make the hotel property a part of its
    “standardized budget hotel chain” with Oyo’s branding.

    What makes Oyo’s business model unique and different from other hospitality companies is its
    standardized hospitality services. It focuses more on user experience rather than only hotel’s room
    availability and prices.

    To become Oyo’s partners, every hotel has to meet a set of guidelines for services, pricing, staff quality,
    features of rooms, security, etc.

    1. Customer Segments of Oyo

    Oyo has served over 180 million customers in 2019. The customer segments of Oyo include:

    Adventure Travelers – All those travelers who want to explore different destination independently (in
    the low budget) or in a small group. Also known as backpack travelers.

    Leisure travelers – Travelers who want to take a vacation from everyday busy life.

    Family travelers – Those who travel in large groups and look for a spacious and comfortable stay, where
    they can also arrange parties, family events, weddings etc.

    Business travelers – Oyo also has commercial places on its platform where customers can book office
    spaces and conference rooms for their business purposes.

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