Business Analytics: From IIM Kozhikode

Professional
Certificate Program in
Business Analytics
from IIM Kozhikode
Program Overview
2.5 quintillion bytes of data is generated every day. Organizations are investing in tools to gather data at various touchpoints
and want to reach newer markets, acquire new customers and get more out of the current resources with the information
generated from this data.
This vast data in different formats and sources need specialised techniques and skills to make sense of it & provide insights
for decision making. Business Analytics nurtures the amalgamation of data warehousing, data mining, statistics, and
machine learning; applies it in various functional areas of business and management to find patterns in the relationships and
creates capabilities for companies to compete in the market effectively.
Professional Certificate Program in Business Analytics has been designed for working professionals in the analytics domain
to enhance their skills and learn advanced techniques and for the uninitiated to build their career in the business
analytics domain. The program builds from the concepts and introduces advanced techniques like predictive analytics.
It also covers contemporary topics including machine learning and its application in decision making. Further, the
program comprise of application of these techniques and processes in scenarios of various industries like Banking &
Finance, Retail, Supply Chain, healthcare and others.
Key Takeaways
Certificate of Completion from IIM Kozhikode
Understand the concepts as well as applications of

Business Analytics
Learn Predictive analytics and Machine Learning

techniques
Hands on statistical analysis with R/SPSS
Why Talentedge
Fully Online Program with LIVE online interactive Convenient weekend schedules to suit working
lectures that provides a“real” classroom experience professionals
in a“virtual” environment
Transmit lecture videos effectively at home “On Demand” access to the recorded session
broadband connection of 512 kbps
No expensive software/hardware installations With TALENTEDGE’s Cloud Campus, get access to

required at your end program presentations, assignments & other reference
materials. Students can raise questions & doubts either
real time during the live class or offline
Active interactions with other fellow students Learn from Anywhere – No need to travel to an institute
and faculty or training center
Syllabus
Module 1 : Business Analytics Foundation
Module 1 comprises of foundation of business analytics along with familiarity with data analytics tools like R and
SPSS. The participants will learn basic programs on finance and marketing with basic quantitative methods. While the
program is designed for middle level managers, this module will go a long way in brushing up the fundamentals of
analytical techniques in the context of your business. Moreover, the module will include data acquisition from different
sources, data storage, data pre-processing, data visualizations, and writing algorithms in the context of business.
• Introduction to business analytics and data analytics tools

• Quantitative Methods
• Financial Management
• Marketing Management and CRM
Module 2 : Business Analytics Techniques
Module 2 comprises of the nervous system of the program which includes predictive analytics and machine learning
techniques. These techniques are very useful for to middle level managers to find patterns in the data and use them in
managerial decision making.
• Predictive Analytics (Regression techniques, Logistic regression, Tree based methods, Time series analysis)
• Advanced Analytics (Dimension reduction technique, Clustering technique)
• Machine Learning (Support vector machine, Neural network, Sentiment analytics)
Module 3 : Business Analytics Applications
Module 3 comprises of programs on the applications of various tools and techniques of analytics in business. These include
financial analytics, retail analytics, operations analytics (including supply chain), health care analytics, web analytics, and
others depending on the availability of industry experts.
• Customer and Retail analytics

• Financial Analytics
• Supply chain Analytics
• Healthcare Analytics
Who Should Attend
Middle Managers
Working professionals aspiring to move to a career in Business Analytics
Analysts
Business Analysts looking to enhance their knowledge and be hands-on on advanced business analytics techniques
Freshers and entry level managers
Freshers and entry level managers who are contemplating entry into the business analytics domain
Eligibility
For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university
(UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants - Graduation or equivalent degree from any recognized University or Institution
in their respective country.
Proficiency in English, spoken & written is mandatory
Pre-requisites
Knowledge or familiarity with basic statistics, analytics and statistical software will be useful but not
mandatory for the Program.
Pre-readings will be circulated and an introductory run on elementary concepts will be introduced in the initial sessions
of this program. Participants are expected to go through the pre-reads and come prepared for the classes as instructed.
Faculty
Prof. Shovan Chowdhury

Ph.D in Statistics (University of Calcutta), MSc in Statistics (University of Calcutta)
Prof. Shovan Chowdhury is Associate Professor in the area of Quantitative Methods and
Operations Management at IIM Kozhikode. He has been associated with IIM Kozhikode
since past few years and taught before at Army Institute of Management, Kolkata, Indian
Institute of Management, Amritsar etc.
Prof. Atanu Adhikari

Ph.D (Syracuse University USA), MBA (University of Calcutta)
Professor Atanu is a Commonwealth Academic Fellow - London Business School, UK, Visiting
Researcher to Syracuse University, USA, PhD (ICFAI University with one year visiting program at
Syracuse University, USA), MBA (Gold Medalist, University of Calcutta) and has done his BE from
National Institute of Technology, Durgapur. Prof. Atanu Adhikari is Professor in the area of
Marketing Management at IIM Kozhikode.
Pedagogy
The primary method of instruction will be through LIVE lectures
that will be beamed online via Internet to student desktops/
laptops or classrooms. The course will be delivered through a
combination of methods as listed below.
Live classroom sessions through SLIQ, 2.0 a proprietary learning
platform of Talentedge, which is a forum for discussion.
“Discovery through discussion” is a very effective method that
gives participants an opportunity to exchange and explore ideas,
debate them, and jointly arrive upon solutions to problems.
Lectures, designed to clarify the readings, and to amplify them

with illustrations and related concepts drawn from other sources.
Cases/Exercises that are important in helping the participants to

assimilate principles. In the case analyses and other assignments
participants discover concepts and apply what has been learnt.
Further, participants will be making decisions similar to the way
it is done in a managerial situation.
Data Analysis, in order to process and bring order, structure and

meaning to the mass of primary and secondary data.
All enrolled students will be provided access to our SLIQ Cloud

Campus through which students may access other learning aids,
reference materials, assessments, case studies, projects and
assignments as appropriate. Throughout the duration of the
course, students will have the flexibility to reach out to the
professors, real time during the class or offline via our SLIQ Cloud
Campus to raise questions and clear doubts.
Assessment & Certification

Evaluation methodology is the discretion of the faculty. The
methodology includes online exams, case analysis, class
contribution and any other component as decided by the
faculty. A minimum of 75% attendance is a prerequisite for the
successful completion of this program. The program may
require participants to work on individual/group assignments
and/or projects. The main objective of such assignments/projects
will be to help the participants apply their conceptual learning
in the program to actual organizational decision making
scenarios. The participants will have to secure the minimum
pass marks in the respective evaluation components.
Participants who successfully complete the same and satisfy
the requisite attendance criteria, will be awarded a certificate
of completion. Participants who are unable to clear the
evaluation criteria but have the requisite mandatory
attendance, will be awarded a Participation certificate.
Program Details
Program Commencement : 16 June 2019
Schedule of Classes: 3 hours every Sunday from 06.00 pm to 09.00 pm
Duration: 5 Months (60 Hours)
For Indian Participants: : INR 80,000 + GST
For International Participants: USD 1750
Instalment option available
How to Apply
For admissions, students can register at : www.talentedge.in
For More Details :
mdp@iimk.ac.in enquiry.dtd@talentedge.in
0 4 9 5 - 28 0 9 5 5 6 / 6 7 3 / 2 0 8 8376000600
https://iimk.ac.in/
Talentedge, CBIP Building, 5th floor,
Plot No - 21, Sector-32, Gurgaon - 122003

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Professional

Certificate of Completion from IIM Kozhikode

Understand the concepts as well as applications of

Learn Predictive analytics and Machine Learning

Hands on statistical analysis with R/SPSS

No expensive software/hardware installations With TALENTEDGE’s Cloud Campus, get access to

Module 1 : Business Analytics Foundation

• Introduction to business analytics and data analytics tools

Module 2 : Business Analytics Techniques

Module 3 : Business Analytics Applications

• Customer and Retail analytics

Proficiency in English, spoken & written is mandatory

Prof. Shovan Chowdhury

Prof. Atanu Adhikari

Lectures, designed to clarify the readings, and to amplify them

Cases/Exercises that are important in helping the participants to

Data Analysis, in order to process and bring order, structure and

All enrolled students will be provided access to our SLIQ Cloud

Assessment & Certification

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