Work Integrated

Learning Programmes

MBA in
Business
Analytics

www.bits-pilani.ac.in Call:+91-80-48767777

admission@wilp.bits-pilani.ac.in
As per a report by Allied Market Research, the Global Big Data and Business Analytics Market is
expected to grow at a CAGR of 10.9% to reach $420 Billion by 2027.

MBA in Business Analytics is a four-semester Work Integrated Learning Programme designed for working
professionals, who are aspiring for rapid career progression in the high-growth areas of Business
Analytics and Big Data, and wish to stand out in highly competitive workplaces by acquiring prestigious
Master’s-level qualification from a premier institution.

MBA in Business Analytics is a BITS Pilani Work Integrated Learning Programme (WILP). BITS Pilani Work
Integrated Learning Programmes are UGC approved.

Who Should Apply?

The programme is designed for employed professionals working in diverse business functions
who wish to transition to roles that require a strong understanding of data science concepts and
involve extensive use of analytics to make critical business decisions or recommendations. The
programme also addresses the learning needs of IT professionals who wish to gain a solid
foundation in management science and business practices and the application of analytics to
deliver enhanced value to business teams and the organization.

MBA in
Business Analytics
What are the Highlights
of the Programme?

MBA in Business Analytics for working professionals is approved by

UGC, and can be pursued along with your job.

The programme is of four semesters, with online classes conducted mostly on

weekends or after business hours. You can pursue the programme without any
career break.

Contact-less and safe Online exams facility.

The programme offers exposure to state-of-the-art data analysis/ visualization tools

such as R, Python, Excel, Excel Solver, and Tableau; and also to Excel-based modeling

Participants will benefit from optional preparatory courses in Mathematics (covering key
concepts in arithmetic, algebra, calculus, matrices), as well as R and Python to help
them prepare for the programme.

Practitioner-oriented insights from industry experts will help you develop solutions to
world problems using cutting edge analytical technique.

The Project Work in the final semester enables students to apply concepts and
techniques learnt during the programme.

The programme uses a Continuous Evaluation System that assesses the learners over
convenient and regular intervals. Such a system provides timely and frequent feedback
and helps busy working professionals stay on course with the programme.

The education delivery methodology is a blend of classroom and experiential learning.

Experiential learning consists of lab exercises, assignments, case studies, research
projects and work- integrated activities.

Participants who successfully complete the programme will become members of an

elite & global community of BITS Pilani Alumni.

Option to submit fee using easy-EMI with 0% interest.

MBA in
Business Analytics
What are the programme
objectives?
Business Analytics enables organizations to effectively leverage data from
multiple sources in a seamless manner to make smart managerial decisions.
This programme is intended to impart the knowledge and skill sets essential for
data-driven decision-making. It helps the participants to determine which analytics
approach is most appropriate for a particular situation, and enables them to leverage big data
to deliver better business outcomes. The programme can benefit professionals working in a variety
of manufacturing and services industries that leverage big data and data analytics to either deliver
better solutions to clients and/ or improve the performance of internal functions such as marketing,
finance, HR, supply chain, and operations. The programme also gives the students exposure to the
applications of business analytics in different sectors such as investment banking, retail, optimization
consulting, risk advisory and assessment, fintech, etc. Participants will be able to learn and
understand the underlying technologies and how those can be effectively applied to make
data-driven business decisions and deliver value to their organizations.

What are the student learning outcomes?

After attending this program, the students will be able to:

 Apply critical thinking skills to solve Business Problems and make sound decisions.
 Demonstrate empathetic leadership skills in a dynamically changing business world.
 Operate in an ethically and socially responsible manner.
 Effectively apply modern management techniques for the benefit of their firms and society in general.
 Apply cutting edge frameworks, technologies and analytical methods to solve business problems.
 Design solutions leveraging artificial intelligence, machine learning, and digitization techniques.
 Apply deep analytical skills, business knowledge, and critical problem-solving expertise to efficiently
and effectively transform data into sound business decisions that give a competitive edge.
 Explain and communicate with a diverse set of stakeholders, and effectively manage teams/projects.

MBA in
Business Analytics
Learning methodology

Attend online lectures over weekends

Lectures are conducted live via online classes. These lectures can be attended via the internet
using a computer from any location. These online classrooms offer similar levels of interactivity as
regular classrooms at the BITS Pilani campus.

Classes for students admitted during the period Oct 2021 - Jan 2022 will begin in Jan 2022. The
class schedule is announced within 1 week of completion of the admission process.

The online lectures are conducted usually over weekends for a total of 7-8 hours per week. If you
miss a lecture, you can also access the recorded lecture on the internet.

Digital learning
Learners can access engaging learning material at their own pace which includes recorded lectures from
BITS Pilani faculty members, course handouts and recorded lab content where applicable.

Experiential learning

The programme emphasises on Experiential Learning that allows learners to apply concepts learnt in
classroom in simulated, and real work situations. This is achieved through:
Data analysis/ visualization tools such as R, Python, Excel, Excel Solver, and Tableau for Linear Optimization,
Descriptive Statistics, Multivariate Analysis & Mining Algorithms

Case studies and assignments

Carefully chosen real-world cases & assignments are both discussed and used as
problem-solving exercises during the programme

Project work
The fourth semester offers an opportunity for learners to apply their knowledge gained during the
programme to a real-world like complex project. The learner is expected to demonstrate understanding of
vital principles learnt across semesters and their ability to successfully apply these concepts

Continuous assessment

Continuous Assessment includes graded Assignments/Quizzes, Mid-semester exam, and

Comprehensive Exam. Online Exams facility available.

MBA in
Business Analytics
Online exams option
Examinations Mode Options applicable for students admitted in
Batch starting in Jan 2022
Semester 1, 2, 3 & 4 have Mid-semester Examinations and Comprehensive Examinations for
each course. These examinations are mostly scheduled over weekends. During these
semesters, In addition to the mid-semester and comprehensive examinations, there will also
be quizzes/assignments conducted online as per course plan which the students need to
participate. In the Semester 4 (Final Semester), Student in addition to course work will be
doing a project as per Institution’s guidelines.

Two Options on Mode of Examinations during Semester 1, 2 & 3:

Institution offers a choice between taking the examination online or taking them at a designated examination
centre. The student will choose one of the option depending on his or her own preference and
circumstances. Both options are explained below:

Online Examinations:
Students choosing this option can take the examinations online from any location e.g. office or home.
To take an online examination, student must possess a laptop or desktop with a web cam, a smart
phone and good internet connectivity. As per the examination schedule, the student is expected to
login to the institution’s online examination platform and take the examinations in compliance with
institution’s defined guidelines and rules announced before the examinations. For full details about
hardware, software and connectivity requirements to take online examination.

Examinations at Designated Examination Centers:

Students choosing this option will need to appear in person for taking the examinations at
institution’s designated examination centers. These designated examination centers are at the
following locations: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Goa, Delhi NCR, Pilani
and Kolkata. In addition to these location, Institution also has a designated examination center
at Dubai.
Please note that offering of examinations at designated examination centers is subject to
institution’s assessment of the safety conditions as per prevailing pandemic conditions and also
subject to a required minimum number of students preferring this option. The institution may
choose to not offer this option, if as per its own assessment the safety situation due to pandemic
conditions is not conducive to conduct examinations at designated examination centers or if as per
its assessment, adequate no of students have not preferred for this option. In circumstances as
explained, Institute will then conduct the examinations only in the online mode.

MBA in
Business Analytics
 Important:
The option of taking Online Exams for Semester 1, 2 & 3 will remain available for normal
duration of the programme. However, in case a student chooses to take a break in the programme,
the options on the mode of examination available will be as prevailing at the time the student resumes
the programme. Also, if a student has backlog course/s to successfully complete and due to which
he/she needs to register in additional semester/s over and above the normal duration of the
programmes, the options on the mode of examination available will be as prevailing at the time when
student registers for an additional semester.

Mode of Evaluation for Semester 4 (Final Semester):

During Semester 4, students will be required to register for a Project course Each submission required for
Project as per institution’s guidelines can be made ONLINE on a BITS Pilani’s approved and managed
online assessment platform. If your programme curriculum also entails other coursework in addition to the
project then one or both of the options on the mode of the examination as listed above for Semester 1, 2 &
3 will be made available as per discretion of the institution. Institution decision on mode of examinations will
take into account its assessment of the pandemic situation and any other feasibility constraints associated
with each mode.

MBA in
Business Analytics
What is the Eligibility Criteria?
Minimum eligibility to apply: To apply, candidates must possess one of the following
qualifications:
 Employed professionals holding an Integrated B.E./ B.Tech./ M.Sc./ First Degree
of BITS or its equivalent with at leat 60% aggregate marks, and minimum one year
relevant work experience.
OR
 Employed professionals holding a three year undergraduate degree such as B.Sc./ B.Com./ BCA or
equivalent with at least 60% aggregate marks, having studied at least one course in mathematics or
statistics at the high school or higher level, and minimum two years of relevant work experience.

Fee Structure
The following fees schedule is applicable for candidates seeking new admission during the
academic year 2021-22:

Application Fees Admission Fees Semester Fees

(one time) (one time) (per semester)

`1,500 `16,500 `57,750

0% Easy-EMI Option
Instant EMI option with 0% interest is now available that allows you to pay
programme fee in an easy and convenient way.
Instant online approval in seconds
No Credit Cards/ CIBIL score required
Easy & Secure online process using Aadhaar and PAN number
Anyone with a Salary Account with Netbanking can apply
Special interest rate for BITS Pilani WILP applicants
Option to submit fee using easy-EMI with 0% interest.

Click here to learn more

MBA in
Business Analytics
 Programme Curriculum
First Semester Second Semester
Financial and Management Accounting Marketing
Managerial Economics Advanced Statistical Methods
Quantitative Methods Foundations of Data Science
Managing People & Organizations Strategic Management &
Business Policy

Third Semester Fourth Semester

Financial Management Elective 1
Predictive Analytics Elective 2
Analytics for Competitive Advantage Project
Operations Management

Pool of Electives
Financial Analytics Analytics for Marketing
Project Management Analytics for Retail Industry
Data Visualization and Communication Operations Research Models
Analytics for HR Analytics for Investment Banking
Models in Marketing Financial Risk Models
Supply Chain Analytics Analytical Models in Finance

Choice of Electives is made available to enrolled students at the beginning of each semester. A limited
selection of Electives will be offered at the discretion of the Institute.

MBA in
Business Analytics
 How to apply
Create your login at the Application Center by entering your unique Email id and create
a password of your choice.

Once your login has been created, you can anytime access the online Application Center using your
email ID and password. Once you have logged in, you will see a screen showing 4 essential steps to be
completed to apply for the programme of your choice.

Begin by clicking on Step 1 - ‘Fill/ Edit and Submit Application Form’. This will enable you to select the
programme of your choice. After you have chosen your programme, you will be asked to fill your details in an
online form. You must fill all details and press ‘Submit’ button given at the bottom of the form.

Take the next step by clicking on Step 2 - 'Download Application PDF Copy’. This will download a pdf copy of
the application form on your computer.

Now, click on Step 3 - 'Pay Application Fee’ to pay INR 1,500/- using Net banking/ Debit Card/ Credit Card.

Take a printout of the downloaded Application Form and note down the Application Form Number that appear
on the top-right corner of the first page. This Application Form Number should be referred in all future
correspondence with BITS Pilani.

In the printout of the downloaded Application Form, you will notice on page no. 3 a section called the Employer
Consent Form. Complete the Employer Consent Form. This form needs to be signed and stamped by your
organisation’s HR or any other authorised signatory of the company.

Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able
to get the physical forms signed by their HR/ other authorised organisational representative. Such candidates may
instead request an email approval to be sent to their official email ID by the HR using the format available through
this link.

Further on page no. 4 of the printed Application Form is a section called the Mentor Consent Form. The Mentor
Consent Form needs to be signed by the Mentor.

Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able
to get the physical forms signed by their Mentor. Such candidates may instead request an email approval to be sent
to their official email ID by the Mentor using the format available through this link.

Who is a mentor:
Candidates applying to Work Integrated Learning Programmes must choose a Mentor, who will monitor the
academic progress of the candidate, and act as an advisor & coach for successful completion of the programme.

MBA in
Business Analytics
 How to apply
Candidates should ideally choose the immediate supervisor or another senior person
from the same organisation. In case a suitable mentor is not available in the same
organisation, a candidate could approach a senior person in another organisation who has the
required qualifications. Wherever the proposed Mentor is not from the same employing organization
as that of the candidate, a supporting document giving justification for the same should be provided by
the candidate’s employer.

Candidates applying to B.Tech. programmes should choose a Mentor who is an employed professional with
B.E./ B.S./ B.Tech./ M.Sc./ A.M.I.E./ Integrated First Degree of BITS or equivalent. Candidates applying to
M.Tech., M.Sc., MBA, M.Phil programme should choose a Mentor who is an employed professional with:

• B.E./ M.Sc./ M.B.A./ M.C.A./ M.B.B.S. etc. and with a minimum of five years of relevant work experience

OR

• M.E./ M.S./ M.Tech./ M.Phil./ M.D./ Higher Degree of BITS or equivalent

Further on page no. 5 of the downloaded Application Form, is a Checklist of Enclosures/ Attachments.

• Make photocopies of the documents mentioned in this Checklist

• Applicants are required to self-attest all academic mark sheets and certificates

Finally, click on Step 4 - 'Upload & Submit All Required Documents’. This will allow you to upload
one-by-one the printed Application Form, Mentor Consent Form, Employer Consent Form, and all
mandatory supporting documents and complete the application process. Acceptable file formats for
uploading these documents are .DOC, .DOCX, .PDF, .ZIP and .JPEG.

Upon receipt of your Application Form and all other enclosures, the Admissions Cell will scrutinise them for
completeness, accuracy and eligibility.

Admission Cell will intimate selected candidates by email within two weeks of submission of application
with all supporting documents. The selection status can also be checked by logging in to the Online
Application Centre.

MBA in
Business Analytics
 Work Integrated
Learning Programmes

UGC Approval
BITS Pilani is an Institution of Eminence under UGC (Institution of Eminence Deemed
to be Universities) Regulations, 2017. The Work Integrated Learning Programmes
(WILP) of BITS Pilani constitutes a unique set of educational offerings for working
professionals. WILP are an extension of programmes offered at the BITSPilani
Campuses and are comparable to our regular programmes both in terms of
unit/credit requirements as well as academic rigour. In addition, it capitalises and
further builds on practical experience of students through high degree of integration,
which results not only in upgradation of knowledge, but also in up skilling, and
productivity increase. The programme may lead to award of degree, diploma, and
certificate in science, technology/engineering, management, and humanities and
social sciences.

On the recommendation of the Empowered Expert Committee, UGC in its 548th

Meeting held on 09.09.20 has approved the continued offering of BITS Pilani’s Work
Integrated Learning programmes.

www.bits-pilani.ac.in

Call:+91-80-48767777

admission@wilp.bits-pilani.ac.in

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