INTRODUCTION OF GRAPHIC

Graphic is a specialist London -based bi-monthly magazine on graphic

design and visual culture. It was originally published 12 times a year. On June 22, 2010, it
was announced that the magazine would cease publication due to the liquidation of its
holding company, Adventures in Publishing Ltd. In October 2010, the magazine's editors
confirmed that Graphic would relaunch as a bi-monthly. The magazine focuses on
contemporary graphic design. Regular features includ reviews of notable design events
and exhibitions, showcases of new and established talent, critical viewpoints and special
reports, often covering a piece of design history with a particular relevance for today. There
are also regular features on logoform and letterforms, and copious book reviews of both
graphic design books and those of a more general interest to the creative community
publication in early 2011.

HISTORY OF GRAPHIC

Graphic lasted nearly a quarter century as an independently published magazine. It

started life as Hot Graphics International in the mid 80s during the ‘digital revolution’. With
help from Meta and a new editor Tim Rich, the magazine was transformed into a monthly
magazine Graphics International. In 2001 Caroline Roberts took over the role of editor and in
July 2003 the magazine underwent a radical transformation of rebranding and re-designing
by London-based graphic design agency MadeThought. The magazine was now called
Graphic. The role of publisher and editor-in-chief was taken over by Caroline Roberts in
2009, and the  was Angharad Lewis.

In June 2010 the company which published Graphic, Adventures in Publishing Ltd., went into
administration and was eventually liquidated; as a result, the magazine ceased publication.
Editor-in-chief Caroline Roberts and Editor Angharad Lewis secured the rights to the name
and assets of Graphic, and in October 2010 it was announced that the magazine would
relaunch at the beginning of 2011.
WHAT IS CORPORATE IMAGE ?

Mental picture that springs up at the mention of a firm's name. It is a composite

psychological impression that continually changes with the firm's circumstances, media
coverage, performance, pronouncements, etc. Similar to a firm's reputation or goodwill, it is
the public perception of the firm rather than a reflection of its actual state or position. Unlike
corporate identity, it is fluid and can change overnight from positive to negative to neutral.
Large firms use various corporate advertising techniques to enhance their image in order to
improve their desirability as a supplier, employer, customer, borrower, etc. The image of
Apple computer, for example, as a successful business has dimmed and brightened several
times in the last 30 years. But its identity (conveyed by its name and multicolored bitten-off-
apple logo) as an innovative and pathbreaking firm has survived almost intact during the
same period.

Corporate image is the mental picture that springs up at the mention of an organization’s

name or how an organization is perceived by the public. It is a composite mental impression
that continually changes with the organization’s media coverage, circumstances,
performance, procurements, labor unions and many others.
It is therefore vital to get a good Corporate Image Firm or advisor to handle your corporate
image issues to have it to be appealing to the public, so your company can spark an interest
among consumers, create share of mind, generate brand equity, and facilitate product or
service sales. Legacy! This is exactly what the Corporate Image Development
Sector (CIDS) in Ghana, led by BrandEffect, is set to do.
WHAT IS CORPORATE IDENTITY?

The corporate identity is your business’ face in the market. The corporate identity creates
an impression of the company without a single descriptive term. It is what comes to mind for
a customer when they hear the name of your company. The creation of such an identity is
important business and not to be handled lightly. A great corporate identity can boost a
business from the ground to the stratosphere.

Logo

A great logo serves as the foundation of your corporate identity. It is the image that
represents your company without necessarily displaying the name or product. A quality logo
gives the customer the feeling that the business is reliable and worthy of their patronage.
The logo is found on every conceivable material used inside the business office and for
outgoing mails and advertisements. It is also found on company websites and promotional
materials.

Stationery

The corporate identity can go further than a simple logo. When a tagline or a character is
added, the simple image and phrase becomes iconic. This symbol of your company will be
reproduced on all stationery and will be the first thing the recipient notices upon viewing. A
great logo and tagline on a business card becomes a promotional tool. The matching
letterhead, envelopes and mailing labels complete the physical set up for the corporate
identity.

Website

The company website is another important step in creating a corporate identity. Often when
looking for a particular item, people will go straight to the internet for information and for
locating a company that has the products and services they seek. Your corporate identity will
be among the first things noticed when customers visit your website so they should be
legible in various computer programs and at varying sizes

CREATORS

There are plenty of corporate identity software programs available online and in stores. If
you are computer savvy, have creative ability and some knowledge of design elements you
can try your hand at creating your own corporate identity. Many businesses enlist the
assistance of a professional design company that specializes in corporate identity creation.
These designers can take you from concept to completion in a short period of time for
varying costs. The benefit to the business is substantial and the headache if having to
complete a corporate identity on your own is eliminated.
WHAT IS CORPORATE IMAGE ?

  Corporate image is the reputation of the firm with the various audiences that are
important to it. These groups that have a stake in the company are known as stakeholders.
Stakeholders are affected by the actions of the company and, in turn, their actions can affect
the company. Consequently, its image in the eyes of its stakeholders is important to the
company. The principal stakeholders with which most large corporations must be concerned
are: customers, distributors and retailers, financial institutions and analysts, shareholders,
government regulatory agencies, social action organizations, the general public, and
employees.

The image that stakeholders have of the company will influence their willingness to
either provide or withhold support. Thus, if customers develop a negative perception of a
company or its products, its sales and profits assuredly will decline. Government regulatory
latory agencies, another important set of stakeholders, are required by law to monitor and
regulate firms for specific, publicly defined purposes. Nevertheless, these agencies have
considerable discretion in how they interpret and apply the law. Where they have a positive
perception of the firm, they are likely to be much less censorious

Obviously, each of the various stakeholder groups is likely to have a somewhat

different perception of the corporation because each is concerned primarily with a
different facet of its operation. Thus, consumers are principally interested in the price,
quality, and reliability of the company's products and services. Financial institutions are
concerned with financial structure and performance. Employees are mainly concerned with
wages, working conditions, and personnel policies. Logically, then, a company
should tailor its communication to each stakeholder group individually to address the special
concerns of that group.

However, maintaining a consistent image among the several stakeholder groups is also
vital. Although it is prudent to stress different facets of the firm's identity to its various
publics, the firm should avoid projecting an inconsistent image, because the concerns and
memberships of different stakeholder groups often overlap. For instance, the financial
community and the shareholders would have many of the same financial and strategic
concerns about the company. In fact, many shareholders rely heavily on the advice of
experts from financial institutions. Similarly, both employees and the general public have an
interest in the overall prestige of the firm and the reputation of its products. A social action
group's criticism, whether economically effective or not, is bound to influence some
customers and affect the company's public reputation. A regulatory agency such as OSHA
would focus narrowly on the firm's safety record and policies, but the company's employees
and their labor unions also have a stake in these matters.
REFERENCE

1. http://www.answers.com/topic/corporate-image#ixzz1CrqDlcAi
2. http://www.google.com.my/search?
hl=en&q=corporate+image&aq=f&aqi=g10&aql=&oq=
3. http://www.google.com.my/search?
hl=en&q=corporate+identity&aq=o&aqi=&aql=&oq=
4. http://www.google.com.my/images?hl=en&q=corporate%20identity&um=1&ie=UTF-
8&source=og&sa=N&tab=wi&biw=1138&bih=555
5. http://www.google.com.my/images?
um=1&hl=en&biw=1138&bih=555&tbs=isch:1&sa=1&q=corporate+image&aq=f&aqi=
g8g-m2&aql=&oq=
6. http://www.google.com.my/search?
source=ig&hl=en&rlz=&q=what+is+corporate+image+and+corporate+identity&btnG=
Google+Search&aq=f&oq=
WHAT ARE THE DIFFERENT BETWEEN CORPORATE
IMAGE AND CORPORATE IDENTITY

CORPORATE IMAGE

The psycolgycal imperission that active the people mind towards organization , product
and services. The corporate image engages with the public perception , sensitivity, judgment
and changeable by any circumtanses. Involves in positive and negative impact as such in
media coverage which effects the image, performance, and popularity of the organization
product, of services.

CORPORATE IDENTITY

Graphic works which involves combination of color schemes, designs, words, etc in
order to make a visual statement of respective organization , product or services and
communicate with public to promote their business philosophy. The function of corporate
identity is to endure the symbol the represent the person , organization , product , and
services , how it wishes to be viewed by the public and how the public recognize and
remember it. Illustrate sensory-experience by producing design of the building, logo, name,
slogan, stationery, uniforms etc. Corporate identity is either strong or weak (people
recognize or not?). It’s became permanent identity unless the organization , product or
services which to changes the entire coporate identitiy however will sustain some element
resemblance the public to recognize their new identity
CONCLUSION