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Assignment On Grameenphone 5c, PESTLE & SWOT Analysis: Submitted To: Jeta Majumder Assistant Professor

This document contains an analysis of Grameenphone (GP) in Bangladesh. It includes a 5C analysis focusing on company, collaborators, customers, competitors, and climate. It also includes a PESTLE analysis covering political, economic, social, technological, legal, and environmental factors. Finally, it provides a SWOT analysis identifying GP's strengths, weaknesses, opportunities, and threats. GP is the leading telecom provider in Bangladesh but faces competition and regulatory challenges.

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Assignment On Grameenphone 5c, PESTLE & SWOT Analysis: Submitted To: Jeta Majumder Assistant Professor

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Assignment

On
Grameenphone 5c, PESTLE & SWOT Analysis

Submitted To:
Jeta Majumder
Assistant Professor
Department of Marketing
Faculty of Business Administration
University of Dhaka

Submitted By:
Syed Ibna Talha
ID: 41839066
Department of Marketing
University of Dhaka
5 C for Grameenphone (Gp)

 Company

 Collaborator

 Customers

 Competitors

 Climate

Company: GP is the leading telecommunications service provider in Bangladesh, with 46.3%

subscriber market share on their belt. Gp provide wild range of device for tracking vetches like

eVTS, Cyber security, Cloud Service, Communicators & mainly provides telecommunications

through sim. They want to provide the power of digital communication to enables everyone to

improve their live to secure a better future for all & they believe that they exist to help the

customers.

Collaborator: It is a joint venture between Telenor and Grameen Telecom Corporation. Gp

have got the best distributor and supplier they have gp customer care center other small shop

to help the customer and to reach the prospect customer. They use Telenor’s technology to

provide the network and the purchase bandwidth from BTCL to provide the service to those

people.

Customer: The Company has always in the forefront for providing digital services and

empowering lives of the people. Along with the 3G and 4G services they have got strongest

network coverage and breadth across Bangladesh also thy have got strong ethical relationships

with client and internal employees. Based on their offering we can understand they are offering

premium service for higher price than others so the target customer is “corporate people and

organizations” the offering is not that good for customers like student and low earning people.
Competitors: Gp is the market leader in telecommunication sector it not always easy being

no one there always someone behind trying to get there the major competitor for the position

is other company like Banglalink, Airtel, Robi & Teletalk. Different organization is using

different attacking strategy to get the market share and leader position from Gp : Banglalink

Used Frontal Attack on Gp by cutting price & Gp stick back by reducing the price and

congratulating Banglalink for being lowest call rate provider for one day.

Climate: Gp is having great support from clime element they are using the controllable element

Marketing Mix 4p get maximum out of this also the external environment is helping the

progress as we re developing country we developing every day and improving our economical

and other environmental aspect also we are quite flexible in terms of legal environment. Gp is

getting good support from our environmental climate.

PESTLE Analysis of Gp

PESTLE analysis is the analysis of organizational external environmental factors influence

over organizational activity and how stable or unstable & to what extend it can hamper of

advance the organizational operation its can be known form this analysis.

 Political

 Economical

 Social

 Technological

 Legal

 Environmental
Political:

 Right now we have got stable government so it’s very good for Gp unstable situation

create uncertainty which is not good for planning ahead.

 Border security issues impacting telecom operations in our country which is concern

for Gp they can’t provide clean network to those areas.

 Policy of this government is giving a lot of scoop to Telecommunication Company

which is good for them.

Economical:

 Telecommunicating sector enable the Bangladesh’s digital economy which was part of

our government’s plan to digitalized our country.

 Impact of financial and credit risk is here.

Social:

 Evolving societal needs for high speed internet before it was the need for uninterrupted

communication line.

 Relatively young population in Bangladesh to drive telecom growth.

 Our society have norm that re have to keep in touch with everyone in our family which

is a plus for Gp

 There is on other perception that Gp user belong to another social class.

Technological:

 Usage of advanced technologies like Robotics and other is highly encouraged & people

like the idea of intermigration of those thinks.

 Bangladesh is importing different technology that is quite new but useful that is

improving the performance.

 We have got our own satellite in orbit and other things going on in our county that

clearly says that we love technology.

 We are the nation that love new technology and don’t have phobia to it it helps those

organization to do new thigs.

Legal:

 We have got our different act that is very helpful for us to use different technology

without getting into trouble & also those law restrict us form using different think.

 Though we have got law but we do not follow it properly

 We are bit faxable implementing the law.

Environmental:

 We are blessed with nice environment and we have got six different seasons in one

year and we have less climate problem then others we have to face less disaster and

calamity.

 Gp Use natural light to keep the employ more active and less dizzy

 Green initiatives to reduce Carbon footprint

SOWT Analysis of Gp

Strength Weakness

 Strong network coverage and breadth  Complicacy with the pricing of

across. products.
 Strong ethical relationships with  High price then competitor.
client and employees.  Losing market share.
 Achieved sustainability through
efficient supply chain & planning.
 Technological advancements.
 Consistent financial performance and
shareholder returns
Opportunity’s Threats

 Huge demand for telecom  Higher taxation and rigid government

services/online ecommerce etc. regulations.
 Bangladesh is an emerging  Telecommunication Regulatory
economy set for strong growth Commission (BTRC) audit and
 Affordability of telecom products regulatory chance.
and solutions.  Threat of being classified as a
significant market power operator.
 Devaluation of Bangladeshi Taka