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    DIGI

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    Fiyanaz Liyana
    DiGi.com Berhad Group Presentation summarizes Digi's strategic management in 3 sentences or less: Digi conducted a SWOT analysis identifying their strengths in market share and offerings, weaknesses in resources and market saturation, opportunities in economic growth, and threats from competition and technology changes. A PEST analysis examined political regulations, economic growth prospects, social trends of an advancing population, and pressures from technological advancements. Finally, Michael Porter's 5 forces were reviewed showing competitors like Maxis and Celcom, high customer bargaining power, low supplier bargaining power, diminishing substitutes, and low threat of new entrants.

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    DIGI

    Uploaded by

    Fiyanaz Liyana
    2K views15 pages
    DiGi.com Berhad Group Presentation summarizes Digi's strategic management in 3 sentences or less: Digi conducted a SWOT analysis identifying their strengths in market share and offerings, weaknesses in resources and market saturation, opportunities in economic growth, and threats from competition and technology changes. A PEST analysis examined political regulations, economic growth prospects, social trends of an advancing population, and pressures from technological advancements. Finally, Michael Porter's 5 forces were reviewed showing competitors like Maxis and Celcom, high customer bargaining power, low supplier bargaining power, diminishing substitutes, and low threat of new entrants.

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    DiGi.com Berhad Group Presentation summarizes Digi's strategic management in 3 sentences or less: Digi conducted a SWOT analysis identifying their strengths in market share and offerings, weaknesses in resources and market saturation, opportunities in economic growth, and threats from competition and technology changes. A PEST analysis examined political regulations, economic growth prospects, social trends of an advancing population, and pressures from technological advancements. Finally, Michael Porter's 5 forces were reviewed showing competitors like Maxis and Celcom, high customer bargaining power, low supplier bargaining power, diminishing substitutes, and low threat of new entrants.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views15 pages

    DIGI

    Uploaded by

    Fiyanaz Liyana
    DiGi.com Berhad Group Presentation summarizes Digi's strategic management in 3 sentences or less: Digi conducted a SWOT analysis identifying their strengths in market share and offerings, weaknesses in resources and market saturation, opportunities in economic growth, and threats from competition and technology changes. A PEST analysis examined political regulations, economic growth prospects, social trends of an advancing population, and pressures from technological advancements. Finally, Michael Porter's 5 forces were reviewed showing competitors like Maxis and Celcom, high customer bargaining power, low supplier bargaining power, diminishing substitutes, and low threat of new entrants.

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    DiGi.

    com Berhad Group Presentation


    Strategic Management Presented by Team Members :
    Siti Aisyah Bt. Abd Razak Nur Liyana Bt. Muhammad Hussen Nur Amira Bt. Mohammad Suhaimi N.Eizatul Shazwanie Bt. Mohd Zaki Mugilan A/L Balan Muhd Shafiq B. Jamaludin ED 083170 BF 084253 BF084474 BF 083215 ED 083101 HR 083114

    SWOT Analysis : Strength


    1. Market Mobile Broadband and Mobile Network service provider Retail digi Family plan E-Commerce Go to market strategy base on LAS likely average speed-promised customer enjoy stable mobile internet connection. 2. Material Low cost calling and high quality voice to their own associates partners, ie. Bangladesh .Telenor network. Broadband Done right and Internet Done right 3. Machinery Mobile Virtual Network transmission system - Provide domestic roaming Facilities auto reloads online payment

    Weakness
    1. Men Lack of manpower and Increased HOD workload

    2. Money More training needs to provide to upgrade and continuous improvement, More money needs to invest and maintain and upgrade their network with latest equipments.
    3. Market Market is saturated ( 106% ) and need to find innovative ways to acquire new subscribers. 4. Material Lack of contents and value added services for their subscribers. 5.Machinery lack of base station compared to other operators/competitors

    Opportunity & Threats


    Opportunity Higher Living Standard in Malaysia Globalization Increasing of foreign worker

    Threat High inflation increase price High bargaining power of customer Malaysian Government discourage cell phone usage among school kids Continuously technology advancement in wired & wireless technology

    PEST Analysis : Political


    Malaysia government has limits the palyers in the telecommunication industry. The Malaysia government controlled incumbent telecommunication operator ( TM and Celcom ) and compete with Maxis Mobile and DiGi. Number Portability which enables mobile telephone customers to retain their existing mobile telephone numbers when they switch from one service provider to another. Government initiate the policy for lower the price for university students.

    PEST Analysis : Economic


    Malaysia economy is growing and encourages more investments. According to Informa Telecoms & Media 2008 revealed : Malaysia is one of

    the fastest growing telecommunications companies in the world.


    Celcom, Maxis and DiGi are sharing the RM23.4 Billion mobile telecom revenue. Globalization bring in more travelers and businessmen into Malaysia. The government of Malaysia launched 2 economy stimulus package worth RM100Billion. Malaysia will reach high income nation with USD15k per annual by 2020 The Government expects the population grow up to 50 million by 2020.

    PEST Analysis : Social

    Demographic : Family income : 1000 ~3000 Age: 16 and above The current population of Malaysia is expected to rise from 25.6 million to approximately 28.96 million by the year 2010 with a projection annual average growth rate of 1.6%. The Malaysian is getting advancements towards the era of High Definition digital distribution of contents, consumers demand greater bandwidth capacity for their internet connectivity. With incomes rising, Malaysian have more disposable income, which enables to more selective with their choice of mobile phone. Social factors are getting important in Malaysian telecommunication industry as the increasingly using the mobile phone became a society culture even become a personal culture.

    PEST Analysis : Technology


    Digi is still trailing behind Maxis and Celcom in continue technology advancement in wired and wireless telecommunication 2010 is the broadband year of Malaysia, Digi need to upgrade plenty of new device and package flooding the market place tense rivalry Communications and information technology infrastructure is a key element in Malaysias plans to achieve industrialized nation status by 2020.

    Michael Porters 5 Forces


    Customer Bargaining Power

    Threat of New Entrants

    Industry Competitors

    Threat of Substitutes

    Supplier Bargaining Power

    1. Industry Competitors
    Wireless Market Digi own 21.7% in Malaysia market share

    Maxis

    Celcom

    Digi

    10

    Competitor Analysis
    Celcom gain highest margin, however, Digi maintain stable sales and profit margin

    HIGH

    Revenue ( RM $ B ) CoDigi Maxis Celcom Total 2009 4.909 12.291 6.292 23.492 2008 4.814 11.234 5.576 21.624 2007 4.362 9.765 2009

    Profit After Tax 2008 1.190 (0.101) 1.294 2007 1.062 2009 Market % 21.07% 52% 26.93% 100%
    Source: Celcom, Maxis and Digi report 2009

    2009 Margin 20.37% 12.83% 24.09%

    1.000 1.577 1.516

    11

    2. Customer Bargaining Power


    Lack of differentiation among Service Providers Cut throat Competition
    HIGH

    Low Switching Costs


    Number Portability will have Ve Impact

    Businesses & Consumers

    12

    3. Suppliers Bargaining Power


    1. Network Outsourcing maintenance : Nokia Siemens, Ericsson, Huawei 2. Passive Infra-structure : Base Station, TelcoTowers 3. Call Center : outsourcing and in-house 4. Information System : IBM, Huawei, Nokia Siemens
    LOW

    13

    4. Threat of Substitutes
    Landline CDMA
    DIMINISHING MARKET HIGH

    MVNO TuneTalk, OKTel, XOX


    Redtone

    Mobile Operator

    4G WiMax players P1, Yes Video Conferencing VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites

    BROADBAND SERVICES

    14

    5. Threat of New Entrants


    Huge License Fees to be paid upfront & High gestation period Entry of MVNOs & WiMAX operators
    LOW

    Spectrum Availability & Regulatory Issues


    Infrastructure Setup Cost - High Rapidly changing technology

    15

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