MSAIC Course Outline - Subject To Revision
MSAIC Course Outline - Subject To Revision
MSAIC Course Outline - Subject To Revision
Introduction
The expectations of the corporates from the b-school students
have changed significantly over the years. Students are expected to be
“Industry Ready” from the day of joining. Apart from conceptual clarity
on managerial courses, they also expect the students to have sufficient
industry knowledge. According to recruiters, most students even from
reputed b-schools are not aware of the basic dynamics of the industry.
During the interview, most students could not answer some simple
questions like below: What are the different business models followed in
the industry? What are the operating metrics for measuring the industry
performance? What are the Challenges/problems faced by the industry?
On what basis the competition is happening? What are the key segments
in the industry and the size and growth of each segment? What are the
segmental changes happening in the industry?
Course Objectives
Course Content
The students would be taken through diverse industries during the
sessions. The sectors will be chosen in such a way that they belong to
wide spectrum like Retail, E-Commerce, FMCG, Telecom, IT, Banking,
Pharma, Auto, Consumer Durables, Power etc. The reason for choosing
disparate sectors is to equip the students with tools of how to analyze the
sectors which have very different dynamics. Following will be some of the
key parameters covered in each sector:
Size of the industry
Structure of the Industry
Key players
Market Shares
Growth rate over the past 3-5 years
Expected Growth Rate in the future
Key Growth Drivers
Segmental Analysis
What are the different segments?
Share of different segments
Past and the expected future segmental changes
Reasons for the Segmental changes
Key performance parameters for the industry
Ex: For Telecom Industry, key metrics are ARPU,
MOU, Teledensity, Revenue from Data Services, No.
of Circle licences etc
Dynamics of the industry (on what basis the competition
is happening. Is it New Product launches, differentiation,
costs etc)
Critical success factors
Recent events : New entrants, new products, M&As,
Bankruptcies, exits etc
Analysis of Costs and profitability
Which are the Major costs
Margins and profitability
Future Outlook
References:
Industry Data Bases:
o CMIE
o EuroMonitor
o Crisilresearch
o Datamonitor
o ETIG
Equity Analyst Reports
3 Quiz 3 35%
Session Plan