Laundry Wala

1) LaundryWala was started in Noida in 2015 by Aggarwal, Khurana And
Malhorta. By end of 2017, the small venture had amassed more than 30000
customers, composed of both individuals and business. The service operator
offered an end-to-end solution for daily household laundry. And in early 2018,
LaundryWala catered to both the business-to-customer and business-to-business
segments.
Now we will be discussing about the service marketing mix, the 7P of

LaundryWala:
1. Product: The product of LaundryWala service, which is intangible in nature.
LaundryWala’s main two services are providing laundry and dry cleaning
services. They pick up the laundry from customers door, delivered it to laundry
or dry cleaned section, where they clean the clothes using labor power, then
deliver the clothes to customer. These are the main structure of their service
blueprint. Here, service is heterogeneous, there is vast section for customization,
as different types of customer has to handle in this section. Now they have a
broad product portfolio, provides mass marketed products for all segments
across the market undifferentiated. Also provides some selected, premium
products to niche customer groups. Now they are also maintains a high focus on
innovation in products and introduces new products frequently to keep the
consumers engaged.
2. Place: The location selection of LaundryWala was best of their priorities. India
is one of the dense populated country, where more than 1000 people live in per
square kilometer in cities. And Noida is one of them. Besides a comprehensive
analysis state that demand for laundry service in India is about $31 billion,which
is being handled by 765000 micro sized laundries. Beside India is near to be an
upcoming developed country. So an organized laundry service would get more
worthful to establish, and LaundryWala has done the same. They started by
boughting washing machine and dryer and rent a space in Noida, and now they
own several of outlets across whole India. To have a close, emotional and
personal relationship with its consumers, Laundrywala has company-operated
stores in malls, and otherwise to make products accessible to consumers easily.
They also makes use of e-commerce to increase penetration and sales
3. Price: Laundrywala prices its services in affordavle range so that its target
consumers can afford it easily. They use relative pricing strategies, both for
laundry and dry cleaning. They count cost including both section, they don’t
differentiate cost for laundry and dry cleaning. Though coasting do not vary
much from laundry and dry-clean, but piece of dry cleaning is 4time higher for
its uniqueness for value adding to gain customer’s trust. Because clothes of stuff
which are assigned for dry cleaning aare especially expensive and exclusive,
customer do wants to give in expert hands. Service price includes not only the
high quality raw materials and value additions but also the enhanced customer
experience they deliver.
4. Promotion: During their starting time Laundrywala provided 200 stick-om
pamphlets within a 5-10 km radius of its unit. And offered 200 free wash to
Aggarwal’s previous work place. They also did extensive promotion on
facebook, google and in other social medias in India. Now they have a high
budget allocated towards marketing activities where most investment
substantially is in digital marketing activities to reap high and effective results.
Use of digital marketing has also allowed marketing strategy to cap costs and
expenses. They also takes part in direct consumer engagement through on-
ground activities where the company initiates trials. They also invests in
traditional media channels to reach maximum consumers in the market, as some
part of the India is not technologically updated.
5. People: LaundryWala has a large workforce across different companies, where
they train continually to become experts in their respective fields of operations.
They hires without discrimination and ensures that its employees remain
motivated through building an inspirational and creative organizational
culture.laundryWala focuses on also building and maintaining organizational
commitment and loyalty in its employees
6. Process: LaundryWala undergo systematic processes, from raw material
procurement to the final sale to the end consumer. Their processes are well
defined, and well communicated to all employees. All employees are trained to
follow the processes internally to ensure consistently high quality as well as
timely production and deliveries. The systematic processes also ensure a smooth
running of operations.
7. Physical evidence: The physical evidence for LaundryWala includes the
company logo, company store designs, and the product packaging Satisfied and
excited customers in the retail spaces of their outlets as well as during product
consumption create a bubbling and an inviting atmosphere. The e-commerce
website for retail is also designed with a friendly customer interface to allow
maximum interaction with the brand. The store designs created by LaundryWala
for its retail space allow consumers maximum interaction with the products
directly.
2) Customer’s

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1) LaundryWala was started in Noida in 2015 by Aggarwal, Khurana And

Now we will be discussing about the service marketing mix, the 7P of

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