The Efficiency of Establishing Food Stalls of

Entrepreneurs in Barangay CAA,

Las Piñas City

A Research Proposal
Presented to the Faculty of

Dr. Filemon C. Aguilar Memorial College of Las Pińas

In Partial Fulfillment of the Requirements for the Bachelor of Science in

Business Administration Major in Financial Management

By

Abad, Princess Lovely D.

Andal, Mark Anthony M.

Demeterio, Jasmine C.

Macling, Stephen A.

Pioquid, Shiela Mer F.

March 2021
Introduction

Origin of Food Stall a food stall is a general way of starting a food business

because it requires a small amount of capital that many can afford to provide the

necessities of the target customers. It obliges to provide license because the business

offer unpackaged food for retail sale. (Brisbane,n.d.)

In the early twentieth century, opened the first curry house restaurant aimed to

be a British working-class and Indian sojourner clientele. They were followed by an

upper-class venture on Regent Street, Veeraswamy’s restaurant. Edward Palmer, who

claimed to be the great grandson of an English general and an Indian princess had

successfully establish and run the first food stall, Mughal Palace food stall at the

Wembley Empire Exhibition in 1926. This business is associated with the Veeraswamy’s

restaurant. His enterprise, later on came to be known as the “ex-Indian higher

serviceman’s curry club. In 1935, Veeraswamy’s was bought by a flamboyant

businessman and Conservative M.P., Sir William Arthur Steward. The restaurant and

food stall offered five kind of curry dishes and also the standard dishes of the time.

(Pilcher, 2012)

Food stalls have been in the region of in the Philippines for quite some time.

From the neighbor’s fish ball to the nonstop stalls located in malls and train stations,

these quick bite peddlers have full many hungry belly on the go. They satisfy one’s

craving for the newest milk tea drink or the typical bibingka (a spongy cake made with

rice flour) rice flour) at a affordable price. The food stall commence as a profitable
franchise, a business fad of sorts. While most of them still offer run of the granulate

food, a new generation of stalls is now on the trend. These meals on wheels are now

coming full circle, offering something for everyone. They maintain to gratify their

regulars with the familiar, while piquing everyone else’s attention and palate with a

growing list of innovative offerings. Food stall history has also built its spot in some of

the country’s top schools, alluring even non-students into becoming regulars. The

University of the Philippines (UP) in Diliman has a proud history in its isaw (barbecued

pig or chicken intestines) and aristokarts, so named as a pun on the popular Aristocrat

restaurant. De La Salle University (DLSU) in Taft Avenue has the Agno food court,

where food stalls line a small alley. Their cheap prices have helped many a college kid

to spend their allowance on better things such as research and projects. (NicoGoco,

2013)

Food parks in the Philippines surged in popularity in 2016. The format replaced

food trucks, as it offered a fun dining space for consumers to try new food concepts and

bond with their friends and family. Similar to food courts, food parks feature a

collection of food kiosks within an outdoor compound. They normally follow a central

theme such as international street food in the case of Merkanto, Instagram-able dining

in regard to Crave Park and subway-inspired booths in the case of The Vibe. Unlike

food courts though, food parks are comprised wholly of independent consumer food

service operators, normally start-up entrepreneurs, and serve as an ideal incubator for

new businesses and novel concepts because of the low capital requirements and a
targeted consumer base. Furthermore, food parks are located within neighborhoods

and primarily targeted students, families and young professionals. (Street Stalls/Kiosks

in the Philippines, 2017)

Examples of Food stalls

There is no secret in the recent surge in the London street-food scene. The

number of traders is increasing. The standard of the food started high and is getting

higher. There are more areas around London that are welcoming friendly food vans,

trucks, and airstreams that serve everything from good ol' pork pies and scotch eggs to

Korean comfort food. New markets are popping up around London with even more

street-food vendors. It is easy to see that the capital is quickly becoming a street-food

force to be considered with.

Eat My Pies is exemplary British street food at its best. Serving fare such as

scotch eggs, pork pies and custard tarts, Eat My Pies aims to make great British food

available to the great British public. The smoked-haddock scotch egg is something to

behold, but save some space for the chorizo pie. Available every Thursdays and Fridays

at White Cross Market (White cross Street, EC1) and Saturdays at Broadway Marketin

Hackney. Sweet tooth’s will be delighted by the mouth-watering macaroons by On Cafe

macaroons. Regulars at the Real Food market are there patrons and also they cater for

events around London serving the most beautiful, Japanese-inspired macaroons. They

have these black sesame, and the jasmine and charcoal macaroons, and was blown
away. Finalists in the 2010 Street Food Awards, Churros Garcia represents all that is

wonderful about the street-food revival. A Spanish family business that has been

making churros by hand for more than 40 year. (Gilland & Spens, 2012)

In commercial centers of any city in the Philippines, there is a cafeteria on wheels

also called as footstalls serving food on the go to its customers, drivers, students and

person along for the ride. Whenever there is heavy traffic, food stalls tends to attract

many customers that were stucked.Waffle Time takes the classic waffle snack and fill it

not only with hotdogs, but with pineapple, Swiss chocolate, Bavarian cream, tuna salad,

and bacon. Holy Kettle Corn is a great-tasting popcorn without the butter and

preservatives. The first stall in Alabang Town Center in 2004 attracted even the north

dwellers, with its promise of Monosodium Glutamate (MSG), butter-free popcorn.

Made with natural sweeteners such as molasses, honey, and sugar. Frutas is affordable

and healthy thirst quenchers. Every Frutas stall is fruit central-ripe, fresh fruits are on

display, all of which are used in churning out cups of fruit shakes which are mixed with

honey and milk. Not just offering the usual mango or banana shake, watermelon, apple

and even strawberries are also available. (10 Pinoy Food Carts in Manila Top Picks,

2016)

Statement of the Problem

entrepreneurs in Barangay Caa, Las Piñas City.

Specifically, it will answer the following questions:

1. What is the status of food stall establishment in terms of:

1.1 Location

1.2 Environment

1.3 Customers Behavior

2. What are the factors affecting food stalls in generating profit?

3. Is there any significant relationship between the location, environment, customer

satisfaction and factors in generating profit of food stalls in Barangay CAA?

4. What action plan can be done based on the findings of this study?

Hypothesis
The researcher will test the hypothesis of this study. 

Ho: There is no significant relationship between the location, environment, customer

satisfaction and factors in generating profit of food stalls in Barangay CAA.

Ha: There is a significant relationship between the location, environment, customer

satisfaction and factors in generating profit of food stalls in Barangay CAA.

Objectives

This study aims to:

 To find out how will Food stall work for new trend customers.

 To sell food in a fast, friendly environment that appeals to pride conscious health

minded consumers.

 To research the identification of food stall in different areas and how the

surrounding can affect the food stall itself and the behavior of the people.

 To help the entrepreneurs and aspiring entrepreneurs in establishing a food stall

 To measure the percentage of stall entreprenuers who are established food stall

in their purchasing decision.

 To research the identification of food stall in different areas and how the

surrounding can affect the food stall itself and the behavior of the people.

Methodology
 In this study, researcher aim to generate new methodologies that would help

entrepreneurs to establish their own food stall businesses and would aid them to profit and be

successful.

This research falls under the descriptive research method as it aims to depict various

ways of founding a food stall as well as the strategies that can contribute to the effectivity of

the business’ daily operations. Apart from determining the ways and techniques of establishing

and also managing a food stall, through survey questionnaire and interview it will distinguish

the risks that an enterprise could encounter in order that an entrepreneur may possibly identify

what possible solutions to be implemented. This method is not about formulating hypotheses

but conclusions and recommendations that will be shown after the analyzations of the data

collected and will help entrepreneurs to establish their own stall accordingly.