Maryhill College, Inc.

A Business Plan of Wrap Eat Up

A Business Plan
Presented to the Faculty of the
Senior High School
Maryhill College, Inc.
Lucena City

In Partial Fulfillment
of the Requirements for the Subjects
Entrepreneurship & Work Immersion

CAJAYON, AIRAN JEOSH JORDAN

CRUZADO, AVEGAIL ARISGADO

DE LUNA, GABRIEL ALBERT RODILLAS

PONDIVIDA, CARYL JOY CANEO

VELUZ, SOFIA AGULAR

FEBRUARY 2021
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Maryhill College, Inc.

I. INTRODUCTION

A. BUSINESS CONCEPT AND THE BUSINESS MODEL

In experiencing the Philippines there is nothing more authentic than those food in

the streets. It is affordable, convenient, and a great way to get to know the country’s

culture. Like with a lot of its cuisine, Filipino street food is mostly borne from hardship.

The exact date when street food first appeared on Philippine streets remains unclear, but

its presence was first documented during the Spanish occupation. As a colonized nation,

quality meats and ingredients were very expensive and difficult to procure, necessitating

the use of the affordable and less glamorous parts of the animals and type of vegetables

or herbs and other culinary ingredients. To make the undesirable ingredients easier on the

palate, Filipinos came up with creative ways of cooking them. They became adept at

cleaning, flavoring, and grilling the innards, unusual vegetables and crops and other

unconventional culinary ingredients and eventually started selling them to fellow workers

as a quick snack in between bouts of forced backbreaking work. The story of the

beginning of street foods in the country is a testament to the adaptability and ingenuity of

the Filipino people that these unconventional and less glamourous ingredients have been

turned into some of the most delicious and most affordable bites of food.

Filipino Street foods are found on almost every street corner in the major cities

throughout the Philippines, and lately, they have become even more accessible with night

markets that stay open until 2AM. Street food vendors in the country also offers a wide
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cakes, “pancit” or noodles, soups like pares, goto, lugaw and etc., “inihaw” or grilled like

barbeques and “prito” or deep fried which includes both breaded and wrapped food bites.

Being accessible, cost- friendly and fit with Filipinos’ food palette, street foods are

considered one of the most popular, loved and enjoyed foods in the country.

Unfortunately, due to the CoViD- 19 pandemic Filipino Street foods became less

accessible through out the country. Small businesses like street food stalls were heavily

affected due to lockdowns, quarantines and different health protocols. These

circumstances had splurged the proponents to make an innovation in selling and helping

Filipinos experience their all- time favorite street foods and make them feel the Filipino-

street vibe despite of being isolated inside their own homes.

The business will be focusing on the Wrapped Filipino Street foods or “mga

binabalot” in Filipino term. Also, the products are in Ready- to Cook form which is more

convenient and safer for the consumers. The street foods that will be included in the list

of products of the business are the Dynamite (green chili wrapped in a thin egg crêpe),

Cheese Sticks, Lumpiang Shanghai (ground pork wrapped in a thin egg crêpe), Lumpiang

Gulay (vegetables wrapped in a thin egg crêpe) and Turon (banana lumpia dusted with

brown sugar). These products included in the business are the street foods which are

unusual to be seen in the market or groceries in ready to cook form. Furthermore, the

products will be available in packs which consists 30 pieces of any of the stated wrapped

street foods.
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Maryhill College, Inc.

Facebook and Messenger social media platforms for business transactions and customer

service. Through having the Facebook page for the business, the proponents will be able

to sell the products to people who craves for street foods during this quarantine without

having any physical contact with the costumers which is a health protocol during this

pandemic period. The target market of the maker of the business are the street food lovers

who are longing for street foods especially those with wrappers or wrapped with lumpia

crepe. Also, posts regarding the products and service such as advertisements, ways of

delivery and schedule for orders will be readily seen in the said Facebook page. For

inquiries and other transactions, the business will be using the messenger app in line with

the Facebook page of the business. The proponents also have decided to have a schedule

or allotment of days for receiving orders which starts from Monday up to Wednesday and

the delivery of the products will be done every Thursdays, Fridays and Saturdays. Orders

from Monday will be delivered on Thursday, Tuesday orders will be brought to the

costumers on Friday and Wednesday orders will be delivered at Saturday. The online

shop is close at Sunday to give way to the preparation of products and weekly inventory

of the business. The said schedule will also be posted on the social media page of the

business. Through this business, the proponents will be able to fulfill their aim in giving

Filipinos an alternative way to still enjoy their all- time favorite wrapped street foods and

to revive the Filipino street vibe and authentic cuisine despite of the limitations brought

by the pandemic.
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ready- to- cook product is a great idea especially in the pre- ordered type of food

business. This idea is somehow an innovation for street foods which are commonly seen

as ready- to- eat food bites rather than a ready- to cook- products. The proponents also

see this type of product as a safer and more convenient way in helping the consumers

experience street food at this point of the pandemic. The business will be offering

dynamite, lumpiang shanghai, lumpiang gulay, cheese stick and turon street foods which

are some of the most popular and loved street foods in the country. Since the concept of

the product is in ready- to cook- form, customers will just fry the products at their own

homes giving them the ability to customize the cooking process of the products. Also,

these street foods are seen by the proponents easier to prepare and have a longer shelf life

compared to the other street foods which make these practical to be sold or considered as

a business product.

In order to create value for customers, the resources utilized for the business

which considered as assets to sustain and support the business includes financial

resources such as cash, human and intellectual resources that includes recipes for those

who deals with food and ingredients for the product and marketing experts which are

important in knowledge-intensive and creative sector. For the breakdown of budget, the

proponents will be using the capital of the business for acquisition of the ingredients for

the wrapped street food products and delivery services. Safe food handling and

compliance with the necessary health and safety protocols will also be considered to

ensure the safety, quality of products, and the best service for the customers.
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contribute 100 php each and equipment which were utilized for the business product.

Each partner shares the profits, losses, and management of the business, and is personally

and equally liable for debts of the partnership.