INTRODUCTION AND PROJECT BACKGROUND

Group Leader: Maria Angelica C. Dizon

Group Members: Lyn Charllote B. Castro

Jessyl Ann S. Espinosa

Caroline Grace J. Fuentes

WORKING TITLE:

“Rice in a Wrap along with Filipino Dishes: A Feasibility Study”

Product: “Rice Sawrap”

INTRODUCTION

Background of the Study

Rice is an excellent food source, low in fat and high in starchy carbohydrate.

Rice is packed full of vitamins and minerals and provides an excellent source of vitamin

E, B vitamins (thiamine, niacin) and potassium. (https://www.yumasia.co.uk/how-is-rice -

good-for-you) It helps workers, students and others to have an energy to do their task

the entire day. Eating rice is already engraved in Filipino culture. As for many Filipinos,

“rice is life” whether it is breakfast, lunch, dinner and even merienda it is still rice affair

because Filipino meal is not complete without rice (Jesus, 2017).

According to a dictionary, shawarma is a meat, especially beef, chicken, or lamb

that is marinated, roasted slowly on a spit, and cut in thin slices, often wrapped in a pita
bread and serve with various vegetables and tahini sauce. It became one of the Filipino

chosen meriendas that can be bought in streets, food stalls, and restaurant. Shawarma

stall 1 offers different kinds of shawarma in the Philippines and one of those is the

shawarma rice.

In this study, the researchers aim to study the viability of Rice Sawrap in the

market as its main ingredients are rice and Filipino dishes. They want to serve Filipinos

a Filipino version of shawarma that one can enjoy anywhere even in jeepney. The

researchers proposed the study with the reason that they want to preserve the different

Filipino dishes, and with an advocacy in helping the government to preserve and grow

the Filipino culture.

Objectives

The study aims to determine the specific objectives of the study.

MARKETING ASPECT

 To determine the viability of the product in the market.

 To determine the price of the product that is beneficial to both customer

and seller.

 To establish an appropriate pricing strategy.

 To establish the needed sampling method.

TECHNICAL ASPECT

 To create and illustrate the model of production flow and operational flow

of the business.

 To show the viability of the business in the location.

  To illustrate the marketing strategies of the business.

MANAGEMENT ASPECT

 To know the importance of proper policies and procedure in the

business.

 To determine the roles and responsibilities of every skilled workers in the

business.

 To know and estimate the needed employee of the business and the

compensation needed to run the business.

 To determine the importance of creating a good vision, mission, and

values of the business.

FINANCIAL ASPECT

 To know the capital needed of the business for it to run.

 To create a financial plan to know and maintain the profitability of the

business.

 To determine the amount of capital needed in expanding the business in

the future.

SOCIO-ECONOMIC ASPECT

 To promote Filipino dishes in foreign food presentation.

 To give customer an alternative way in eating rice.

 To know if the business will give contribution to the citizen and to the

government of the country.

Statement of the Problem

The study aims to test the viability of our proposed product, Rice Sawrap as a

substitute for a rice meal.

Specifically, it aims to evaluate and analyze the following areas:

Management and Personnel aspect of the study

 Administrative Personnel

 Management Proposal

Marketing aspect of the study

 Market Description

 Demand Analysis

 Supply Analysis

 Demand-Supply Analysis

 Competitors

 Proposed Marketing Program

 Projected Sales

Production or Technical aspect of the study

 Product/ Packaging/ Product Comparison

 Production Process/ Flow Diagram

 Project Site

 Production Schedule

 Floor Plan

 Machineries and Equipment

  Utilities

 Raw Material Requirements

 Manpower Requirements

 Wastes and Waste Disposal Method/s

 Total Production Costs

Financial aspect of the study

 Major Assumption Used

 Projected Final Statement

 Financial Analysis

·Socio-economics aspect of the study

 Your Project’s Employees

 The Government

 Other Beneficiaries

Definition of Terms

The words that needed to seek its own meaning are the following:

Fast food Chain - defined as cuisine prepared by restaurants that cater

more towards speed and low prices than quality or nutritional value.

Filipino cuisine - so diverse it is hard to describe with just one dish or with

just one word. Common dishes are meat stews and vegetables, grilled

fishes, and a wide variety of soups and noodles.

 Merienda - In Spanish-speaking contexts: a light meal, especially one

taken in the afternoon.

Rice -  the starchy seeds of an annual southeast Asian cereal grass (Oryza

sativa) that are cooked and used for foodalso : this cereal grass that is

widely cultivated in warm climates for its seeds

Sarap -  good flavor, pleasant taste

Wrap - to enclose in something wound or folded about

Significance of the Study

This section will provide a brief description on the various significance of the

study.

To the customers. The study was made to provide a product that is

affordable and source of energy for the customers.

To the researchers. The study is beneficial for the researchers because

they acquire new knowledge and skills that will help them when they enter

business world and when they decided to pursue the business they want.

To the students. The study is beneficial to the students who are busy in

their study. The proposed study give students a product that is easy to eat, an

on-the-go food, and a source of energy for their whole day in school’

To the workers. The proposed study provides a product that is beneficial

to workers as they are busy working and no time to prepare their food.
 Furthermore, the study helps to promote Filipino dishes that is presented like a

foreign food. And through this, the researchers’ advocacy is to preserve Filipino culture

yet attractive and “in” on what the new generation wants.

Scope and Limitations of the Study

This study of “Rice Sawrap” business is available on Pampanga only. The

product will be distributed throughout Pampanga through small stalls. Order is possible

upon visit in the store, phone call or a private message in our social media pages.

Review of Related Literature

(filipino cuisines) soon

PROJECT BACKGROUND

Project Proponents

Name Nationalit Address Share

y Percentage

497 Bungang Guinto St.,

Maria  Angelica Filipino Brgy. San Antonio General
C. Dizon Mexico, Pampanga partner 25%

phase 2 blk 32 lot 5 st

Caroline Grace J. Filipino jude village san agustin General
Fuentes city of SFP partner 25%
 Purok 1, Brgy. Juliana
Jessyl Ann S. Filipino City of San Fernando, General
Espinosa Pampanga partner 25%

153 Magsaysay
Lyn Charllote B. Filipino Street, Santo Nino, General
Castro Santo Tomas, partner 25%
Pampanga

Proposed Name of the Business

The proposed name of our business in CALA’s Food Express. CALA came

from our initials which is Caroline, Angelica, Lyn and Ann that are wholeheartedly

proposing this business. Also, it signifies our strong bond of friendship. Food Express

means a high speed service that makes the business work more efficiently. You can get

your food in an instant, as well as your profit.

Company Logo

                                                  Edited by: Maria Angelica Dizon

Using our proposed name, we come up to this logo. CALA’s Food Express serves the

customers with the on-the-go products. At the bottom of our proposed logo, it is an

animation form for the plate wherein people tends to eat on that. Next, a bunch of

vegetables and fruits are represented. This shows that our business is using healthy
foods and everyone is able to eat healthy foods. Also, it shows colorful that makes the

logo attractive, as well as our business. Add to that, colorful means you’re happy. We,

the employees, shows happiness to our dear customers for them to be delightful. If the

employees are happy, they are able to give happiness to our customers. Next, the

bahay kubo at the top of the logo. It represents the nationalism of the proponents. Just

like our product, we uses variety of filipino dishes. Just like the one of the objectives of

the business, our business can be an advocate to share and to spread the culture that

the food beholds.

Product Logo

Since the pre-hispanic era up to the present, Filipino cuisines are continuously evolving

and being innovated. Though these cuisines got influenced by so many culture from
different countries like Spain, China, Malaysia, etc., Filipinos still managed to show their

creativity and their intelligence to add their own touches that will make each of these

dishes unique, pleasurable to the tongue and still Filipino like.

Almost everyone knows that eating rice during breakfast, lunch and dinner is already is

already engraved as one of the unique Filipino culture. Rice is already the main source

of energy for them that's why a lot of fastfood chains, restaurant, canteen and many

eateries offer it as their main dish along with other many dishes. While foods that are on

wraps didn't originate in the Philippines, they were still accepted by the Filipinos and

became famous on the country later on.

Rice Sawrap is intially after the food shawarma that though didn't originate from

Philippines still, it was appreciated and liked by the Filipinos. This product of ours is an

innovated version of shawarma where there is rice inside the tortilla wrapper along with

the Filipino cuisine like adobo, etc. instead of the usual beef and its other ingredients

The name Rice Sawrap is formed after a thorough thinking and mixing of words that will

suit a unique product and will surely love by many. The 'Rice', from the name itself, is

from the main dish which is the rice along with the Filipino dishes while the 'Sawrap'

came from the Filipino word 'sarap' which means delicious and 'sa wrap' which

translates to 'in a wrap'. To sum it up, the product name states that it is a delicious rice

dish that is served in a wrap.

A name that speaks about the product itself and the Filipino culture it holds, and

something that will easily get through our customers due to its interesting composition is

what the name Rice Sawrap all about.

VISION

CALA’s Food Express aims to be the top food express that will make Filipino cuisines

soar high and spread throughout the world with our food products

CALA’s Food Express is a company that has a huge goal in mind and will not lie low

with the presented opportunities. Aside from making our company grow and get known,

we also want to lift up and introduce the Filipino pride and cuisines through their

products around the world. A lot of foreign influences invade our country and put

change on the interests of many Filipinos but through our products, we will revive the

fondness of everyone on these cuisines and spread its influence on a wide scale. Of

course, our priorities our still our customer so we would do our very best to satisfy them

with our products with a reasonable price that both sides will agree too.

Mission

To make Filipino cuisines get known worlwide while keeping in mind the benefits and

convenience that our customers will have along with their satisfaction on our products
-A business is not something that you can do out of a whim and surely it will not grow

out of sheer luck, alot of variables are needed to make it successful and it needs to

provide something beneficial to market in order to be accepted by many. (Company

name) is a company that wants to satisfy its customer with its price, taste and quality

and give them the best while doing something beneficial for the country's culture and

also making sure about the well-being of the employees and the profitability of the

company.

Type of Business Organization

Our business is a general type of business organization. Each of us is willing to sacrifice

our money for this business. Any amount of liability cannot be a destruction to us as we

are willing to pay obligations just for business. Each of us have 25% of shares. So, this

business will surely alive for the amount of money we invest.