Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

Binangonan Campus

THE PRODUCTION OF FLAVORED SUMAN SA IBUS IN

SAN ROQUE CAINTA RIZAL

Submitted by:

Dominic Dave S. Eustaquio

Lady D. Apostol

Camille L. Doringo

Zachary Ivan G. Galarion

Gabriel A. Guno

Submitted to:

Mrs. Yolanda T. Vistal

(Instructor)
 A. Name of the firm

The proponents decided to name the firm Delicaddicted that came from the
word delicacy which means something pleasing to eat and considered rare and
addicted which means the state of enjoying something very much. Having a name that
depicts the feeling of delightfulness in consuming this product, will truly help them
remember the product easily.

B. Location

The business will be located at 036 Parola St. Barangay San Roque Cainta
Rizal, near the Roblou market place. The firm has 198 sq. meters of production site. It
was owned by Mrs. Myrna Delos Reyes. The agreed amount of rent per month is
P5,000. Mrs. Delos Reyes contact no. is +639282328554.

The proponents chose this location primarily because it is accessible to the

market and it provides significant number of highly skilled possible workers or personnel
that could consistently perform in the production.

C. Descriptive Definition

The proponents are interested to propose suman manufacturing business

but their product is different from the traditional one. The firm establishes this
kind of business in order to earn profit and to produce distinctive product that can
 satisfy the consumer needs and wants and lastly, in order to provide job
opportunities for some of those who are unemployed in Cainta that may increase
employment rate in the municipality.
The proponents also foresee threats in the business such as Current and
Coming Competitors in the suman manufacturing business, sudden malfunction
of cooking equipment which can cause delay in production, Unexpected
Economic Downfall and Shortage of Raw Materials.

D. Long-Range Objectives

The business will start production and distribution of Flavored Suman sa

Ibus in Cainta Rizal. If the product gives great return, the business will expand to
nearby municipalities like Antipolo, Taytay and Angono. If the market
continuously consumes the product it will expand in the whole region and it will
also establish stalls in the malls nationwide.

E. Criteria and Limitation of the Study

The proponents conducted a survey and actual interview in the vicinity of

San Roque, Cainta Rizal.

Some of the data comes from the Municipal Office of San Roque

The proponents also foresee different problems that the firm may
encounter through its operation. One of these is sudden loss of supply of water,
gas or any unexpected disasters.

The proposed business will secure business permits such as Mayors

Permit, Health and Sanitary Permit for the legalization of the operation. The type
of ownership is going to be sole proprietorship. A sole proprietorship is a form of
business organization which is owned by only one person who will provide
money, property, labor or skill with the help of hired employees to maintain the
operation of the business

F. Project Highlights

Technology Source

The business will focus on how to make Flavored Suman sa Ibus. It

requires using manual procedures.
 Suman history traces all the way before the arrival of colonizers. Although the
Philippines is much influenced by Hispanic and American culture many fields including
cuisine, the fundamentals of suman remain the same.

Suman originates from the harvest feasting of early Filipinos before the histories
with the Spanish, American, and Japanese colonizers existed.

Suman has always been present in most Filipinos homes during Christmas
celebrations. Although our culture has gone through a long process of intermixture with
other cultures, the tradition of suman and other kakanin remains and is best manifested
during Christmas season and other Filipino celebrations.

Suman is a Filipino delicacy primarily made of sticky rice and coconut milk, and is
usually called rice cake in English.The rice cake usually has a long, cylindrical or
rectangular appearance, though sometimes it takes the shape of a pyramid. It is often
wrapped in either palm or banana leaves, both of which impart an aroma to the rice
when the wrapping is opened. Suman has been a long-established part of Filipino
cuisine and can be eaten as a breakfast meal, snack, or even during fiestas and
Christmas celebrations.

It is uncertain how the suman was invented, but it is not surprising that such a food
is created, given that rice is one of the most important foods and crops in the
Philippines. It is said that rice cakes c san be traced back to the Filipinos pagan era,
before the Spanish and American colonization and their Christian influences. During
harvest time, the people would utilize the collected rice and turn into rice dishes called
kakanin, which include the rice cakes. The cakes would also often be a part of the
food offering presented to the spirits and gods, and probably to deceased loved ones as
well.

G. Product

The proponents product is Flavored Suman sa ibus made up of glutinous rice

cooked with coconut milk and added by flavoring such as chocolate, purple yam,
mango, caramel, strawberry and spice poured into coil-shaped receptacle made out of
young palm leaves boiled in a large container with water and alum. Yellow ginger is also
added in the boiling process to create a yellowish effect on the receptacle.

Concerning consumers health, Suman sa Ibus has a lot of health benefits

because of its ingredients. Glutinous rice is good for those who are in diet because it
has an extremely low fat content. Coconut milk is rich in fibre, vitamins C, E, B1, B3, B5
and B6. Also, coconut milk is rich in minerals including iron, selenium, sodium, calcium,
magnesium and phosphorous. Unlike cows milk, coconut milk is lactose free so it can
be used as a milk substitute by those with lactose intolerance.

H. Capacity

The business maximum output in a day is 1,100 pieces of Suman sa ibus

except for Saturdays with the increase of 25% that result to 1,375 pieces. In a
month the maximum output is 27,500 pieces and in year, 330,000 pieces are
being produced.

Floor Plan

I. Target Market

The proponents target market are suman vendors near Cainta, Rizal such as
Antipolo City, Pasig City and Angono, Rizal and some household in the area who are
willing and capable to avail the product because the market consumes a large amount
of Suman sa Ibus every week.

J. Production Average
 The business maximum output in a day 1050 pieces of Suman sa Ibus except for
Saturdays with the increase of 25% that results to 1313 pieces. In a month the
maximum output is 26,252 pieces and in a year, 315,024 pieces are being produced.

K. Market Description

Cainta is known as a first-class urban municipality in the province of Rizal,

Philippines. It is said to be one of the most urbanized towns due to its proximity to
manila with the population of P 332,128 inhabitants and a land area of 4299 hectares
which makes Cainta ranked as the 2nd most populous municipality in Philippines
according to the 2015 census conducted by the National Statistics Office (NSO).

In line with this, Cainta is also entitled as the richest municipality in the country
because of its P 1,251,517,325.79 income in totality.

That is why it is an outstanding location for the business because it can be a

center that will provide product into neighbor places such as Antipolo, where suman is
popular, and Taytay, where people are open for new and exciting trends.

Therefore, we concluded that the target markets have a high purchasing power
to buy the product and are able to delightfully accept innovations of the product.

Market Feasibility

Marketing is the process or technique of promoting, selling, and distributing of

the producers product and or services to the consumers.

Based on the survey conducted, the results gave favorable return to the business
because there are many consumers of Suman in the area.

Projected Demand

Demand is one of the key to answer what are the needs and wants of the
consumers. It will guide us to determine what kind of product is going to be produced
and how many units shall be produced.
 5%

95%
Willing to avail the product

satisfied to normal suman sa

ibus

Figure 1

Based on the survey conducted, the total market acceptability and the willingness
of the residents to buy Flavored Suman sa Ibus is 95%. It is obtained by the
determinants of demand which are price, taste and preferences, price of the related
good and price expectations.

Table 2

Projected Demand for Flavored Suman sa Ibus in Barangay San Roque Cainta,
Rizal Year 2017-2021

Suman Demand 2018 2019 2020 2021 2022

Flavors Percentage
Chocolate 27% 86,894 89,109 91,382 93,712 96,102
Ube 24% 77,239 79,208 81,228 83,300 85,424
Mango 20% 64,366 66,007 67,690 69,416 71,186
Caramel 17% 54,711 56,106 57,537 59,004 60,508
Strawberry 12% 38,618 39,605 40,614 41,650 42,712
Total 100% 321,828 330,035 338,451 347,082 355,932
The table 1 shows the annual increase in projected demand is based on 2.55 % annual
increase in the population

Projected Supply

Supply is needed to satisfy the needs and wants of the consumers. It is important
because we will determine the number of consumers who avail the product.

Based on the survey conducted 95 % of the residents are willing to avail the product

Table 3

Projected Supply of Flavored Suman sa Ibus in San Roque Cainta, Rizal year
2017- 2021

Suman Supply 2018 2019 2020 2021 2022

Flavors Percentage
Chocolate 27% 89,100 91,372 93,702 96,092 98,542
Ube 24% 79,200 81,220 83,291 85,415 87,593
Mango 20% 66,000 67,683 69,409 71,179 72,994
Caramel 17% 56,100 57,530 58,998 60,502 62,045
Strawberry 12% 39,600 40,610 41,645 42,707 43,796
Total 100% 330,000 338,415 347,045 335,895 364,970
Demand and Supply Analysis

This analysis shows the gap between the projected demand and projected
supply.

It can help us to know and get the market share. This also shows how many
customers are needed to be supplied with the product in relation with their demand.

Table 4

Demand-Supply Gap

Year Annual Annual Supply Gap Percent

Demand Unsatisfied
2018 321,828 330,000 8,172 1.58%
2019 330,035 338,415 8,380 1.58%
2020 338,451 347,045 8,594 1.58%
2021 347,082 355,895 8,813 1.58%
2022 355,932 364,970 9,038 1.58%
Average 338,665.60 343,265 8,599 1.58%
 The table shows the annual demand and supply of the firm. The table indicated
on how the target market demands the product, and how much quantity will be supplied
annually. It also shows the deficiency of the supply.

Cost

The total equipment is P 6,390 and the total supplies P 2,677 for a total starting
capital of P 9,067.

Supplies Price
Glutinous Rice 1750
Palm Leaves 120
Yellow Ginger 30
Alum 30
Coconut Milk 180
Sugar 49
Oil 65
Ube Flavoring 63
Cocoa Powder 114
Condense Milk 87
Strawberry Flavoring 52
Mango Flavoring 47
Yellow Food Color 27
Violet Food Color 33
Red Food Color 30
Total P 2,677

Equipment Price
Boiler 1000
Spatula 100
Weighing Scale 300
Gas Stove 1750
Gas 2300
Measuring cup 90
Cutter 30
Scissors 20
Stainless Metal Tub 800
Total P6,390
 The total amount of ingredients will be P 2,677 per day, the prices are obtained
by dividing the total cost of the ingredients a day to the production average in a day
which is 1050 pcs of product would cost P 3 per piece. The mark up of the product is P5
then the total price is P 8.

Market Share Analysis

Market share Analysis is used for businesses to determine up to what extent of

the market are needed to be satisfied.
 Market Share Analysis

Delicaddicted
Susan-Roger Suman Products
Joemar Suman Ibus
Efren Suman Products
Lotlot Suman Products

Figure 2

Susan- Cristy Lotlot Joemar

Profile Delicaddicted Roger Suman Suman Suman sa
Suman Products Products Ibus
Products
Location Accessible Accessible Accessible Accessible Accessible
Sanitation Very Satisfactory Poor Poor Satisfactory
Satisfactory
Product Very Satisfactory Satisfactory Satisfactory Satisfactory
Quality Satisfactory

Competitive Advantage

1. Sanitation
The business will keep the area of production free from dirt, infection and
diseases by executing proper waste management.

2. Product Quality
Among the other competitors, the firm will produce a high-quality product due
to its compliance with the sanitation policies.
SWOT Matrix

Strength

The location is accessible

Innovative Product
Guaranteed Clean and Safe

Weaknesses

It could be spoiled easily if not prepared correctly

Short Shelf life of raw materials

Opportunities

Contribution to the Economic Growth

Meeting satisfaction of consumer wants
Introduction to the market of holidays and seasonal treat

Threats

Current and Coming Competitors

Sudden malfunction of cooking equipment
Unexpected Economic Downfall
Shortage of Raw Materials

Marketing Program

The firm will use channel of distribution of product through wholesale and retail
method. Wholesale method of distribution involves distributing the product from the
manufacturer to the vendors or stores while retailing method involves distribution of
product from the manufacturer to individuals.

The following illustrates the channels of distribution used by Delicaddicted.

SUMAN
VENDORS
 DELICADDICTED

INDIVIDUALS

Figure 3: Channel of Distribution

Promotion

Promotion is one of the tactics that influence to make the product/ business
popular in the market.

It involves different techniques in spreading the information about the

product.

The promotional tools that the firm will use are flyers and posters to be posted around
the vicinity of the target area in order to be easily recognized by the consumers.

MANAGEMENT FEASIBILITY

Management is an act of planning, organizing, staffing, directing and

controlling of the business in order to achieve a certain goal.
 Some of the business nowadays are having problem in manpower such as
lack of skilled workers. It is difficult for the business to find an employee or a person
who will be able to make Suman sa Ibus, in addition to that, one of the major problems
of the business at first is on how theyll pay the workers when they are hired.

Delicaddicted is a sole proprietorship form of business. The business

operation is going to be supervised by the owner. The employees must have skills
applicable to their desired position.

Ms. Maritess I. Galising will be the owner of the firm. The proponents come
up to her to be the sole proprietor of Delicaddicted Products. She works as a domestic
helper in Hong Kong and earn P 25,000-30,000 every month. Ms. Maritess I. Galising
will contribute a starting capital of P 100,000 in order to perform the business operation.

QUALIFICATIONS

For Staff/Worker, kampil maker and Delivery man

Physically Fit
Aging 20 years old and above
With pleasing personality
Skilled and Knowledgeable enough for the position

The following requirements are:

Biodata
Birth Certificate
Barangay Clearance
Medical Certificate

Salary Requirement

Illustrated below is the salary allotment of workers in a daily business.

 Personnel No. of Workers Daily salary per worker
Staff/Worker 5 P 330
Kampil maker 3 P 110 per 1000 pcs
Delivery Man 2 P 250
*Minimum wage rate in Cainta, Rizal and rates compared to competitors

PRODUCTION FEASIBILITY
A. Technical and Production Feasibility

Production Cost and Production

Production is a process of combining various material inputs and immaterial

inputs (plants, know-how) in order to make something for consumption. It is the act of
creating output, a good or service which has value and contributes to the utility of
individuals

Production Capacity

The firm will have the potential to produce 1050 pcs. in a day.

In producing Flavored Suman sa Ibus:

1. Wash the glutinous rice twice.

2. Soak the rice for 1-2 hours.
3. Remove the sticky rice from the stainless tub and drained it using clean
sack of rice.
4. Transfer it into the clean basin.
5. Mix the ingredients with the rice including the flavorings then put it on the
receptacle (kampil).
6. Seal it to cook the rice evenly.
7. Put the uncooked suman on the boiler filled with water for 2 hours.
8. While it boils, put alum and grinded yellow ginger to neutralize the smell.
9. Remove the suman from the boiler, let it cool and it will be ready to serve.

The products will be supplied to all probable buyers in Cainta who are willing to
avail the product. Mrs. Myrna Delos Reyes (supplier of the ingredients such as glutinous
rice, yellow ginger, palm leaves, alum and sugar) and Mrs. Dolores Albano (supplier of
coconut milk) are the suppliers of the ingredients needed.

The main objective of the firm is to provide quality products that consumers need
and also to satisfy their wants.

Utilities

The utitlities pertain to a set of service provided by a public utility or

organizations consumed by the firm. The firm uses electricity that is provided by
Meralco Company, It is necessary for the operation when it is needed to be done
overnight. The firm also uses water provided by Manila Water that is used to cook
suman sa ibus and clean other waste made by the operation, additionally the firm uses
landline and internet for orders.

Waste and Waste Management

Waste management are any activities and action required to manage waste
from its inception to its final disposal. The firm will monitor and regulate the waste
disposal which intends to reduce adverse effects on health, the environment or
aesthetics

Those wastes such as palm leaves and yellow ginger peel can be used as
fertilizer while those non- biodegradable wastes like boxes and plastics can be pull into
the junkshop

However other unwanted or unusable materials must be disposed properly.

The firm will be coordinating to the Barangay Hall to discuss about the disposal matters
including waste collection.