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Chapter 1
PROJECT BACKGROUND
This Chapter presents the project background that includes the introductiom of the
study, project diagnosis, project identification and the location of the business.
Introduction
A healthy snack what we are cognizance for this brand perception that we
formalize, the researcher would like to linger that interest of the buyers and also the
consumer with the version of Veggie Fried. The researcher would like to introduce
varieties of flavors that consumer would not normally taste that we should like to
propose. The snack that the business proposed is Fried spinach. The researcher
would like to prove that making a healthy snack with its healthy stem is possible
nowadays. People would like choose an artificially made food product that a less
healthy nutritional content over the conventional food that is said to be “good for our
health” that is available in the market, promoting a healthy and convenient way of
eating by introducing Veggie Fried to the public consumer would also benefit not just
the consumer with its health nutrition content it have but also helps the Filipino
Project Background
In General this business is produced by the taking chopped stem and boiling
it with cooking oil. Veggie Fried makes this product for the purpose that we want to
serve to the valued customers in a new product to give them unique healthy
delicious snacks that will enjoy not only for the adults but also for the young ones.
Adding a special ingredient such as cheese, and wrapped in Lumpia wrapper. This
business introduce varieties of flavors that consumer would not normally taste of
the public consumers, would also benefit but also helps the Filipino farming
Project Diagnosis
According to the survey most of the people wants a new taste of Fried
spinach so that they introduce a unique snack. Consumer is looking the flavors and
ingredients of these products not the labels of the product by adding real value for
the consumer by improving an existing product. Fried Spinach is rich in vitamins and
minerals. It is beneficial for eyes and also to boost the body’s immunity treatment for
liver problems, in digestion and constipation it is also the protection against heart
Project Identification
Veggie Fried is easy to prepare and have a fresh vegetable taste. It made
from most fresh spinach. This project aims to verify the behavior of different
vegetable cultivars as well as to perform the processing in the form of veggie fried to
verify the adaptation of these cultivars to industrial chain. Fried snacks are popular
products not only among kids even among the senior due to its high supplementary
food value. This food has ability to driven market due to the convenience of food
channels and chasing lifestyle. The market widespread in the urban areas is due to
increasing deposal income and popularity of versatile flavored food items. They are
also used in making certain desserts. Change lifestyle in term of food consumption,
preference and taste. It results into that veggie fried production plant that has great
Table 1
Management and Organization
Name of Nationality Location Share
Proponents
Concepcion, Patricia Karla Filipino BBB, Valenzuela City 20%
C.
Tenedero, Leigh Ann B. Filipino Fortune 7, Valenzuela City 20%
Canapit, Vanessa G. Filipino Cubao, Manila City 20%
Galicia, Angelica F Filipino Brgy. NBBS, Navotas City 20%
Atienza, Jomel S. Filipino Langaray, Caloocan City 20%
Total 100%
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 4
Caloocan City
The Proposed Name of the Business Name is Veggie Fried, making like
healthier by bringing you delicious snack and smiles with many varieties from the
ordinary to our newest version of spinach. The uniqueness of this product by adding
a cheese inside to make people aware of the nutritional benefits of that newest
version of spinach
The city of Valenzuela straddled between the boundary of Metro Manila and
its nearby province, Bulacan. For its occupant, this means possessing the best of
both worlds and also the city. The Valenzuela city is the city living and the
opportunities that came with it. So because of the mesmerizing place it’s the best
location to locate a business. So therefore the location shall be located at 113 Paso
Organizational Structure
Figure 1
Organizational Structure
The Figure shows that the Owners coordinate activities in every department,
manufacturing processes run reliably and efficiently, Plan and organize production
schedules and organizing the repair and maintenance of production equipment and
selecting,ordering and purchasing material. The Manager Marketing they manage all
the marketing for the business and activities within the marketing budgets. Monitor
by answering any questions. Acts as an expert in selling the goods to consumer that
manager of each department the product manager and marketing manager. Product
manager ensure that manufacturing processes run reliably and efficiently, Plan and
organize production schedule. The workers job could consists of making changes by
hand or by running machinery equipment and responsible for reporting any issues to
management and Marketing Manager, managing all marketing for the company and
activities within the marketing budget. The Sales person provides sales by
answering any questions and consumer might have about the product. Act as an
expert in selling goods to consumer that meet their needs and desires. This is way to
This business needs to state what the business aims to achieve and the
timeline set to achieve the objectives. This also includes the types of goods or
services offered by the business and the unique aspects that set them apart from
other similar businesses. Additionally, the plan should determine the operation hours
of the business. Finances determine the ability for the business to achieve the
employees' level of expertise and their responsibilities. The plan should present
whether there is a need for new employees or a change in the hiring, placement or
CHAPTER 2
MARKETING ASSESSMENT
This Chapter present the technical assessment that includes the product that we will
produce, how production process did, it includes the machinery and equipment and
I. Market Size
Veggie Fried out of 620, 422 respondents is 100, 000. The 60% is student between
18 to 21 years old and the 40% is adult between 21 to 45 years old who are drop by
to the store.
Table 2
Market Size
GENDER
MALE 37,675
FEMALE 62,325
The tax reform of the Philippines government have an impact to business, the
government announced the increase price of the gas. Veggie fried is one of the
businesses that will be affected because their product is using a gas to make fried
spinach as their product. The unemployment rate in the Philippines has an effect on
Veggie Fries because it will cause trouble in the demand and it will downgrade the
The social preferences will affect the business, because of the costly reaching
offer a snack made on spinach and added melted cheese. The business will always
try to achieve customer wants that is changing. The researcher adopts a technology
to help the business to improve the process and promoting a product. Veggie Fried
will use a technology to communicate and introduce the healthy Fried Spinach in the
market.
Competitive Matrix
Table 3
Competitive Matrix
FACTORS VEGGIE POTATO KERIMOTO KERITOH
FRIED CORNER
LOW PRICE ✓ ✓
QUALITY ✓ ✓ ✓
ACCESSIBILITY ✓ ✓ ✓
PACKAGING ✓ ✓
The table shows the competitive matrix of the product Veggie Fried. This
shows the competitive pricing, quality, accessibility and packaging of the competitor
product. Low price factor affects the competition between the competitors and the
Veggie Fries. The quality of the product is match on its taste. Accessibility depends
on the availability of the product in different stores. And lastly the packaging is
Table 4
SWOT Analysis
Strength Weaknesses
-Customer Loyalty -Lack of scale
-Brand name -Cost structure
- Healthy and Refreshing -Too many competitor
Opportunities Threats
-New product -Inconsistency of consumer
-Innovation taste
-Dissatisfaction of consumer -Presence of competitors
from other competitors. product
-price wars
Market Description
The ideal customer for Veggie Fried is willing to take a Little extra time and
spend a little extra money to eat healthy, naturally-grown Food every day. The
customer knows that organic food tastes as good as, or better, than conventionally
grown good, and believes that there does not need to be any difference between
eating what is good for the environment and eating what is healthy. To those people
loves eating healthy foods concerned about how healthy one's diet and lifestyle are,
Male or Female and 18 to 35 years old who wants a different unique flavor of snack
2018 266.66
2019 287.5
2020 308.34
2021 329.18
2022 350.02
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 11
Caloocan City
The table shows the historical and projected demand of veggie fried for the
next five years. This is aggregate of the demands of all potential customers and
market participants for a specific product over a specific period in a specific market.
The Veggie Fried Business has one focus product it is the fried Spinach that
has nutrients and benefit your body. Packaging plays in Fried Spinach are an
pricing criterion, in defining the character of new products as a setter of trend and as
customer’s attention and it can directly affect whether they buy the product or not.
containers. The larger of two open containers provides the user with a place to store
a food item. The smaller one is attached to the larger container by a nontoxic
adhesive because the present invention makes contact with edible food. So the
smaller container provided the user with a place to store a condiment. The customer
easily dips his/her food item in the condiment. Veggie Fried offers a small, medium
The Veggie fried is surely knows that the fried spinach will notice of the
customer through advertising in internet (face book, instagram, twitter) and by giving
fliers. It helps the business become popular and well-known so that the demand of
January, March, May, July and December. Each month have a different promotion.
In month of January Veggie fried company giving buy one get one free, In month of
March Veggie fried is giving 10% discount, in month of May Veggie fried is giving
freebies, in month of July Veggie fried is giving free spinach for the first 20 customer
and lastly for the month of December Veggie fried company is giving a gift to the
Pricing Strategies
The pricing of each product which is fried spinach is based from the survey
adjusted based from its sole so that it would compensate the pricing from the survey
questionnaire.
Each Fried Spinach cost from 40.00-80 .00 pesos based on the researcher
result that we conduct, but it will adjust based on economic growth of the country or
the price of the minor and major ingredients of the fried spinach and for the
transportation and etc. that will affect the price of our product.
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 13
Caloocan City
The prices of the fried spinach products will be dependent on how the market price
of the main ingredients is. Any change of the price of the fried spinach will be taken
into consideration to the factor that measures the consumer capability to purchase
the product.
When it comes to price Veggie Fried Business give discounts if you purchase
worth of 199 pesos you have a 1 free cornet cone of fried spinach. In terms of
purchasing product, Veggie Fried Business make a strategy the buy 2 get 1 free, if
you buy 2 large cornet cone of fried spinach you have free 1 medium size. Veggie
Fried Business releases a limited coupon which is free upsize regular to medium
The Veggie fried uses exclusive distribution. It limiting the distribution of the
product which is the Fried spinach. Veggie fried franchise only in Valenzuela. The
advantage of this is it gives a Veggie fried manufacturer complete control over fried
spinach, it control cost, save time and it can monitor the availability of fried spinach.
The Veggie fried is distributing to the user at the right time and at the right place.
efficient movement of fried spinach from Veggie fried manufacturer to end user. The
spinach fried reflect and meet the satisfaction and customers need.
The Veggie fried uses actual delivery because they believes that actual
brand perceptions and drive the bottom line. Veggie fried value a customer that's
why it's giving assurance that they're receiving what is their desired, receiving quality
for what is paid and receiving something in return for what is given. And the
advantage of actual delivery is the consumer can freely examined the fried spinach.
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 15
Caloocan City
effectively. To start, a firm must select strategies regarding its product mix.
Deepening Strategy
Veggie Fried business is offering a new product which is the Fried Spinach
that offer a 3 flavor to satisfy the customer. So the business decides add a another
Product Differentiation
techniques, the business tries to convince consumers that the Veggie Fried products
can offer more benefits, services, and superior performance. And Veggie Fried can
the customer experience in ways they believe few in industry have done.
The business plan to execute a broader marketing strategy, not simply to build name
recognition and awareness but also to build deeper relationship with the target
customers whom they believe will help promote the brand. To reach the target
networking, social media (face book, twitter, instagram) and in store sampling.
The next strategy is market development. The expansion into Filipino has
rate fluctuations and political factors. Either of which could have an adverse effect on
Target Market
The researcher produced fried spinach to give answer to the need and
satisfaction of the customer. The Veggie fried target market are those whose
bodybuilder. The body builder is suited on fried spinach because it's filled with good
things for every part of the body, has an extremely high nutritional value and packed
with so many healthy attributes. It will lessen to come in the gym because fried
spinach is not bringing fat in the body in fact it's good to eat for who's in the diet.
Fried spinach will not debastate the body in contrast it gives benefits.
Sales Force
Sales force is one of the marketing strategy on how to endorse, sell the
product and how much budget or capital needed in business which is the Veggie
fried.
The Veggie Fried business is a small cart that offers a one product to the
customers. The Veggie Fried Market development Program is evolving in line with
the needs of the industry. A Classic strategy for product development is an important
way for the Veggie Fried business to stay ahead to the competition and continue to
appeal to the changing needs of existing customers, and to help to increase market
share. Veggie Fried features products on their menu that are permanent. This
strategy ensures that there is always something familiar for consumers on the menu
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 18
Caloocan City
CHAPTER 3
TECHNICAL ASSESSMENT
This Chapter presents the marketing assessment that includes the market
size in business location, the target market. Discuss the competitive matrix of the
Product
Fried Spinach is a cheese cover with spinach stem version together with
wrapper. The shape of the dish resembles cheese stick. This fried spinach recipe is
Fried Spinach is important for skin, hair, and bone health. They also provide
protein, iron, vitamins, and minerals is a super food loaded with tons of nutrients in a
blood glucose control in people with diabetes, lowering the risk of cancer, reducing
blood pressure, improving bone health, lowering the risk of developing asthma, and
more
Production Process
Ingredients:
• Spinach stem
• Oil
• First prepare all the ingredients. The basic ingredients are spinach, lumpia
Materials handling is the largest single cause of lost workday injuries by doing
their jobs. Workers should be trained on proper and safe materials handling
techniques either manually or by using kitchen utensil. The use of correct handling
SAFETY TIPS:
If you have a deep fryer, read the directions in the owner's manual before
using the appliance.
Have a kitchen fire extinguisher nearby
Avoid using cast iron as it breaks down oil faster than other metals.
Before you fill the deep fat fryer with oil, make sure the fryer is turned off,
away from water sources and wiped dry.
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 21
Caloocan City
Technological Assistance
business basis who help the external technology managerial assistances during the
operation period.
Table 5
Technological Assistance
TYPE OF NAME OF OFFICE ADDRESS AND
ASSISTANCE OR SPECIALIST CONTACT
NUMBER
Training and The Benchmark Makati City , 152
Employee Consulting Company Amorsolo Street (02)
development 812 7177
Financial Assistance Pagasa Philippines Mandaluyong City,
Lending Company Metro Manila
The Table above shows the assistance that needed by the business of
Veggie Fried. These will be the best assistances that will help the workforce
the business
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 22
Caloocan City
Project Site
The Business is located at the 113 Paso De Blas Valenzuela City. because
there’s a lot of people that passing along the high way and also the residence in
Valenzuela City, they like to eat a healthy food that’s why the Business choose this
Product Layout
This is the Product layout of Veggie Fried business to provide the best
exposure and to attract the customer so the customer are possible to purchase what
Table 6
Plant Size and Production Schedule
SHIFT DESCRIPTION TIME
Day & Night The Veggie Fried 9 :00 AM – 9: PM
Business owners
scheduling the
employee to do their
job and
responsibilities
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 24
Caloocan City
Floor Plan
This is the final design of the stall, to organize the products and the owner’s
want to achieve
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 25
Caloocan City
Total ₱ 9222
Utilities
Table 8
Utilities
Utilities Description Resources Unit Cost
Electricity The sources of Meralco 500 per month
energy that is carried
through wires and
used to operate
machines, light etc.
Water The clear liquid that Maynilad 300 per month
has no color, no taste
or smell and used for
drinking, washing
etc.
Rental Cost An amount of money Valenzuela 3000 per month
paid or collected as
rent.
TOTAL P3800
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 28
Caloocan City
Table 9
Raw Materials requirements
Manpower Requirements
Production 3600
Supporting staff
Labor 3000
TOTAL P22,500
reduce the impact of wastes generated in our stores through improved packaging
practices. We will be placing trash bin beside our stall with biodegradable and non-
biodegradable tag.
454 GRC BLDG. Rizal A Avenue Ext.,cor. 9th Avenue Grace Park, 30
Caloocan City
The machinery and equipment is P9222, the utilities expense for a month is P3800,
the raw materials requirements for a month is P6660 and the manpower for a month
is P22500. The total production cost of veggies fried for a month is P42,182.
Based on the research and the study that we conducted, we therefore conclude that
our business is feasible and viable in the market. The uniqueness in its design gives
the product a competetive advantages which reflects in their sales and revenue .