INTRODUCTION

MILK

Milk is a pale liquid produced by the mammary glands of mammals. It

is the primary source of nutrition for infant mammals (including humans who
breastfeed) before they are able to digest other types of good. Early- location
milk contains colostrums, which carries the mother's antibodies to its young
and can reduce the risk of many diseases. It contains many other nutrients
including and lactose.

As milk is extracted from non-human mammals during or soon after

pregnancy. Dairy farms produced about 730 million tones of milk in 2011
from 26 million dairy cows. India is the world's largest producer of milk, and
is the leading exporter of skimmed milk powder, yet it exports few other milk
demand-supply gap could lead to India being a net importer of dairy products
in the future. The United States, India, China and Brazil are the world's
largest exporters of milk and milk products. China and Russia were the
world's largest importers of milk and milk products until 2016 when both
countries became self-sufficient, contributing to a worldwide glut of milk.

Throughout the word, there are more than six billion consumers of
milk and milk products over 750 million people live in dairy farming
households.

In almost all mammals, milk is fed to infants through breastfeeding,

either directly or by expressing the milk to be stored and consumed later. The
early milk from mammals is called colortrum. Colortrum contains antibodies
that provide protection to the newborn baby as well as nutrients and growth

1
factors. The markup of the colortrum and the period of secretion varies from
species to species.

World Health organization recommends exclusive breastfeeding for six

months and breastfeeding in addition to other food for at least two years. In
some cultures it is common to breastfeed children for three to five years, and
the period may be longer.

2
 COMPANY PROFILE

MAIN ACTIVITIES
Daily product manufacturing soap, cleaning compound, and toilet
preparation manufacturing.

COMPANY DESCRIPTION
Cavinkare began with a young mind choosing the road less taken. In
1983 with a single product, cavinkare started out as a small partnership firm.
The company that began its journey as chilk India limited was renamed as
cavinkare private limited (CKPL) IN 1998. With innovative entrepreneur c.k.
Ranganathan at the helm, cavinkare emerged in to a successful business
enterprise... cavinkare began with a young mind choosing the road less taken.
In 1983 with a single product, cavinkare started out as a small partnership
firm...

Stating our journey with chik shampoo, a land mark innovation that
democratized the use of shampoos among the masses In India, cavinkare has
become a legendary player in the personal care space. The personal care
brand portfolio consists of shampoos ( Chik, Meera, and Nyle), Hair wash
powders (Meera & Karthika), coconut oil (Meera) fairness creams (Fairever),
deodorant and tale (Spinz), hair colours (India herbal hair colour, Indica 10
minutes herbal hair colour, Nyle henna & raga professional).

Over the years, cavinkare has successfully transformed itself from a

pure personal care.

3
 Player to a FMCG conglomerate within dairy, snachs, food and the
beverages businesses. In the dairy business, cavin's is the mother brand which
offers milk and milk based products such as milkshakes, ghee, curd, UHT and
pasteurized milk. In the snacks business, garden is the mother brand offering
an entire gamut of salted snacks including namkeens and western snack
offerings. In the foods business, we have a presence across various price
points in the pickle segment, with ruche in the premium range and chinni's in
the Mass-premium range. Other product include chinnai's vermicelli, chinni's
energy peanut snack and ruche magic culinary pastes. In the beverages
business, we are present in non- carbonated fruit drinks with maa as the
flashship brand. Maa is available in several flavours including guava, apple
and mango.

The common thread connecting various business is the company of

culture of bringing out new products which are significantly winning or are
highly differentiated as opposed to the competition. As a result, cavinkare has
launched successful brand like meera hairwash powder, anuncountested
brand which is the largest selling hairwash powder in India; indica 10
minutes herbal hair colour which has a colour delivery time of just 10
minutes vis-a vis 30-45 minutes taken by competing products and cavin's
milkshake which delights which consumers with its delicious, ice cream like
taste.

Cavinkare has a strong distribution footprint pan India, reaching more

than 3 million outlets through more than 6000 stockiest leveraging its strong
distribution network, cavinkare has entered in to strategic partnership with
coty for adidas and jovan brands and hawpar international for tiger balm.
Cavinkare has replicated the success at home and in foreign lands as well. We

4
serve consumers in more than 13 countries with a focus on South Asia, South
East Asia and gcc countries.
Company history
Mr.C.K.Ranganathan, the founder of cavinkare, was born in the in the
small town of Cuddalore, Tamil Nadu to with a primary internet education.
After obtaining his degree in chemistry and a brief stint family business, he
set out to carve his in business.

Challenging start, he finally set up in 1983 with an initial investment of

and chilk shampoo as his introductory the company was renamed as beauty
cosmetics private limited in 1990 and was subsequently rechristened as
cavinkare private limited in 1998.

A pioneer of innovation, Mr.C.K.Ranaganathan has shaped the

company to create innovative products by combining the best of nature and
technology to improve the lifestyle of consumers. Under his inspiring
leadership, the company while expanding in to personal care, also diversified
in to food, beverages, dairy and snacks categories, both in domestic
and international markets.

Under Mr.C.K.Ranaganathan’s guidance, trends in vogue bas

pioneered the concept of' family salons' in India and is the first to channel this
industry in to an organized salon chain sector with its specials brands-
limelite and green trends. Trends in vogue has a clear- cut focus of providing
grooming and personal styling solutions to men, women and children.
Mr.C.K.Ranaganathan was conferred the prestigious, entrepreneur of the year
award by the economic times in 2004.

5
 He was the chair man of confederation of Indian industry (CII) Tamil
Nadu state council for the year 2009- 10. He is the former president, of the
madras management association. Mr. CK Rananathan.
Is one of the founding members of the ability foundation -an NGO
working to wards the rehabilitation of the physically challenged. He also
instituted the cavinkare ability awards in 2003 to celebrate the exemplary
spirit of individuals who have risen above their physical limitations to display
great achievements in life.

In order encourage the sprit of entrepreneurship, Mr.C.K.Ranganathan

has instituted the Chinnikrishnan Innovation Awards Mr.C.K.Ranganathan's
endeavour of philanthropy and giving back to society has also extended to the
field of education. Cavinkare patronizes a few public charitable trusts that run
schools and colleges. Notable among them, the CK school of students from
classes pre-kg to the 12th standard;

The CK college of engineering & technology and an MBA institute in

Cuddalore, both with the aim of providing world class professional education
to people in the rural and coastal regions of Tamil Nadu.

6
 PRODUCT PROFILE

Milk

Cavinkare's new dairy business- cavinkare dairy division, is one of our

new ventures. Our dairy products products include milk, curd, butter,
flavoured milk etc. The first product, cavin's milk was launched on 14th
January ,2009. The milk produced from villages farms is sent for processing
at cavinkare’s state- of-the art dairy plant.

Cavinkare is known for its fresh and hygienically processed products.

Our brand of milk is brought directly from the farmers and processed through
modern technology to retain its freshness and complete nutritional value.
Quality standards at our processing facilities are stringent.

A lot of care is taken to deliver the processed milk from the plant to
consumers within 24 hours. This ensures the freshness of cavin's products
when it reaches the market. Cavin's milk is available in different variants to
suit the requirements of different age groups.

7
Standardised milk.

Cavin's standardized fresh milk has the right balance of cream, so it's
rich and fresh. Providing the right nourishment for growing children. It is
almost a complete meal by itself.

Milk fat 4.5% SNF 8.5% 200ml

Milk fat 4.5% SNF 8.5% 200ml
250ml
500ml
1 ltr
5.5 Itrs
Milk fat 4.5% SNF 8.5% 200ml
250ml
500ml
1 ltr

8
Toned milk

Cavin's toned milk is low-fat. Both adults and children who are fitness
conscious benefit from our healthy option. Its nutritive balance helps children
stay fit and active.
200ml
Milk fat 3 % SNF 8.5% 250ml
500ml
1 ltr

Full cream milk

9
 Good fats and proteins are always great for maintaining health, cavin's
Full cream has the highest fat and protein content it is rich in calcium and
helps strengthen bones and teeth. Cavin's full cream milk is ideal.

For hotels catering establishments. Its thick and rich texture makes.
It perfect for tasty, creamy curd, lassi, milk shakes , payasam, tea and coffee.

200ml
Milk fat 3% SNF 8.5% 250ml
500ml
1 ltr

Double toned milk

Cavin's double toned milk is tasty and nutritious option and boats of
the lowest fat content in our range of milk. It's the preferred option especially
for those who love milk but are health conscious and want to cut down on the
calories. It is best suited for tea and coffee whitening and for setting curd.

Milk fat 3% SNF 8.5% 250ml

500ml
1 ltr

10
 OBJECTIVES OF THE STUDY

 To analysis the consumer regarding to CAVIN'S milk in GUDALUR.

 To find out about the price & quality of the CAVIN'S milk.

 To find out why the consumer prefer the CAVIN'S milk.

 To find out the purchasing point in CAVIN'S milk.

 To known the product usage & availability in the market.

 To find out the competitors in this product.

11
 RESEARCH METHODOLOGY

Introduction
The essential purpose of marketing research is to provide information,
which will facilitate the identifications of an opportunity or problem situation
and manager in Arriving the best possible decision when such situations are
encountered. Research Methodology is a basic plan, which guides the
research project. It is a frame work, which specifies the type course of the
data and data collection periods.

Data collection
The task of data collection begins after a research problem has been
defined and research design (or) plan is prepared. While deciding about the
method of data collection to be used for the study. The research he should
keep in mind two types of data namely.

1. Primary Data
2. Secondary Data Primary Data

Primary data are those, which are collected for the time, and they are
original in character. They are primary data collected by the investigator
himself to study any particular problem.

Secondary data
Secondary data those which are already collected by someone for some
purpose and are available for the present study for instance, the data collected
during census operations are primary data to the department of census and the
same , study are secondary worker for some .study are secondary data. Our
sample survey is based on primary data.

12
Sampling

In our everyday life, we have been using sampling theory without

knowing about, for example ,a house wife tests a small quality of rice to see
whether it has been well-worked ,but will not inspect all the rice.

Another example a grain of what he purchase, similarly. A fruit

merchant does not inspect each fruit, but inspect only a few of them. By
inspecting a few, they simply believe that the samples give a correct idea
about the population. Most of our decisions are based on the examination of
the a few items only that is sample studies. Sampling means where only a few
units of population under study are considered for analysis is called sampling.

Sample unit
I chose my sampling area at Cumbum town for market survey of the
television.

Sampling Techniques
Sampling technique is a process of analyzing the selected data tool to
collect the data such as sampling.

Methods of Sampling
There are many methods of sampling the various methods can be
grouped under two groups.
1. Random Sampling
2. Non-random Sampling

Random Sampling
A random sampling sample is one where each item in the universe has
an equal chance of known opportunity of being selected.
13
Non-random Sampling
It gives based information because no importance has been given to
each and every unit of the universe. I have used random sampling techniques
to collect the samples. In random sampling, prefer to use "Stratified random
sampling".

Questionnaire
A questionnaire consisting of a list of enquiry is prepared.

Sampling Plan
What sampling unit should be studied?
What should be the sample size?
What sampling procedure should be used?
What contact method should be use?

Sampling size
The sample size taken for the survey is 100 respondents.

Tools used for analysis

The collected data were interpreted using percentage analysis is
method.

14
 DATA ANALYSIS AND INTERPRETATION

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate
critical points with the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statistical measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage Analysis Method:

Percentage method to a special kind of Ratio Percentage is used in
making comparison between two or more series of data percentage to
describe relationship.
No. Of Respondents
Percentage = ———————————— x 100
Total respondents

Research Design:
A marketing research design specifies the procedure for conducting
and controlling the research project. The choice of particular research design
would follow from the problem. As such there is no single best design.
However, any marketing research study must explicitly state its plan about
collection and analysis of data.

15
 TABLE - 1

RESPONDENTS ARE USING IN PACKET MILK

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Yes 60 85

2 No 10 15

Total 70 100

Source: primary data

Among 70 respondents:
 85 % of the respondents are using in packet milk
 15 % of the respondents cannot use in packet milk

16
 CHART - 1

RESPONDENTS ARE USING IN PACKET MILK

100

90 85
80

70

60

50

40

30

20 15
10

0
Yes No

17
 TABLE -2

RESPONDENTS OPINION ABOUT TO USE DIFFERENT BRAND OF

PACKET MILK
NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 CAVIN'S 46 65
2 AAVIN 10 15
3 AROKYA 4 5
4 AMUL 10 15
Total 70 100

Source: primary data

Among 70 respondents:
 65% of the respondents are using in CAVIN'S milk
 15% of the respondents are using in AAVIN milk
 5% of the respondents are using in AROKYA milk
 15% of the respondents are using in AMUL milk

18
 CHART -2

100

90

80

70 65
60

50

40

30

20 15 15
10 5
0
CAVIN'S AAV1N AROKYA AMUL

RESPONDENTS OPINION ABOUT TO USE DIFFERENT BRAND OF

PACKET MILK

19
 TABLE-3

RESPONDENTS OPINION ABOUT TO USE IN VARIETIES OF

CAVIN'S MILK
NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Standardized milk 40 57
2 Toned milk 10 14
3 Full cream milk 5 7
4 Double toned milk 15 22
Total 70 100

Source: primary data

Among 70 respondents:
 57% of the respondents are using in standardized milk
 14% of the respondents are using in toned milk
 7% of the respondents are using in full cream milk
 22% of the respondents are using in double toned milk

20
 CHART - 3

RESPONDENTS OPINION ABOUT TO USE IN VARIETIES OF

CAVIN'S MILK

100

90

80

70

60 57

50

40

30
22
20
14
10 7

0
Standardized milk Toned milk Full cream milk Double toned milk

21
 TABLE-4

RESPONDENTS OPINION ABOUT TO PREFER IN CAVIN'S MILK

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Quality 37 52
2 Price 12 17
3 Taste 13 18
4 Brand name 8 13
Total 70 100

Source: primary data

Among 70 respondents:
 52% of the respondents are prefer in quality
 17% of the respondents are prefer in price
 18% of the respondents are prefer in Taste
 13% of the respondents are prefer in brand name

22
 CHART-4

RESPONDENTS OPINION ABOUT TO PREFER IN CAVIN'S MILK

100

90

80

70

60
52
50

40

30

20 17 18
13
10

0
Quality Price Taste Brand name

23
 TABLE - 5

RESPONDENTS OPINION ABOUT TO PURCHASE THE QUALITY

LEVEL
NO. OF
S. NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 200 ML 38 54
2 250 ML 20 28

3 500 ML 12 18

Total 70 100

Source: primary data

Among 70 respondents:
 54 % of the respondents are purchase in 200 ml
 28 % of the respondents are purchase in 250 ml
 18 % of the respondents are purchase in 500 ml

24
 CHART - 5

RESPONDENTS OPINION ABOUT TO PURCHASE THE QUALITY

LEVEL

100

90

80

70

60
54
50

40

30 28

20 18

10

0
200 ML 250 ML 500 ML

25
 TABLE-6

RESPONDENTS INFLUENCED TO BUY IN CAVIN'S MILK

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 TV Advertisement 30 42
2 Magazines 20 28
3 News papers 15 21
4 Friends &relative 5 9
Total 70 100

Source: primary data

Among 70 respondents:
 42% of the respondents are influenced to buy from TV advertisement.
 28% of the respondents are influenced to buy from magazines.
 21% of the respondents are influenced to buy from newspapers.
 9% of the respondents are influenced to buy from friends & relative.


26
 CHART-6

RESPONDENTS INFLUENCED TO BUY IN CAVIN'S MILK

100

90

80

70

60

50
42
40

30 28
21
20
9
10

0
TV Advertisement Magazines News papers Friends &relative

27
 TABLE - 7

RESPONDENTS USING PERIODISTON CAVIN'S MILK

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 0-1 YEAR 40 57

2 1-2 YEAR 20 28

3 ABOVE 2 YEAR 10 15

Total 70 100

Source: primary data

Among 70 respondents:
 57% of the respondents are using from 0-1 years
 28% of the respondents are using from 1-2 years
 15% of the respondents are using from above 2 years

28
 CHART - 7

RESPONDENTS USING PERIODISTON CAVIN'S MILK

100

90

80

70

60 57

50

40

30 28

20 15
10

0
0-1 YEAR 1-2 YEAR ABOVE 2 YEAR

29
 TABLE-8

RESPONDENTS ABOUT LEVEL OF QUALITY OF CAVIN'S MILK

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Good 50 71

2 Best 15 21

3 Better 5 8

Total 70 100

Source: primary data

Among 70 respondents:
 71% of the respondents says that the CAVIN'S milk quality is good
 21% of the respondents says that the CAVIN'S milk quality is best
 8% of the respondents says that the CAVIN'S milk quality is better


30
 CHART- 8

RESPONDENTS ABOUT LEVEL OF QUALITY OF CAVIN'S MILK

100

90

80
71
70

60

50

40

30
21
20

10 8

0
Good Best Better

31
 TABLE-9

RESPONDENTS ABOUT PRICE LEVEL OF CAVIN'S MILK

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Moderate 60 86
2 Costly 5 7
3 Reasonable 5 7

Total 70 100

Source: primary data

Among 70 respondents:
 86% of the respondents says that the CAVIN'S milk price is moderate
 7% of the respondents says that the CAVIN'S milk price is costly
 7% of the respondents says that the CAVIN'S milk price is reasonable

32
 CHART-9

RESPONDENTS ABOUT PRICE LEVEL OF CAVIN'S MILK

100

90 86

80

70

60

50

40

30

20

10 7 7

0
Moderate Costly Reasonable

33
 TABLE - 10

RESPONDENTS ABOUT TO CONSUMING PERIOD IN CAVIN'S

MILK
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 MORNING 55 79
2 EVENING 10 14
3 NIGHT 5 7
Total 70 100

Source: primary data

Among 70 respondents:
 79% of the respondents are consuming in the morning time
 14% of the respondents are consuming in the evening time
 7% of the respondents are consuming in the night time

34
 CHART - 10

100

90
79
80

70

60

50

40

30

20
14
10 7

0
MORNING EVENING NIGHT

RESPONDENTS ABOUT TO CONSUMING PERIOD IN CAVIN'S

MILK

35
 TABLE -11

RESPONDENTS PURCHASING TIME IN CAVIN'S MILK PER DAY

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Once 50 71

2 Twice 20 29

Total 70 100

Source: primary data

Among 70 respondents:
 71% of the respondents purchasing in CAVIN'S milk once per day
 29 % of the respondents purchasing in CAVIN'S milk twice per day

36
 CHART -11

RESPONDENTS PURCHASING TIME IN CAVIN'S MILK PER DAY

100

90

80
71
70

60

50

40
29
30

20

10

0
Once Twice

37
 TABLE -12

RESPONDENTS ABOUT TO PURCHASING POINT IN THIS MILK

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Retail shop 40 57
2 Departmental store 20 28
3 Declares 10 15
Total 70 100

Source: primary data

Among 70 respondents:
 57% of the respondents are purchasing from retail shop
 28% of the respondents are purchasing from departmental store
 15% of the respondents are purchasing from declares.

38
 CHART -12

RESPONDENTS ABOUT TO PURCHASING POINT IN THIS MILK

100

90

80

70

60 57

50

40

30 28

20 15
10

0
Retail shop Departmental store Declares

39
 TABLE -13

RESPONDENTS ABOUT TO EASILY AVAILABLE IN CAVIN'S

MILK IN OUR AREA
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 YES 50 71

2 NO 20 29

Total 70 100

Source: primary data

Among 70 respondents:
 71 % of the respondents says that the CAVIN'S milk easily available in
our area
 29 % of the respondents says that the CAVIN'S milk not available in
our area

40
 CHART -13

100

90

80
71
70

60

50

40
29
30

20

10

0
YES NO

RESPONDENTS ABOUT TO EASILY AVAILABLE IN CAVIN'S

MILK IN OUR AREA

41
 TABLE -14

RESPONDENTS ARE PURCHASING TO TRY ANY OTHER

BRANDS
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 AROKYA 37 53

2 AMUL 20 29

3 AAVIN 13 18

TOTAL 70 100

Source: primary data

Among 70 respondents:
 53% of the respondents try purchase in AROKYA milk
 29% of the respondents try purchase in AMUL milk
 18% of the respondents try purchase in AAVIN milk

42
 CHART -14

100

90

80

70

60
53
50

40
29
30

20 18

10

0
AROKYA AMUL AAVIN

RESPONDENTS ARE PURCHASING TO TRY ANY OTHER

BRANDS

43
 TABLE -15

RESPONDENTS ABOUT TO NEED ANY CHANGES IN CAVIN'S

MILK
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 YES 10 15

2 NO 60 85

TOTAL 70 100

Source: primary data

Among 70 respondents
 15% of the respondents are need to changes in CAVIN'S milk
 85% of the respondents no need to changes in CAVIN'S milk

44
 CHART -15

RESPONDENTS ABOUT TO NEED ANY CHANGES IN CAVIN'S

MILK
100

90 85
80

70

60

50

40

30

20 15
10

0
YES NO

45
 TABLE -16

RESPONDENTS TO NEED THE KIND OF CHANGES IN

CAVIN'S MILK

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Price reduction 30 42
2 More advertisement 20 28
3 More suppliers 15 21
4 Quality improvement 5 9
TOTAL 70 100

Source: primary data

Among 70 respondents:
 42% of the respondents are need changes in price reduction
 28% of the respondents are need changes in more advertisement
 21% of the respondents are need changes in more supplies
 9% of the respondents are need changes in quality improvement

46
 CHART -16

RESPONDENTS TO NEED THE KIND OF CHANGES IN

CAVIN'S MILK

100

90

80

70

60

50
42
40

30 28
21
20
9
10

0
Price reduction More advertisement More suppliers Quality improvement

47
 TABLE -17

RESPONDENTS ABOUT TO RECOMMENDING IN CAVIN'S MILK

TO OTHERS
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 YES 50 71

2 NO 20 29

TOTAL 70 100

Source: primary data

Among 70 respondents:
 71% of the respondents are recommending to others.
 29% of the respondents are recommending to others.

48
 CHART - 17

RESPONDENTS ABOUT TO RECOMMENDING IN CAVIN'S MILK

TO OTHERS
100

90

80
71
70

60

50

40
29
30

20

10

0
YES NO

49
 TABLE -18

RESPONDENTS ABOUT TO FULLY SATISFACTION WITH

CAVIN'S MILK
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 YES 65 92

2 NO 5 8

TOTAL 70 100

Source: primary data

Among 70 respondents:
 92 % of the respondents are fully satisfaction with the CAVIN'S milk.
 8 % of the respondents are not satisfaction with the CAVIN'S milk.

50
 TABLE -18

RESPONDENTS ABOUT TO FULLY SATISFACTION WITH

CAVIN'S MILK
100
92
90

80

70

60

50

40

30

20

10 8

0
YES NO

51
 FINDINGS

 85 % of the respondents are using in packet milk

 65% of the respondents are using in CAVIN'S milk

 57% of the respondents are using in standardized milk

 52% of the respondents are prefer in quality

 54 % of the respondents are purchase in 200 ml

 42% of the respondents are influenced to buy from TV advertisement.

 57% of the respondents are using from 0-1 years

 71% of the respondents says that the CAVIN'S milk quality is good

 86% of the respondents says that the CAVIN'S milk price is moderate

 79% of the respondents are consuming in the morning time

 71% of the respondents purchasing in CAVIN'S milk once per day

 57% of the respondents are purchasing from retail shop

 71 % of the respondents says that the CAVIN'S milk easily available in

our area

 53% of the respondents try purchase in AROKYA milk

 85% of the respondents no need to changes in CAVIN'S milk

 42% of the respondents are need changes in price reduction

 71% of the respondents are recommending to others.

 92 % of the respondents are fully satisfaction with the CAVIN'S milk.

52
 SUGGESTION

 The company should take necessary steps to concentrate distribution

channel.

 The company should change the packaging design of the CAVIN'S

milk.

 The company should try to increase its quality for increase the sales

volume.

 It should provide offer to their customer for increasing the customer

satisfaction.

 It should concentrate to increase the popularity of the CAVIN'S milk

by the way the media.

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 LIMITATIONS

 The study was done in GUDALUR Town only.

 There was no response from the respondents during their working time

 The data collected from the respondent are not Satisfactory. Because

the correct information was not given

 Some respondents feel irritated to answer the questions.

 The time was conducted thought to collect the data respondents.

 The survey was conducted among the large size of simply of 100

respondents.

 Faced more difficulties in gathering data.

54
 CONCLUSION

The present study deals with the dairy activity is a subsidiary to

agriculture in India. Agriculture is known as gamble in the monsoon due to
inadequate and irregular rainfall. In India, where 80 per cent of the farmers
are small holders, agriculture should be supplemented with the subsidiary
occupation such as dairying, poultry, sheep rearing, cattle breeding etc. In
those activities, dairy is leading activity and plays a vital role in the rural
economy. Dairy helps to tackle the problem of unemployment. Dairy is being
used as poverty eradication because it provides employment to the rural
landless, small and marginal farmers with supplementary employment and
regular source of income and ultimately helps them to increase the standard
of living.

From this filed survey, I know about her consumers preferences and
then needs on Cavin's Milk. Quality of Cavin's Milk is better than milk for
this respondents and also the respondents are ready to buy in future. This
survey method is the best method for collecting information regarding the
product for inner of the consumers.

Market survey' essential to start any business. So, each and a very
management students know about the market condition.

55
 BIBLIOGRAPHY

MARKETING MANAGEMENT - KASUTRI RANGAN,

PUBLISED BY GAW HILL,
PUBLISE COMPANY LIMITED,
IEDITION2005.

RESEARCH METHODOLOGY - DR.PRITI, FIRST EDUCATION,

2011, MS.MEENA PANDEY
FOR,HIMALAYA, PUBLISHING
HOUSE PRIVATE Ltd.

Website:

 www.Google.com

 www.wi kipedia.com

 www.cavinkcare.com

 www.shodhganga.inflibnet.ac.in

 www.milk.kadanza.com/the-science

 www.retail4growth.com/news/cavins

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 A MARKET SURVEY ON THE CONSUMER USAGE AND
SATISFACTION REGARDING CAVIN'S MILK IN GUDALUR
TOWN
QUESTIONNAIRE

NAME : EDUCATION:

AGE : OCCUPATION:

SEX : ADDRESS:

1. Are you use in packet milk?

 Yes  No
2. If, yes which brand of packet milk do you use?
 Cavin's  Aavin  Arokya  Amul
3. If, CAVIN'S milk, which verities of milk do you prefer?
 Standardised milk  Toned milk
 Full cream milk  Double Toned milk
4. Why do you prefer in CAVIN'S MILK?
 Quality  Price  Taste  Brand name
5. How much quality do you purchase in CAVIN'S MILK?
 200ML  250ML  500ML
6. Which media influenced do you buy in CAVIN'S milk?
 TV advertisement  Magazines
 Newspapers  Friends & relative
7. How many years did you using in this milk?
 0-1 years  l-2 years  above 2Years
8. What is your opinion about the quality of CAVIN'S MILK?
 Good  Best  Better

57
9. What is your opinion about the price of product?
 Moderate  Costly  Reasonable
10. Which time do you purchase in CAVIN'S milk?
 Morning  Evening  Night
11. How many time do you purchase in CAVIN'S milk per day?
 Once  Twice
12. Where did you purchase in this product?
 Retailers shop  Departmental store  Dealer store
13. Is easily available in this product in your area?
 Yes  No
14. Will you try to buy any other brands?
 Arokya  Amul  Aavin
15. If you want any changes in CAVIN'S milk?
 Yes  No
16. If, yes what kind of changes do you want?
 Price reduction  More advertisement
 More supplies  Quality improvement
17. Are you recommending in CAVIN'S milk to other?
 Yes  No
18. Are you fully satisfaction with CAVIN'S MILK?
 Yes  No
19. Any suggestions _________________________________________

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