Technical

Vocational 12
Livelihood
QUARTER 1

Animation
Module
2
Animation – Grade 12
Quarter 1 – Module 2: Environment and Market (EM)
First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Janeth M. Pineda
Editor: Name
Reviewers: Melannie B. Nanteza
Illustrator:
Layout Artist: Isidro D. Pineda
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
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Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
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Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by Department of Education – Schools Division of

Pasig City
 Animation 12
QUARTER 1n
Environment and Market
Module
2 (EM)
Module
4
Introductory Message

For the Facilitator:

Welcome to the Animation 12 Self-Learning Module on Environment and

Market (EM)!

This Self-Learning Module was collaboratively designed, developed and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
 For the Learner:

Welcome to the Animation Self-Learning Module on Environment and Market

(EM)!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

At the end of the lesson, students should be able to:

A. Identify the Environmental factors that affect the Market of Animation;
B. Assess and give importance to each factor;
C. Conduct consumer market analysis;
D. Identify the Core Competencies of Animation;
E. Know the different opportunities in Animation.

PRETEST

Direction: Read each item carefully. Choose the letter that corresponds to the
best answer.

1. One of the primary indicators about how well or poor a country’s

economy is doing within a certain period, usually annual.
A. Inflation C. Unemployment Rate
B. Gross Domestic Product D. Deflation
2. Which of the following is not an environment factor that affects
business?
A. Culture B. Demography C. Economy D. People
3. Which of the following is one of the indicators that drives up inflation?
A. Demand B. Unemployment C. Supply D. Poverty
4. What is a summary that defines what one thinks is needed to launch
one’s business?
A. Business Plan C. All of the above
B. Action Plan D. None of the above
5. What does SWOT means?
A. Strength, Weaknesses, Opportunities, Threats
B. Strength, Weaknesses, Opportunities, Treats
C. Strength, Willingness, Opportunities, Threats
D. Strength, Weariness, Opportunities, Threats
 RECAP
Can you Enumerate the Entrepreneurial Competencies under the:
• Achievement Clusters
______________________________________________________________
• Planning Clusters
______________________________________________________________
• Power Clusters
______________________________________________________________

LESSON

Environment Factors

The following are the essential environment factors an entrepreneur should

consider when setting up a business.

Natural and Physical Environment - refers to the actual, physical

location of the business whether it is a store outlet or an office.

Demography - refers to the size or population of your potential market

and the diversity of their socio-economic Deciding on whether you will
work for a company or venture into business, it is essential to be able to
identify and study the environment and market of animation industry in
your area or in the Philippines.
Example of tangible factors are the physical location, like a particular
economic or business zone, accessibility of the location. On the other
hand, intangible factors are provision for government regulations
pertaining to chosen business.
grouping.

Culture - the customary beliefs, social forms, and material traits of a

racial, religious, or social group.

Government Regulations - the very first thing you need to consider and
is to legalize your business.

Economy - can be interpreted as the effective management of production,

consumption and trade of limited goods and services.
 As an entrepreneur, being sensitive and observant to economic indicators
may prove to be quite essential and useful when making critical business
decisions:
Inflation - The increase of general price of goods and services that could
be sustained over a period of time, usually annual.
Gross Domestic Product - One of the primary indicators about how
well or poor a country’s economy is doing within a certain period,
usually annual.
Unemployment Rate - the percentage of people who are actively
seeking for a job but couldn’t find one.

Core Competencies in Animation

1. Principles of Animation - refer to the skills, processes, techniques, and

styles in creating materials
• Drawing skills (Talent) - Characters, backgrounds and scenes, and
other objects in an animation material.
• Composing through computer graphics.
• Coloring - understanding of the color psychology either to create a
theme or set the mood
• Storyboarding- as a means to outline and plan the direction of the
story and scene of an animation material
• Use of technology (computers & software) as a tool to produce
animation materials more efficiently.
• Creating animation effects and special effects.
• Documentation of materials.

2. Principles of Cinematography or Film- making - refer to the skills,

processes, techniques, and techniques in creating motion pictures or
movie.
• Staging and blocking of characters
• Lightings and angles.
• Shot construction
• Character performance

Opportunities in Animation
• 1. Identify and decide the kind of work or service you want to do.
• Ideally, you may want to be able to provide a whole animation production
service.
• 2. Build a team.
• Whether you opt to provide full animation services or create a niche in
specializing on a specific production step, you will need to build a team to
 simply assists you in different tasks or to create specialists out of each
one.
•
• 3. Create a working name.
• A working name or your business name is what people will have to
remember when referring to your service.
• * It should reflect what your business is all about.
• * It should create a good impression and can easily be remembered.
• * It should suggest that you are running a company and not just one man
show.
•
• 4. Create a Business Plan
• This must have not necessarily long but rather should contain a summary
that defines what you think is needed to launch your business.
• Business Concept- defines the business as a whole and gives insight on
what product or service will be sold, its target market, the product’s USP
and how you achieve it.
• Financial overview- a projection or estimate of yearly income and
expenses to see if in fact the business is profitable and worthwhile.
Capital Requirements- states the amount of money you will need to
start the business & to operate or expand it as well as the source.
Company’s legal status- states relevant information about the company
itself.
Goals and milestones- refers to the targets and indicators that the
company must achieve.

Other Animation Careers

• Mechanical Animation- creating modeling parts and pieces of different
objects or machinery before it goes to production.
• Science & Engineering- focuses on 3D production.
• Forensic Animation- recreates crime scene or events to help in criminal
investigations.
• Medical Animation- demands for accuracy in terms of modeling, and
mainly uses 3D animation.
• Architecture and Landscaping- focuses more on the design discipline for
environments & technical modeling.
• Computer game animation- In the field of computer animation, video
game animation is a specialization that focuses on game design and
interactive aspects of animation that are unique to video gaming. The
animators of video games combine art and technology to create interactive
animated images and video game environments
• Web and Graphic Animation- Focuses on creating well-designed
animations that can contribute significantly to the appeal and user-
friendliness of web and mobile apps.

Jobs or Positions that you can get into Animation Industry

• In- between artist- creates the transition images for the characters
movement between two key frames.
• Character rigger- manipulates the geometry of the character as it moves
or interacts within the scene.
• Render-wrangler- monitors and controls the rendering process with
either one or few rendering computers up to hundreds of computers as in
a “rendering farm”.
• Color key Artist- develops the color scheme for the backgrounds used in
the animated film.
• Storyboard artist- responsible for drawing the scenes that will be used
in the animated film.
• Concept Artist- creates the overall visual concept for an animated film.
• Independent film-maker- produce animated films outside of major
animation studios.

ACTIVITIES

MARKET ANALYSIS
As future entrepreneur, knowing the environment factors and
opportunities in Animation, where do you think is the best place to have
your animation industry business? Draw your dream business area.
 WRAP-UP

• If you will be given a chance to have an Animation industry business,

what would you name it by? ____________________________________
Why? _______________________________________________________________
_____________________________________________________________________
• Draw a logo for your business.

• Think of a tagline which you think could boost your business.

VALUING

“Choose a job you love, and you will never have to work a day in your life”

Confucius

Is this true? Explain.______________________________________________________

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
 POSTTEST

Across
2. refers to the size or population of your potential market and the diversity
of their socio-economic.
3. creates the transition images for the characters movement between two
key frames.
4. refers to the targets and indicators that the company must achieve.
8. It defines the business as a whole and gives insight on what product or
service will be sold, its target market, the product’s USP and how you
achieve it.
9. manipulates the geometry of the character as it moves or interacts within
the scene.
10. refers to the people’s ways of life.
Down
1. develops the color scheme for the backgrounds used in the animated film.
5. responsible for drawing the scenes that will be used in the animated film.
6. to recreate crime scene or events to help in criminal investigations.
7. The increase of general price of goods and services that could be
sustained over a period of time, usually annual.
 KEY TO CORRECTION

PRETEST POSTTEST

References

Animation Volume I. Innovative Training Works, Inc, Manila: Rex Bookstore,

2016.

www.deped.gov.ph. “Animation-NC-II-CG-pdf.” Accessed May 23, 2017.

https://www.deped.gov.ph/wp-content/uploads/2019/01/Animation-
NC-II-CG.pdf

www.merriam-webster.com. “Culture.” Accessed May 24, 2020.

https://www.merriam-webster.com/dictionary/culture

www.tesda.gov.ph.”TR Animation NC II.” Accessed May 24, 2020 .

https://tesda.gov.ph/Downloadables/TR%20-
%20Animation%20NC%20II.pdf

www.yalantis.com.”Web Animation.” Accessed May 24, 2020.

https://yalantis.com/blog/web-animation-technologies-and-tools/