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2.

Develop your recommendations

Recommendations are more likely to be implemented if they are:

● Supported by evidence: Clarify how the recommendations build on your findings. It can help to
structure them in the same order as the findings.

● Specific: Explain exactly what action needs to be taken, how, and when.

● Realistic and achievable: It can be helpful to categorise your recommendations according to which are
easier and harder to implement, attaching timescales to each. More ‘difficult’ recommendations may
need budget or staff changes, for example. These should still be stated, but so should their implications.

● Prioritised: You may want to split your recommendations into ‘essential’ versus ‘optional’, or ‘for
consideration’ versus ‘for action’.

3. Review your report

Allow time for review and iteration, and involve other staff members, as well as beneficiaries and
external stakeholders, where useful. You could ask them to help refine your research conclusions or
suggest and prioritise recommendations based on a draft of the report. Or, if you’re planning to share
the report widely, you may want someone outside your sector to review the whole thing to ensure it’s
clear to external audiences. Take care that people base their recommendations on the evidence, not
their own interests or preoccupations.

When reviewing your report, bear in mind the six principles of good impact reporting:

1. Clarity: Make sure the reader can easily understand the organisation through a coherent narrative
that connects your aims, plans, activities, and results. Avoid jargon and long lists of statistics. Explain any
terminology that might be unfamiliar. Be as clear and precise as possible.

2. Accessibility: Ensure the relevant information can be found by anyone who looks for it, in a range of
formats suitable for different stakeholders. Think about what your audiences need and want to know, as
well as what you want them to know.

3. Transparency: Be clear about how you reached your conclusions and be open about what you can and
can’t say based on your data. If you weren't able to hear from, or your sample over- or under-
represents, a particular group, say so.

4. Accountability: Reporting is designed to connect with stakeholders, partners, and beneficiaries to tell
them what they need to know, and provide reassurance. Demonstrate that you are accountable, and be
honest about where you’re going next.

5. Verifiability: Claims about impact should be backed up, allowing others to review the information.
Providing a range of qualitative and quantitative evidence is key. Avoid over-claiming your role and

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