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Manipon-The Impact of COVID

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The Impact of COVID-19 to Consumer Behavior

The COVID-19 Pandemic has truly paralyzed us in many different forms. Aside from its
implicated harm to our health it also affects us on how we live today. One of the sectors in our
economy that are truly affected is from the business. Consumers are concerned about the effects
of this pandemic especially on their new purchasing ways including the safest way to do it. The
new normal we are currently an still adapting People across the globe are afraid as they strive to
adapt to a new normal. Fear is running high as individuals contemplate what this crisis means for
them, but more significantly, what it means for their families and friends, and society at large.
Consumers are responding to the crisis in a variety of ways. Some feel anxious and worried,
fueling panic-buying of staples and hygiene products. At the other extreme, some consumers
remain indifferent to the pandemic and are continuing their business as usual, despite
recommendations from government and health professionals. CPG companies will need to
understand how their own consumers are reacting, and develop customized and personalized
marketing strategies for each. The days of one-size-fits-all marketing are over.

Why, what and how consumers buy is changing due to the COVID-19 outbreak. Consumer
priorities have become centered on the most basic needs, sending demand for hygiene, cleaning
and staples products soaring, while non-essential categories slump. The factors that influence
brand decisions are also changing as a "buy local" trend accelerates. Digital commerce has also
seen a boost as new consumers migrate online for grocery shopping – a rise that is likely to be
sustained post-outbreak.
In times like these, our need for the basic necessities of life takes precedence. It comes as no
surprise that personal health is the top priority for the consumers we surveyed, followed by the
health of friends and family. Food and medical security, financial security and personal safety
were other leading priorities.

New—and everlasting—shopping habits


The outbreak has pushed consumers out of their normal routines. Consumers are adapting new
habits and behaviors that many anticipate will continue in the long term.
The social impact
The COVID-19 outbreak has slowed the pace and changed daily life for many consumers, and
this is having a profound impact on the way we view personal hygiene, health and how we
engage with our communities, friends and families. People are embracing technology more than
ever to support all aspects and consequences of isolation. There is also positive evidence to
suggest that this crisis will build communities, rather than separate them.

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