Event Managemetn: Roll No: - 93 Bba Sem Vi

ROLL NO: - 93
BBA SEM VI
EVENT
MANAGEMETN
IMPORTANCE OF EVENT MANAGEMENT
Event management is nothing but a systematic way to create settings

and execute properly festivals, events and conferences. Event
management typically involves identification of target audience, devising
a concept, plan logistics as well as coordinate and execute modalities of
an event. Numerous companies host and organize events ranging from
small private family dos like weddings or birthday parties to large-scale
international events like conferences and events like Asian games, film
festivals that virtually represent the image of a whole country. Event
management companies come into picture when corporate, charitable
organizations, and other groups want to hold events to market
themselves, build business relationships, raise money or celebrate an
event. As such for event management companies post-event analysis
and ensuring a return on investment is a important driver that keeps the
industry afloat.
Event management companies organize corporate events apart from
product launch, press conference, corporate meetings, road shows,
grand shop/office openings, music concerts, award ceremony,
investiture ceremony, film premiere party or film launch/release party,
awareness events/campaign party, variety of fashion shows, as well as
many types of private gigs such as weddings, reunions, passing out
parties, engagement as well as not to mention the birthday parties.
Event management companies handle all the creative, technical and

logistical elements of an event. As a strategic marketing and
communications tool event management also covers press conference
for product launches as a promotional event that will help their clients to
communicate well with their prospective clients. These promotional
events are also used as a tool to generate media coverage and reach
out to countless people in one go. As such event management has
become a multi-million dollar industry with fields such as MICE
(Meetings, Incentives, Conventions and Exhibitions), conferences and
seminars as well as live music concerts and sporting events.
A Proven Approach For Successful Events And Meetings

Cambridge Consulting has been active in the field of organization
effectiveness for over 20 years. As part of our work, we specialize in
assisting our clients in maximizing the value of their events, and to
execute results that matter. Over this period, the professionals at
Cambridge Consulting have organized and facilitated workshops and
meetings for our clients around the world. As recognized experts in
project management, we know what it takes to make these events
successful, and we work with our clients to make each and every
engagement exceed their needs and expectations.
We treat every engagement as a project, where we help our clients to:
1.Define a clear outcome

2.Identify all involved parties
3.Understand the needs of the key stakeholders
4.Develop a plan that will ensure success (this includes both an event
logistics plan and a meeting plan)
5.Mange hand-offs to ensure that nothing “falls through the cracks”
6.Develop measures for success for both the event logistics and the
meeting/workshop
7.Ensure clear communication throughout the engagement
8.Identify and mange risks associated with the event
9.Take a team approach to achieving the outcome, and ensure that
everyone on the team has what they need to be successful.
If The Event Is Important, Don’t Take Chances!

We understand that it is often the little things that make the difference
between a successful event and on that is just “acceptable”. As such,
we do more than just “Murphy-proof” the plan. We always look for
unique ways to add value for the event sponsor and meeting
participants.
As an example, we understand that you are thinking about investing in

an event with the intent of getting participants to interact and collaborate
on an important topic. Asking people to take the time out of their busy
schedules to attend a meeting means that the perceived value of the
meeting must be high to justify the time away from the office. Our
primary goal in these situations is to assist in building an agenda that
maximizes collaborative discussion and networking, and results in
meaningful action after the meeting.
In the present economic environment, it’s fundamental that event

managers work as efficiently as possible. Running lucrative events is a
time consuming and complicated process. It can take many years of
training and on the job experience for an event manager to become
extremely effective at what they do.
One of the troubles event management faces is the huge number of

activities and procedures that are involved in setting up and running
events. Having the capability to multi-task and being well organised are
traits that event managers need to develop and perfect as they gain
experience in the field.
The benefits of working efficiency are basic:
· Time savings
· Cost savings
· Improved event performance
Saves Time:
It’s important that the event manager has clear and efficient procedures
they adhere to when running events. Establishing processes that other
people can keep to also means that other team members can aid or
take over the management of an event with ease. Team members are
able to comprehend instantly what stage of planning the event is at;
cutting down on meetings and training sessions.
Many event managers will generate and revise their processes with
each event; learning from their experiences to make the process of
managing each event more effective and efficient. Having a set process
that is written down means the events can be planned and managed far
easier - important areas are never missed out and realistic timescales
can be easily produced. Having dedicated processes saves time
because event managers do not need to generate procedures from
scratch for each event. They can reproduce each event process again
and again, building on in and improving it with each event.
Being efficient in the event planning process also helps with event
analysis. This involves analyzing the performance of suppliers -
knowing who has been used previously to provide goods and services
and having details of the relationship can help analyze if this association
is working at maximum efficiency. It’s imperative to understand if
supplier’s standards are falling, and this can only be done if the event
manager is running efficiently and monitoring the relationship with each
event. It is massively valuable for event mangers to be able to employ
the same suppliers over and over again - sourcing different suppliers is
an especially time consuming process. Additionally having suppliers
that let you down can be a huge drain on time as event managers try to
resolve the issue at the last minute. So understanding and staying on
top of existing supplier relationships is a fundamental part of efficient
event management.
ost event, it’s important for event mangers to be able to swiftly and
efficiently get management information on that event to analyze the
success of that event; was there an increase in delegate attendance,
did delegates rate the event well, did you get a good return on
investment (ROI) etc. These are critical event metrics that need to be
analyzed quickly and efficiently. A frequent issue event managers have
is that they are so busy arrangement numerous events that they do not
have time for this crucial event analysis stage. However, it is only by
analyzing events that you can help to improve the performance of future
events.
Saves Costs: -
The common idiom ‘time is money’ is very applicable in event
management. Having an event manager who is efficient at their job,
who understands and follows best practice event management
processes and who has excellent relationships with effective suppliers
is a crucial part of making a high and fast ROI. Bad event managers can
cost organization huge quantities of money due to their poor efficiency
and organization.
Working with suppliers and building good quality relationships can also
save money - the better the relationship, the more probable that
supplier discounts will be involved. Running efficient events also means
paying your suppliers on time - a critical part of gaining supplier
discounts and bonuses.
An ineffective event manager will cost an organization through the

errors they make. Doubling up on orders, missing crucial parts of the
process and other mistakes can be costly in terms of the time it takes to
resolve, but also through being forced to obtain items at the last minute.
Improved Event Performance

Being able to efficiently run events also has an impact on the
performance of the event. Delegates will have an better experience if
the event runs smoothly and without mistakes. Being efficient ensures
that delegates have an pleasurable and mistake free journey - from the
point of booking, to payment, registration on the day, experiencing the
event and providing post event feedback.
Events with efficiency concerns are likely to be poorly managed, with |

mistakes and errors causing delegates to have unsatisfactory
experiences. Ensuring that you provide the best possible experience for
delegates is very important for the success of future events.
Increasing delegate attendance is something many organisations battle
with, and if an organization has issues over its reputation, due to their
inefficiency, that will have a knock on consequence on future event
registrations. A important part of profitable events is building up
reputation in the industry and creating a long list of loyal, repeat
purchase delegates.
Finally, being an efficient event manager also means that they are able
to organize more than one event at a time. For companies that are
dependent solely around event organization, or for companies that
simply happen to host numerous events, this is a critical part of the
event management process. Event managers must be able to
effectively organize the planning and running of multiple events and this
can only be done if they are running to best practice, efficient event
processes.
Improving Event Efficiency

Event managers can help to improve the efficiency of their working
practices by making use of event management software. Event software
is able to take best practice event processes and automate and manage
them from one central platform. Taking away inefficient spreadsheets
from the process and working on a software solution designed
specifically for event management has demonstrated to have huge cost
and time saving benefits.

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ROLL NO: - 93

Event management is nothing but a systematic way to create settings

Event management companies handle all the creative, technical and

A Proven Approach For Successful Events And Meetings

We treat every engagement as a project, where we help our clients to:

1.Define a clear outcome

If The Event Is Important, Don’t Take Chances!

As an example, we understand that you are thinking about investing in

In the present economic environment, it’s fundamental that event

One of the troubles event management faces is the huge number of

The benefits of working efficiency are basic:

An ineffective event manager will cost an organization through the

Improved Event Performance

Events with efficiency concerns are likely to be poorly managed, with |

Improving Event Efficiency

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