HED Coursework 2 11

MAKERERE UNIVERSITY
BUSINESS SCHOOL
BACHELORS OF LEISURE AND HOSPITALITY
MANAGEMENT
HOSPITALITY ENTREPRENEURSHIP DEVELOPMENT
COURSEWORK TWO
TUSIIMEBOONA PHILLIMA
18/U/5521/PS
B and F BUSSINESS PLAN;
Company name; B and F.
Dates prepared; 18th MAY, 2021.
CONTACT
Contact name; TUSIIMEBOONA PHILLIMA
Contact email address; bandfhotel.ac.ug
Street address; plot no. 245
Table of contents
1. Executive summary
2. Objectives………………………………1
3. Mission……………………………………1
4. Company ownership………………..1
5. Start-up summary…………………….1
6. Start-up funding……………………….2
7. Company location…………………….3
8. Products…………………………………..3
9. Market analysis summary………..3
10. Market plan….………………………….3
11. Competition…………………………….4
12. Personnel plan…………………………4
EXECUTIVE SUMMARY.
The B and F hotel is located two blocks from the great purpose building opposite Serena
supermarket along the Rubombo road. B and F offer 40 well equipped bedrooms underground
packing, fully equipped kitchen, laundry facilities, good restaurant, bar. Swimming pool gym
and sauna. Each year over 5000 nature lovers visit Band F hotel and on average guests spend
over UGX 2b annually for accommodation, food and recreational activities.
Mostly the B and F hotel has many guests in the months of December, January and April because
of the festive seasons and the long holidays like Easter breaks. This means that more sales are
made during these months.
Objectives
Exceeding customer’s expectations for luxury accommodation
Maintaining a 90% occupancy rates during the peak periods
Assembling an experienced and effective staff
Mission
The mission of b and f hotel isn to become the number one choice with visitors.
Company ownership
Tusiimeboona Phillima and Basu Fred are the co owners of b and f hotel.
Start up summary
Tusiimeboona Phillima and Basu Fred will invest UGX 360m. They will also get a loan of
400M
Start-up funding
Start-up expenses to fund 360M
Start-up assets to fund. 60M
Total funding required. 360M

Assets
Non cash assets from start-up 30M
Cash requirements for start-up. 20M
Additional cash raised 30M
Cash balance on starting date 270M
Total assets. 80M
Liabilities and capital
Liabilities
Current borrowing. 30M
Long term liabilities. 40M
Accounts payable. 10M
Other current liabilities. 5M
Total liabilities. 85M
Capital
Planned investment. 10M
Tusiimeboona Phillima 180M
Basu Fred. 180M
Additional investment requirement. 20M
Total planned investment 30M
Loss at start-up 2M
Total capital 420M
Total capital and liabilities. 505M
Total funding 760M

Start-up requirements
Start-up expenses. 360M
Stationery. 2M
Property down payment 30M
Accommodation setup. 50M
Insurance. 10M
Total start-up expenses. 452M
Start-up assets. 60M
Cash required. 100M
Other current assets 20M
Long term assets. 40M
Total assets 60M
Total requirements 600M
Company location
The charm and solitude of b and f hotel is secluded setting is found just 60 miles away from
Entebbe airport.
Products
B and f hotel will offer customers 40 well equipped bedrooms, fully equiped kitchen, laundry
facilities, good restaurant, bar, gym and sauna plus a swimming pool.
Market analysis summary
Hotel development and operation in the great valley area has been profitable and successful due
to the economic upturn experienced in the mid and late 90s. in the past two years, sales of time
shares in the great valley area have increased by over 35%. There are 20 more hotels inns and
lodges with in two miles of the hotel. Each year room occupancy is close to 90%. New
construction is planned in the spring for two condo complexes and a hotel.
Market plan
The b and f hotel has its own website and advertising/ promotion program that promotes the
areas accommodation. Current 70% of the areas guests use the website to identify
accommodation and service options. The b and f resort hotel is positioned as the new upscale
facility that is focused on the high income visitors. The b and f hotel will also offer a promotion
in the months of May, June, August to increase on the sales since these months usually have the
lowest number of guests coming to b and f hotel.
Competition
There are over 10 hotels and resorts around the great valley. They have over 20 rooms each.
They offer the same services of accommodation, food and beverage, parking among others
similar to those of b and f hotel. However b and f has strength of a relatively big number of
rooms which are well equipped, a swimming pool which other hotels don’t have. Also the level
of hospitality at b and f hotel is outstanding which has increased the market share. This has
therefore helped b and f hotel to out compete the other hotels.
Personnel plan
General manager
Receptionist manager.
Housekeeping manger
Food and beverage manager
Kitchen manager
Receptionists
Waiters and waitresses
Cleaners
Chefs
Assistant chefs

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MAKERERE UNIVERSITY

Exceeding customer’s expectations for luxury accommodation

Maintaining a 90% occupancy rates during the peak periods

Assembling an experienced and effective staff

Start-up expenses to fund 360M

Start-up assets to fund. 60M

Total funding required. 360M

Non cash assets from start-up 30M

Cash requirements for start-up. 20M

Additional cash raised 30M

Cash balance on starting date 270M

Total assets. 80M

Liabilities and capital

Current borrowing. 30M

Long term liabilities. 40M

Accounts payable. 10M

Other current liabilities. 5M

Total liabilities. 85M

Planned investment. 10M

Tusiimeboona Phillima 180M

Basu Fred. 180M

Additional investment requirement. 20M

Total planned investment 30M

Total capital 420M

Total capital and liabilities. 505M

Total funding 760M

Start-up expenses. 360M

Property down payment 30M

Accommodation setup. 50M

Total start-up expenses. 452M

Start-up assets. 60M

Cash required. 100M

Other current assets 20M

Long term assets. 40M

Total assets 60M

Total requirements 600M

Market analysis summary

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