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Media Industry: Assignment

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Assignment

Media industry
By
M.Taimoor Faryad
Roll No.1248
MEDIA INDUSTRY
• The media and entertainment industry
consists of film, print, radio, and television.
These segments include movies, TV shows,
radio shows, news, music, newspapers,
magazines, and books. ... The radio and
television broadcasting industry is composed
of two different types of companies.
FEATURE OF MEDIA INDUSTRY
• Media Industry has some very unique feature
which make it probably the most famous
industry of the modern times.
• These feature are developing with the passage
of time making it more prominent in the
industrial market.
• Here we will ponder over the ten most
important feature of media indutry
1. MASS AUDIENCE
• The most important feature of media is that it
reach to the mass audience unlike other
industry which has particular amount of
audience to influence.
2. CREATIVITY
• Media is all about creativity where it rules the
industry by making new and creative ideas to
show in the market . this tool of creativity
always needed to survive in the media
industry.
3. WORKING SPEED
• Media is fast ever industry the information
given by media should be the first source of
news to audience.
• Working speed is 24 hours where the
information can come at any time.
4. LINKAGE
• Media industry play the role of bridge
between the other institution and industries
of society where no industry claim to have
such feature like this one.
• This is the something much positive about this
industry due to its networking capabilities.
5. INTANGIBLE INFORMATION
• Media industry provide intangible information
on different issues where other industry deals
with the material source provider.
• People get benefit of the media industry
through intangible information.
6. ADVANCEMENT
• Media industry always move to advancement
technology to uphill its audience by changing
feature with each passing day.
• The journey from radio to smart phone is one
of the example of its advancement approach.
7. CONTROLLING THE MINDS
• It is the media which control the mind of
masses .this unique ability of media making it
prominent over other industries.
• This quality of media ensure its effectiveness
on the people over thousand of issues.
8. ALERT AND CONSCIOUSNESS
The person related to media industry (journalist)
are always alert and conscious about the
happening around the world.
• They don’t have limitation of time and place
for them to do work in fact they always in
search of news and information.
9. CENTRE OF INFORMATION
• In this 21st century media industry has
become the center of information. Today we
largely depend upon media.
• Media provide information to every sector of
society as its ability of promotion and
advertising.

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