Bo As2 Lokal Munchies

UNIVERSITI TEKNOLOGI MARA
FACULTY OF COMMUNICATION AND MEDIA STUDIES

DIPLOMA IN COMMUNICATION AND MEDIA
FUNDAMENTALS OF ENTREPRENEURSHIP
ENT300
TITLE: BUSINESS ACTIVITY

(LOKAL MUNCHIES)
GROUP: MMC1104D
PREPARED BY:
NUR DAMIA AINA BINTI ZULRAIMI
2019260366
PREPARED FOR :
MADAM ROSZI NASZARIAH NASNI BINTI NASERI

TABLE OF CONTENT
CONTENT PAGES
Table of content 1
1.0 Executive summary 2
2.0 Project description (Before 3

Activity)
3.0 Project outcome (After Activity) 4

 Business Transactions
4.0 Experiential learning 5
Appendices 6-7
1
1.0 EXECUTIVE SUMMARY
The goal of this business activity is to discuss the business and tactics
associated with our Fundamentals of Entrepreneurship course (ENT 300). We talked
about company strategies, difficulties, and solutions. The reason for doing the
business opportunity is to teach us about entrepreneurship.
Lokal Munchies have various of cookies flavour and cereal series. Despite
that, before Lokal Munchies was spread all over Malaysia this Lokal Munchies was
only known in Cheras, Selangor. The Lokal Munchies founder, Ary Amran was a
successful entrepreneur that have a lot of agents and dropshipper of his product at
different states in Malaysia. Furthermore, he also created a link to anyone who is
interested to be part of Lokal Munchies’s family and become their agent.
Their product also looks trendy and attractive for the consumers. Besides, this
products have two series which is cookies series and cereal series. For instance, the
cookies was coated with premium chocolate and chocoflakes have two flavour such
us hazelnut and mocha. Also for the cereal series they have baby crunch hazelnut
and baby loops candy land flavour. The founder was definitely did a good job to
attract their customers. Aside from that, because of its inexpensive price, it has
become popular among young people because it is affordable to everyone of them.
2
2.0 PROJECT DESCRIPTION (BEFORE ACTIVITY)
 State the product.

For this project, I have decided to sell a product from Lokal Munchies And become
their agent. This is because I want to gain new experience more in business, and I
am sure it will give more satisfaction. Therefore, I have decided to sell Lokal
Munchies or specifically chocolate jar or cookies jar for this project.
 Justification of product
Chocolate jar or cookies jar are a product that is costs a lot since the chocolate was
made from premium ingredient. Lokal Munchies was manufactured by Ary Amran
Enterprise. Why I choose this product is because, nowadays chocolate was
highly demand and get a lot of request from the consumers. Based on the supplier
review, chocolate cookies was really addictive and 100,000 was sold since October
2020. Furthermore, Lokal Munchies is ready to eat version so that you don’t need to
steamed it
 Target market
Since I did this project during the pandemic, I had a limited amount of time and space
to market my product. As a result, we are taking advantage of this opportunity to use
this product as our project product and to develop it in this field. Then, I also promote
the product using social media. Aside from that, cash on delivery is implemented to
make it easy for customers to obtain the chocolate jar they desire.
 Distribution Strategy
As I mentioned before, there was limited movement during a pandemic. Therefore, I
sell my products online and in my neighbourhood community.
 Promotional Strategy
My business was advertised on my shoppe shop, Instagram,Facebook and

WhatsApp group community. Furthermore, material advertising was provided by
admin Lokal Munchies. The product is RM20 for a jar. If they are buying two jars,
they can get RM2 off. So, the total price would be RM38 for two jars and get free
shipping if purchase online. I also included my contact number in the template that
been provided in case anyone interested to buy my products.
3
3.0 PROJECT OUTCOMES (AFTER ACTIVITY)
The project outcome of my business is to identify customers or conduct a

survey about the product Lokal Munchies in our country. Our audience is made up of
people of various ages and genders. Every week, I spend money to purchase this
product from the supplier. The Lokal Munchies cost about RM200 in week. In
addition, I sell at reasonable costs, and anyone who enjoys eating cookies or
chocolate can purchase our goods and I wish to attract or promote more people to
this goods. I have managed to made around RM 1,560 per month of sales. The
calculation of cash flow is as per below:
 BUSINESS TRANSACTIONS :
Simple Cashflow Record

DATE No. of units Cost No. of units Revenue
taken/ incurred sold daily
prepared (selling
price x units
sold)
WEEK 1 10 RM16 x 10 10 RM20 x 10

=RM160 =RM200
WEEK 2 20 RM 16 x 20 20 RM20 x 20
=RM320 =RM400
WEEK 3 20 RM 16 x 20 20 RM20 x 20
=RM320 =RM400
WEEK 4 30 RM 13 x 30 28 RM20 x 28
=RM390 =RM560
TOTAL 80 RM1190 78 RM1560
4
4.0 EXPERIENTAL LEARNING
I gained a lot of new knowledge and experience this semester as a result of

our entrepreneurship. My small business has given me more confidence in speaking
with customers who have purchased my product. I acknowledge that it is difficult to
discover people who want to buy this product and to let people know that I sell it. As
a result, I employed a variety of methods to sell and promote my product, such as
posting on social media, including WhatsApp to our contacts and posting on
Instagram carefully.
Then, in terms of money management and product pricing, I previously

determined that this product can be offered in the market and I also set acceptable
prices and can earn if this product sells out. Besides, I nee to be accountable for
keeping the money safe and who is in charge of keeping this products in good
condition. Next, entrepreneurship fosters creativity and innovation; being creative and
innovative is something we must cultivate within ourselves. Only by putting these
skills to use will you be able to enhance them. It is indisputable that entrepreneurship
necessitates both skills, thus they will be used and enhanced as you progress.
I also realized that this business is much more than just selling a product; I
also need to focus user pleasure, their feedback about this product, and whether or
not it is worth their money for what they get. If the feedback falls short of your
expectations, I need to improve the product and learn from my mistakes so that users
will continue to purchase our goods. From this I learned that business also a good
career to our future.
Finally, I gained a lot of helpful knowledge that I can implement in the future,
but the most important thing is to learn to listen to your customers and value their
thoughts and points of view because if we listen to their voices, we can improve
which ones can be improved.
5
APPENDICES
6
7

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UNIVERSITI TEKNOLOGI MARA

FACULTY OF COMMUNICATION AND MEDIA STUDIES

TITLE: BUSINESS ACTIVITY

MADAM ROSZI NASZARIAH NASNI BINTI NASERI

1.0 Executive summary 2

2.0 Project description (Before 3

3.0 Project outcome (After Activity) 4

4.0 Experiential learning 5

 State the product.

My business was advertised on my shoppe shop, Instagram,Facebook and

The project outcome of my business is to identify customers or conduct a

Simple Cashflow Record

WEEK 1 10 RM16 x 10 10 RM20 x 10

I gained a lot of new knowledge and experience this semester as a result of

Then, in terms of money management and product pricing, I previously

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