A

Project Report
On

CONSUMER SATISFICATION TOWARDS KTM PRODUCTS

by
Mr. Parimal Jayant Vibhute
Under the guidance of
Prof. Shailendra Patil
In Partial Fulfillment of

Bachelor Degree in Business Administration

Submitted To

Alandi (D), Pune

Affiliated to

Savitribai Phule Pune University

Academic Year 2019-2020
 CERTIFICATE

This is to certify that, the project report entitled “CONSUMER

SATISFACTON TOWARDS KTM PRODUCTS” which is submitted by Mr.
Parimal Vibhute in partial fulfilment of Bachelor of Business Administration
has satisfactorily completed the project work under our guidance and
supervision.

We wish our best wishes for his/her future endeavor.

Prof. Shailendra Patil Prof. Amol Mane Prof. Dr. B. B. Waphare

Project Guide HOD BBA & BBA (IB) Principal

Internal Examiner External Examiner

 ACKNOWLEDGEMENT

I take this opportunity to express my sincere gratitude to everyone who has directly or
indirectly helped me in completing the project successfully.

I own profound intellectual debt to Prof.Amol Mane HOD BBA & BBA IB and also Prof.
Dr.B.B.Waphare, Principal MIT ACSC College Alandi, for providing me with this
opportunity who not with standing his busy schedule and personnel commitments has been
guiding the force and a source of encouragement and helped me throughout the course of my
project & for being an inspirational force and devoting genuine interest throughout the
progress of the project, interacting with him I learnt a few important aspects of professional
management and I am sure the knowledge imparted to me will help me to enrich my career in
the long run.

I express my gratitude for Prof.Shailendra Patil (Faculty Guide) for providing me an

opportunity to undertake my Internship Programme with KTM under his valuable guidance
and continuous monitoring.

I take this opportunity to thank my family members, friends without their cooperation I
would not have been able to complete this project.

Parimal Jayant Vibhute

T.Y.B.B.A.
 DECLARATION

I, hereby declare that the project report on “CONSUMER SATISFACTON

TOWARDS KTM PRODUCTS” is written and submitted by me to MAEER’s
MIT ACSC Alandi(D) Pune, towards the partial fulfillment for the study of
B.B.A. in year 2019-2020 is original work done by me , which is based on the
Primary and Secondary data and it is based on the knowledge and material
gained from the company.

The contents provided are true to the best of my knowledge and belief.

I further declare that, this project report has not been submitted to any other
College or University for any other degree or course earlier.

Place: MIT ACSC Alandi

Date:

Name of The Student: Parimal Jayant Vibhute (TYBBA)

EXECUTIVE SUMMARY:

The research on Consumer satisfication towards KTM products shows the buying pattern and
buying behaviour of KTM products. This research is conducted in Nigdi Pune area. To better
understand the customers and to analyse the profiles of customers purchasing KTM products.
For this purpose, the questionnaire is designed consisting of 12 questions. According to my
experience I was found that different types of sales promotion & techniques used to promote
& increase growth level of KTM products and also it was found that KTM is having a good
brand image in the market. The cutomers are satisfied with the KTM products and they can
prefer to purchase the new KTM products in future. Customers can buy KTM products for
the Brand and pickup purpose.

Customer says one thing but do another. They may not in touch with their deeper
motivations. They are responding to influences that changes their mind at least minute. A
buyer makes take decision whether save or spend the money.

Buyer behaviour is all psychological, social and physical behaviours of potential customer as
they become aware of evaluate, purchase, consumer and tell others about product & service
in that we can doing survey for getting more information.
 INDEX

CHAPTER NAME OF THE CHAPTER PAGE NO.

NO.
1. INTRODUCTION 1-3
1.1 INTRODUCTION OF PROJECT 1
1.2 SIGINIFICANCE OF THE STUDY 2
1.3 OBJECTIVES OF THE STUDY 3
2. RESEARCH METHODOLOGY 3-7
2.1 SOURCES OF DATA COLLECTION 3-5
2.2 SAMPLE DESIGN 6-7
2.3 RESEARCH DESIGN 7
2.4 LIMITATIONS OF THE STUDY 7
3. THEORITICAL BACKGROUND & LITERATURE 8-9
REVIEW
3.1 FUNDAMENTAL CONCEPTS RELATED TO YOUR 8
TOPIC
3.2 LITERATURE REVIEW 9
4. INDUSTRY PROFILE 10-12
5. COMPANY PROFILE 13-21
5.1 NAME, ADDRESS AND LOCATION OF THE 13
COMPANY
5.2 VISION, MISSION 14
5.3 HISTORY 15-16
5.4 PRODUCT PROFILE OF THE COMPANY 17-20
5.5 AWARDS OR ACHIEVEMENTS 21
6. DATA ANALYSIS & INTERPRETATIONS 22-33
6.1 FINDINGS 30
6.2 SUGGESTIONS OR RECOMMENDATIONS 31
6.3 CONCLUSION 32
6.4 REFERENCES 33
ANNEXURE 34-37
 CHAPTER 1

INTRODUCTION
TITLE OF THE PROJECT:
“Consumer Satisfaction Towards KTM Products”

INTRODUCTION:

The two-wheeler industry has been expanding rapidly. Grown are the days when processing a
two-wheeler was seen as a luxury. Now a days it is viewed as a mere necessity. Prior, sale of
two wheelers was mainly confined to urban areas but lately in rural areas the bicycles are
being placed by power driven two wheelers such as scooters and motorcycles. Not only this,
then industry has also customers ranging from all demographic segments. It has been
common that even school going children are driving two wheelers. The women customers are
also increasing due to increasing women literacy and employment. If getting a new customer
is difficulty, then retaining a current customer is more difficult one and not only that is
estimated that the cost attracting of a new customer is five times retaining the current
customer. It requires a great deal of effort to induce satisfied customer to switch away from
their current preferences. Thus, customer attitude is been given top priority in today’s
comparative world.

SIGINIFICANCE:

The study gives information about the services and facilities provided in the bikes. The study
gives information of competitors sale and share position in the past years. It can help to
improve and adopt new techniques in the upcoming KTM products. It can also provide
suggestions to the company to improve the problems according to the needs of customers and
dealers.

1
OBJECTIVE OF THE STUDY:

1. To know consumer behaviour for purchase of KTM bike

2. To identify the factor which influences on consumer decision to purchase KTM bike

3. To identify possible facts for improvement in the KTM Products

4. To know the market position of KTM products

2
 CHAPTER 2

RESEARCH METHODOLOG
RESEARCH METHODOLOGY:

A research design is considered as the framework or plan for the study that guides as well as
helps data collection and analysis of data. Present study is an analytical and descriptive in
natural and based on empirial study. The data was collected from both primary and secondary
source. The primary source of data is respondents concered and collected by using a
predefined questionnaire. The secondary sources include books, articles, periodicals,
newspapers and various websites.

RESEARCH METHODOLOGY:

• SOURCES OF DATA
• COMPLETION OF DATA
• SAMPLING PLAN

RESEARCH DESIGN:

A research design is simply a framework or plan for study that is used as a guide in collecting
and analysing the data. It is blue print that is followed in complementing the project.

The research design specifies the methods and procedures for acquiring the information
needed. It is overall operations pattern of framework of the project that stipulates what
information needed. It is overall operations pattern on framework of the project that stipulates
what information is to be collected from which sources and by what procedure.

There may not be single, standard and correct method of research. There may be different
types of designs to suit different types of research designs to suit different purpose of
research.

3
There is design, they are;

• Exploratory Research:
• Descriptive Research:

Depending upon the objective of research, marketing research designs is selected.

According to the research objective I plan to choose exploratory research.

EXPLORATORY RESEARCH :

The major emphasis of exploratory research is to extract new insight into the problem. The
research will help to know some facts about people preferences and choice.

It helped me in knowledge the following information;

• What are the preferences of people towards purchasing the motorcycles of particular
brand?
• How they rate a certain brand?
• How effectiveness are the advertising activities carried out by the brands for its sale?

SOURCES OF DATA:

The next step is to gather information. There are two types of data they are;

• PRIMARY DATA
• SECONDARY DATA

4
PRIMARY DATA:

First of all, all the sources of primary data from various sources should be explored and
examining the possibility of their use for study.

In many cases the data may not be inadequate or unusual and therefore may realize the first
hand information.

The method by which the primary data is collected

• QUESTIONNAIRE METHOD

SECONDARY DATA:

Advantages

1. The major advantage is the secondary data it is more economical as the cost of
controlling original data is saved.
2. It saves much of the time of the researcher. This leads to promot completion of the
project.
3. Search for secondary data is helpful, not only because secondary data may be useful
but because familiarity with such data indicates.
4. The deficiencies and gaps. As a result, the primary data can be collected more
specially and more relevant to the study.
5. Finally, the secondary data can be used as a basis for comparision with primary data.

5
COLLECTION OF DATA:

Primary Data:

It involves two aspects. The techniques and tools that are used in collecting data are as
follows.

Techniques

The techniques of collecting primary data.

• Observation

Secondary Data:

The secondary data is collected from various websites, journal, research papers, articles,
annual reports, and various magazines. The secondary data gave me brief overview of the
current market situation, the history of the company and the sales figure of the latest quarter.

SAMPLE PLAN:

Sample plan is very important for research after deciding on sample instrument and
research approach, sampling plan calls for following decisions.

Sample unit:

This is very important for research to decide as to who going to be surveyed or what the
sample unit is. In this research different category of people, KTM riders, and servicing
boys where targeted to gather correct and reliable information.

Universe:

The universe of the research have where the people or dealer from different areas.

Sample Population:
The survey was conducted in NIGDI area.

Sample Size:
6
 SAMPLE PLAN:

Sample plan is very important for research after deciding on sample instrument and
research approach, sampling plan calls for following decisions.

Sample unit:

This is very important for research to decide as to who going to be surveyed or what the
sample unit is. In this research different category of people, KTM riders, and servicing
boys where targeted to gather correct and reliable information.

Universe:

The universe of the research have where the people or dealer from different areas.

Sample Population:
The survey was conducted in NIGDI area.

Sample Size:
For the purpose of proper survey, there is need of perfect research instruments to find out
sample size for more accurate result about buying behaviour of two wheelers. The sample
size in 50respondents.

RESEARCH METHODOLOGY:

In the project most of the data and information collected are in form of primary data, so the
references are the contacts are very useful instrument in such data collection.

Here unstructured questionnaire was used which was not pre-decided depending upon the
certain customer are in included both open-ended are close-ended question.

LIMITATIONS OF THE STUDY

1. The consumer response varies according to the different products.
2. Quality verses price was not taken into the consideration.

7
 CHAPTER 3
THEORITICAL BACKGROUNDS &LITERATURE
REVIEW
LITERATURE REVIEW:

Mohit Sharma (2014) in his research paper, “Consumer perception of two wheelers for
automobile industry” pointed out that the Consumer Perception of two wheelers for
Automobile Industry. This paper presents the consumer's behavior' concerning automobile
industry (two wheeler) in Tank city Rajasthan (INDIA). The Group surveyed 100
consumers using semistructured questionnaires to examine people perception abouttwo
wheelers. The study revealed that all respondents are willing to pay a price premium, but the
level of acceptability varied considerably, and some factor work behind this behavior
show by the consumer. "The manly studies focus on understanding the factors like
demographic, social, cultural, price, quality, product attributes, etc. for buying two wheelers

Dr S.K. Sinha & Ajay Wagh (2018) in his research paper “A study on factors
influencing customer satisfaction towards the selection of two-wheleers” examined that India
is one of the fastest growing telecommunications market of the twenty first century. The
common man agricultural labours, vendors, and the workers for every walk life of
comfortability using the services provided to telecome industry. The potential of capturing
market segment will surely depend upon understanding dynamic of consumer preferences.

According to Lewls &Boom(2009) in his research paper “A study of consumer

perception of bike market and buying behaviour” described that service quality is considered
as a measure of how well the service delivered matches customers expectations on providing
a better service than the customer expect organisational brand promotional strategies should
be based on developing innovative offers & products, developing cost friendly value driven
packages and traffics, offering quality services after sale services & ability to make calls
without getting cut off & also provide cheaper cost of calls to other networks.

Rachel Dardis, Horacio Soberon-Ferrer(2015) they investigated that in his

research paper “Measuring the succeess of latest two-wheelers in Indian automobile industry”
the consumer decision making is multinational that is consumer choices are not base on a
single product attributes, instead consumers view product as bundles of attributes. Product
attributes (automobile attributes) as well as household characteristics. In both instances, the
higher the value of the cost index or the troubles index, the more unsatisfactory the car is
relative to other cars. A better educated household might be more informed about the
performance properties of Japanese cars and attracted by the higher value reliability of these
cars.

8
The fundamental concepts related to the project:

Importance of customer satisfication is the purpose of business:

The need to satisfy customer for achieving success in any commercial enterprise is so
obvious, one need to establish the importance of customer satisfaction. However one often
finds that what should be obvious everyone also needs to be explained and established. The
income of commercial enterprise is derived from the payment received for the product and
services supplied to its external customers. If there are no income, there is no business.
In other words, customers are the sole reason for the existance of commercial establishment,
as the function is extremely important for the success of an organisatio, the senior
management as well as the leaders of other departments or divisions should also realize the
important of customers to the organisations and for its growth.
It is therefore no, surprise that Peter Drucket, the renowned management guru said “to satisfy
the customer is the mission and the purpose of every business.

Customer Satisfaction:
Whether the buyer is satisfied after purchase depends upon offer performance in relation to
the buyer expectations. Customer satisfication can be defined as:
Satisfication is the level of a person expectations some of the successful business firms are
aiming for total customer satisfication which increased customer loyalty towards the
productor the service offered.

9
 CHAPTER 4
INDUSTRY PROFILE
Motorcycles in India date back to the year 1955, when the Government of India required
strong, rough, and tough motorcycles for the Indian Army and the police force in the western
part of the country which had a rough and craggy terrain. In developing countries,
motorcycles are considered utilitarian due to lower prices and greater fuel economy. Of all
the motorcycles in the world, 58% are in the Asia-Pacific and Southern and Eastern Asia
regions, excluding car-centric Japan.

A motorcycle (also called a motorbike, bike, or cycle) is a single-track, engine-powered two-

wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they
are designed, such as long-distance travel, navigating congested urban traffic, cruising, sport
and racing, or off-road conditions

4.1Share of Two-wheeler in automobile sector:

( Source: FinShiksha Sector Insights Two -Wheeler Sector in India)

The Indian two-wheeler industry is characterised by well entrenched competition evident

from the presence of 12 vehicle manufactures. Hero Honda Motors Limited (HHML) is the
leader in the two-wheeler market with a market share of 41.4 percent in financial year 2007,
followed by Bajaj Auto Limited or BAL (26.7 percent), and TVS Motor Company or TVS
(18.1 percent). Thus, three players account for around 86.2 percent of total domestic sales of
two wheeler in the Indian market. The industry is concentrated with five players accounting
for 97.7 percent of sales, and five players each having a market share of less than 0.5 percent.
This chapter explains the performance of leading seven two-wheeler companies.

10
Two-wheeler segment is one of the most important components of the automobile sector that
has undergone significant changes due to shift in policy environment. The two-wheeler
industry has been in existence in the country since 1955. It consists of three segments viz.
scooters, motorcycles and mopeds.

Automobile is one ofthe largest industries in global market. Being the leader in product and
process technologies in the manufacturing sector, it has been recognised as one ofthe drivers
of economic growth. During the last decade, well-'-directed efforts have been made to
provide a new look to the automobile policy for realising the sector's full potential for the
economy. Steps like abolition of licensing, removal of quantitative restrictions and initiatives
to bring the policy framework in consonance with WTO requirements have set the industry in
a progressive track. Removal ofthe restrictive environment has helped restructuring, and
enabled industry to absorb new technologies, aligning itself with the global development and
also to realise its potential in the country.

4.2 Two-Wheeler sales in India from 2010/11 to 2018/19 (in million Units):

(Source: Society of Indian Automobile Manufacturers(SIAM) India @ Statista 2019)

11
The liberalisation policies have led to continuous increase in competition which has
ultimately resulted in modernisation in line with the global standards as well as in substantial
cut in prices. Aggressive marketing by the auto finance companies have also played a
significant role in boosting automobile demand, especially from the population in the middle-
income group.

The Indian automobile market is gearing towards having international standards to meet the
needs of the global automobile giants and become a global hub.

India is the second largest manufacturer and producer of two-wheelers in the world. It stands
next only to Japan and China in terms of the number of two-wheelers produced and domestic
sales respectively. This distinction was achieved due to variety of reasons like restrictive
policy followed by the Government of India towards the passenger car industry, rising
demand for personal transport, inefficiency in the public transportation system etc.

4.3 Competitors Sale in the Year 2018 and 2019:

(Source: autopunditz.com automobile sector sale in year 2018-19)

12
 CHAPTER 5

COMPANY PROFILE
Name: KTM Sport motorcycle AG

Type: Private

Founded: 1992

Headquarters: Mattighofen, Austria

Key people: Viktor Sigl (CFO)

Friedrich Roithner (chairman of supervisory board)

Products: Motorcycles, sports cars

Production Output: 203,423 vehicles

Revenue: €1.14 billion

Operating income: €102.8 million

Net Income: €72.1 million

Owner: KTM Industries AG (50.67%)

Bajaj Auto International Holdings BV (49%)

Public Float (0.33%)

Divisions: KTM USA, KTM UK, KTM India, KTM Russia, KTM Africa, KTM Asia

Website: ktm.com

ktmgroup.com
13
MISSION:

Based in Austria, KTM is Europe's largest manufacturer of motorsports vehicles. The

company focuses on sport-oriented motorcycles, underscoring its “READY TO RACE”
philosophy. In short, KTM’s mission is to produce motorcycles with exacting standards of
excellence.

“We are driven by constant innovation, week after week, race after race,” says Philipp
Habsburg, head of research and development at KTM. “Furthermore, if we see that an
innovation works in our racing motorcycles, we quickly introduce it into our production bikes
from our high-performing naked bikes to our children’s motocross lines. Everything we make
is based on product excellence and the engineering behind it.”

Unlike many other manufacturers, KTM engineers everything in-house. That includes the
engine, chassis, suspension elements and lots of other parts. Habsburg says that kind of
control helps the company optimize every part of the bike, maximizing performance.

“My vision is to break into the podium of the global sports bike segment in the coming five
years and unseat Kawasaki. In the coming years, we are aiming to sell over 4 lakh units
globally and about 1.8 lakh units will come from Chakan,” added Pierer. Chakan is KTM-
Bajaj plant near Pune in Maharashtra.

14
HISTORY:

KTM 1953–1991

In 1953, businessman Ernst Kronreif became a sizable shareholder of the company which
was renamed and registered as Kronreif & Trunkenpolz Mattighofen. In 1954, the R125
Tourist was introduced, followed by the Grand Tourist and the scooter Mirabellin 1955.

The company secured its first racing title in the 1954 Austrian 125cc national
championship. In 1956, KTM made its appearance at the International Six Days Trials where
Egon Dornauer won a gold medal on a KTM machine.

In 1957, KTM built the Trophy 125cc first sports

motorcycle. KTM's first moped, called Mecky, was launched
in 1957, followed by Ponny I in 1960 and Ponny II in 1962
and Comet in 1963. The 1960s also saw the beginning of the
bicycle production in Mattighofen.

Ernst Kronreif died in 1960. Two years later in 1962,] Hans

Trunkenpolz also died of a heart attack. His son Erich
Trunkenpolz took charge of the company's management.

As the company continued to expand, the workforce totaled

400 in 1971, and forty years after it was founded, KTM was offering 42 different models.
Besides, KTM was able to produce motorcycles for the racing industry. During the 1970s and
80s, KTM also started to develop and produce motors and radiators. Radiators sold to
European car manufacturers constituted a sizable part of the company's business in the 1980s.

In 1978, US subsidiary KTM North America Inc. was founded in Lorain, Ohio.

In 1980, the company was renamed KTM Motor-Fahrzeugbau KG.] One year later, KTM had

about 700 employees and a turnover of 750m. Schilling (about 54.5m. euros). International

business then amounted to 76% of the company turnover.

15
However, scooter and moped turnover sank rapidly, and production had to be halted in

1988. Erich Trunkenpolz died in 1989. Takeover of a 51% interest in the company by the

Austrian investment trust GIT Trust Holding controlled by Austrian politician Josef Taus in

1989 was followed by unsuccessful attempts to turn the indebted company around, and in

1991, KTM management was transferred to a consortium of creditor banks.

KTM after 1991

In 1992, the company was split into four new entities: KTM Sportmotorcycle GmbH
(motorcycles division), KTM Fahrrad GmbH (bicycles division), KTM Kühler GmbH
(radiators division) and KTM Werkzeugbau GmbH (tooling division).

In 2007, Indian motorcycle manufacturer Bajaj Auto bought a 14.5% stake in KTM Power
Sports AG. By 2013, Bajaj Auto held a 47.97% interest in the company.
In 2013, KTM acquired the formerly Swedish motorcycle maker Husqvarna
Motorcycles from its prior owner BMW Motorrad AG.The same year, KTM re-integrated the
brand Husaberg into Husqvarna Motorcycles from which it had spun off in the 1990s when
Husqvarna was sold to the Italian company Cagiva.

16
PRODUCT PROFILE:

KTM Manufacturers sport motorcycles they are as follows;

Sports Motorcycles

• Duke 125
• Duke 200
• Duke 250
• Duke 390
• Duke 390 Adventure
• Duke 790
• RC 125
• RC 200
• RC 390

Detail Information about some KTM Sport bikes

17
1. KTM 125 Duke

Displacement 124.7 cc

Kerb Weight 148 kg

Colours Orange, Black, White

MaxPower 14.3 bhp @9,250 rpm

2. KTM Duke 200

Displacement 199.5 cc

Mileage 35 kmpl

Top Speed 135 Kmph

Kerb Weight 148 k

3. KTM Duke 250

Displacement 199.5 cc

Kerb Weight 137 kg

Colours Black, White

Max Power 25.1 bhp

18
4. KTM Duke 390

Displacement 373.2 cc

Mileage 23 kmpl

Kerb Weight 163 kg

Colours Orange, White, Ceramic, Silver,

Metallic

5. KTM Duke 390 Adventure

Displacement 373.2 cc

Kerb Weight 147 kg

Colours Black with Orange

Max Power 42.3 bhp

6. KTM Duke 790

Displacement 373.2 cc

Kerb Weight 147 kg

Colours Black with Orange

Max Power 42.3 bhp

19
7. KTM RC 125
Displacement 124.7 cc
Colours Orange and Black, White and Black
Max Power 14.3 bhp @ 9,250 rpm

8. KTM RC 200

Displacement 199.5 cc

Kerb Weight 137 kg

Colour Black, White

Max Power 25.1 bhp

9. KTM RC 390

Displacement 373.2 cc

Kerb Weight 147 kg

Colours Black with Orange

Max Power 42.3 bhp

20
AWARDS AND ACHIEVEMENTS:

• 2012: KTM Duke 390 ET ZigWheels Automotive Technology of the Year in the field
of product and techenology. It is given by Zigwheels Automotive

• 2013: Duke 200 Bike of the year. It is Given by NDTV Car & Bike

• 2014: Duke 390 BestMotorcycle upto 400cc It is given by Bike India Awards2014

• 2014: Duke 390 People's Choice Bike of the Year given by CNBC TV18 Overdrive

Awards.

• 2015: Duke 390 Bike of the Year. It is given by BBC Top gear Awards.

• 2015: Duke 390 Bike of the Year. It is given by Bloomberg UTV Autocar India

Awards.

• 2018: Duke 390 Indian Motorcycle of the yearIt Given by ET Zigwheels Awards.

21
 CHAPTER 6

DATA ANALYSIS AND INTERPRETATIONS

Analysis:

Age Group
2%
4%
3%
2% 8%
17-20
20-21

16% 21-23
23-30
30-35
39%
35-40
40-51

26% 51-100

Interpretations: It is inferred that people for age group 20 responded 39% in the total.
After age group 21 is the second highest respondent with 26% of replies. And the third
highest age group is 23 with 16% of response.

22
Analysis:

Gender
2%

6%

Male
Female
Other

92%

Interpretation: It is inferred that 92% of respondents are Males and remaining 6% are
Females and Others are 2.4%

23
Analysis:

Awarness about the KTM Products

16%
23%

9% TV Advertisements
Friends
Newspaper
Other

52%

Interpretation: Above chart shows that 52% respondents are aware of KTM Bikes
through their friends, 23% respondents are aware from tv advertisements, 9% are aware from
newspaper advertisements.

24
Analysis:

Respondents preference to purchase these Bikes

14%
19% Duke 125
Duke 200
10% Duke 250
Duke 390
15% Duke 790
11%
Rc 125
RC 200
8% RC 390
17%
6%

Intrepretations: Above chart showing that 19% respondents are prefer RC 390
sportmotorcycle to purchase, 6% respondents prefer to purchase Duke 390, 15% respondents
prefer to purchase RC 200 and other respondents are prefer to Duke 250,200,125 and other
models.

25
Analysis:

Why did you purchase KTM bikes ?

16%

35%
Brand Value

15% Design
Publicity
Dream

34%

Intrepretations:35% respondents are purchased KTM Bikes for the Brand Value, 34%
are purchase for best or awesome design, 16% are purchased for dream bike and other
respondents are purchased for publicity purpose.

26
Analysis:

After the KTM bike Test Drive what will you feel about
Driving comfort ?

10%

14% 37% Excellent

Good
Average
Poor

39%

Intrepretations:It is important factor 37% respondents excellent feel about the KTM
bikes. 39% respondents are feeling with good 14% respondents are on the average and 10%
respondents are poor and they are facing some problems regarding to their bikes.

27
Analysis:

Which features of bike customer would like to prefer most

while Purchasing ?
0

12% 7%

Mileage
Design
27%
21% Power / BHP
Pick up
Colour
Comfort

33%

Intrepretations:33% respondents purchase bike for the power / BHP purpose. 27%
respondents are purchase due to the good design of the bikes. 21% respondents are purchase
for the pick up and long riding purpose. 12% respondents are purchase bike due to the colour
combination and 7% are purchased for comfort.

28
Analysis:

How do you feel about the breaking system , safety

features of KTM Bikes ?

5%

14%

Excellent
46% Good
Average
Poor

35%

Intrepretations:46% respondents have Excellent review towards the Disk-Brake and the
safety features. 35% Good Review towards the Disk-Brake system. Other 19% respondents
are facing some problem regarding Safety Issues. But they are satisfied with their bikes.

29
Findings based on analysis:

• All the respondents were aware about this company.

• KTM brand is the most famous in market. So advertising is not mostly useful.
• 100% respondents are satisfied their own bikes.
• According to respondent’s brake system is best of KTM bikes.

Limitations:

Survey was restricted in Nigdi Pune area. They may be few opinions, which might have been
missed out. The accuracy of the analysis and conclusion drawn entirely depends upon the
realibility of the information provided by the respondents. Sincere effort were made to cover
maximum departments of the employees, but the study may not be reflected the entire
opinion of the employees behaviour, name new and better things may emerge in new future,
which can’t be safeguard in this report.

30
Suggestion:

Company should setup service centres at dealer level itself. They should train some personnel
for exclusive maintenance of those two wheelers. They should provide home services to the
customer.

1. Company should give some incentive to the dealers for promoting the products KTM,
they should not neglect dealers. They select good dealer, which they can give customer
satisfication.
2. More features should be added to the bike according to the needs of the customers,
because their competitors are coming either new model.

31
Conclusions:

A study was useful to understanding the customer satisfication level or buying behaviour for
KTM bikes among a various, customers launching new formulation can make KTM market
segments. KTM has been one of the fastest growing two-wheeler brands in India with a
compounded annual growth rate of 48% in past five years which helps the Indian GDP and
day to day Globalization of the country. KTM was inferred that most customers of high-
income group preferred the supply of KTM bikes. Most of the customers agree that KTM is
the best quality with reasonable price Some people are about the quality of KTM bikes but
some other people are asking for improvement in the quality.

32
• REFERENCES:

1. https://business.mapsofindia.com/
2. https://en.wikipedia.org/
3. https://archives.ourheritagejournal.com/index.php/oh/article/view/1559/1495
4. https://blog.ktm.com/ktm-enduro-trophy-in-italy/
5. https://www.bajajauto.com/about-us/awards-achievements
6. https://web.archive.org/web/20170502221310/http://www.ktm.com/us/powerparts
7. https://www.finanzen100.de/aktien/ktm-industries-wkn-919331_H154968366_92593/
8. https://www.jpcycles.com/countersteer
9. https://www.ktmgroup.com/globalassets/media/files/financial-reports/2016/ktm-ag-
gb2015-e.pdf
10. https://www.worldsbk.com/en/news/2011/KTM%20move%20forward%20in%20Sup
erbike%20development

33
ANNEXURE:

Q.1 What is your Name?

__________________________________________________________

Q.2 What is your Age?

________

Q.3 You belong to which gender?

o Male
o Female
o Other

Q.4 How do you know about KTM Bikes

o Tv Advertisements
o Friends
o Newspapers
o Others

Q.5 Which model do you prefer to purchase?

o Duke 125

o Duke 200

o Duke 250 34
 o Duke 390

o Duke790

o RC 125

o RC 200

o RC 390

Q.6 Why did you purchase KTM Bike?

o Brand Value
o Design
o Publicity
o Dream

Q.7 After the KTM bike Test Drive what will you feel about Driving
comfort?

o Excellent
o Good
o Average
o Poor
35
 Q.8 Which features of bike customer would like to prefer most while
Purchasing?

o Mileage
o Design
o Power/BHP
o Pickup
o Colour
o Comfort

Q.9 How do you feel about the breaking- system, safety features of KTM
Bikes?

o Excellent
o Good
o Average
o Poor

Q.10 What do you feel about the quality of KTM Bikes?

o Excellent
o Good
o Poor
o Better

Q.11 What was the top speed you noticed while riding KTM Bike?

o 80
o 100
o 120
o 170
o 210

36
Q.12 Do you know which Petrol is better for KTM bike?

o Shell
o HP
o Indian Oil
o Essar

Q.13 Do you know which Petrol is better for KTM bike?

o Yes
o No

37