Press Release

Press Release
A press release is a written "Mass Communication Document" that announces a newsworthy/exciting

story about your business/activities that the media might want to cover if you can provide all of the
pertinent information a reporter or editor would need. So a press release is a document that gives
journalists the information they need to decide whether or not they want to cover a story.
Some medias will share your news based solely on the press release. Other times, they’ll contact you to
arrange an interview.
But how do you make that happen for your business? How do you attract the attention of your local
news, let alone news sites? You can simply focus on your business and hope you catch a reporter’s eye,
or you can speed the process along by writing a press release.
Successful publicity depends on sustained effort. If you do get coverage, keep the buzz going by sharing
those stories on social media. Mention previous coverage in the boilerplate of your next press release.
Press often follows press, and once you get your first mention, you might find it easier to get a second,
third, and so on.
Reporters look for stories that are timely, affect a large number of people, have an emotional element,
or relate to other news stories. You could also tap into what people are talking about, either in person
or on social media. If your business has a connection to a bigger story, you may improve your chances of
getting covered.
Types of press releases / when a press release can be used
Press releases are normally seen as just a way to generate publicity. However, there are many different
types of press releases, each with their own formats and rules.
Breaking news
This is the most common type of press release. News outlets always want to be the first to cover a
breaking story. From COVID updates to cryptocurrency, there's breadth in what news outlets will cover,
but it's the hook in your story that will get your press release noticed. These press releases can be one-
or two-page documents that share the latest news with the public.
Product launches
Getting news of your product launch published gets the word out and drives sales for new offerings. A
news release like this highlights your product’s pricing, availability, specs, and other useful information
for customers.
Mergers and acquisitions
If your company is undergoing an organizational change remarkable enough to write a press release, you
can use it to inform stakeholders about the company’s potential growth. When announcing a merger or
acquisition, include details about the organizations involved, quotes from leadership, and information
about the merger or acquisition.
Product updates
Got a big product update in the works? Let the world know by writing a press release. This is similar to a
product launch release. The main difference is that with product updates, you’ll want to focus on the
changes made, why you made them, and how they affect the end user.
Events
Event press releases can give reporters something timely and relevant to publish. They are also a great
way to promote your event and get more attendees. When writing a press release for events, make sure
to clearly explain the details. Use bullet points or a list to highlight the who, what, when, and where for
readers to easily comprehend.
New partnerships
If you team up with another company or non-profit, it could be newsworthy. A press release announcing
partnerships can be a smart marketing tool for both companies.
If you want to successfully execute this type of press release, make sure to:
 Write an overview of each company

 Explain why the partnership was created
 Include who is benefiting from the partnership
 Add any extra details for current and future partners
Rebranding
Rebranding is often a challenge for businesses both big and small. Customers may end up confused if
their brands change identity overnight. A press release announcing your rebrand can help ease the
transition into this new phase of your business.
When writing a press release for your rebrand, include:
 What the changes are

 Why the changes are taking place
 How it affects your customers
 When the changes go into effect
 Quotes from leadership
Executive promotions
At bigger companies, executive promotions are considered big news. Organizations are constantly hiring
and replacing leadership roles. Announcing changes in key positions can help stakeholders understand
what’s going on and kick off a candidate’s new role in the company.
Awards
Did your company win a big award? It’s OK to brag about it. Announcements about industry awards can
help solidify your company’s reputation as an expert in the space. A press release for award nominations
should include:
 Why your company was chosen

 Details about the award
 Information about the ceremony (if there is one)
How to write a press release
Press releases follow a consistent format that makes it easy for reporters and editors to find the
information they need. It’s important to stick to the press release format to help reporters decide to
cover your story.
Also, make sure to double check your press release for spelling and grammar errors before sending it
off! When sending a press release, include when you want reporters to publish the news in the upper
left hand corner. Two common options are:
1. “FOR IMMEDIATE RELEASE,” if you want the story to go live right away.
2. “HOLD FOR RELEASE UNTIL…” if you don’t want the story made public yet. Be sure to include the
date when sending.
The Basics of Crafting a Press Release:
 Make it newsworthy; it’s not an ad, it’s a news article

 Use an attention-grabbing headline
 Be time sensitive – no one wants old news
 Stick to one topic
 Write it in a professional tone, write it like you’re a reporter
 Proofread it and then have someone else proofread it
Key Components of a Press Release:
1. Letterhead (identify that it’s from your organization)

2. Date
3. “For Immediate Release” under the date
4. Headline: Limit it to 15 words
5. Subtitle (optional): Keep it short
6. Lead paragraph: Your organization’s location (city, state) in bold
type and the 5 Ws (who are you; what are you at/is happening;
when is it happening; why are you doing it (only when
applicable); where will it take place) of the story and How (if any
condition applies)
7. 2nd Paragraph: Supportive information and at least one quote
8. Mention about the sponsor if there is any
9. Boilerplate/ Conclusion: A brief description of your organization
10. Closing signal
11. Contact detail of your focal person
Letterhead : XYZ Corporation
April 2, 2021
For immediate Release
XYZ Releases Ready-To-Drink Cold Mango Yogurt Line
After selling more than 10 million cups of its signature summer drink; convenient, pre-made version now
available at Retail Foods stores nationwide
Dhaka, Bangladesh -- XYZ Corporation, creators of XYZ cold coffee and other high-performance food
and nutrition products, announced today the largest product launch in company history with the
release of Ready-To-Drink Cold Mango Yogurt Line. This new product provides sustainable refreshing
energy from high-nutrition facts (calorie:-----, fat:----), allowing people to unleash their full potential.
After years of research, development, and testing, XYZ's Cold Mango Yogurt line is currently rolling out
at Retail Foods locations nationwide this month and can also be ordered online at XYZ.com.
 The new grab-and-go version of the signature drink is available in two sizes and made with pure
Nawabgonj mango pulp and our own yogurt products.
 All without sugar or chemicals.
“It is with great happiness and genuine excitement that we announce the release of XYZ's "Cold Mango
Yogurt line,” said Jamal Uddin, CEO and founder of XYZ. “When you don’t have time to spare but want to
take a step towards a sharper, stronger self, this new ready-to-cold drink version offers the same results
in a pre-made, ready to enjoy beverage.”
This announcement comes on the heels of $10 million funding led by TPR Venture Partners.
About XYZ Corporation.
Founded in 1985 by Jamal Uddin, XYZ is dedicated to providing the country with science-based
information, techniques, tools and food products to help people perform better, increase focus,
enhance energy, and live longer. XYZ is an ISO 9001-2008 and ISO 14001 certified company. The XYZ
Executive blog, and more. Twitter: @xyznutrition Instagram:@xyzcolddrink https://www.xyzline.com/
###
For More information; contact:
ABC Ahmed
Communication Manager
Block A, Road 15, Motijheel, Dhaka
Mobile: +880-1923----- ; Email: abc@xyz.corp.com

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Press Release

A press release is a written "Mass Communication Document" that announces a newsworthy/exciting

Types of press releases / when a press release can be used

Mergers and acquisitions

 Write an overview of each company

When writing a press release for your rebrand, include:

 What the changes are

 Why your company was chosen

How to write a press release

The Basics of Crafting a Press Release:

 Make it newsworthy; it’s not an ad, it’s a news article

1. Letterhead (identify that it’s from your organization)

XYZ Releases Ready-To-Drink Cold Mango Yogurt Line

About XYZ Corporation.

For More information; contact:

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