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    Pamantasan NG Lungsod NG Valenzuela: Poblacion II, Malinta, Valenzuela City

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    Anne Bustillo
    This chapter outlines the methodology used in the study. It employs a qualitative descriptive research design to accurately describe the small business owner's perspective without influencing them. The study focuses on Kuya Kyle's Food Business in Valenzuela City, chosen because it is a growing small-scale food business that suits customers' tastes. The owner will be purposively sampled since they have the most knowledge about the business's marketing strategies and sustainability. Data will be gathered through an interview with questions formulated by the researchers and validated by their instructor. The interview aims to filter out the most significant information for determining the sustainability of the business's marketing strategies.

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    Pamantasan NG Lungsod NG Valenzuela: Poblacion II, Malinta, Valenzuela City

    Uploaded by

    Anne Bustillo
    270 views4 pages
    This chapter outlines the methodology used in the study. It employs a qualitative descriptive research design to accurately describe the small business owner's perspective without influencing them. The study focuses on Kuya Kyle's Food Business in Valenzuela City, chosen because it is a growing small-scale food business that suits customers' tastes. The owner will be purposively sampled since they have the most knowledge about the business's marketing strategies and sustainability. Data will be gathered through an interview with questions formulated by the researchers and validated by their instructor. The interview aims to filter out the most significant information for determining the sustainability of the business's marketing strategies.

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    This chapter outlines the methodology used in the study. It employs a qualitative descriptive research design to accurately describe the small business owner's perspective without influencing them. The study focuses on Kuya Kyle's Food Business in Valenzuela City, chosen because it is a growing small-scale food business that suits customers' tastes. The owner will be purposively sampled since they have the most knowledge about the business's marketing strategies and sustainability. Data will be gathered through an interview with questions formulated by the researchers and validated by their instructor. The interview aims to filter out the most significant information for determining the sustainability of the business's marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    270 views4 pages

    Pamantasan NG Lungsod NG Valenzuela: Poblacion II, Malinta, Valenzuela City

    Uploaded by

    Anne Bustillo
    This chapter outlines the methodology used in the study. It employs a qualitative descriptive research design to accurately describe the small business owner's perspective without influencing them. The study focuses on Kuya Kyle's Food Business in Valenzuela City, chosen because it is a growing small-scale food business that suits customers' tastes. The owner will be purposively sampled since they have the most knowledge about the business's marketing strategies and sustainability. Data will be gathered through an interview with questions formulated by the researchers and validated by their instructor. The interview aims to filter out the most significant information for determining the sustainability of the business's marketing strategies.

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    You are on page 1of 4

    PAMANTASAN NG LUNGSOD NG VALENZUELA

    Poblacion II, Malinta, Valenzuela City

    A CRITICAL ANALYSIS: SUSTAINABILITY OF MARKETING STRATEGIES

    OF KUYA KYLE’S FOOD BUSINESS TO BECOME MORE PROMINENT

    ABM 11-1

    Bania, Leelord Pacheco, Rendel


    Constantino, Mathew Pinol, Mariah Joy
    Magsipoc, Roxanne Samarista, Kelvin
    Montellano, Carlo

    Marso, 2019
    PAMANTASAN NG LUNGSOD NG VALENZUELA
    Poblacion II, Malinta, Valenzuela City

    Chapter III

    METHODOLOGY

    This study presents the methods that will be used to show the conclusion

    of the study to the topic, small-scale business owners’ perception regarding to

    the sustainability of the marketing strategies of the business. This chapter

    includes the research design that the researchers to use, the sampling technique

    for the respondent and the data that is being gathered.

    RESEARCH DESIGN

    This research is a qualitative research and falls under the descriptive.

    Descriptive design is a type of design that seek to describe a particular topic and

    to compare how sub-groups view issues. Descriptive research design is a

    method which involves observing and describing the behavior of a subject

    without influencing it any way. Descriptive research design is a method for

    researching specific subjects and design to depict the participants in an accurate

    way. The researchers aim to determine the whole and detailed information about

    the topic. We will seek to find the perspective of the owner, so that the

    researchers will gather the most significant information that will come from the

    owner itself.
    PAMANTASAN NG LUNGSOD NG VALENZUELA
    Poblacion II, Malinta, Valenzuela City

    RESEARCH LOCALE

    This study will be conducted at Kuya Kyle’s Food Business, located 22 B

    Maysan Road, Malinta, Valenzuela City. The researchers will choose this

    business because it is one of the growing small-scale food businesses in

    Valenzuela City where the landmark suits the customers’ taste.

    SAMPLING TECHNIQUE

    This study will use Purposive Sampling Technique because it will be easy

    for the researchers to find the information needed for the study we will choose

    the business owners as a respondents because they are the ones who have

    more knowledge about their business and because of that more information that

    the researchers needed will be gathered.

    DATA GATHERING PROCEDURE

    Filter out all the


    Formulate a
    information which
    questions that is
    will be significant to
    related to the study
    the research

    Provide a hard copy


    and Validate the Gsther all the
    questions to the information
    instructor

    Set a meeting to the Go for an interview


    owner of Kuya Kyle's with the owner
    PAMANTASAN NG LUNGSOD NG VALENZUELA
    Poblacion II, Malinta, Valenzuela City

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