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    Green Marketing: 1. Introduction of Your Product and Company

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    Lianeth Maximin Gonzalez
    Nike is a leader in sustainable clothing and footwear, using recycled materials in products and reducing packaging. Their app helps designers choose sustainable fabrics, and they partner with agencies to green raw materials. Their Vapormax shoes use Flyknit fabric for flexibility and an air cushion for cushioning, while being structured for traction. Green marketing develops products to minimize environmental impact. Nike aims to control commitments to the environment with a sustainable materials collection. While recycled products may be less durable, consuming them leaves less environmental impact.

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    Green Marketing: 1. Introduction of Your Product and Company

    Uploaded by

    Lianeth Maximin Gonzalez
    21 views2 pages
    Nike is a leader in sustainable clothing and footwear, using recycled materials in products and reducing packaging. Their app helps designers choose sustainable fabrics, and they partner with agencies to green raw materials. Their Vapormax shoes use Flyknit fabric for flexibility and an air cushion for cushioning, while being structured for traction. Green marketing develops products to minimize environmental impact. Nike aims to control commitments to the environment with a sustainable materials collection. While recycled products may be less durable, consuming them leaves less environmental impact.

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    Green Marketing l

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    Nike is a leader in sustainable clothing and footwear, using recycled materials in products and reducing packaging. Their app helps designers choose sustainable fabrics, and they partner with agencies to green raw materials. Their Vapormax shoes use Flyknit fabric for flexibility and an air cushion for cushioning, while being structured for traction. Green marketing develops products to minimize environmental impact. Nike aims to control commitments to the environment with a sustainable materials collection. While recycled products may be less durable, consuming them leaves less environmental impact.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Green Marketing: 1. Introduction of Your Product and Company

    Uploaded by

    Lianeth Maximin Gonzalez
    Nike is a leader in sustainable clothing and footwear, using recycled materials in products and reducing packaging. Their app helps designers choose sustainable fabrics, and they partner with agencies to green raw materials. Their Vapormax shoes use Flyknit fabric for flexibility and an air cushion for cushioning, while being structured for traction. Green marketing develops products to minimize environmental impact. Nike aims to control commitments to the environment with a sustainable materials collection. While recycled products may be less durable, consuming them leaves less environmental impact.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Green Marketing

    1. Introduction of your product and company


    Nike topped Morgan Stanley’s list in 2015 of
    most sustainable clothing and footwear brands.
    They’re also making it easier for designers to
    make green choices with an app that helps you
    compare the environmental footprint of different
    fabrics. It uses post-consumer recycled
    materials in some of its products. It’s also
    redesigned its boxes to reduce packaging,
    committed to eliminating chemical discharges, invested in energy efficiency in
    its factories and more. Nike is also partnering with NASA and other government
    agencies to spark innovation in chemistry to green the processing of raw
    materials into goods.

    VaporMax Air cushioning system: Greater


    lightness, adding more cushioning capacity.
    Upper cut with Flyknit fabric: Increases the hold
    and flexibility of the model. Innovative sole:
    Structured in different rubber sections, which
    provide more durable traction.

    2. Definition of Green Marketing: The


    development and marketing of products designed to minimize negative effects
    on the physical environment .

    3. Positive aspects on your products and Green Marketing

     The revolutionary carbon platform that contains the 'Next%', which boosts
    and reduces the fatigue of the long distance runner to recover time on the
    clock.

     Nike aims to control its commitment to the environment and climate change
    with the launch of a collection made with sustainable materials to "protect
    the future of the planet"

     Greater lightness, adding more cushioning capacity, increase the hold and
    flexibility of the model, structured in different rubber sections, which provide
    more durable traction.
    4. Negative aspects on your products and Green Marketing

     Nike Vapormax will have a lower quality since it is not the same to make
    shoes with recyclable materials than with first-hand materials
     Nike Vapormax have less durability because they are made from recycled
    materials and generally tend to be more fragile.

    5. Conclusion
    To conclude, we thought it was amazing that such a big and important company
    as Nike applies green marketing by using recycled materials in 75% of their
    products, by partnering with several institutions that strive for similar things,
    and by their app,etc. Although recycled products may be not be as long lasting
    as others by consuming them we are trying to leave the least environmental
    trace in the world and we protect our lovely planet Earth.

    Lianeth Maximin & Erick D´Angelo 9°B

    Rubric

    Contents /25 points

    On Time /10 points

    Followed /5 points
    directions/Organizatio
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    Creativity (images) /5 points

    Name(s) and Grade /5 points.         

    Total score: /50

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