Move To Zero.

Sustainable
Business of NIKE
NIKE Notable Achievements
-due to sustainability in corporate
Move to Zero Progress Carbon Emission Reductions
Sustainable Materials Integrationt
Innovative Product Design Flyknit Technology
Closed-Loop Products and Recycling Programs
Recognition in Corporate Sustainability Rankings
Supply Chain Transparency and Ethical Sourcing
Expanded Social Equity and Community Impact Initiatives
Advancements in Water and Waste Reduction

NIKE
Time To Time Development
2013 - 2017 2017 - 2021 2021 - 2024
Nike began to make environmental These years underscored Nike’s Nike deepened its
and ethical shifts that would effort to be an industry leader in commitment to sustainability
eventually become the foundation of sustainable innovation and and CSR, focusing on reducing
its long-term sustainability and CSR social responsibility, despite environmental impact,
goals, emphasizing transparency, fostering diversity and
ongoing challenges in its supply
sustainable innovation, and positive inclusion, and supporting
chain and environmental impact.
global communities.
social impact.
NIKE
KEY POINTS
Nike’s 2016 Sustainable Business Report highlighted many milestones, including:
A 19% reduction in carbon emissions per unit in key operations compared to 2013.
Expanded use of sustainable materials, with 71% of Nike products incorporating recycled content.
Increased factory audits and collaboration with labor rights organizations.
Nike’s 2020 Impact Report highlighted several milestones and commitments:
Reached 100% renewable energy at North American facilities and 78% globally in owned or operated facilities.
Diverted 99.9% of footwear manufacturing waste from landfills.
Increased representation of underrepresented groups in leadership, exceeding some of their initial diversity
targets.
NIKE
Vision and Mission
0.5M tons less of greenhouse gas 25% reduction of fresh water usage per kg
100% waste diverted from landfill in
emissions, through increasing our use in textile dyeing and finishing.
our extended supply chain with at
of environmentally preferred materials
to 50% of all key materials: polyester, least 80% of waste recycled back into
cotton, leather and rubber Nike products and other goods.
CIRCULAR SOLUTIONS
They’re creating new ways to advance a circular vision and protect the future of sport. This means designing
favorite footwear, apparel and accessories to last longer and, when it’s time, give those products and their
materials new life. They invite to check out the sustainability services offered at local Nike store. They can only
get to zero by moving there together.
Recycling + Donation Refurbished
We source a mix of eligible returns and

Help reduce waste by donating or
open box footwear to create an
recycling worn athletic shoes and apparel.
opportunity to purchase gently used
shoes at a lower price.
Integrating sustainability into its core operations
Enhanced Brand Image and Customer Loyalty
Cost Savings and Efficiency
Increased Innovation and Product Differentiation
Risk Mitigation and Supply Chain Resilience
Attracting Talent and Enhancing Corporate Culture
Investor and Stakeholder Appeal
reallygreatsite.com
Enhanced Brand Image and Customer Loyalty
Consumer Demand for Sustainability:
With growing consumer awareness of environmental issues, Nike’s commitment to sustainability has strengthened its brand
image, especially among younger, eco-conscious consumers. The Move to Zero campaign, Flyknit technology, and recycling
programs resonate with consumers looking for sustainable options.
Market Differentiation:
By positioning itself as a leader in sustainability, Nike has set itself apart from competitors, attracting customers who
prioritize environmental and ethical practices. This alignment with consumer values has boosted loyalty and created a
positive brand perception globally.
Cost Savings and Efficiency

Waste Reduction and Resource Efficiency:
Nike’s use of sustainable materials and waste-reducing processes, like Nike Grind and ColorDry, have led to significant reductions in
material costs and water usage. By cutting down on resource-intensive practices, Nike saves on production costs while reducing its
environmental footprint.
Energy Savings:
Transitioning to renewable energy across facilities has lowered energy expenses in the long term. By 2020, Nike’s North American
facilities ran entirely on renewable energy, which not only reduced greenhouse gas emissions but also helped protect against energy
price volatility.
Increased Innovation and Product Differentiation
Sustainable Product Lines:
Nike’s sustainability-focused product lines, such as Flyknit, Space Hippie, and Nike Grind, have inspired new designs and
features, allowing Nike to innovate and release unique products. These products stand out for their eco-friendly attributes,
appealing to environmentally conscious consumers and creating a fresh niche in the market.
Circular Design Approach:
Nike’s focus on circular design principles has encouraged the creation of products with end-of-life reuse in mind. This
approach drives Nike to rethink materials and design processes, spurring innovation that leads to more durable and
sustainable products.
Risk Mitigation and Supply Chain Resilience

Reducing Regulatory and Resource Risks:
By proactively adopting sustainability practices, Nike reduces risks associated with environmental regulations, carbon taxes, and
resource scarcity. This foresight helps Nike comply with current and future environmental regulations, avoiding potential fines or
operational restrictions.
Supply Chain Strengthening:
Sustainability initiatives, such as ethical labor standards and waste reduction, make Nike’s supply chain more resilient. Better working
conditions and environmental practices improve productivity, reduce turnover, and minimize the risk of disruptions caused by labor
disputes or resource shortages.
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Sustainable

Sustainable Materials Integrationt

Innovative Product Design Flyknit Technology

Closed-Loop Products and Recycling Programs

Recognition in Corporate Sustainability Rankings

Supply Chain Transparency and Ethical Sourcing

Expanded Social Equity and Community Impact Initiatives

Advancements in Water and Waste Reduction

Time To Time Development

2013 - 2017 2017 - 2021 2021 - 2024

Increased factory audits and collaboration with labor rights organizations.

Nike’s 2020 Impact Report highlighted several milestones and commitments:

Vision and Mission

Recycling + Donation Refurbished

We source a mix of eligible returns and

Enhanced Brand Image and Customer Loyalty

Cost Savings and Efficiency

Increased Innovation and Product Differentiation

Risk Mitigation and Supply Chain Resilience

Attracting Talent and Enhancing Corporate Culture

Investor and Stakeholder Appeal

Cost Savings and Efficiency

Circular Design Approach:

Risk Mitigation and Supply Chain Resilience

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