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    Introduction To Content Analysis

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    felix
    This document provides an introduction to content analysis, outlining its definition, uses, limitations, and process. Content analysis is defined as a systematic examination of recorded communications to make objective inferences. It can be used to assess group images, describe media content, and compare media and reality. Limitations include the inability to determine causality and constraints of the coding framework. The steps outlined are formulating research questions, defining the sample universe, selecting an appropriate sample, defining and constructing coding categories, training coders, analyzing data, and drawing conclusions. An example assignment on analyzing news framing of the 2019 Riverside attack in Nairobi is also provided.

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    Introduction To Content Analysis

    Uploaded by

    felix
    36 views10 pages
    This document provides an introduction to content analysis, outlining its definition, uses, limitations, and process. Content analysis is defined as a systematic examination of recorded communications to make objective inferences. It can be used to assess group images, describe media content, and compare media and reality. Limitations include the inability to determine causality and constraints of the coding framework. The steps outlined are formulating research questions, defining the sample universe, selecting an appropriate sample, defining and constructing coding categories, training coders, analyzing data, and drawing conclusions. An example assignment on analyzing news framing of the 2019 Riverside attack in Nairobi is also provided.

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    Introduction to Content Analysis

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    This document provides an introduction to content analysis, outlining its definition, uses, limitations, and process. Content analysis is defined as a systematic examination of recorded communications to make objective inferences. It can be used to assess group images, describe media content, and compare media and reality. Limitations include the inability to determine causality and constraints of the coding framework. The steps outlined are formulating research questions, defining the sample universe, selecting an appropriate sample, defining and constructing coding categories, training coders, analyzing data, and drawing conclusions. An example assignment on analyzing news framing of the 2019 Riverside attack in Nairobi is also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views10 pages

    Introduction To Content Analysis

    Uploaded by

    felix
    This document provides an introduction to content analysis, outlining its definition, uses, limitations, and process. Content analysis is defined as a systematic examination of recorded communications to make objective inferences. It can be used to assess group images, describe media content, and compare media and reality. Limitations include the inability to determine causality and constraints of the coding framework. The steps outlined are formulating research questions, defining the sample universe, selecting an appropriate sample, defining and constructing coding categories, training coders, analyzing data, and drawing conclusions. An example assignment on analyzing news framing of the 2019 Riverside attack in Nairobi is also provided.

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    of 10

    INTRODUCTION TO

    CONTENT ANALYSIS
    PREPARED BY BENJAMIN MUINDI
    INTRODUCTION
     This is the first of a two-part lecture on content analysis
    touching on the following areas:
     Definition and uses of content analysis
     Limitations of content analysis
     Steps in content analysis
     Reliability & validity
     Examples of content analysis – Dusit 2019 Attack
     Content analysis and the Internet
    CONTENT ANALYSIS
     Systematic procedure designed to examine the content of
    recorded information
     Method of studying and analysing communication in a
    systematic, objective and quantitative (also qualitative) manner
     Research technique for making replicable and valid references
    from data to their context
     Source: Wimmer & Dominick 2011, p 156
    CONTENT ANALYSIS
     SYSTEMATIC:
     Content to be analysed is selected according to explicit and
    consistently applied rules
     OBJECTIVE:
     Researcher’s personal idiosyncrasies and biases should be avoided
     QUANTITATIVE (QUALITATIVE)
     Accurate representation of a body of messages – precision
    USES OF CONTENT ANALYSIS
     Assessing the image of particular groups in society
     Lucas’ group studying representation of cancer patients in the media
     Framing of LGBT in local news
     Describing communication content
     Comparing media content to the real world (e.g. violence on tv
    as done by Gerbner 1969; agenda setting studies etc)
     Establishing a starting point for studies in the media effects
     Testing hypothesis of message characteristics
    LIMITATIONS OF CONTENT ANALYSIS
     Content analysis alone cannot serve as sole basis for claims
    about media effects
     Answers the question what?, and fails to answer why?
     Findings of a particular content analysis are limited to the
    framework of the categories and definitions used in that
    analysis. E.g. Uhuru Kenyatta as president of son of Kenyatta?
     Lack of content or messages related to the research
     E.g., the representation of LGBT community
    STEPS IN CONTENT ANALYSIS
     Formulate the research question or hypothesis
     How were presidential candidates represented in the local media
    during the 2017 general elections in Kenya?
     Define the universe in question
     Daily Nation, The Standard, The Star, and The People Daily
     Select an appropriate sample from the population
     Use sampling techniques discussed to identify the sample
    STEPS IN CONTENT ANALYSIS
     Select and define a unit of analysis
     A single word, symbol, a theme, or an entire article or story
     Construct the categories of the content to be analysed
     Emergent coding and a priori coding
     Train coders and conduct a pilot study
     Analyse the data
     Draw conclusions and search for indications
    ASSIGNMENT ON 14 RIVERSIDE ATTACK
     This will be done in respective groups and will carry 10 points
    of your course grade:
     Media Framing of 14 Riverside Drive Terror Attack in
    Nairobi: News Frames, Responsibility and Major Actors
     Examine the major news sources during the first day of the
    attack using the convenient sample of the five newspapers:
    Daily Nation, Standard, Star, People Daily & NYT

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