Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Who are our Key Partners? Who What Key Activities do our What value do we deliver to the What type of relationship does For whom are we creating
are our key suppliers? Which Value Propositions require? Our customer? Which one of our each of our Customer Segments value? Who are our most
Key Resources are we acquiring Distribution Channels? customer’s problems are we expect us to establish and important customers? Is our
from partners? Which Key Customer Relationships? helping to solve? What bundles maintain with them? Which ones customer base a Mass Market,
Activities do partners perform? Revenue streams? of products and services are we have we established? How are Niche Market, Segmented,
offering to each Customer they integrated with the rest of Diversified, Multi-sided Platform
MOTIVATIONS FOR CATEGORIES: Segment? Which customer our business model? How costly
PARTNERSHIPS: Optimization Production, Problem Solving, needs are we satisfying? are they?
and economy, Reduction of risk Platform/Network
and uncertainty, Acquisition of CHARACTERISTICS:
particular resources and Newness, Performance,
activities Customization, “Getting the Job
Key Resources Done”, Design, Brand/Status, Channels
What Key Resources do our Price, Cost Reduction, Risk Through which Channels do our
Value Propositions require? Our Reduction, Accessibility, Customer Segments want to be
Distribution Channels? Convenience/Usability reached? How are we reaching
Customer Relationships them now? How are our
Revenue Streams? Channels integrated? Which
ones work best? Which ones
TYPES OF RESOURCES: are most cost-efficient? How are
Physical, Intellectual (brand we integrating them with
patents, copyrights, data), customer routines?
Human, Financial

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? Which Key Resources are For what value are our customers really willing to pay? For what do they currently pay? How
most expensive? Which Key Activities are most expensive? are they currently paying? How would they prefer to pay? How much does each Revenue
IS YOUR Stream contribute to overall revenues?
BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, TYPES: Asset
maximum automation, extensive outsourcing), Value Driven (focused on value creation, sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees,
premium value proposition). Advertising
SAMPLE FIXED PRICING: List Price, Product feature dependent, Customer segment dependent,
CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of Volume dependent
scale, Economies of scope DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
 Designed for: Designed by: Date: Version:

Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
 People with a  Vehicle selection for 1. For budget buyers  Satisfaction of the  Budget buyers
confused buyers  Vehicles selection consumer from
Driving lisence and  Vehicle enthusiasts
seaccording to their based on techincal and guidance received
capability to afford a need and desire economical aspects  cost deduction of  First time buyers
private vehicle  Financial guidence for  Good deals help in cost customer while buying a  Vehicle dealerships
 Service centers vehicle loans, terms or saving vehicle  vehicle owners
 Vehicle Dealerships payment, depreciation  Low cost financial  financial guidence worth wanting to selll their
valuation of vehicle. guidance the money and time
and suppliers vehicles
 Consultation for both  Better knowledge about  usability of the service
 Vehicle review buying and selling vehicle leads to cost worth talking about
bloggers and video vehicles saving during  consultation based on
makers  Servicing and mentinance. the level of knowledge
 Automobile experts mentinance tracking  Convinient genuine of the customer
and notification source of advice for first
of specific vehicle
 Finding the best deal for time buyers.
manufacturers the specific vehicle in 2. For review bloggers and
 Web developers the market. youtubers
and software  Reconditioning and  Increased followers and
developers selling vehicles free promotion of their
 Promotion of new blogs and channels
environmentally friendly  A market for good
fuel powered vehicles reviwers is motivation
Key Resources for quality content Channels
 web developers generation.  the company website
3. For vehicle delearships
 Vehicle review and suppliers
 mobile phones by using
bloggers and video a chatting system or an
 A rapidly spreading on call meeting
makers customer base.  satisfied customers
 Financial experts  Schedueled hassel free  in person meetings in
 Vehicle Dealerships servicing activities. café operated by the
 Promotion of quality of company
and suppliers
service of vehicle
 Reviews from old
manufaturers
 Vehicle Dealerships
customers 4. For vehicle enthusiasts and suppliers
 Efficient data base
 Information source for
management server and
vehicles techinical
software .
specifications and
 Techinical experts on owner reviews.
different type of vehicles  Genuine guidance on
.
 vehicle buy and sell.
Cost Structure Revenue Streams
 Development and maintinance of website and vehicle election program  Consultation fees
 Database management system  Subscription for vehicle mentinance and health tracking system
 Payment to experts and consultants  Selling reconditioned vehicle s
 Promotion and marketting on TV,radio, social media sites etc.  Comission from dealeships and suppliers for customer base
 Buying copyrighted information legally from vehicle manufacturers and  Promotion and advertisement on the company website.
dealers  Fees for additonal features like financial consultation
 Payment for reconditioning of vehicle plus purchase of parts and manpower