CH INSTITUTE OF MANAGEMENT

& COMMERCE , INDORE

Major Research Project

On

“ANALYTICAL RESEARCH OF BLUE DART”

Submitted to Devi AhilyaVishwavidaylaya as Partial Fulfillment

for Degree of Master of Business Administration
Session 2018-2020

Supervised By: Submitted By:

Dr. Rajesh Jain Ms. Priyanshi Agrawal
Director Roll No: 81230102
Enroll no. DX1810234
 DECLARATION & CERTIFICATE BY THE STUDENT

This is to certify that the project entitled “ANALYTICAL

RESEARCH OF BLUE DART” is a bonafide work done by me
Priyanshi Agrawal, under the supervision of Dr. Rajesh Jain in
partial fulfillment for the degree of Master of Business
Administration by Devi Ahilya Vishvavidayalya.

Place: Indore Roll No. 81230102

Date:

Signature ……………………..

Priyanshi Agrawal

Roll Number:- 81230102

 CERTIFCATE BY THE SUPERVISOR

This to certify that Ms. Priyanshi Agrawal has executed the

project entitled “ANALYTICAL RESEARCH OF BLUE DART”
under my supervision and the report submitted therewith is the
result of work done under my supervision.

Place: Indore Signature of Supervisor

Date: Dr. Rajesh Jain

 ACKNOWLEDGMENT

After the various efforts made for the completion of this

project .It is with a sense of great pleasure I perform the
agreeable duty of acknowledging the obligation of those
who have rendered valuable guidance to me.
I am grateful to Dr. Rajesh Jain Director of CH Institute
of Management & Commerce; Indore who gave me the
permission of project. I also would like to express my
sincere gratitude to my Project guide Dr. Rajesh jain for
her continuous support & guidance towards making this
project success.
I would also like to show my greatest appreciation to all
those who have directly & indirectly supported me with
their encouragement & guidance. Without their
encouragement & guidance this project would not have
been a success.
Last, but not least I am thankful to my parents who
motivated me throughout this project work, the preparation
of this report would not have been an easy task without the
help and support of my parents.

Priyanshi Agrawal
 PREFACE

Logistics is an organized process of managing the flow of

merchandise from the source of supply - the vendor, wholesaler or
distributor - through internal processing functions like
warehousing and transportation, until the merchandise is sold and
delivered to the end customer.

Logistics is the management of the flow of goods, information and

other resources, including energy and people, between the point of
origin and the point of consumption in order to meet the
requirements of consumers (frequently, and originally).

Logistics involve the integration of information, transportation,

inventory, warehousing, material-handling, and packaging.

Every company dreams of achieving the seven R's - delivering the

right product in the right quantity and the right condition, at the
right place, at the right time, for the right customer at the right cost.

Effective logistics management alone can make this possible.

Logistics is one of the oldest and also the newest activities of

business management. It involves combining diverse functions and
service providers who may be culturally and objectively different.

In the past, quality of products and services was the key

differentiating factor for companies operating in the logistics
market. In due course, quality and low cost became the winning
combination.
 RESEARCH OBJECTIVE

The objective was to have a complete knowledge of the logistics of

goods, information and other resources, including energy and
people. Alongside this, the objective was to study the functioning
of BLUE DART as an example of typical logistics company.

The study was done primarily with the following objective in

mind:-

 The main objective of the study to learn about the logistics

along with the functioning of BLUE DART.

 To know about the policies and procedure followed by the

BLUE DART while transporting the goods and services.

 To know about the need and importance of a logistics

company in today’s scenario.
 RESEARCH METHODOLOGY

To gather the relevant information regarding the project, the following

method has been used.

A: Research Design
The research design is exploratory research design. In the exploratory
research design literature survey was conduct.
A research design is purely and simply the framework or plan for a study
that guides the collection and analysis of data.

Exploratory Research Design:

The exploratory study is particularly helpful in breaking broad and vague
problem into smaller, more precise sub – problem statements. Exploratory
studies help in formulating hypotheses for the further research.

Literature survey:
One of the most economical and quickest ways to discover hypotheses is
through a literature search. For this purpose, large volumes of published and
unpublished data are available.

Research Design

Exploratory Research Design

Literature Survey
 B: Data Collection Design

 Data Type
There are mainly two types of data are available; Primary data and
Secondary data,
I conducted my study mainly based on the secondary data. That is collected
by the –

Secondary Data:
Secondary data is that data which are collected for some earlier research
work and are applicable in the study the research has presently undertaken.
Depending upon the gathering sources, secondary data can be divided into
two categories:-
i. Internal data:
Internal data is procured by the research in normal operations within
his own premises.
 Companies websites
 Company catalogue

ii. External data:

External data are generated and collected from variety of events and
sources outside the firm’s premises.
 Business magazines
 Various newspapers
 Journals
 Various books

Secondary Data

Internal Data External Data

Various internal Indexes, Commercial
reports of the firm. sources etc.
C: Sample Design

Collecting data from where only a few units of population under study are
considered for analysis is called sampling method.
 Sample Size:
A sample size of 1 Company was taken.

 Sample Type:
There are two main categories; Probability sampling and Non –
probability sampling.
The sample type was Non-probability sampling.

Non-probability sampling:
In non-probability sampling, the chance of any particular unit in the
population being selected is unknown.

 Sample Technique:
There are mainly three non – probability designs; Judgment sampling
Convenience sampling and Quota sampling.
Judgment sampling technique was used.

Sample Design

Non-Probability

Judgment

D: Tools
It was secondary data that I have used in my project.
 LITERATURE REVIEW

The report elucidates facts on the Indian Logistics Industry

supplemented by the latest available data. Emphasis is laid on the
following topics to accomplish the report.

 A recent US study found that logistics costs account for

almost 10% of the gross domestic product.

 Blue Dart Express Limited recognized the far-reaching scope

of logistics in the country as well as outside the country.

 The techniques and procedure used by the Blue Dart are very
effective that is keeping pace with time and requirement of
the customers.

 To facilitate seamless integrated transportation, distribution

and supply chain management, from, to and within the
region, thereby increasing value to their customers and
shareholders.

 The delivery of goods to the customer in the most reliable

transit period (and preferably the shortest) possible.

 The country's only express service provider with a dedicated

fleet of seven freighters (two Boeing 757s and four Boeing
737s) ensures that packages are flown to their destinations
overnight.
 INDEX
Chap No. Contents
Declaration

Certificate

Acknowledgement

Preface

Research Objective

Research Methodology

Literature Review

Introduction

Analytical Research of BLUEDART

Result and Analysis

Findings of the Study

Recommendations

Conclusion

References
 CHAPTER- 1
INTRODUCTION
 What is LOGISTICS?

Logistics is about moving materials, information and funds from one

business to another or from a business to the consumer. It is a vital part of
the business economic system and is a major global economic activity. In
fact 10-15 per cent of product costs are logistics related. Worldwide,
logistics constitutes about $2 trillion a year. For any country, the logistics
cost is estimated between 9 and 20 per cent of its GDP.

Logistics is the management of the flow of goods, information and other

resources, including energy and people, between the point of origin and the
point of consumption in order to meet the requirements of consumers
(frequently, and originally). Logistics involve the integration of information,
transportation, inventory, warehousing, material-handling, and packaging

Every company dreams of achieving the seven R's - delivering the right
product in the right quantity and the right condition, at the right place, at the
right time, for the right customer at the right cost. Effective logistics
management alone can make this possible.

Logistics is one of the oldest and also the newest activities of business
management. It involves combining diverse functions and service providers
who may be culturally and objectively different.

In the past, quality of products and services was the key differentiating
factor for companies operating in the same market. In due course, quality
and low cost became the winning combination.

Today, responsiveness to the customers' needs is the determining factor. An

enterprise that caters instantly to the needs of the customer is the winner.
Integrated logistics can serve as a potent tool for success in today's
competitive business environment.
Logistics is an organized process of managing the flow of merchandise from
the source of supply - the vendor, wholesaler or distributor - through internal
processing functions like warehousing and transportation, until the
merchandise is sold and delivered to the end customer.

Logistics management aims to reduce inventory-holding costs and improve

profits, while enhancing customer satisfaction.

Anything can be ordered online, but receiving a tangible product is

impossible. The difference between e-business success and failure lies in a
company's ability to manage the logistics.

A recent US study found that logistics costs account for almost 10% of the
gross domestic product. The process itself covers a diverse number of
functional areas. Involved in logistics are transportation and traffic, as well
as shipping and receiving. It also covers storage and import/export
operations.

The concept of logistics can be applied to specific areas of business.

Acquisition logistics, for example, covers everything involved in acquiring
logistics support equipment and personnel for a new weapons system for the
military. This includes identifying, designing, defining, developing,
producing, delivering and installing the new weapons system.

Another area is Integrated Logistics Support (ILS). This is a management

function that provides funding, planning and controls to assure that the
system meets the expected requirements. ILS is also expected to make sure
the price of the goods is reasonable and the product is of the required
quality.

Many businesses that deal with supply of goods or services have their own
logistics department. For example, a company supplying photocopying
paper around the world will have a logistics team. The manager will oversee
or delegate to his staff the process from the point of origin. The team will
deal with the acquisition of paper from the paper supplier all the way to the
customer who requests the paper. The supplier and buyer may be located in
different countries.
It is the logistics team who must make sure that products can be obtained at
a reasonable price. They then have to make sure the product is shipped on
time and will arrive when expected. The logistics team also has to deal with
importing and exporting contracts, and possibly also with the customs
department. The process at times can be a lengthy one, but once in place
should run smoothly.

 History of Logistics

The Greeks defined logistics as "the science of correct reasoning by means

of mathematics". The first modern use of the term was in the military to
identify the process of planning and coordinating the movement of army and
weapon support systems. Good logistics brings out the ability to move faster
and accurately to the battlefront. “If one applies the same to the business
organisation, it is one's ability to reach the product to the consumer at the
right time, right place, right quantity and at the lowest cost.” On similar
lines, supply chain management will mean the network of organisations
involved in the process by which goods are moved from producer to
consumer and the counter flow of information, to manage the supply chain
as a single entity.

A prominent application of logistics was in World War II where weapon

movements were coordinated to ensure success. A recent instance of
massive logistics initiatives is in the Gulf war. With increasing competition
in the market place, managements started focusing on customer services in
the early 1950s in developed markets such as Europe and the U.S. In late
1960s some of the logistics concepts were tested. Following the oil crisis of
the 1970s and the concept of just in time in manufacturing customer-
servicing standards were given more importance and new integrated logistics
models and solutions were born. The emergence of organized distribution
system by department stores and super fast courier service organisations
gave a boost to logistics concepts and strategies.

Today all businesses are looking for seamless transaction systems to co-
ordinate their information and material requirements along the value chain.
At the micro level any manufacturing and marketing company spends 5 - 35
per cent of sales on logistics. The major cost components are transportation,
warehousing and inventory carrying cost. Improvements in logistics get
reflected in a reduction in inventory levels, shorter delivery schedules, and
improved servicing standards with significant savings in total costs.

 Logistics Management

Logistics management is that part of the supply chain which plans,

implements and controls the efficient, effective forward and reverse flow
and storage of goods, services and related information between the point
of origin and the point of consumption in order to meet customers'
requirements. A professional working in the field of logistics
management is called a logistician.

 Logistics Management Software

Software is used for logistics automation which helps the supply chain
industry in automating the work flow as well as management of the
system. There is very few generalized software available in the new
market in the said topology. This is because there is no rule to generalize
the system as well as work flow even though the practice is more or less
the same. Most of the commercial companies do use one or the other
custom solution.
  Business logistics

Logistics as a business concept evolved only in the 1950s. This was mainly
due to the increasing complexity of supplying one's business with materials
and shipping out products in an increasingly globalized supply chain, calling
for experts in the field who are called Supply Chain Logisticians. This can
be defined as having the right item in the right quantity at the right time at
the right place for the right price and is the science of process and
incorporates all industry sectors. The goal of logistics work is to manage the
fruition of project life cycles, supply chains and resultant efficiencies.

In business, logistics may have either internal focus (inbound logistics), or

external focus (outbound logistics) covering the flow and storage of
materials from point of origin to point of consumption. The main functions
of a qualified logistician include inventory management, purchasing,
transportation, warehousing, consultation and the organizing and planning of
these activities. Logisticians combine a professional knowledge of each of
these functions so that there is a coordination of resources in an
organization. There are two fundamentally different forms of logistics. One
optimizes a steady flow of material through a network of transport links and
storage nodes. The other coordinates a sequence of resources to carry out
some project.
  Production logistics

The term is used for describing logistic processes within an industry. The
purpose of production logistics is to ensure that each machine and
workstation is being fed with the right product in the right quantity and
quality at the right point in time.

The issue is not the transportation itself, but to streamline and control the
flow through the value adding processes and eliminates non-value adding
ones. Production logistics can be applied in existing as well as new plants.
Manufacturing in an existing plant is a constantly changing process.
Machines are exchanged and new ones added, which gives the opportunity
to improve the production logistics system accordingly. Production logistics
provides the means to achieve customer response and capital efficiency.

Production logistics is getting more and more important with the decreasing
batch sizes. In many industries (e.g. mobile phone) batch size one is the
short term aim. This way even a single customer demand can be fulfilled in
an efficient way. Track and tracing, which is an essential part of production
logistics - due to product safety and product reliability issues - is also
gaining importance especially in the automotive and the medical industry.
  Logistics Management Process

Michael Porter in his famous book "Competitive Advantage'' has spoken of

the value chain approach and emphasized logistics as one of the most
important tools for competitive advantage.

The various processes and elements that are part of logistics as a discipline
are:

Inbound logistics: Purchasing, Inbound transportation, Inventory

Management.

Manufacturing: Production planning systems, Machine scheduling

system.

Outbound logistics: Order booking process, Distribution management,

outbound transportation, and Warehouse management systems.

As customers started demanding improved servicing standards, fast cycle

time has become the key factor for business success, whether it is custom
made tailoring service in Hong Kong or development of a new car in
Detroit.

Before delving deep into logistics, a look at the current business scene will
be great help.
  Scenario of Logistics in India

At present, companies specializing in logistics operations in India use

traditional technologies and cater to stand alone services like transportation,
warehousing, clearing and forwarding. There is tremendous scope to
upgrade the technology, integrate the entire supply chain, improve
productivity levels and bring down operating costs. Any technology that can
improve productivity in transportation operations will be a great boom to the
economy both directly and indirectly with opportunities for 10-12 per cent
reduction in costs. Besides the savings on downstream users of transport will
be much higher and the cost multiplier effect on the economy will be
reduced to that extent.

Given the emerging business and technological trends there are possibilities
for adoption of innovative logistics solutions specifically designed for India.
In addition, there is a requirement for an integrated strategy towards
developing logistics and its related IT infrastructure and also enhancing its
industry base.

In recognition of the growing need for technology-enabled solutions in

logistics in India and abroad, many companies such as eLogistics are taking
shape. In fact, there are a dozen multinational logistics companies such as
Exel, Bax Global and Menlo which have started operations in India during
the last few years.

Today logistics management in India has become complex with about ten
million related outlets to cater to the needs of 1000 million people.

The logistics market in India is estimated to be Rs. 260,000 crores and

constitutes 13 per cent of the GDP. It is much higher than for the U.S. but
lower when compared to countries like China and Korea.

A reduction in logistics costs by one percentage point will mean a saving of

$4.8 billion or Rs. 21,600 crores annually.

Besides significant benefits can be reaped through the multiplier effect of

better logistics on all economic sectors.
  About Customer Service

According to LaLonde and Zinszer have researched various ways that

customer service can be viewed: 1) as an activity, 2) in terms of performance
levels, and 3) as a philosophy of management. Viewing customer service in
terms of performance levels has relevancy providing it can accurately
measured. The notion of customer service as a philosophy of management
exemplifies the importance of customer-focused marketing. All three
dimensions are important to understand what is involved in successful
customer service.
A broad definition of customer service should embody elements from all
three perspectives. LaLonde and his associates offer the following
definition:
“Customer services are a process for providing significant value-added
benefits to the supply chain in cost-effective way.” This definition
illustrates the trend to think of customer service as a process-focused
orientation that includes supply chain management concepts.

It is clear that excellent customer service performance seems to add value

for all members of the supply chain. Thus, a customer service program must
identify and prioritize all activities important to accomplish operating
objectives. A customer service program also needs to incorporate measures
for evaluating performance. Performance needs to be measured in terms of
goal attainment and relevancy. The critical question in planning a customer
service strategy remains, does the cost associated with achieving the
specified service goals represent a sound investment and, if so, for what
customers? Finally, it is possible to offer key customers something more
than high-levels basic service. Extra service beyond the basics is typically
referred to as value- added. Value-added services, by definition, are unique
to specific customers and represent extensions over and above a firm’s basic
service program.

The three fundamental dimensions of customer service were: -

Availability.
Performance.
Reliability.
  About Logistics & Customer Service

Logistics contributes to an organization’s success by providing customers

with timely and accurate product delivery. The key question is who is the
customer? For logistics, the customer is any delivery destination. Typical
destination range from consumers’ homes to retail and wholesale businesses
to the receiving docks of a firm’s manufacturing plants and warehouses.

In some cases the customer is a different organization or individual who is

taking ownership of the product or service being delivered. In many other
situations the customer is different facility of the same firm or a business
partner at some other location in the supply chain. Regardless of the
motivation and delivery purpose, the customer being serviced is the focal
point and driving force in establishing logistical performance requirements.
It is important to fully understand customer service deliverables when
establishing logistical strategies.

Whereas logistics is not capability that contributes to overall success, it is

fundamental to servicing customers. In a typical marketing situation, the
desired customer service performance changes over time. To plan marketing
strategy in a dynamic will serve to illustrate how logistical customer service
requirement related to a specific product/segment situation will change over
time. The product life cycle structure offers a useful framework for viewing
the dynamics associated with customer service requirements planning.
In terms of overall logistical performance, the basic customer service
platform or program should be the level of support provided to all
customers.
 CHAPTER- 2
ANALYTICAL RESEARCH OF BLUE DART
Corporate Profile
 About BLUE DART
BLUE DART is South Asia's leading integrated air express carrier and
premium logistics-services provider. It has the most extensive domestic
network covering over 13,880 locations, and service more than 220
countries and territories worldwide through its Sales alliance with DHL, the
premier global brand name in express distribution services.

BLUEDART’S vision is to establish continuing excellence in delivery

capabilities focused on the individual customer. In pursuit of sustainable
leadership in quality services, they have evolved an infrastructure unique in
the country today.

State-of-the-art Technology, indigenously developed, for Track and Trace,

MIS, ERP, Customer Service, Space Control and Reservations.

Blue Dart Aviation, dedicated capacity to support their time-definite

morning deliveries through night freighter flight operations.

Warehouses at 14 locations across the country as well as bonded warehouses

at the 6 major metros of Bangalore, Chennai, Delhi, Mumbai, Kolkata and
Hyderabad.

ISO 9001 - 2000 countrywide certification by Lloyd's Register Quality

Assurance for their entire operations, products and services.
It’s Competitive Advantage lies in:

Blue dart’s vast and unparalleled Domestic Network

Linked by some of the most advanced communications systems and

positioned to offer a consistent, premium, standardized quality of service.

A spectrum of services to provide customized solutions.

Blue dart is the only express carrier in the country today which offers an
entire range of services that extend from a document to a charter-load of
shipments. Its services are relentlessly monitored to deliver a net service
level of 99.96% (as on February, 2005).

It’s Customs and Regulatory expertise

Company had a dedicated team of specialists who provide the expertise for
customs as well as regulatory clearances at all States within the country, to
support seamless service to the customer.

It’s Technology

Designed to enhance the reliability of our operations and process efficiency,

and add value to the customer through time and cost savings.
It’s Air Network

The only one of its kind in the country today, that is focused on carriage of
packages as its prime business, rather than as a by-product of a passenger
airline. A dedicated aviation system to support Blue Dart's services is self-
sustaining, with its own bonded warehouses, ground handling and
maintenance capability.

Its financial credibility

Fitch Ratings India Pvt. Ltd. has assigned the highest "F1+ (Ind)" [F one
plus (Ind)] rating for their short term debt programme of Rs. 30 crores.
Further, ICRA Ltd. has also assigned the highest "A1+" (pronounced A one
plus) Rating for their Commercial Paper Programme of Rs. 25 crores.

Its People force

Committed, diverse and over 4,000 strong are company’s most valued asset.
All company’s achievements have been possible because they have a team
who believes in themselves and their company, a team with a winning
attitude. Blue dart is a learning organization, valuing self-development, and
most of company’s managers are homegrown.
 MILESTONES
1983:

Khushroo Dubash, Clyde Cooper, and Tushar Jani establish Blue Dart
Courier Services with a capital base of Rs: 30,000. They forge ties with
Gelco Express International U.K., and introduce India's first international air
package express service.

1984:

Blue Dart Courier Services becomes a Global Service Participant of FedEx

with the acquisition of Gelco Express International by FedEx. Blue Dart
Courier Services is the first carrier in India to provide domestic and
international on-board couriers, a hub-and-spoke system and a 10.30 a.m.
delivery service.

1988:

Blue Dart Courier Services establishes real-time, on-line tracking for all
international shipments through COSMOS, the FedEx track and trace
system.

1991:

Blue Dart Express is registered as a private limited company, and introduces

its economical logistics service option, Dart Surfaceline. It indigenously
develops its domestic tracking system, COSMAT-ITM.

1992:

Blue Dart Express Pvt. Ltd. connects its in-house domestic E-mail network,
and sets up its employee satisfaction programme - Survey Feedback Action
(SFA).
1994:

Blue Dart Express Ltd. goes public with an equity offer of 2.55 million
shares, at a premium of 14 times, worth Rs: 382.5 million. Blue Dart
Express Ltd. launches Dart Apex (Domestic Air Package Express), a multi-
modal, premium package delivery service, and COSMAT-IITM, an advanced
system which includes track and trace. Blue Dart Aviation is registered as a
public limited company and becomes the first private company to receive
government permission for operation of cargo aircraft in India.

1995:

Blue Dart Aviation acquires 2 Boeing 737-200 freighters and receives ATO
permission. Blue Dart Express Ltd. develops its SMART (Space
Management Allocation Reservations and Tracking) system for its aircraft,
the first cargo management system in the country. Blue Dart Express Ltd. is
awarded the "Global Service Participant Sales Award" by FedEx for
outstanding sales performance.

Blue Dart, Calcutta is proud to have the office inaugurated by Mother

Theresa of the Missionaries of Charity, and Nobel Peace Prize Laureate.

1996:

Blue Dart Aviation launches India's first jet express airline. Blue Dart
Express Ltd's turnover crosses the Rs: 1 billion mark, as it expands its
domestic network by entering into strategic alliances in North, South and
West India. Blue Dart Express Ltd. is the first express company in India to
receive an ISO 9001 certification, and post its website on the internet. Blue
Dart Express Ltd., FedEx and the Heart-to-Heart Foundation, U.S.A., co-
operate in bringing the world's largest airlift of charity to Kolkata.

1997:

Blue Dart Express Ltd. signs agreements with leading international airlines
for distribution of bonded cargo within its network. Blue Dart Aviation
launches its domestic charter operations.
1998:

Blue Dart Aviation develops India's first Load and Trim software for its
B737F flights. Blue Dart Express Ltd. launches SMARTBOX, its
economical, packaged door-to-door product, and extends its delivery to over
1000 locations.

1999:

Blue Dart Express Ltd. moves to its state-of-the-art Administrative,

Technology and Operations Super hub, the Blue Dart Centre, at Mumbai. At
close proximity to both the international and domestic airports, encircled by
four five-star hotels, and equipped with the latest technology, the Super hub
has improved efficiency and increased load-handling capacity multifold.
Blue Dart Express Ltd. Launches Power Dart 2000+, a software that
provides customers free connectivity to its database, enabling customers to
track and retrieve all information related to their shipments.

2000:

Blue Dart Aviation acquires its 3rd aircraft on lease. The aircraft is
scheduled for operations on the Bangalore-Delhi-Bangalore sector. Blue
Dart Express Ltd. also revamps its website replacing it with an interactive
website to support e-trade and commerce and facilitate customer interface on
the net.

2001:

Blue Dart launches its 3rd aircraft operations on the Bangalore-Delhi-

Bangalore sector. The Civil Aviation Ministry requisitions Blue Dart
aircrafts for relief operations into earthquake-battered Bhuj in Gujarat.
Technology tools and customer software - Mobile Dart, On-Line Pick Up
and Ship Dart - are developed in-house and launched. Blue Dart declares 1:1
bonus shares. Blue Dart, Kolkata moves into heritage building, Kanak, its
new premises inaugurated by Sr. Nirmala of the Missionaries of Charity.
2002:

Blue Dart is re-certified as one of a handful of Indian companies to the new

global ISO 9001 - 2000 standards for "Design, management and operations
of countrywide express transportation and distribution service within the

Indian Subcontinent and to international destinations serviced through

multinational express companies". Blue Dart ends its contract with Federal
Express and signs a path-breaking Sales Alliance with the World's No. 1
international air express company, DHL Worldwide Express. Blue Dart
crosses 100,000 shipments per day.

2003:

2003 - Blue Dart acquires its fourth Boeing 737 freighter. With a thrust on
strengthening infrastructure, Blue Dart establishes twelve of its own offices
in the South, delivering to an additional 198 locations, expands its hub at
Bhiwandi and sets up a bonded warehouse in Mumbai. The company is
selected a Super brand from over 700 brands across 98 categories by a jury
of eminent marketing and advertising professionals. The company celebrates
its 20 years of service to the nation on 19th November 2003

2004:

Blue Dart inducts its 4th aircraft into operation on 17th May 2004,
connecting Hyderabad as its 6th Aviation Hub. Blue Dart also extends its
brand into Sri Lanka through a Regional Service Alliance with Foster
Agencies Pvt. Ltd., Member of the Hayleys Group, one of Sri Lanka's
largest diversified multinationals. The Alliance will enable customers to use
Blue Dart services between 400 locations in Sri Lanka and over 13,700
locations in India. Blue Dart acquires its fifth Boeing 737 freighter.

2005:

DHL Express (Singapore) Pvt. Ltd. completes the acquisition of 81.03% of

the equity capital of Blue Dart Express Limited. Blue Dart continues to
operate as an independent brand and provides a complete spectrum of
domestic and international express services through synergies with DHL.
2006 :

Blue Dart launches its unique SMS based Mobile Tracking Service. A
decade after its launch of India's first domestic express airline, Blue Dart
introduces the first Boeing 757 freighters in the Indian skies on the 1st June
2006 with 2 of these aircraft connecting the 5 major metros of Delhi,
Mumbai, Chennai, Bangalore and Kolkata. A second flight is launched from
Hyderabad and Ahmedabad is the 7th airport connected to Blue Dart's
network.

2007 :

Blue Dart launches its fortified Ground Express Service – Dart Surface line
with time bound deliveries and features like DOD (Demand Draft on
Delivery), FOD (Freight on Delivery) and FOV (Freight on Value) -
Insurance Arrangement.

Blue Dart inducts 3rd Boeing B757 freighters.

2008 :

25th year of operations in India.

First Integrated Blue Dart-DHL facility in Bangalore.

Blue Dart inducts 4th Boeing B757 freighter.

2009 :

A SUPERBRAND - 5th time in a row.

2010 :

Certified to the ISO 9001-2008 standards.

Readers' Digest 'Most Trusted Brand' - 5th time in a row.

2011 :

Blue Dart launches Smart Truck.

Blue Dart launches GOGREEN Carbon Neutral Service.

Blue Dart inducts 5th Boeing B757 freighter.

Blue Dart and DHL offer India's first end-to-end GOGREEN Carbon
Neutral Service across international and domestic markets.

2012 :

Blue Dart and DHL sweep awards at the 6th Express, Logistics & Supply
Chain Conclave.

Blue Dart amongst the Top 25 'India's Best Companies to Work For 2012'.

Blue Dart accorded 'Customer & Brand Loyalty' Award second time in a
row.

Blue Dart and DHL are Living Corporate Responsibility in India.

Blue Dart and DHL Express reinforce their Leadership position with a host
of awards.

2013 :

YES BANK and BLUE DART partner to revolutionize Door step Payments.

Blue Dart strengthens presence in Jammu, Agra, Phagwara, Roorkee and

Jodhpur.

Blue Dart enhances presence in Hissar by adding another counter taking the
count to over 530 in Blue Dart country.
 COMPANY’S VISION & FUTURE PLANS
 Company’s Vision:

"To be the best and set the pace in the air express integrated transportation
and distribution industry, with a business and human conscience. We
commit to develop, reward and recognize our people who, through high
quality and professional service and use of sophisticated technology, will
meet and exceed customer and stakeholder expectations profitably."

 Company’s future plans:

Focus on our core domestic products to expand our market share and
consolidate our unique and premium position in the Indian market, and
expansion into the near Mid-East and Far East markets and the SAARC
(South Asian Association of Regional Co-operation) countries. Blue Dart
would also leverage its vast customer base for global distribution through its
alliance with DHL. We plan to leverage our established infrastructure to
continue adding value and customized solutions to the changing and
evolving demands of the customer. We would also provide global logistics
customers with access to our quality domestic and regional distribution. Our
domestic network will continue to differentiate itself in all areas of our core
competencies - supply chain management, logistics and Ecommerce.

Position ourselves as the preferred, seamless link to a country projected to be

an economic superpower of the 21st Century. Through our technology
development, premium services, quality network and strategic alliances, we
plan to carve for ourselves a leadership position in the industry as India's and
the region's link to the world.

Continue to deliver value to our stakeholders through our People Philosophy

and Corporate Governance based on distinctive Customer Service, Business
Ethics and Accountability, and Profitability.
 LOGISTICS IN BLUE DART
 LOGISTICS IN BLUE DART

The Information Technology industry is, perhaps, typical of the changing

and escalating logistic demands of various industries today, irrespective of
their category as 'old' or 'new' economy. In the IT industry, the difference
between success and failure is closely linked to the supply/value chain
integration, of which there are two distinct processes:

1. The delivery of goods to the customer in the most reliable transit period
(and preferably the shortest) possible. 'Reliable' alludes to a certain
guaranteed transit time for packages to reach customers or the response that
organisations need in the event of any exceptions.

2. The reverse flow of acknowledged signed delivery records without which,

in many cases, recovery of bills are virtually impossible. Especially so in the
case of companies placing multi-location orders that could cover hundreds
of cities. The task for the supplier is staggering - plan logistics for deliveries
to all these locations, and hope for 100% of the delivery records to be
returned before bills can be submitted to the customer. In most IT
companies, the role of 'logistics' or 'fulfillment' is key.

With organisations moving towards close to perfect standards like Six

Sigma, interaction with logistics suppliers has taken on a critical role
moving up sometimes to the level of the CEO of the organization.

Blue Dart Express Limited applied and found solutions to these critical
demands much before other players could even recognize their need.
Through its exceptional people processes, superior technology, and stress on
quality systems over the last, almost two decades now, Blue Dart was quick
to fulfill these needs:
The country's most reliable air and surface network offer a pre-determined
delivery schedule with close to 100% accuracy. The IT industry could plan
its production with precision and avoid expensive inventory build-up.

Blue Dart offers the country's most comprehensive communications

technology. Much before the internet was prevalent; Blue Dart customers
could dial into the network through Power Dart 2000 and track their
packages. As an added option, Fax dart could fax a copy of the delivery
record the minute the Blue Dart system was updated.

The country's only express airline with a fleet of three Boeing 737s ensured
that packages were flown to their destinations overnight. Another
tremendous advantage was that the individual size of packages that could be
carried multiplied manifold.

Retrieval of signed delivery records posed the industry's most intriguing

problem. Blue Dart was quick to understand this requirement and put in
place a 100% retrieval system.

Blue Dart not only handles large volumes and oversize packages overnight -
it also provides the industry with status of their shipments and retrieves such
records as are necessary for billing. The entire cycle has been considerably
shortened, enabling the industry to achieve healthy bottom-line.
Logistics software solutions

Vendor Solution Features

Application program offered to Blue Dart offices and its

SENTOR (Status channel partners in remote areas via the Internet. Users
Blue Entry Offline for receive detailed information on inbound packages for
Dart Regional Service delivery. Upon delivery, proof of delivery details are
participants) entered offline and updated on Blue Dart's Web server
within three hours. The earlier time lag was 24 to 48 hours.
A PC-based solution aimed specifically at SMBs. It
improves the business efficiency of customers by helping
Express Shipper (to
TNT them send more than fifteen consignments a day.
be launched)
Customers can track consignments and obtain price
quotations directly from their PCs.

Online consultancy on customs-related paperwork for

SMBs that helps determine which customs documents
Global Trade
FedEx should accompany their (customer's) international
Manager
shipments. Lets customers print and fill them up thereby
helping them save time on potential border delays.
 SERVICES OF BLUE DART

REGIONAL SERVICES IN SAARC AREA

Between India, Bangladesh, Bhutan and Nepal.

Blue Dart offers the fastest, most reliable, door-to-door express deliveries
for your documents and packages to countries in the SAARC region through
Regional Priority. The service offers access to over 13,700 locations in
India, and over 800 locations in Bangladesh, Bhutan and Nepal, providing
the widest coverage in the region through a quality network, an integrated air
and ground infrastructure dedicated to express transportation and innovative
technology support.

Regional Priority: Documents (RPDX)

The most dependable and secure delivery for non-dutiable, critical and
important shipments such as legal documents and tenders. The Blue Dart
Envelope provides secure and attractive packaging for your documents,
brochures and reports up to 500gms.

Regional Priority: Non-Documents (RPDT)

Fast reliable and safe door deliveries for samples and non-commerical
shipments. Currently available between India and Nepal only.
 REGIONAL SERVICES

 Let see different type of regional services: -

DOMESTIC PRIORITY

The fastest, most reliable, door-to-door delivery service within India and to
Bangladesh, Nepal and Bhutan for documents and small shipments under
32kgs per package. The special benefits of this service are:

 Delivery to over 13,700 locations in India

 Free pick-up from your location
 Real-time Tracking
 Regulatory Clearances
 Free Computerized Proof of Delivery
DART APEX

Dart Apex is a door-to-door delivery service within India for shipments

weighing 10kgs. And above. It is the fastest, most efficient delivery solution
for commercial shipments that are time-bound and are required to undergo
regulatory clearances, or require special handling.

Dart Apex offers you an economical option of an Airport-to-Door service

from the major airports of Chennai, Bangalore, Mumbai, Delhi, Kolkata and
Hyderabad to all the Dart Apex locations serviced. A customer may book
space for their shipments through company’s Customer Service and deliver
customer shipments to Blue Dart Aviation Office at the related airport.

Dart Apex also offers a further economical option of a Door-to-Airport

service. A customer may book their shipments at any of company’s locations
serviced for this product to any of the major airports. Consignee would be
required to collect the shipment from the Blue Dart Aviation office at the
concerned airport.
Dart Apex offers the following benefits:

 Wide Market Reach

 Single-window Clearance
 Real-time Information
 Time-Definite Delivery
 Free Proof of Delivery on Demand
 Speed
 Flexibility
 Economical

DART SURFACELINE

Dart Surfaceline is an economical, door-to-door, ground distribution service

within India for shipments weighing 10 kgs and above. It offers a cost-
effective logistics option for your less time-sensitive shipments, with the
following value-added benefits:

 Time-bound Delivery
 Track your Shipment
 Regulatory Clearances
 Pick-up Convenience
 Secure Shipments
 Economical Tariff
SMART BOX

Smart Box is a convenient, economic, packaging unit priced to include a

door-to-door delivery service within India. The units come in 2 sizes, 10kgs
and 25 kgs, and are designed to accommodate a variety of products. The
special benefits of using Smart Box are:

 A wide market reach

 Speedy Delivery
 Free pick-up
 Real-time Tracking
 Regulatory Clearances
 Proof of Delivery
 Trouble Free Service
 INTERNATIONAL SERVICE

International services of Blue dart are taken over DHL EXPRESS in 2002.

Blue Dart Express Limited, through its International Sales alliance with
DHL, the premier global brand name in express distribution services, offers
DHL Document Express (DOX), DHL Worldwide Package Express (WPX)
and the Jumbo Box (Jumbo Box - 25 kgs. and Jumbo Junior - 10 kgs.), a
one-stop shipping process for reliable, time-definite, door to door delivery of
international documents and packages. The service offers access to 220
countries and territories worldwide and the extensive, quality network of
Blue Dart and DHL.
The special benefits of the International Services are:

1) A Convenient Solution for Urgent, International Documents &

Shipments.

2) Documents and packages will be picked-up from location, cleared

through customs and delivered to consignee.

3) Customs Clearance Expertise Specialists

conversant with customs formalities in India
as well as in 228 countries worldwide, and
pre-clearance for shipments in transit
available for most destinations, ensure
efficient delivery.

4) Real-time Tracking.

5) A Cost-effective Option.

6) Packaging.
 DHL OFFERS:

1. Express Document (DOX):

DHL Express document is the fastest, trustworthy and most secure way to
deliver non-dutiable shipments such as banking and legal documents,
reports, proposals, tenders, etc.

Features:
 Priority financial industry services.
 State of the art information systems.
 Specialised fast handling facilities.
 90% of international banks' first choice.
 Door to door one company control.
 World class packaging.

Benefits:
 The best possible service to the company.
 The leading edge for financial services.
 Track status online door to door.
 Highest level of control and security.
 One point of contact and accountability.
 Peace of mind.
 2. Worldwide Package Express (WPX):

DHL Express Package is the fastest most secure way to deliver a dutiable
international shipment. For commercial shipments like electrical goods and
components, garments, manufactured items & non-commercial shipments.

Features:
 Door to door service.
 Simple documentation.
 Packaging range.
 Fastest for international express packages.
 State of the art information systems.
 Global customs clearance leader.
 Global market leader for international express packages.

Benefits:
 Fastest transit time.
 Greater security and control.
 Simplified and convenient process.
 No hunting for packaging.
 Detailed online tracking.
 One company control.
 Single Invoice.
 Door to door peace of mind.
 3. The Jumbo Box & Jumbo Junior Box:
DHL Jumbo Box and Jumbo Junior are the original market innovations for
value priced, flat fee international express. All the benefits of the Worldwide
Package Express plus. They offer low flat fees for shipments up to 10kg and
25kg and convenient uniquely designed packaging to all destinations
worldwide.

Features:
 Unique easy to assemble boxes.
 Step by step customs declarations.
 Full DHL express door to door service.
 Low flat fee for each kilo over flat fee limit.
 Strong packaging and simple documentation.

Benefits:
 Maximum convenience.
 Low price.
 Exporting documentation made easy.
 Fastest transit time.
 Door to door service.
 Track status online door to door.
 No hunting for packaging or paperwork.
 Different types of international services: -

AIRPORT TO AIRPORT

The airport-to-airport service is an air freight service available on the flights

operated by Blue Dart Aviation between the airports of Kolkata, Delhi,
Mumbai, Bangalore, Chennai and Hyderabad. The advantages of an airport-
to-airport service are:

 Cooling-Period

All the Blue Dart Aviation warehouses are equipped with X-ray machines,
which eliminate the necessity of the mandatory 24 hour cooling-period
required for security reasons for all air freight transported within India.

 Late Night Cut-off & Early Morning Deliveries

With Blue Dart Aviation's night operations, shipments manufactured during

the day can connect the night flights and be delivered at destination the next
morning.

 Capacity

Blue Dart Aviation is the only cargo operator with scheduled B737-200
freighter services within India and can offer a larger capacity than other
domestic airline.
CHARTERS

Blue Dart Aviation operates the only Boeing 737 freighters in India. The
freighters have an 8-pallet configuration, and operations are supported by an
in-house ground-handling and maintenance capability, as well as bonded
warehouses at all the on-line stations, and company-owned cargo handling
assets. With qualified, professionally-trained personnel,

Blue Dart Aviation is positioned to offer the most superior quality of service
in the country today.

Charters are operated on an ad-hoc basis. Normally, charters have been used
where timely delivery of sensitive equipment or large loads is required. In
the past,

Blue Dart Aviation has operated charters for carriage of TV Equipment for
the Miss World Contest, high-value TV and Broadcasting equipment for
Cricket Matches around the country, perishable Aquaculture, Computer
peripherals and Electronics, Emergency Equipment and large inventory for
JIT plants.
INTERLINE

Blue Dart Aviation operates the only Boeing 737 freighters in India. The
freighters have an 8-pallet configuration, and operations are supported by an
in-house ground-handling and maintenance capability, as well as bonded
warehouses at all the on-line stations, and company-owned cargo handling
assets. With qualified, professionally-trained personnel, Blue Dart Aviation
is positioned to offer the most superior quality of service in the country
today.

The bonded warehouses with customs personnel facilitate efficient

transhipment of cargo within India. This facility has enabled distribution of
imports within the country and has provided exports access to and from the
gateways of international airlines.

This provides international airlines with a cost-effective option to restrict

their on-line stations within India, and enhance their marketing possibilities
at off-line locations by utilizing the distribution capabilities of Blue Dart
Aviation.

Currently, Blue Dart has interline agreements signed with 23 international

airlines - Air Canada, Air France, Air India, Air Mauritius, Alitalia, Asiana,
British Airways, Cargolux, Cathay Pacific, China Airlines, Cross Air, Das
Air, El Al Israel Airlines, Emirates Sky Cargo, KLM Royal Dutch Airlines,
Kuwait Airways, Polar Air, Saudi Arabian Airlines, Singapore Airlines, Sri
Lankan Airlines, Swiss Air, South African Airways, and Qatar Airways.
 VALUE ADDED SERVICES
Value added services on the rise. Blue Dart has started providing value-
added services like “logistics management, supply chain management and
warehousing facilities to its clients. Going forward demand for such services
from corporates is likely to grow at a fast clip.

This is because by outsourcing such services to third party service providers

they would be able to cut down on costs and improve their efficiency levels.
For the courier companies such services would be part of the overall value
proposition they would be offering their clients apart from the normal pick
up and delivery. Such services have the potential for enhancing the margins
of courier companies like Blue Dart.

We believe that Blue Dart is best equipped to capitalize on the growing

opportunities in the emerging areas of warehousing and supply chain
management.
E-COMMERCE INITIATIVE

 E-vision:-
To enable global connectivity to Blue Dart's
present and future interactive technology
strengths, for value added solutions.

To facilitate seamless integrated transportation, distribution and supply

chain management, from, to and within the region, thereby increasing value
to our customers and shareholders.

As a technology leader in the business of supply-chain management in the

country, Blue Dart Express Limited recognized the far-reaching scope of the
internet in 1996, and has been exploring web-based solutions to extend the
range of services available to its customers and integrate them into its core
products. It has evolved an e-strategy.

This e-strategy encompasses E-Solutions to deliver additional process

efficiencies to business by allowing them access to Blue Dart’s e-shipping
tools and integration with its e-business tools. An individual solution is
available for each business, big or small, transacting off the internet or on
the internet, and ranging from a stand-alone to a fully integrated one
The basic tracking solution will enable Blue Dart's customers number. A
mail-based solution will allow the customers to query status of to track their
shipments, through single or multiple waybills, on-line. Customers can
check the status of their shipments using a waybill number or a reference
their shipments using e-mail.

Registered customers of Blue Dart can make advanced queries on the status
of their shipments, and can keep track of them for up to 45 days on-line.
They can filter their queries by date range, origin, destination and service,
and sort the results on-line. Registered customers can download the entire
waybill tracking data - schedule the download, and select the frequency and
the data to be downloaded.
Blue Dart provides some convenient tools to aids to its
customer’s shipping management processes.

Web Based Tools

 TrackDart TM
 MailDartTM
 Location Finder
 Transit Time Finder
 Price Finder
 Billing
 Schedule a pickup
 Image Dart
 Waybill Generation

Stand-alone Tools

 COSMAT II
(Computerised On-line System for Management, Accounting and Tracking)

 SMART
(Space Management Allocation Reservation and Tracking),

 Caress TM

(Complaint Appreciation, Resolution and Evaluation to Satisfaction System),

 Shield TM

 ShipDart TM

 Customised Solutions
 E-Business Tools:-

Blue Dart has been the only Indian Air Express Company that has
invested extensively in Technology infrastructure to create
differentiated delivery capabilities, quality services and customized
solutions for the customer.

These tools may be efficiently integrated with the customer’s systems

to provide him with a convenient and cost-effective solution to his
shipping requirements.
Some of the technology-based business offerings are as follows:-

 InternetDart TM
Track on-line the status update of your shipments sent over the last 45
days. You may track by a range of dates, origin, destination, delivered
or undelivered shipments or service used, on-line. You may generate a
series of reports, at a pre-determined frequency, and sort the results
on-line.

 ShopTrackTM
ShopTrackTM is an API (Applications Program
Interface) designed specifically to support and enhance the services
provided by a portal or any e-business.

 PackTrackTM
PackTrackTM is an API (Applications Program Interface) designed for
any client involved in logistics, distribution and inventory control.
PackTrackTM can be integrated into the client's systems and enables
him to keep track of the entire distribution status of all his customers.

 MobileDart TM
MobileDart TM - WAP works on any mobile phone or device which
supports Wireless Application Protocol. Using MobileDart-WAP, the
customer can check the current status of his shipments on-line by
entering the waybill number.
 BLUE DART INITIATES CUSTOMER
SATISFACTION BENCHMARK
As a business entity customer have dispatched an important package that
contains some confidential business documents. Customers do not know the
status of the documents shipped. Customer’s end up making endless calls to
the courier service office asking them when the 'Proof of Delivery' (POD)
will come their way since company need to be assured that everything that
was sent has reached the destination. Now, Blue Dart Express Ltd promises
to cure customer’s conventional woes.

Termed 'net service levels', the initiative is all internal benchmarking

exercise by which the organisation evolves an action plan to examine the
areas where the customer satisfaction levels have not matched up to the
standards that have been established internally by the enterprise. The
company also evolves marketing strategic that can enable its business to
effectively retain customers.

Blue Dart Express Ltd senior vice-president (marketing & projects) Tulsi
Mirchandaney says that- "The express service Industry does not have any
external benchmark to look up to. Company’s therefore, decided to look into
some of the operations that successfully institutionalised internally, and use
those as benchmark to efficiently address various customer needs."

This implies that every day professionals from Blue Dart will monitor the
exact status of various shipments of its clients, especially air cargo services
which is one of the core offerings where the company generates substantial
business volumes. In this business, the company may encounter imperatives
like flight delays to bad weather conditions or some other peculiar
circumstances which may lead to considerable worry and anxiety for the
target customers.
This is more so because the delivery of these shipments would be crucial to
effectively run their own independent end-businesses. The team within the
company, in such instances will track the specific geographical areas where
the problem persists through Internal technology tool and other aligned
systems that have been initiated by the enterprise. The company will also
personally interact with customers and explain to them the exact reasons for
the delay along with the time when the cargo will be delivered.

Further, the moment the company discovers that there are certain areas
where customer service delivery is not in sync with the standards that have
been set by the organisation, the entire team gets down to analysing the
problem. This is done to determine where exactly the company needs to gear
up further.
 CHAPTER – 3
RESULT & ANALYSIS
Logistics is defined as a business planning framework for the management
of material, service, information and capital flows. It includes the
increasingly complex information, communication and control systems
required in today's business environment.

A recent US study found that logistics costs account for almost 10% of the
gross domestic product. The process itself covers a diverse number of
functional areas. Involved in logistics are transportation and traffic, as well
as shipping and receiving. It also covers storage and import/export
operations.

In business, logistics may have either internal focus (inbound logistics), or

external focus (outbound logistics) covering the flow and storage of
materials from point of origin to point of consumption. The main functions
of a qualified logistician include inventory management, purchasing,
transportation, warehousing, consultation and the organizing and planning of
these activities.

The issue is not the transportation itself, but to streamline and control the
flow through the value adding processes and eliminates non-value adding
ones.

As a technology leader in the business of supply-chain management in the

country, Blue Dart Express Limited recognised the far-reaching scope of
logistics in the country as well as outside the country.
The techniques and procedure used by the Blue Dart are very effective that
is keeping pace with time and requirement of the customers.

To enable global connectivity to Blue Dart's present and future interactive

technology strengths, for value added solutions.
To facilitate seamless integrated transportation, distribution and supply chain
management, from, to and within the region, thereby increasing value to
their customers and shareholders.
The delivery of goods to the customer in the most reliable transit period (and
preferably the shortest) possible. 'Reliable' alludes to a certain guaranteed
transit time for packages to reach customers or the response that
organisations need in the event of any exceptions

The country's only express service provider with a dedicated fleet of seven
freighters (two Boeing 757s and four Boeing 737s) ensures that packages are
flown to their destinations overnight. These freighters offer capacity and
volumes not available with any other carrier in the domestic air space.

The company will also personally interact with customers and explain to
them the exact reasons for the delay along with the time when the cargo will
be delivered.

Blue Dart is mainly focuses on the international services. Blue Dart does not
have very well connection with the national airports. The national airport
services are limited to certain airports and are very expensive. At national
level transportation of goods is done via road that makes delay in the
service.

Though it always try to fulfill all the requirement of its customers but it is
lacking in the case of domestic services. It must pay equal attention on the
domestic services so that more and more people can take the advantages of
its ultimate services.
 CHAPTER - 4
FINDINGS OF THE STUDY
On the basis of study conducted, it is evident that BLUE DART is following
most of pre-requisites of an efficient logistics (supply-chain management)
company. However there are some areas, which need further attention for
increasing the quality of services.

FINDING:-

 Blue Dart express ltd. is fully aware of the basic need of customers
than its competitors.
 The delivery of goods to the customer in the most reliable transit
period (and preferably the shortest) possible.
 The reverse flow of acknowledged, signed delivery records is trust
worthy.
 The country's most reliable air and surface network offers a pre-
determined delivery schedule with close to 100% accuracy.
 Blue Dart offers the country's most comprehensive communications
technology and customer software to support critical supply-chain
distribution demands.
 Blue Dart is mainly focuses on the international services.
 Blue Dart does not have very well connection with the national
airports.
 The national airport services are limited to certain airports and are
very expensive.
 At national level transportation of goods is done via road that makes
delay in the service.
 CHAPTER - 5
RECOMMENDATIONS
The following are the recommendation based on the study:-

 Since Blue Dart is mainly focuses on the international services so it

must pay attention in the domestic services.

 Blue Dart does not have very well connection with the national
airports so Blue Dart must make good connection with the national
airports.

 At national level transportation of goods is done via road that makes

delay in the service so the national airport services must be spread to
every airport so it will be resulted into quick service.

 The national airport services are limited to certain airports and are
very expensive. Spreading to the every airport will also result into the
reasonable service.
 CHAPTER – 6
CONCLUSIONS

The process of planning, implementing, and controlling the efficient, cost

effective flow and storage of raw materials, in-process inventory, finished
goods and related information from point of origin to point of consumption
for the purpose of meeting customer requirements.

A recent US study found that logistics costs account for almost 10% of the
gross domestic product. The process itself covers a diverse number of
functional areas. Involved in logistics are transportation and traffic, as well
as shipping and receiving. It also covers storage and import/export
operations.

The Blue Dart fulfill all the necessary and regulatory requirements of the
logistics of goods and service as a renowned ‘supply – chain management
company’, it sincerely concentrate on all the area of its quality services.
Though it always try to fulfill all the requirement of its customers but it is
lacking in the case of domestic services.

It must pay equal attention on the domestic services so that more and more
people can take the advantages of its ultimate services.
 REFERENCES

Reference Sites:

 www.bluedart.com
 www.google.com
 www.rediff.com
 www.yahoo.com
 www.clm1.org/mission.html
 http://searchlogistics.techtarget.com
 www.calm.org/calm/AboutCALM/AboutCALM.html

Reference Book:
 Khurana P.K., “Export Management”,Galgotia Publication, New Delhi.