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Course Outline: Business Communication Course Description

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Course Outline

BUSINESS COMMUNICATION

COURSE DESCRIPTION

We all communicate. Communication plays a major role in all human activity. It is part of our culture.
Within the business community, public and private organizations, and the professions communication is
associated with the more specific activities of interacting, informing, instructing and persuading. People
who possess demonstrable skills in these activities are employed, prized and promoted. If businesses are
to survive in an increasingly competitive and information-oriented environment they will need trained.

Communicators, who can speak, write and interact with others efficiently, effectively and professionally.

This course is intended to provide participants with advanced understanding of the concepts and
principles of professional business communication and to support the development of their skills in
interpersonal, spoken and business related communications through practice and feedback. Course
participants will be encouraged to participate actively in the course through their group presentations,
reflections and academic writing.

Course Goals

Upon satisfactory completion of the course, students will be able to:

 Describe the process of communication within business organizations


 Demonstrate effective listening behavior
 Use language and nonverbal communication to communicate effectively
 Analyzes realistic business situations and selects the communication strategy or strategies
Appropriate to bring about the desired outcome
 Anticipates misunderstandings in business communication and apply effective techniques in An
effort to avoid these misunderstandings
 Apply correct English grammar, spelling, punctuation, mechanics and usage to write clear,
Concise and complete letters and memorandums of a minimum of 500 words
 Compares and contrasts various forms of business correspondence, including positive, Negative,
informative and persuasive messages
 Demonstrate the ability to organize and compose various forms of business correspondence,
including positive, negative, informative and persuasive messages
 Demonstrate the process of researching, organizing, and composing written reports of a
minimum of 750 words
 Translate the content of written reports into an oral format
 Present oral reports effectively, synthesizing information in written and oral form
 Compare and contrast various forms of resumes, cover letters and other documentation
associated with the job search
 Demonstrate the skills necessary for the job search, including resume writing and interviewing
 Utilize information technology effectively, selecting and using tools appropriate to the task
describe the influence of cultural diversity in the workforce and Demonstrate effective
communication skills to accommodate these differences

Indented Learning Outcomes


Upon successful completion of this course, students are expected to have improved
their :
1. Level of self-awareness and understanding of how self-awareness influences communication.
2. Analytical ability in relation to business communication.
3. Ability to communicate with others and in particular their conflict resolution and negotiation
Skills.
4. Ability to communicate as a member of a team and identify and resolve communication
Problems in teams.
5. Understanding of communication patterns in organizations

Course Content
Week 01
Communication in Organizations
 The basic communication process
 Language
 Nonverbal communication
 Listening
 Role of culture and diversity on communication in the workplace

Week 02
Qualities of communication within business organizations
 Methods of communicating in business organizations
 Written
 Oral
 Electronic

Week 03
 Benefits of effective communication in your career
 Challenge of communication in the global market
Week 04
 Background to intercultural communication
 A concept of culture
 An intercultural communication model
 National cultural variables
 Education/law and regulations/economics/politics/religion/social norms/language 33
Week 05
 Business communication and the technology

Managing information within organizations


 History of technological developments

Week 06
 Challenges to the organization made by new technologies
 E-mail
 Understanding the internet
 Establishing security
 Other communication technologies
Week 07
 Managing information outside organizations
 Managing crisis communication
 The process of preparing effective business messages
Week 08
 Strategies for improving oral presentations
 Strategies for an effective nonverbal delivery
 Strategies for reducing stage fright
 Signs of discomfort
Week 09
 Interviewing
 Interview purposes
 Interviewee‟s responsibilities
 Interviewer‟s responsibilities
 Telephoning
Week 10
 The process of preparing effective business messages
 Five planning steps
 Indirect (inductive) approach
 Beginning and endings
 Opening paragraphs/closing paragraphs
Week 11
 Self Disclosure and Trust
 Forming groups for presentation/essay; self-
 disclosure and trust

Week 12
 Conflict Resolution and Negotiation
 Group Presentations; conflict and negotiation

Week 13
 Working in Teams for Success Group Presentations;
working in teams
Week 15  Confidence Building, how to be impressive Personality
Week 16  Project Presentations

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