MCQ - Digital Marketing

DIGITAL MARKETING (304)
Multiple Choice Questions – External Examination
Q 1. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or mechanism through which marketers and a
customer (e.g. stakeholders) interact usually in real-time is known as:
A. Digital marketing.
B. Interactive marketing.
C. Direct marketing.
D. Electronic marketing.
Q 2. Which of the following is not a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Print advert.
D. Viral marketing.
Q 3. is a form of marketing communications that uses the internet for the purpose of
advertising-delivering marketing messages to increase website traffic (i.e. click-through) and
encourage product trial, purchase, and repeat purchase activity (i.e. conversion)..
A. Internet marketing
B. Search marketing
C. Email marketing
D. Mobile marketing
Q 4. In the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. This was known as:
A. Web 2.0.
B. Web 1.0
C. Web Publishing
D. Static web
Q 5. The development of digital media and the rise of Web 2.0 (i.e. the social web technology saw
a further evolution in marketing away from a hierarchical one-sided mass communication model.
Web 2.0 used more participatory technologies, (e.g. social channels and online communities),
rather than just information or transactional channels. What is the focus of this social web?
A. Marketer.
B. User.
C. System.
D. Web platform.
Q 6. A form of marketing communications that uses Internet-based resources for the purpose of
advertising, delivering messages to drive traffic to a website ('click-through rate') and also
encourage trial, purchase, or repeat-purchase activity is called:
A. Search marketing.
B. E-mail marketing.
C. Internet advertising.
D. Social web marketing.
Q 7. An advertising model used in which advertisers pay their host only when their sponsored ad
or link is clicked, is called:
A. Search Engine Optimization (SEO).
B. Contextual Advertising.
C. Digital Asset Optimization (DAO).
D. Pay Per Click (PPC..
Q 8. A method of marketing by electronic mail wherein the recipient of the message has consented
to receive it is called:
A. Search marketing.
B. Internet advertising.
C. Permission-based email marketing.
D. Social web marketing.
Q 9. is a form of digital marketing that describes the use of the social web and
social media (e.g. social networks, online communities, blogs or wikis) or any online collabora tive
technology for marketing activities, be it sales, public relations, research, distribution or customer
service.
A. Pay Per Click (PPC.
B. Digital Asset Optimization (DAO)
C. Social Media Marketing (SMM)
D. Search Engine Optimization (SEO)
Q 10. Four elements that distinguish mobile marketing from traditional mass marketing are:
scope of audience, type and format of messages, , and response tracking.
A. location-based targeting
B. wide coverage
C. mass distribution
D. interest group setting
Q 11. Websites translated for wireless devices to access and download content and to display
adverts are known as:
A. GPS
B. IVR
C. WAP sites
D. Apps
Q 12. This refers to branded software applications for mobile devices that consumers use to access
added-value information, customer service and/or entertainment where and when they want it:
A. WAP sites.
B. Apps.
C. IVR.
D. Viral.
Q 13. This is the process of marketing accomplished or facilitated through the application of
electronic devices, appliances, tools, techniques, technologies and or systems:
A. Electronic marketing.
B. Interactive marketing.
C. Internet marketing.
D. Direct marketing.
Q 14 Which of the following is not an issue that marketers need to consider when using digita l
resources for marketing activities?
A. Jurisdiction.
B. Disclosure.
C. Ownership.
D. Permissions.
Q 15 Which of the following is not one of major considerations when using internet advertising to
increase brand awareness and encourage click-through to a target site?
A. Cost.
B. Intrusive.
C. Interactivity.
D. Timeliness.
Q 16 Which of the following refers to unsolicited electronic messages?

A. Opt-in email.
B. Consent marketing.
C. Spam.
D. Opt-out email.
Q 17 A database of information that is maintained by human editors and lists websites by category
and subcategory with categorization is known as:
A. A search directory.
B. Automated voice response (AVR).
C. Apps.
D. SEO.
Q 18 This attempts to improve rankings for relevant keywords in search results by improving a
website's structure and content:
A. SEM.
B. SEO.
C. SST.
D. SFA.
Q 19. The next iteration of the web, which will be characterized by the web becoming artificia l ly
intelligent, thereby recognizing links and relationships between data sources, allowing the
prediction of audience response and greater audience targeting. This is referred to as:
A. Web 3.0.
B. Web 2.0.
C. Web 1.0.
D. Web 4.0.
Q 20 This operates algorithmically or using a mixture of algorithmic and human input to collect,
index, store and retrieve information on the web (e.g. web pages, images, information and other
types of files). It makes the information available to users in a manageable and meaningful way in
response to a search query. This is referred to as:
A. Banner ads.
B. Pop-up ads.
C. A search engine.
D. Apps.
21. What Does The Term "Sandbox" Mean In SEO?

A. The Box With Paid Ads That Appear When You Perform A Search.
B. This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The
Top Rankings For A Particular Keyword
C. A Special Category Of Sites That Are Listed In Kid-safe Searches
D. The First 10 Search Results For A Particular Keyword.
22. Which Of The Following Search Engines Patented The Concept Of "TrustRank" As A
Methodology For Ranking Web Sites & Pages?
A. Yahoo!
B. Google
C. MSN/Bing
D. Teoma (prior To Acquisition By Ask)
23. HTTP is
A. Hyper text transfer protocol
B. Hyper text transfer provider
C. High text transfer protocol
D. None of the above
24. HTTP functions as a

A. Client server model
B. Peer to peer model
C. Both (a) and (b)
25. WWW is
A. world wide web
B. wide world web
C. world war web
D. none of
UNIT - II
I Multiple Choice Questions :
1. According to research, there are four factors that influence consumer buyer behavior:
A. psychological, personal, social, CRM systems
B. cultural, organizational, personal, psychological
C. cultural, social, personal, psychological
D. none of the above
2. The psychological factors influencing consumer behavior are;

A. motivation, perception, learning, beliefs and attitudes
B. culture, subculture, social class
C. reference groups, family, roles and status
D. all of the above
3. E-commerce is
A. B2C
B. B2B
C. C2B
D. All of the above
4. Internal strengths and weaknesses are usually

A. The major cause of organizational demise or success.
B. Controllable activities within an organization.
C. Most important for CEOs and the board of directors.
D. Not as important as external opportunities and threats.
5. An organization's strengths and weaknesses are determined relative to its strategic business
units.
A. Government
B. Competitors
C. External opportunities and threats
6. Business model is composed of..........................Models
A. 4
B. 5
C. 6
D. 7
7. Advantages of e-commerce are

A. Low cost
B. Economical
C. Productivity gains
D. All of the above
8. B2B2C is a model of
A. E-commerce
B. E-business
C. Data mining
9. Mobile commerce is same as

A. E-commerce
B. E-business
C. Data mining
10. Transaction life cycle includes ……………….. major application

A. 1
B. 2
C. 3
11. Which of the following lists is the hierarchy of organizational goals in order from least specific
to most specific?
A. Mission statements, strategic objectives, vision statements.
B. Mission statements, vision statements, and strategic objectives.
C. Vision statements, strategic objectives, mission statements.
D. Vision statements, mission statements, strategic objectives
12. Which model can use its physical store to promote the website
A. Storefront model
B. Service provider model
C. Click and mortar model
D. Broker model
13. In which model user are given something for free but with advertisement
A. Advertiser model
B. Portal site model
C. Free access model
D. Virtual mall model
14. Which model acts as intermediary between customer and business

A. Advertiser model
15. Which model is also called vanity set

A. Advertiser model
16. What is the full form of SWIFT?

A. Society for Worldwide Internet Financial Telecommunications.
B. Secret Wide Interbank Financial Telecommunications
C. Society for Worldwide Interbank Financial Telecommunications
D. None of the Above
17. The types of Business to Business e-commerce are ................

A. Direct selling and support to Business
B. Industry portals
C. Information sites about a industry
D. All of the above
18. Which of the following is not the example of business to consumer (B to C) e-

commerce?
A. Amazon.com
B. e-bay.com
C. dell.com
D. lastminute.com
19. Which driver promote E-commerce
A. Digital Convergence
B. 24/7 availability
C. Profit margins
20. EC is
A. Electronic commerce
B. Electrical commerce
C. Enhanced Commerce
D. All of the above
21. Electronic business connects critical business systems directly to key constituents via
A. Internet
B. Intranet
C. Extranet
D. All of the above
22. Which of the following is the largest community in classification of e-commerce?

A. Business to Business (B to B)
B. Business to Consumer (B to C)
C. Business to Government (B to G)
D. Government to Government (G to G)
23. The major types of EC transactions are:

A. B2B
B. C2C
C. B2C
D. All of the above
24. The business environment is changing rapidly due to.......................breakthroughs

A. Logical
B. Technological
C. Both A. and B.
D. None of
25. . Tendering is also known as ………………

A. Auction
B. Reverse auction
C. Both A. and B.
D. None of
UNIT - III
I Multiple Choice Questions:
1. …………… model is a method of doing business by which a company can generate

revenue to sustain itself
A. Business
B. E-com
C. Logical
2. Advantage of e-com is
A. Lower cost
B. Economy
C. Higher margins
D. All of the above
3. Which model of e commerce deals with virtual auction?

A. Aggregator Model
B. Info-mediary model
C. Community Model
D. Brokerage Model
4. When you look at e-commerce and e-business, which is the most realistic relations hip
between these two concepts?
A. E-commerce is broadly equivalent to e-business
B. E-commerce has some overlap with e-business
C. E-commerce is a subset of e-business
D. E-business is a subset of e-commerce
5. Social network sites such as Facebook and Twitter have become increasingly popular for sell-
side e-commerce and would normally be considered to be in which category?
A. Portal, publisher or media sites

B. Brand-building sites
C. Transactional e-commerce sites
D. Services-orientated relationship-building websites
6. A summary of how a company will generate a profit identifying its core product, target
customers, position in the online marketplace, and projections for revenue and costs is
known as:
A. Value chain and marketplace positioning
B. Value proposition
C. Online business model
D. Revenue model and cost base
7. While search engines index registered sites which users search by inputting key words,
which type of intermediary updates its content typically through text but can include
video or audio delivered through RSS feeds?
A. Directory
B. Publisher site
C. Blog
D. Access portal
8. What are Microsoft Internet Explorer, Mozilla Firefox, Apple Safari, and Google
Chrome examples of?
A. Web servers
B. Web browsers
C. Web application servers
D. All of the above
9. When you look at e-commerce and e-business, which is the most realistic relations hip
between these two concepts?
A. E-commerce is broadly equivalent to e-business
B. E-commerce has some overlap with e-business
C. E-commerce is a subset of e-business
D. E-business is a subset of e-commerce
10. Social network sites such as Facebook and Twitter have become increasingly popular for sell-
side e-commerce and would normally be considered to be in which category?
A. Portal, publisher or media sites
B. Brand-building sites
C. Transactional e-commerce sites
D. Services-orientated relationship-building websites
11. A summary of how a company will generate a profit identifying its core product, target
customers, position in the online marketplace, and projections for revenue and costs is
known as:
A. Value chain and marketplace positioning
B. Value proposition
C. Online business model
D. Revenue model and cost base
12. While search engines index registered sites which users search by inputting key words,
which type of intermediary updates its content typically through text but can include
video or audio delivered through RSS feeds?
A. Directory
B. Publisher site
C. Blog
D. Access portal
13. What are Microsoft Internet Explorer, Mozilla Firefox, Apple Safari, and Google
Chrome examples of?
A. Web servers
B. Web browsers
C. Web application servers
D. All of the above
14. What type of commerce occurs when a business sells its products over the Internet to
other businesses?
A. B2B
B. B2C
C. C2B
D. Enterprise Commerce
15. What term refers to the small web page that opens automatically with an ad when you
visit some web sites?
A. Marketing page
B. I-ad
C. Affiliate ad
D. Pop-up ad
16. A hardened firewall host on an Intranet is

A. a software which runs in any of the computers in the intranet
B. a software which runs on a special reserved computer on the intranet
C. a stripped down computer connected to the intranet
D. a mainframe connected to the intranet to ensure security
17. Advantages of B2C commerce are

(i) Business gets a wide reach to customers
(ii) Payment for services easy
(iii) Shop can be open 24 hours a day seven days a week
(iv) Privacy of transaction always maintained
A. i and ii
B. ii and iii
C. i and iii
D. iii and iv
18. Disadvantages of e-Commerce in India are

(i) internet access is not universally available
(ii) credit card payment security is not yet guaranteed
(iii) transactions are de-personalized and human contact is missing
(iv) cyberlaws are not in place
A. i and ii
B. ii and iii
C. i, ii, iii
D. i, ii, iii, iv
19 Most common uses of the Internet and the Web include communicating, shopping,
A. searching, entertainment, and education
B. e-commerce, e-mail, and searching
C. e-mail, entertainment, and education
D. e-commerce, e-mail, and education
20 The is the multimedia interface to resources available on the Internet.

A. Web
B. ISP
C. browser
D. URL
21 The multimedia interface to the resources available on the Net is called the
A. World Wide Web
B. Internet
C. GUI interface
D. Server
22 Rules for exchanging data between computers are called

A. programs
B. procedures
C. protocols
D. hyperlinks
23 Moving from one Web site to another is called

A. jumping
B. moving
C. surfing
D. applying
24 All of the following would be considered to be specific forces that underlie the new
Internet age EXCEPT:
A. digitalization and connectivity.
B. the explosion of the Internet.
C. customization and customerization.
D. increasing affluence and income in the United States.
25 Which of the following best characterizes digita l information?

A. a stream of zeros and ones, or bits
B. something made possible by high speed printers and color reproduction
C. information in virtual space
D. three-dimensional space containing compacted data
UNIT IV
I Multiple Choice Questions:
1. Today a growing number of appliances and systems operate on digital information.

For bits to flow from one appliance or location to another requires ,a
Telecommunications network.
A. customization
B. customerization
C. connectivity
D. concentration
2. are networks that connect people within a company to each other and
to the company network.
A. Internets
B. Intranets
C. Extranets
D. Components
3. A network that connects a company with its suppliers and distributors is called a(n):
A. Internet.
B. Intranet.
C. Extranet.
D. Component.
4. The Johnson Company is seeking to expand its business onto the “information
highway” made possible by recent advances in technology. To do this, the Johnson
Company would most likely choose the:
A. Internet.
B. Intranet.
C. Extranet.
D. Compunet.
5. By early 2001, Internet penetration in the United States had reached close to:
A. 100 percent.
B. 90 percent.
C. 75 percent.
D. 60 percent.
6. The explosive worldwide growth in usage forms the heart of the

so-called New Economy.
A. population
B. cell-technology
C. Internet
D. Intranet
7. Established store-based retailers of all kinds began to doubt their futures as

competitors sprung up selling their products and services via the Internet. They
feared being by the new e-tailers.
A. upstaged
B. technologically intermediated
C. disintermediated
D. contaminated
8. If brick-and-mortar firms such as Barnes & Noble or Wal-Mart start their own
Online sales channels, they would become a firm.
A. click-only
B. click-and-mortar
C. disinter mediated
D. bits-and-mortar
9. Rules that govern a communication exchange are

A. Media
B. Criteria
C. Protocol
D. All of above
10 Performance of data communications depend on
A. No. of users
B. Transmission media
C. H/w and S/w
D. All of above
11. The information to be communicated in a data communication system is

A. Medium
B. Protocol
C. Message
D. Transmission
12. In a network with 25 computers, which topology would require most extensive calling
A. Mesh
B. Star
C. Bus
D. Ring
13. Which topology features a point to point line configuration
A. Mesh
B. Star
C. Ring
D. All of above
14. A cable break in which topology stops all transmission

A. Mesh
B. Bus
C. Star
D. Primary
15. The OSI model consist of

A. 3 layers
B. 5 layers
C. 7 layers
D. 8 layers
16. Dialog control is the function of which layer

A. Transport
B. Session
C. Presentation
D. Application
17. Data unit is called a frame in

A. Physical layer
B. Network layer
C. Presentation layer
D. Data link layer
19. The term e-commerce includes ............................
A. Electronic trading of Physical goods and intangibles such as information.

B. The electronic provision of services such as after sales support or online legal
advice
C. All the steps involved in trade, such as on-line marketing ordering payment and
support for delivery.
D. All of the above.
20. Which of the following is the largest community in classification of e-commerce?

A. Business to Business (B to B)
B. Business to Consumer (B to C)
C. Business to Government (B to G)
D. Government to Government (G to G)
21. Which of the following is not the example of business to consumer (B to C) e-

commerce?
A. Amazon.com
B. e-bay.com
C. dell.com
D. lastminute.com
22. The types of Business to Business e-commerce are ................

A. Direct selling and support to Business
B. Industry portals
C. Information sites about a industry
D. All of the above
23. Which of the following are the benefits of E-marketing?

i) Speed ii) Reach and Penetration
iii) Ease and Efficiency iv) Low Cost
v) Targeted audience
A i, ii, iii and iv only

B. ii, iii, iv and v only
C. i, iii, iv and v only
D. All i, ii, iii, iv and v
24. ...................... is the process of recreating a design by analyzing a final product.

A. Forward Engineering
B. Reverse Engineering
C. Backward Engineering
25. .................. is simply the use of electronic means to transfer funds directly from one account to
another, rather than by cheque or cash.
A. M-Banking
B. O-Banking
C. E-Banking
D. D-Banking
https://letsfindcourse.com/technical-questions/digital-marketing-mcq/digital-
marketing-mcq
1. Digital marketing is often referred to as___________.
A. online marketing
B. internet marketing
C. web marketing
D. All of the above
2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
3. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV
C. billboard
D. All of the above
4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic
devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web
marketing.
5. How many main pillars of digital marketing?
A. 2
B. 4
C. 3
D. 5
6. Marketing that moves away from a transaction-based effort to a conversation (i.e.

two-way dialogue) and can be described as a situation or mechanism through which
marketers and a customer (e.g. stakeholders) interact usually in real-time is known
as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
7. In the first 10 years, the web was heavily used as a static publishing and/or
retailing (transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
9. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
10. This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies and or
systems:
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing
https://www.onlineinterviewquestions.com/digital-marketing-mcq/
Q1. What are some examples of digital marketing?
A. Social Media Marketing

B. Search Engine Marketing
C. Search Engine Optimisation
D. All of the above
Q2. Who is the father of digital marketing?
A. Philip Kotler
B. Bruce Clay India
C. Justin Hall
Q3. The term Digital Marketing was first used in the .............
A. 1999s.
B. 1990s
C. 1980s.
D. 1989s.
Q4. What is the best way to promote a business with social media?
A. Choose the Right Platforms

B. Encourage Engagement
C. Provide Value & Don’t Over-Promote
D. All of the above
Q5. What do you mean by Digital marketing?
A. Digital marketing is referred to as online marketing, web marketing, and internet marketing.
B. Analog Marketing
C. Shop
Q6. If customer expectation and product performance are match .
A. shows the satisfaction of the customer

B. shows the dissatisfaction of the customer
C. does not meet customer requirement
D. All of the above
Q7. Which one is the best way to promote a business online?
A. It offers a lot of helpful and free information.

B. To collect as many information as possible.
C. to advertise your company's product.
D. All of the above
Q8. is an example of business to business services.
A. Youtube brand channel.

B. Google
C. Yahoo
Q9. Which of the following is production related procurement?
A. Offline supplies
B. Raw materials
C. Information System
Q10. Which of the following waves can penetrate through clouds?
A. ultrasonic
B. gamma
C. radar
D. visible and infrared
Q11. Sales Promotion Includes .
A. Advertise
B. Publicity
C. Selling
D. All of the above
Q12. Extended P's of service marketing mixes:
A. People, Product, Process

B. Price, Physical Evidence, Promotion
C. Physical Evidence, Place, People
D. Product, Process, Physical Environment
Q13. Marketing information includes .
A. Knowledge of Customer Requirement

B. Knowledge of peers
C. Knowledge of industries
D. All of the above
Q14. The sequence of a sales process includes .
A. Lead generation, call, presentation & sale

B. Sale, presentation, Lead generation & call
C. Presentation, Lead generation, Sale & Call
D. Lead generation, Call, Sale & Presentation
Q15. Which one is the best way to make money digitally?

A. Having products on your website
B. Good marketing ideas by dreaming
C. Selling stuff
D. works the night shift
Q16. Digital marketing is any form of marketing products or services that involves .
A. electronic devices
B. pen
C. money
D. book
Q17. Digital marketing revolves around these 5Ds:
A. digital devices, digital platforms, digital media, digital data, and digital technology.
B. dabit, digital platforms, digital media, digital data, and digital technology.
C. digital devices, digital platforms, digital media, digital data, and offline technology.
D. All of the above
Q18. Businesses leverage digital channels such as to connect with current

and prospective customers.
A. search engines, social media, email, and other websites

B. product
C. Both A and B
D. All of the above
Q19. Is Social Media Marketing is a type of Digital Marketing?
A. Yes
B. No
Q20. Content Marketing is a type of Digital Marketing.
A. True
B. False
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Digital Marketing MCQs
In this article, we will discuss the most commonly asked multiple-choice questions related to Digital
Marketing.
The primary purpose of writing this article is to target competitive exams and interviews. Here, we
will cover all the frequently asked Digital Marketing questions with the correct choice of answer
among various options.
1) Which of the following is the correct depiction of Digital Marketing?
a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above
2) __________ doesn't fall under the category of digital marketing.

a. TV
b. Billboard
c. Radio
d. All of the above
3) Which of the following is incorrect about digital marketing?

a. Digital marketing can only be done offline
b. Digital marketing cannot be done offline.
c. Digital marketing requires electronic devices for promoting goods and services.
d. In general, digital marketing can be understood as online marketing, web marketing, and e-
mail marketing.
4) How many types of pillars do we have in digital marketing?

a. 1
b. 2
c. 3
d. 4
5) Which of the following is involved in the digital marketing process?

a. RSA
b. Voice Broadcasting
c. Podcasting
d. All of the above
6) What is considered while creating a front page of the website or homepage?

a. References of other websites
b. A brief elaboration about the company
c. Logos portraying the number of awards won by the web designer
d. None of the above
7) What is the name of the process in which marketing is achieved by incorporating tools, techniques,
electronic devices, technologies, or systems?
a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing
8) Which of the following is not specifically required by the search engines?

a. Poor user experience
b. Keyword stuffing
c. Buying links
d. All of the above
9) Which of the following factors are responsible for leaving an impact on the Google PageRank?
a. The text depicting inbound links to a page of a website.
b. A total number of inbound links to a website's page.
c. The subject matter of the site providing the inbound link to a page of a website.
d. The number of outbound links on the page that contains the inbound link to a page of a
website.
10) The full form of FFA page is __________.

a. Free for All Links
b. Free for Alexa
c. Free for Alternative Links
d. Free for All Search Engine
11) Which of the following is the correct depiction of optimization strategy?

a. Orange Hat Techniques
b. Grey Hat Techniques
c. Shady Hat Techniques
d. Blue Hat Techniques
12) __________ is responsible for hamper the search rankings.

a. Connecting to your own website from any random website.
b. Utilizing the same colors of texts as that of your background pages.
c. Integrating page templates into your page template.
13) Which of the following is the correct name for Facebook's ranking algorithm?
a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank
14) Micro-blogging can be defined as __________.

a. Mobile related blogs
b. Blogs posted by companies instead of an individual
c. Blogs encompassing limited individual posts, which are typically limited by character count.
15) Name the features offered by LinkedIn for paid business accounts.
a. Facilitate posting pictures
b. Facilitate to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
16) In what ways can site traffic help in assessing the market value?
a. Overall site traffic can be followed, and a general idea of marketing's impact can be
determined.
b. There is no association between the site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
17) Creative marketing can be defined as __________.

a. A marketing department entailing several employees.
b. The brand value of an organization.
c. A set of schemes undertaken by the organization for distributing the marketing material.
d. The marketing content and its inventive aspect.
18) Which of the following is the correct abbreviation CMS?

a. Content Maintenance Site
b. Content Maintenance System
c. Content Management System
d. Content Marketing System
19) Which of the following doesn't define the correct roles and responsibilities of content marketing
strategy?
a. A strategy that tries to appeal and recall its target audience.
b. A marketing strategy approach.
c. Yet another name of social media marketing.
d. A technique more focused on creating and distributing valuable as well as relevant content to
its users/audiences.
20) Which of the following practices are not suggested for producing relevant content?
a. For creating notable content recurrently, create hero "content for tent-pole events".
b. For creating valuable content constantly, create a series of scheduled hub" content."
c. For creating more content than your competitors, create lots of articles that are short,
unsubstantial, or otherwise lacking in helpful specifics.
d. For creating relevant content consistently, create help" content to answer queries."
21) Which of the following are essentially required to make a business case for content marketing?
a. Industry best practices.
b. Objectives and KPIs.
c. Impacts and challenges.
d. All of the above
22) Which of the following is incorrect?

a. If you know about your target audience's intent, you can easily focus on creating valuable
content.
b. You should compare the value of Content Marketing with that of other marketing strategies
carried out by competitors.
c. Both (a) and (b) are true
d. Both (a) and (b) are false
23) Which of the following metric is used for tracking the status of email marketing?
a. Conversion Rate
b. Open Rate
c. Bounce Rate
d. All of the above
24) Which of the following features corresponds to the role of the lead nurturing platform?
a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above
25) In the email campaign, __________ delivers the advertisements into the group of targeted
customers.
a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming
26) What will happen if white space is repeatedly used around the object?
a. It will reduce the readability
b. It will create a border
c. It will make it more appealing by augmenting the object
d. All of the above
27) __________ plays a vital role in persuading the open rates.

a. Word choice
b. Industry
c. Personalization
Hide Answer Workspace
Answer: c) Personalization
Explanation: Personalization is one of the important factors that help in email design and
development. Details such as products, words, and industry, along with the personalization, increase
the effectiveness.
28) Which of the following is the most common delivery channel in terms of mobile marketing?
a. Graphic
b. Text
c. Voice call
d. Search engine marketing
Hide Answer Workspace
Answer: b) Text
Explanation: Texting is the most common delivery channel for mobile marketers to perform mobile
marketing.
29) In mobile marketing, the full form of LBS is __________.

a. Location-based service
b. List-based service
c. Lead-based service
30) What is meant by Impression Share?

a. The percentage of times your ad was displayed divided by all possible impressions for that
search term.
b. The percentage of times your ad was displayed when it was eligible to be displayed.
c. The percentage of times your ad was displayed higher than your primary competitor.
d. The percentage of impressions you lost due to a low ad rank.
31) In order to assess the maximum revenue generated by an Ad on the app, which of the following
metrics is chosen by the developer?
a. eCPI
b. eCOM
c. eCPA
32) Which of the following options can help monetize a free app?
a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
33) Which of the following formulas is used by Pay-per-click?

a. Ads clicked (#) / Advertising cost ($)
b. Advertising cost ($) + Ads clicked (#)
c. Advertising cost ($) / Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)
34) Which of the following factors leads to a Successful PPC Advertisement?

a. Selecting Relevant Keywords
b. Improved Landing Page Quality
c. Quality Score
d. All of the above
35) The correct formula for determining an actual CPC as when an advertisement is clicked can be
mathematically derived as __________.
a. Position * QS
b. Impressions * Clicks
c. Clicks / Impressions
d. QS * Max CPC (bid)
36) The affinity audience can be defined as __________.

a. A user similar to that of your remarketing list
b. A marketing user who is willing to make a purchase
c. A user showing a continuous interest in the matter
d. A user similar to that of your customer list
37) In which case the conversion rate optimization results in diminishing returns?
a. When the conversion rate is 30%
b. In 5 years
c. When you don't notice any dramatic increase in results
d. Never
38) Which of the following correctly defines the main concept behind Conversion Optimization?
a. Rapidly making significant changes to check which one possesses the fastest results
b. Making insignificant incremental changes over time to check which one possesses the best
results
c. Making numerous changes on your website to check the result
d. Frequently changing the website's layout to see if it appeals to more audience
39) In what ways can you beat your customer's expectations?

a. By making your product more appealing
b. By providing unique services to your customer
c. By providing great deals in terms of discounts to your customer
d. By getting appropriate and relevant reviews from your customers on your website
40) The user session can be identified by the __________.

a. Authenticate users
b. IP Address
c. User Agent
d. All of the above
41) What is the need to analyze digital analytics?

a. For making better decisions related to the business
b. For generating higher revenue from the website
c. To define genuine customers for your business
d. For appealing more users to drive more traffic
42) Google Analytics can never recognize returning users on mobile apps.
a. True
b. False
c. Can be true or false
d. Not defined
43) Which of the following option will correctly give the success rate of the latest Facebook post?
a. Click-through and pageviews
b. Impressions and click-through
c. Likes and Impressions
d. Reach and engagement
44) The hyperlink refers to a __________.

a. Inbound link
b. Outbound link
c. IFTTT link
d. KPI link
45) What is the correct abbreviation of SERP?

a. Search Engine Result Page
b. System Engine Random Page
c. Search Estimate Result Page
d. System Estimate Random Page
46) The main advantage of online advertisement is __________.

a. Low-cost promotional strategy
b. Online advertising is promotional as well as informational
c. Trackable
d. All of the above
47) Where do we use keywords?

a. Tags
b. Title
c. Description
d. All of the above
48) How many lines are essentially required to write in the description box of a channel?
a. 5
b. 2
c. 3
d. 1
49) The correct abbreviation of ROI is __________.

a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment
50) __________ falls under the A/B testing tools.

a. Google Content Experiments
b. Visual Website Optimizer
c. Both (a) and (b)
https://www.courseya.com/digital-marketing-mcq-questions/
1) Who was developed Digital marketing?
 A. Justin Hall
 B.Kem Thompsan
 C.Philip Kotler
 D.Bruce Clay India

2) Digital Marketing First used in_______
 A. 1989
 B.1990
 C.1991
 D.1992
3) Which of the following is not a type of digital marketing?
 A. Social marketing.
 B.Print advertising
 C.Internet marketing.
 D.e-marketing.
4) Search page engine optimization refers to_______
 A. Programming keywords into a website
 B.Each page of a website for design
 C.Amount of links coming into your website
 D.The number of search engine sites a website

5) Best way to make money “while you sleep”?
 A. Having products on your website
 B.Good marketing ideas by dreaming
 C.Selling stuff
 D.works the night shift

6) Following website functions, which is the most important?
 A. Services your company provides
 B.Capturing email addresses of visitors
 C.Contact information on every page
 D.Having free reports

7) Promote a business with social media is_______
 A. Lot of helpful and free information
 B.Advertise your company
 C.Clients to visit your website
 D.collect as many contacts

8) Latest major change in functionality added to Facebook?
 A. splitville
 B.Farmville
 C.Timeline
 D.Newsfeed
9) Digital marketing is referred to as___________.
 A. online marketing
 B.web marketing
 C.internet marketing
 D.All of the above

10) Best way to improve search engine ranking is with______
 A. Video
 B.Blog
 C.Having at least 500 words of text per page
 D.Using a lot of graphics per page

11) How many main pillars of digital marketing?
 A. online marketing
 B.offline marketing
 C.print marketing
 D.Both A & B
12) If customer expectation and product performance are match
 A. delighted
 B.dissatisfied
 C.satisfied
 D.None of the above

13) What do the acronyms PA, DA, and PR stand for?
 A. Page authority, domain age, page rank
 B.Page authority, domain authority, page rank
 C.Personal authority, domain authority, parked rename

14) What is anchor text?
 A. It is the visible text that is hyperlinked to another page
 B.It is the main body of text on a particular web page
 C.The text within the left or top panel of a web page
 D.It is the most prominent text on the page that the search engines use to assign a title to the page
15) How much time period to get a Google page ranking?
 A. 1 week
 B.2 week
 C.2 months
 D.More than 3 months

16) The sequence of a sales process is______
 A. Lead generation, call, presentation & sale
 B.Sale, presentation, Lead generation & call
 C.Presentation, Lead generation, Sale & Call
 D.Lead generation, Call, Sale & Presentation

17) ‘Call’ in marketing language means_____
 A. Calling on a customer
 B.Telemarketing
 C.Calling on a salesperson

18) Market information means are_______
 A. Knowledge of peers
 B.Knowledge of customer’s tastes
 C.Knowledge of industries
 D.Knowledge of industries
19) Extended Ps of service marketing mix:
 A. People, Product, Place
 B.Price Physical Evidence, Promotion
 C.Physical Evidence, Process, People
 D.Product, Process, Physical Environment

20) ________ goal of a business-to-business website involves an interactive dialogue with a virtual sales
person.
 A. Sell
 B.Sizzle
 C.Serve

21) Every website is hosted on a server.
 A. True
 B.False
22) Google advertising program is:
 A. online platform for advertising through google search engine
 B.online platform for monitoring organic reach
 C.online platform for creating ads for all search engines

23) Which is a base of green marketing
 A. Programme
 B.Capital Flow
 C.Product
 D.Gas Reduction market

24) Marketing Process Involves
 A. Product
 B.Human Needs
 C.Demand Flow

25) Sales Promotion Includes are:
 A. Advertise
 B.Publicity
 C.Selling
26) Which waves can penetrate through clouds
 A. ultrasonic
 B.gamma
 C.radar
 D.visible and infrared
1. the customer review of a product on an E-Commerce website.

a)Awareness about the brand
b)Awareness about the product
c)Experience the product
d)Both a&c
Answer: b
2.The main objective of digital marketing is to _________
3.buying relevant keyword and Paid search marketing is about bidding
a)True
b)False
c)May be
d)May not
Answer: a
4. People who had earlier visited the site is __________ Customising advertisement to.
a)Search retargeting
b)Contextual marketing
c)Remarketing
d)None
Answer: c
5. This aims at influencing users who have begun their research on search engines, but not needed
that they have visited a brand site.
a)Contextual marketing
b)Search retargeting
c)Remarketing
d)Both a&b
Answer: b
6. Which platform can be used by advertisers and purchase ad impressions across ad exchanges?
a) demand-side platform
b)supply side platform
c)Ad network
d)None
Answer: a
7. Real-time bidding is a form of programmatic buying
a)True
b)False
c) Partially True
d) None
Answer: a
8. Which capabilities are offered by Web Content Management Tools?
a)Centralized version control
b)Simplification through templates
c)Integration with enterprise applications
d)all
Answer: d
9. Which design approaches help in building sites that are optimized for various screen sizes?
a)Mobile optimized design
b)Responsive web design
c)Progressive enhancement
d)Adaptive web design
Answer: b
10. Site designing for mobile is very similar to the web.
a)True
b)False
c)May be
d)May not
Answer: b
11.Profits related to a new product in its introductory stage of profit related to new product
A.negative
B.positive
C.higher
D.declining
Answer: A
12. ____________classified by decoding, feedback, encoding and response are together in
communication process.
A.communication tools
B.communication channels
C.communication parties
D.communication function
Answer: D
13.Product development comes from_________ source of idea.
A.internal sources
B.external sources
C.product extension
D.both a and b
Answer: D
Answer
14.Which way of consumers feel or perceive towards an actual product or potential market offering
A.sales concept
B.product images
C.product idea
D.customer management
Answer: B
15.which Products like as “VHS tapes”
A.product classes
B.branding
C.product forms
D.product perception
Answer: B
16.__________ behavior Highly involved consumer buying behavior while perceiving significant
differences between brands
A.complex behavior
B.variety seeking behavior
C.dissonance reducing behavior
D.habitual behavior
Answer: A
17.___________Procedure in marketing which consists of enlisting opinion leaders as “brand
ambassadors” is called
A.Leading
B.online
C.Buz
D.none of the above
Answer: C
18.customer is _________, If customer’s expectations and products performance matches
A.satisfied
B.dissatisfied
C.delighted
D.none of these
Answer: A
19.Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are
all of the process called
A.channeling
B.buyer readiness
C.channel designing
D.strategic
Answer: B
20.When the new developed product concept is tested, the next immediate step is to
A.market strategy
B.a testing technique
C.intermediaries
E.logistic network
Answer : A
21.____________communication process, receiver and sender are classified as
A.functions
B.parties
C.tools
D.channels
Answer: B
22.stage in which purchase intention is transformed in to purchase decision is called
A.need recognition
B.information search
C.purchase decision
D.both b and c
Answer: C
23.media and message are considered as_____________ in communication process
A.tools
B.channels
C.functions
D.parties
Answer: A
24.’Maslow’s hierarchy of needs
A.physiological
B.self-actualization
C.esteem needs
D.all of above
Answer:D
25.___________ is classified An idea for a possible product that company will offer
A.product idea
B.product image
C.customer management
D.none of the above
Answer: D
26. A detailed stated version of shortlisted new ideas in meaningful consumer terms is best
classified as
A.concept
B.phase
C.screening
D.raw-material screening
Answer: A
27. The tendency of difficult understanding related to the use of market offering is called
A.relative advantage
B.complexity
C.communicability
D.compatibility
Answer: B
28.which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal
Answer : A
29.Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards
Answer B
30.Considering non-personal communication channels, magazines, direct mail and newspapers are
considered as
A.online media
B.print media
C.broadcast media
D.display media
Answer :B
31.Product development process after analysis of business next step to be taken is
A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing
Answer:A
32.who is suspicious of change is classified as
A.late majority
B.early majority
C.laggard
D.early adopter
Answer:C
33.which is reflected in web design through ______.
A.different feature stories appealing to different members

B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process
Answer:C
34. Many consumer products are a key difference between B2C and B2B marketing which is
reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B
35.which goal of a business-to-business website involves an interactive dialogue with a virtual

salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B
35.which goal of a business-to-business website involves gaining permission from a website visitor
and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B
36. Business-to business eCommerce involves commercial transactions between other

organizations and organizations.
A.True
B.False
C. May be
D. May not be
Answer: A
37.the example of business-to-business services offered by Google which gains advertising

revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website
Answer: C
38. ______ is an example of business-to-business services offered by Google application running as

part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising
Answer: A
39.which is normally run by a consortium of buyers in order to establish an efficient purchasing

environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.
Answer: B
40.which is an online platform operated by a third party and is open to buyers or sellers in a
particular industry.
A.vertical and horizontal e-marketplace.
B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.
Answer: D
41. By bulk buying of items, One aim of e-procurement is to increase savings

A.right quantity.
B.right thing.
C.right quality.
D.right price.
Answer: A
42. Which production is related to cement?

A.Office supplies.
B.Raw materials.
C.Information systems.
D.Furniture.
Answer: B
43. In a market where companies build close relationships where Internet technology will not
feature strongly in the development of these relationships, this is known as a ______ relationship. |
Digital Marketing Mcqs
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Automated
D.High Tech/Low Touch, Personal
Answer: A
44.where technology will not feature in the development of these relationships, this is known as a
______ relationship.
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch, Automated
Answer: B
45.website functions, which are the most important?

A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page
Answer: C
46.Way promote a business with social media is__________

A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website
Answer: C
47.search page engine optimization refers to_________

A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website
Answer: A
48. The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page
Answer: B
49.which main objective of branding is?

A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line
Answer: B
50. Which marketing techniques are most likely to pay you?

A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing
Answer: D
51.is it most ideal to send a press release?

A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy
Answer: D
52.the best way to make money “while you sleep”?

A.up good marketing ideas by dreaming
B.Selling stuff
C.Having products on your website
D.spouse who works the night shift
Answer: C
53.the possibility of website visitors following through on contacting you is

A. Offer a 1-800-#
B. Tell them to call you
C.”take away” with your contact information
D. Offer testimonials
Answer: B
54.which is keeping someone on your website and encouraging them to come back?
A. Make a website things to do a website interactive such as quizzes, downloads, etc
B.a lot of text to read
C. Make it difficult to locate
D.Pack a lot of graphics and photos
Answer: A
55. SEO stand for?

A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these
Answer: B
56.which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B
Answer: B
57._________ name of the Hosting Company that is used for all external consumer-facing sites?
A.Verizon
B.HP
C.Rackspace
D.none of these
Answer: C
58.________ is the new content management tool for SWEET ?

A.Sitecore
B.CMS Lite
C.Sharepoint
D.none
Answer: A
59. A Robust Social Media Plan Includes Which Of The Following?

A. A long-term schedule identifying when to post content
B. A list of content that mimics competitor content
C. All of your online business goals
D. A list of friends who can post on the accounts
Answer: A
Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?
A. The subject line of the email
B. The number of pictures in your email
C. The number of links contained in the email
D. The chance for customers to opt-out
Answer: A
1. On page search engine optimization refers to

A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The number of links coming into your website
D. The number of search engine sites a website is submitted to
Ans: A
2. The main objective of branding is which of the following?
A. To have potential customers recognize your logo and marketing materials
B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line
Ans: B
 1. Delivering different messages to members of a business decision-making unit
is a key difference between B2C and B2B marketing which is reflected in web
design through ______.
A. different feature stories appealing to different members of the audience
B. content referencing the needs of companies of different sizes
C. different navigation options appealing to different members of the audience
D. questions on a form inquiring about the status of the business in the purchase
decision process
E. None of the above.
Ans: C
 2. A longer decision-making process than for many consumer products is a key

difference between B2C and B2B marketing which is reflected in web design
through ______.
A. content referencing the needs of companies of different sizes
B. questions on a form inquiring about the status of the business in the purchase
decision process
C. different feature stories appealing to different members of the audience
D. different navigation options appealing to different members of the audience
E. None of the above.
Ans: B
Q1. Digital marketing includes .
A. RSA
B. Podcasting
C. Voice broadcast
D. Both B & C
Q2. Digital marketing is similar to ..............
A. Cold calling
B. Web designing
C. Online marketing
D. Outdoor marketing
Q3. What is not true about digital marketing?
A. Digital marketing can be done online

B. Digital marketing cannot be done online
Q4. Who is the father of digital marketing?
A. Justin Hall
B. Philip Kotler
C. Bruce Clay India
Q5. Digital marketing is often referred to as:
A. Email
B. Offline Marketing
C. Network Marketing
D. Online Marketing
Q6. Which of the following are types of digital marketing activities?

A. Viral Marketing
B. Email marketing
C. Social web marketing
D. All of the above
Q7. A website's home or front page should include .
A. Lengthy description of the organization

B. Links to other websites
C. Logos depicting awards the site`s designers have received
D. All of the above
Q8. the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. was known as:
A. Web 1.0
B. Web 4.0
C. Web 3.0
D. Web 2.0
Q9. How many main pillars of digital marketing?
A. 6
B. 4
C. 2
D. 5
Q10. Which of these not a traditional forms of digital marketing?
A. TV
B. Radio
C. Billboard
D. All of the above
Q11. What are some examples of digital marketing?

A. Search Engine Optimisation
B. Search Engine Marketing
C. Social Media Marketing
D. All of the above
Q12. Digital Marketing term was first used in:
A. 1990s
B. 1980s
C. 1999s
D. 1995s
Q13. What is the best way to promote a business with social media?
A. Provide Value & Don’t Over-Promote

B. Encourage Engagement
C. Choose the Right Platforms
D. All of the above
Q14. What do you mean by Digital marketing?
A. Analog Marketing
B. Shop
C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
D. All of the above
Q15. Which one is the best way to promote a business online?
A. Advertise of your company's product.

B. It offers a lot of helpful and free information
C. To collect as many information as possible
D. All of the above
Q16. Which of the following are the examples of business to business services?
A. Yahoo
B. Google
C. Youtube brand channel
D. All of the above
Q17. Which of the following is production related procurement?

A. Marketing System
B. Offline supplies
C. Information System
D. Raw materials
Q18. Sales Promotion Includes:
A. Selling
B. Publicity
C. Advertise
D. All of the above
Q19. Is Social Media Marketing is a type of Digital Marketing?
A. Yes
B. No
Q20. Social networks are organized primarily around .
A. Discussions
B. Brands
C. People
D. Interests
Q21. Which social network is considered the most popular for social media marketing?
A. Facebook
B. Twitter
C. Linkdin
D. Whats App
Q22. What is the name for Facebook`s ranking algorithm?
A. Edge rank
B. Page rank
C. Face rank
D. Like Rank
Q23. Which of the following is an important aspect of creating blogs and posting
content?
A. Posting at least once a month to the blog

B. Using a witty user name
C. Social Media Optimization
D. All of the above
Q24. What is meant by "micro-blogging"?
A. Blogs with limited individual posts

B. Blogging from mobile devices
C. Blogs which are posted by companies, not individuals
D. All of the above
Q25. What do you mean by "social media optimization"?
A. Writing clear content

B. Creating short content which is easily indexed
C. Hiring people to create content for social networks
D. indexing content which easily presents publicity via social networks
Q26. What would the marketing budget section of a marketing plan detail?
A. The marketing personnel job descriptions.

B. The expected costs for each ad campaign based on the delivery method.
C. The cost to write the plan.
D. All of the above
Q27. What is the name of Facebook's analytic package?
A. Insights
B. Princeps
C. Viewership
D. Discover
Q28. Which of the following is functions of social media for business?
A. participating in the conversation

B. listening and monitoring
C. participating in the sharing
D. All of the above
Q29. Which of the following is the form of mobile marketing?
A. Voice call
B. Text message
C. Graphics
D. All of the above
Q30. Which of the following signals are essential for Digital Marketing?
A. Digital signals
B. Analog signals
C. Both A and B
Q31. Which of the following is not a social media marketing ad platform?

A. Facebook
B. Instagram
C. Twitter
Q32. Digital marketing is associated with advertising which is displayed through digital
mediums such as .
A. search engines
B. websites
C. social media
D. mobile apps
E. All of the above
Q33. Social media refers to the means of communication in virtual communities and
networks.
A. True
B. False
Q34. What is the full form of SEO?

A. Search engine optimization
B. Search engine optimistic
C. Search english optimization
Q35. The full form of SEM is in the Digital Marketing point of view.
A. Search engine management

B. Search engine maker
C. Search engine marketing
D. All of the above
Q36. is one of the most effective ways to grow your business in an increasingly
competitive marketplace.
A. SEM
B. SEO
C. SCO
Q37. Which of the following are types of Digital Marketing?
A. SEM
B. SEO
C. Pay per click
D. Content Marketing
E. All of the above
Q38. refers to all measures that can be taken directly within the website in order to
improve its position in the search rankings.
A. On page optimization
B. Off page optimization
C. Both A and B
Q39. Which of the following shows the satisfaction of the customer in digital
marketing?
A. When customer expectations are approximately matched with the product's performance.
B. When customer expectations are good.ith the product's performance.
C. When product's performance good.
D. All of the above
Q40. Marketing can be achieved through the .
A. Knowledge of industries
B. Knowledge of peers
C. Customer Expectations
D. All of the above

Q1. Social media marketing, or SMM, is a form of .
A. SEO
B. SMM
C. offline marketing
D. internet marketing
Q2. Which of the following are not the features for social media marketing?
A. Traffic
B. Generate A Conversation Around Your Brand
C. brand awareness
D. Promoting your products and services
E. All of the above
Q3. Product development process after analysis of business next step to be taken is
.
A. penetration marketing
B. one chanal marketing
C. test marketing
D. individual marketing
Q4. Which Of The Following Factors Can Impact The Open Rate Of Your Email
Campaigns?
A. The chance for customers to opt-out

B. The subject line of the email
C. The number of pictures in your email
D. The number of links contained in the email
Q5. How can a company convert posts on Twitter to sales?

A. Creating posts which drive followers to their site
B. Write posts about personal information of the CEO
C. Write demanding points about the competition
D. Marketing advertisements which are not serious
Q6. is the use of social media platforms and websites to promote a product or
service.
A. Social media marketing

B. Social marketing media
C. Social media method
Q7. Which of the following is not the type of Social Media Marketing?
A. Social Networks
B. Bookmarking Sites
C. Microblogging
Q8. Which one of the following is not true about the C's of marketing
communication?
A. Cooperativeness
B. Competitiveness
C. Clarity
D. Consistency
Q9. What is the name for Facebook`s ranking algorithm?
A. Edge rank
B. Page rank
C. Face rank
D. Like Rank
Q10. What is meant by "micro-blogging"?
A. Blogs which are posted by companies, not individuals

B. Blogging from mobile devices
C. Blogs with limited individual posts
D. All of the above
Q11. What is "social media optimization"?
A. user friendly content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
Q12. What is the name of Facebook's analytic package?
A. Princeps
B. Viewership
C. Insights
D. Discover
Q13. What feature does LinkedIn offer for pay accounts?
A. Increased abilities to connect directly and send messages to people

B. Ability to post pictures
C. Ability to post in Groups and create a Group
D. Ability to block users
Q14. How can a company use the same material for both traditional and social network
marketing?
A. Utilizing a television ad campaign online as well on their site and sites such as YouTube
B. Posting a luring comment on Twitter to the company site
C. Selling ad space on the company website
D. Creating a magazine print ad with the company website
Q15. How is site traffic useful in evaluating marketing?
A. Overall site traffic can be followed and a general idea of marketing's impact on it can be
determined
B. There is no correlation site traffic and marketing
C. Product sales from the company website can be attributed directly to the marketing campaign
D. Ads can send receivers to a specific landing page, which can be tracked
Q16. What is not true about digital marketing?
A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Q17. The 4 P's of marketing as defined by Philip Kottler are:
A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person
Q18. Which one of these statements is correct?
A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing
budget.
B. 98% of marketers affirm that offline and online marketing are merging.
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.
Q19. Location is a unique feature of Mobile Marketing because .
A. It enables brands to hyper-target their customers.

B. It allows you to customize the marketing messages to suit the needs of users of a particular
location.
C. It allows you to personalize your marketing messages to the mobile user in a particular location.
D. You can run different campaigns based on the location of the mobile user.
Q20. What is one measure a company can use to validate the usefulness of its video
posts on YouTube?
A. The number of followers

B. The amount of views of the video
C. The number of videos the company has up
D. The sales volume of the company
Q21. YouTube closest to traditional marketing technique.
A. Print advertising
B. Mail Advertising
C. Television advertising
D. Radio advertising
Q22. is another term for "social media"?

A. Consumer Media Advertising
B. Consumer Generated Media
C. Advertising Socialization
D. Media Optimization
Q23. SEO stands for .
A. Search Engine Option

B. Search Engine Optimization
C. Search Electronic Optimization
Q24. The items that the search engines don't want are .
A. buying links
B. poor user experience
C. keyword stuffing
D. All of the above
Q25. Which search engines offers a popular list of the top 50 most searched keywords?
A. Google
B. Lycos
C. Binge
D. Yahoo
Q26. How much time period is required to get a Google page ranking?
A. Less than 3 months

B. More than 3 months
C. 2 months
D. More than 6 months
Q27. metric is used to track email marketing.
A. Click rate
B. CTR
C. Open rate
D. All of the above
Q28. In YouTube Keywords are used in the .

A. tags
B. title
C. description
D. All of the above
Q29. Emails containing videos have higher open rates and click through rates.
A. True
B. False
Q30. PPC stands for .
A. Post Per Click

B. Pay Per Cost
C. Pay Per Click
The scope of e-commerce is ________ than digital business.
A. Broader
B. Narrower
C. Wider
D. Hyper
All electronically mediated information exchanges are known as ______
A. Digital Business
B. E-Business
C. E-Commerce
D. Digital Marketing
_______ is NOT an example of Digital Business.
A. OYO Rooms
B. Reliance SMART
C. Ola
D. D Mart Ready
Digital business is similar to the term __________ which was first coined by IBM corporation.
A. E-business
B. E-Commerce
C. Internet Business
D. Both A and B
Digital business Infrastructure refers to the combination of ________
A. Hardware
B. Software
C. Servers
D. All of the above
Digital business is __________ in its scope than e-commerce.
A. Broader
B. Narrower
C. Restricted
D. Border
OLX and Quikr is an example of _________digital business model.
A. P2P
B. B2B
C. C2C
D. Both A & B
________ is an organization that uses technology as a competitive advantage in its internal and external operations.
A. Digital Economy
B. Digital enterprise
C. E-commerce
Customers pay a fixed amount, usually monthly, to get some type of service. This is an examples of ________ Digital
Business Model
A. Affiliate Fees
B. Transaction Fees
C. Subscription Fees
D. Licensing Fees
Adoption of digital business by established SMEs is generally ___________
A. Less than that in larger businesses
B. More than that in larger businesses.
C. Equal to larger businesses.
D. None
________describes the manner in which business is done to generate revenue and create value.
A. Digital Business
B. Business Model
C. Ecommerce
D. CRM
Companies charge others for allowing them to place a banner on their sites. This Digital Business Model is
known as ______
A. Transaction Fees
B. Licensing Fees
C. Affiliate Fees
D. Advertising Fees
This business model involves trade between business organisations and customers.
A. B2B
B. B2C
C. P2P
D. C2C
IoT stands for
A. Information Of Things
B. Input Output Things
C. Internet of Technology
D. Internet of Things
___________EC model is that of selling products or services online
A. Brick & Mortar
B. Online direct marketing.
C. Indirect Marketing
D. Both A & B
Online Community is also called______
A. Internet community
B. Web community
C. Social Community
D. Both A & B
_______digital business model involves trade and transaction dealings between business establishments.
A. B2C
B. C2B
C. B2B
D. P2P
When members of virtual community interacts with each other over an internet, then it is called
___________.
A. Web Community
B. Online Commeunity
C. Internet Community
D. All of the above
________is the new business model aim to gain competitive advantage by using Information Technology.
A. Digital Economy
B. Digital Enterprise
C. Internet of Things
D. E-commerce
In online or digital ERP, ERP stands for________
A. Enterprise Resource Planning
B. Enterprise Relationship Planning
C. Enterprise Resource Process
D. Electronic Resource Planning
In eCRM system, CRM stands for_______
A. Customer Resource Management
B. Customer Retention Management
C. Customer Relationship Management
D. Customer Relationship Mapping

The transformation of key business processes through the use of digital or Internet technologies is known as
____________
A. E-business
B. E-Commerce
C. Digital Business
D. Both A and C
A _________ community is one where the interaction takes place over a computer network, mainly the
Internet.
A. Online
B. Virtual
C. Internet
D. All of the above
_______ is a new digital ecosystem, which can be described through five Cs: creativity, connectivity,
collaboration, convergence, & community.
A. .NET
B. Web 2.0
C. IoT
D. Webex
_________ has specific objectives to increase profits when increasing its benefits to society.
A. Digital Business
B. Social Network
C. Social Enterprise
D. Virtual Community
_________includes digital wireline or wireless communication networks, computers, software, and other
related information technologies.
A. Internet Economy
B. Digital Economy
C. Social Economy
D. Both A & B
Some may confuse the ________ with digital business.
A. Internet of Things
B. Digital Marketing
C. E-Commerce
D. All of the above
Digital business is the creation of new business designs by blurring the digital and _____ worlds.
A. Online
B. Physical
C. Virtual
D. Internet
Digital business goes beyond ____.
A. Marketing
B. Social Business & ICT
C. IoT
D. Both A & B
The fact is that digital business will ______ all industries.
A. Corrupt
B. Destroy
C. Disrupt
D. Disengage
As per Liferay, digital business is _______ .
A. Synonym to e-business
B. Less important than e-business
C. Distinct from e-business
D. Less important than e-commerce
The term digital is derived from ______ word Digitus or Digitalis.
A. English
B. Latin
C. Greek
D. French
______ is nothing but using digital technology for business transformation.
A. Social Business
B. Digital Business
C. E-Commerce
D. Web 2.0
Transformation is hard but ______.
A. Secondary
B. Optional
C. Conventional
D. Necessary
Gartner defines digital business as the creation of new business designs ______
A. by combining the digital and virtual worlds.

B. by blurring the local and physical worlds.
C. by separating the digital world from physical worlds.
D. by blurring the digital and physical worlds.
Digital business infrastructure includes_____.
A. Hardware & Software
B. Human Capital
C. Telecom & Networks
D. All of the above
The manner in which business is done to generate profit and create value is known as _____.
A. Business model
C. EC mechanism
D. Digital Business
In digital business models, B2B stands for ______.
A. Better for business
B. Business to business
C. Bill to business
D. Barrier to business
In EC business models, B2C stands for ______
A. Business to Competitor
B. Business to carrier
C. Buyer to customer
D. Business to customer
In Digital business models, full form of P2P is ______

A. Person to person
B. Product to product
C. Peer to peer
D. Price to Person
Business originating from consumers and selling to businesses is known as_____
A. B2C
B. C2C
C. C2B
D. B2B
In C2A business model, “A” stands for ____.
A. Auctioneer
B. Analyst
C. Administration
D. Aggregator
Collecting the information about a product or service, signing contracts with provider and selling it under
own brand is known as ________ model.
A. Affiliate
B. Influencer
C. Aggregator
D. Advertising
Posting web ads on websites & apps is an important part of _______ model.
A. Affiliate
B. Influencer
C. Aggregator
D. Advertising
In ______ business model, publisher earns a commission for marketing another products or services.
A. Affiliate
B. Influencer
C. Aggregator
D. Advertising
In ______ business model, one company produces products or services and other companies rebrand to
make it appear as if they had made it.
A. Drop shipping
B. White label
C. Aggregator
D. Franchising
Digital Business Strategy Extends the Scope _______ Firm Boundaries.
A. Beyond
B. Around
C. Within
D. Local
______ is an online space that facilitates bi-directional commerce.
A. Marketspace
B. Marketplace
C. Hypermarket
D. Both A & B
Digital economy is the ______ activity that results from billions of everyday online connections.
A. Political
B. Legal
C. Economic
D. Digital
____ is NOT a merit of digital economy.
A. Promotes Use of the Interne
B. Rise in E-Commerce
C. Heavy Investment
D. Transparency
______is a set of digitally interconnected living or nonliving things.
A. Digital Business Framework
B. Digital Business Ecosystem
C. Digital Business Mechanism
D. Both A & C
Online buying or purchasing process in an E-Market starts with ________.
A. Postshopping activities
B. Preshopping activities
C. Abondonment
D. Shopping Cart
Direct access to products, services and information without mediator is known as ______.
A. Intermediation
B. Reintermediation
C. Disintermediation
D. Prointermediation
A software that offer an environment for building e-commerce applications quickly is known as ______.
A. E-commerce framework
B. E-commerce Network
C. E-commerce market
D. Hypermarket
The process that re-introduces mediator between the producers and consumers of goods is known as _____.
A. Intermediation
B. Reintermediation
C. Disintermediation
D. Pre-intermediation
IBM® defines _____ as a business that embraces networks of people to create business value.
A. Social ENterprise
B. Social Business
C. Digital Enterprise
D. Value Business
The term CDO stands for ________
A. Central Digital Officer
B. Chief Digital Officer
C. Core Digital Officer
D. Central Digital Organization
Full form of CIO is ______.
A. Chief Internet Officer
B. Chief Information Officer
C. Chief Internal Officer
D. Central Information Orientation
Digital business uses technology as an advantage in its ______.

A. Internal operations
B. External operations
C. Internal & External operations
D. Online Operations Only
Gartner has given ______ Key Steps to Build a Successful Digital Business.
A. Six
B. Three
C. Five
D. Four
The impact of digital business and technologies can be understood by looking at IT from a ____ .
A. Political, Legal, Economical and Social perspective
B. Geographical, Vertical, Functional, Business & Customer perspective
C. Local, Horizontal, Diagonal, Vertical and Circular perspective
D. Both A & C
The digital business process followed by Netflix 2.0 includes _________.
A. Innovation
B. Disruption
C. Transformation
D. All of the above
Digital business strategy brings into sharp focus the importance of ______.
A. Singular Revenue Models
B. Multisided revenue models
C. Software Revenue Models

D. Conventional Revenue Models
Digital Business Strategy Includes ______ of Products and Services and the Information Around Them.
A. Localization
B. Digitization
C. Internationalization
D. Digital marketing
Amazon’s Web Services on the cloud expand the strategy of a typical online retailer by encompassing
______ services as a key digital resource.
A. Mobile Phone
B. Online selling
C. Cloud computing
D. Digital payment
_____ services provides a strategic dynamic capability for firms to scale up or down its infrastructure.
A. Cloud Computing
B. Shared hosting
C. CDN
D. VPN
______ is an example of digital business.

A. Uber
B. Netflix
C. Disney
D. All of the above
____ is not an example of emerging e-commerce platform.
A. AI
B. IoT
C. Blu Ray
D. Video search
_____ is NOT an example of emerging trends in e-commerce or digital business.
A. Dropshipping
B. ROPO
C. Voice Search
D. DVD
________can be used for Product Visualization.
A. Dropshipping
B. Blockchains
C. Augmented Reality
D. ROPO
Nasdaq stock market – a huge electronic network connecting investors, brokers, and dealers is an
example of ________.
A. Electronic Market
C. Hypermarket
D. Enterprise 2.0
OLX is an example of ______
A. B2C Model
B. C2C model
C. P2A model
D. C2B model
____ is an example of social business.
A. IBM
B.
C.
D.
______ has a smaller market share but leads in profit share in the mobile industry.
A. Mi
B. Samsung
C. Oppo
D. Apple
______ is an example of smart homes & appliances.
A. Nest Mini
B. Alexa
C. Chromecast
D. All of the above
_____ is the best example of changing supply chains.
A. Google
B. IBM
C. Amazon
D. Microsoft
1. What does SEO Stands for?
1. Site Engine Optimization

2. Search Engine Optimization
3. Server Efficiency Optimization
4. site Efficiency Optimization
Answer : 2) Search Engine Optimization.
2. Which of the following is not a type of digital Marketing Activity?
1. Social Media Marketing

2. Digital Display Marketing
3. Email Marketing
4. Print Advert
Answer : 4) Print Advert

3. Which term is CPM refer to ?
1. Cost per hundred

2. Cost per Million
3. Cost per Thousand
4. Cost per Click
Answer : 2) Cost per Million.
4. Which of the following are type of SEO?
1. one-page SEO and Front-page SEO

2. Front-page SEO and Off-page SEO
3. On-page SEO and Off-page SEO
4. None of the above
Answer : 3) On-page SEO and Off-page SEO .
5. What does SERP stands for?
1. Search Entry Rating Procedure

2. Search Engine Result Page
3. Search Engine Resource Process
4. None of the above
Answer : 2) Search Engine Result Page
6. Which is a type of digital Marketing?
1. Internet Marketing
2. Mobile Marketing
4. All of the Above
Answer : 4) All of the Above
7. Which is not example of traditional Marketing?
1. Print Ads
2. Newspaper
3. Mobile
4. Radio
Answer : 3) Mobile
8. One of the key components of SMM is

2. Search Engine Media
3. Social Media Optimization
4. Social Engine Media
Answer : 1) Search Engine Optimization.
9. Internet Marketing is known as also by
1. Mobile Marketing
2. Online Marketing
4. Traditional Marketing
Answer: 2) online Marketing.
10. SMS stands for

1. Social Media Service
2. Social Message Service
3. Short Message Service
4. Short Media Service
Answer : 3) Short Message Service.
11. Which is the first step in Initial digital Marketing Plan?
1. Set goals
2. Define the brand
3. Create Buyer personas
4. Choose right digital Marketing Channel
Answer : 2) Define the brand
12. KPI Stands for
1. Key Performance Indicator

2. Key Performance Index
3. Key Product Indicator
4. Key Process Index
Answer : 1) Key Performance Indicator
13. Which goal is not included in the SMART Goals?
1. Realistic
2. Specific
3. Measurable
4. Reliable
Answer : 4) Reliable

14. The SWOT analysis is the analysis of
1. strengths, opportunities, weakness threats.

2. sales, objectives, weakness, threats.
3. strengths, opportunities, weakness, tests.
4. strengths, occupations, weakness, threats.
Answer : 1) strengths, opportunities, weakness threats.
15. Which factor is not included while building an audience persona for digital
marketing purposes?
1. Demographic
2. Topographic
3. Psychographics
4. Techno graphic
Answer : 2) Topographic
16. This type of Marketing involves any marketing activity conducting online.
1. Traditional Marketing
2. Web marketing
3. Cause Marketing
4. Transactional Marketing
Answer : 2) Web marketing .
17. Each web site is identified by a unique address called a
1. WWW
2. URL
3. URW
4. ULR
Answer : 2) URL
18. While designing website, ….. is used obtain feedback form people.
1. Form
2. frame
3. Hyperlink
4. Table
Answer : 1) Form
19. MS expression web was successor of
1. FrontPage
2. CorelDraw
3. Front book
4. PowerPoint
Answer: 1)FrontPage
20. ……….. is a connection between tow webpages.
1. Hypertext
2. Hyperlink
3. URL
4. HTML
Answer: 2) Hyperlink
21. What is full form of SEO?

2. Search Entry Optimization
3. Search Engine Operation
4. None of Above
Answer: 1)Search Engine Optimization
22. Which of the following are types of SEO?
1. On-Page SEO
2. On-Page and FrontPage SEO
3. Front Page SEO
4. On-Page and Off-Page SEO
Answer : 4) On-Page and Off-Page SEO
23. Which is example of Search Engine?
1. Google search
2. Yahoo!
3. Yandex
4. All of the above
Answer : 4) All of the above
24. Which is not example of On-Page SEO?
1. Title tags
2. Meta tags
3. Blogs
4. URLS
Answer : 3) Blogs

25. Search Engine returns results depending on the search String. These results
are Called .
1. URLs
2. SERPs
3. SEM
4. SEO
Answer : 2) SERPs
26. Customer Relationship Management is about
1. Acquiring the right Customer

2. Instituting the best processes
3. Motivating employees
4. All of the Above
Answer : 4) All of the above
27. The acronym CRM stands for…
1. Consumer Relationship Marketing

2. Customer Relationship Management
3. Customer Relations and Marketing
4. continuous Relationship Management
Answer : 2) Customer Relationship Management .
28. Which is not a CRM model?
1. Value chain Model

2. IDIC Model
3. Payne and Frow’s Five-Step Process Model
4. SEO model
Answer : 4) SEO model
29. Which is the CRM tool?
1. Sales force
2. Sales Project
3. Sales Management
4. Force Sale
Answer : 1) Sales force
30. Which is not a function of CRM platform?
1. Lead Management

2. Sales automation
3. Marketing Automation
4. System Management
Answer : 4) System Management
 Reading through the customer review of a product on E-Commerce website, a customer forms

a __________
1. Awareness about the brand

2. Perception about the product
3. Experience the product
 The main objective of digital marketing is to __________
1. Replace traditional channels

2. Be present on all channels
3. Have as many as possible followers
4. None
5. All
 Paid search marketing is about bidding and buying relevant keyword __________
1. True
2. False
 Customising advertisement to people who had earlier visited the site is __________.
1. Remarketing
2. Contextual marketing
3. Search retargeting
4. None
 Which of the following aims at influencing users who have already begun their research on
search engines, but not necessary that they have visited a brand site.
1. Contextual marketing
2. Search retargeting
3. Remarketing
 Which of the following platform can be used by advertisers to bid and purchase ad impressions
across ad exchanges ?
1. Supply side platform

2. Demand side platform
3. Ad network
4. None
 Real time bidding is a form of programmatic buying
1. True
2. False
 Which of the following capabilities are offered by Web Content Management Tools ?
1. Centralized version control
2. Simplification through templates
3. Integration with enterprise applications
4. Workflow management
5. All
 Which of the following design approaches help in building sites that are optimized for various
screen sizes ?
1. Mobile optimized design
2. Responsive web design
3. Progressive enhancement
4. Adaptive web design
 Designing a site for mobile is very similar to web.
1. True
2. False
1. The dimension of e-commerce that enables commerce across national B

boundaries is called .
A. Interactivity.
B. Global reach.
C. Richness.
D. Ubiquity.
2. E-commerce technologies have improved upon traditional commerce C

technologies in .
A. Richness.
B. Reach.
C. Both richness and reach.
D. Neither richness nor reach.
3. Which one of the following is not one of the major types of e-commerce? A
A. C2B.
B. B2C.
C. B2B.
D. C2C.
4. Compared to B2C e-commerce, B2B e-commerce is . D

A. Of equal size.
B. Slightly smaller.
C. Slightly larger.
D. Much larger
5. Which of the following is not considered to be one of the three phases of e- C

commerce?
A. Innovation.
B. Consolidation.
C. Preservation.
D. Reinvention
6. The primary source of financing during the early years of e-commerce was C
.
A. Bank loans.
B. Large retail firms.
C. Venture capital funds.
D. Initial public offerings
7. A
The type of firms that benefited the most during the consolidation period of
e-commerce were .
A. Large, traditional firms.
B. First movers.
C. Pure online companies.
D. ISPs
8. All of the following are technologies used to gather information about you D
online except .
A. Spy ware.
B. Cookies.
C. Gmail.
D. Anonymizers
9. A is the set of planned activities designed to result in a profit in a A
marketplace.
A. Business model.
B. Profit model.
C. Business plan.
D. Revenue model.
10. Which of the following is not a key element of a business model? D

A. Value proposition.
B. Competitive advantage.
C. Market strategy.
D. Universal standards.
11. The source of revenue in a subscription revenue model is . C

A. Fees from advertisers in exchange for advertisements.
B. Fees for business referrals.
C. Fees from subscribers in exchange for access to content or services.
D. Fees for enabling or execution a transaction.
12. Which of the following is an example of a portal? C

A. Amazon.
B. eBay.
C. Yahoo.
D. Face book
13. All of the following are major B2C business models except . B
A. Content provider.
B. Industry consortium.
C. Transaction broker.
D. Service provider.
14. The business model involves an independently owned vertical B
digital marketplace for direct inputs.
A. E-distributor.
B. Exchange.
C. E-procurement.
D. Private industrial network.
15. Compared to Internet users, the number of cell phone subscribers is D

.
A. About the same.
B. Slightly fewer.
C. Much fewer.
D. Much larger.
16. Industry structure is defined as . A

A. The nature of the players in an industry and their relative
bargaining power.
B. A set of plans for achieving long term returns on the capital invested in a
business firm.
C. Set of planned activities designed to result in a profit in a marketplace.
D. How a company's product or service fulfills the needs of customers.
17. The area of actual or potential commercial value in which a company intends A
to operate is a .
A. Market space.
B. Marketplace.
C. Perfect market.
D. Bertrand market.
18. Which of the following is not a horizontal portal? C

A. AOL.
B. Yahoo.
C. Sailnet.
D. MSN/Windows Live.
19. A situation where there are no differences among products or services, and D
the only basis of choosing
product is price is known as .
A. A value web.
B. Value chain.
C. Profit.
D. Commoditization.
20. A strategy designed to compete in all markets around the globe is called a A
strategy.
A. Scope.
B. Differentiation.
C. Cost.
D. Focus.
21. Which of the following is not one of the stages of the development of the C
Internet?
A. Innovation.
B. Institutionalization.
C. Globalization.
D. Commercialization.
22. In 1961, published a paper on "packet switching" networks. A

A. Leonard Kleinrock.
B. Ray Tomlinson.
C. Bob Metcalfe.
D. Vint Cerf.
23. The component of TCP/IP that provides the Internet's addressing scheme B
and is responsible for the
actual delivery of packets is .
A. TCP.
B. IP.
C. the Network Layer.
D. the Application Layer
24. Which protocol permits users to transfer files from the server to their client D
computer, and vice versa?
A. HTTP.
B. SMTP.
C. IMAP.
D. FTP.
25. Broadband is generally considered to be any communication technology A

allowing streaming audio and video at or above .
A. 100 Kbps.
B. 56.6 Kbps.
C. 30 Kbps.
D. 10 Kbps
26. Which of the following is not a limitation of the current Internet? C
A. Insufficient capacity throughout the backbone.
B. Network architecture limitations.
C. Insufficient reach.
D. Best-efforts QOS.
27. All of the following are goals of Internet2 except . B

A. Creating a leading-edge very high-speed network capability for the
national research community.
B. Eliminating censorship from the Internet.
C. Enabling revolutionary Internet applications.
D. Ensuring the rapid transfer of new network services and applications
to the broader Internet
community.
28. Which of the following is a new and disruptive Web feature or service? C
A. XML.
B. Diffserv.
C. Blogs.
D. CDMA.
29. All of the following are examples of 2G wireless phone technologies except B
.
A. CDMA.
B. W-CDMA.
C. TDMA.
D. GSM.
30. All of the following are wireless Internet access network technologies except D
.
A. Wi-Fi
B. Bluetooth.
C. Zigbee.
D. GigaPoP.
31. Which of the following was the first commercial Web browser? C
A. Mosaic.
B. Mozilla.
C. Netscape Navigator.
D. Internet Explorer
32. All of the following are steps in the systems development life cycle except D
.
A. Systems Design.
B. Testing.
C. Implementation.
D. Debugging.
ANSWER:
33. A describes the flow of information at your e-commerce site and B

the infrastructure that will be used in the system.
A. System design.
B. Logical design.
C. Tactical design
D. Physical design.
34. All of the following are factors in optimizing Web site performance except A
.
A. Page retrieval.
B. Page generation.
C. Page delivery.
D. Page content.
35. The largest component of a Web site budget is . A

A. System maintenance.
B. System development.
C. Content design and development.
D. Telecommunications.
36. What Web server functionality allows it verify usernames and passwords and D
process certificates and encryption information?
A. Processing of HTTP requests.
B. File Transfer Protocol.
C. Data capture.
D. Security services.
37. The underlying computing equipment that the system uses to achieve its e- A
commerce functionality is called a .
A. Hardware platform.
B. Content platform.
C. Transaction platform.
D. Scalability platform.
38. Redundant navigation refers to . D

A. pages that work, load quickly, and point the customer toward your
product offerings.
B. Simple, fool-proof navigation.
C. A site working with the most popular browsers.
D. Alternative navigation to the same content.
39. E-commerce merchant server software includes all of the following A

except .
A. online e-mail.
B. online catalog.
C. online shopping cart.
D. online credit card processing.
40. The ability to change the product to better fit the needs of the customer is A
called .
A. Customization.
B. Personalization.
C. Privacy.
D. Accessibility.
41. All of the following are tools for optimizing a Web site's location in search D
engine listings except
.
A. Keywords and page titles.
B. Identifying market niches.
C. Buying ads.
D. Benchmarking.
42. The most common type of Internet crime according to the IC3 is . D
A. Credit card fraud.
B. Check fraud.
C. Non-delivery.
D. Auction fraud.
:
43. In the e-commerce security environment, which of the following constitutes B

the inner-most layer?
A. People.
B. Data.
C. Technology solutions.
D. Organizational policies and procedures.
44. All of the following are major categories of computer viruses except . D
A. Macro viruses.
B. File-infecting viruses.
C. Script viruses.
D. Trojan viruses.
45. A worm is designed to spread . A

A. From computer to computer.
B. From file to file on a computer.
C. From Web site to Web site.
D. From Web site to computer
46 . When hackers flood a Web site with useless traffic to overwhelm the C
network, it is called .
A. phishing.
B. pharming.
C. a Denial of Service (DoS) attack.
D. spoofing.
47. Which of the following is not a dimension of e-commerce security provided A

by encryption?
A. availability.
B. message integrity.
C. nonrepudiation.
D. confidentiality.
48. The most widely used encryption standard is . A

A. Advanced Encryption Standard (AES).
B. Data Encryption Standard (DES).
C. Universal Encryption Standard (UES).
D. Optimal Encryption Standard (OES).
:
49. The most common form of securing channels is through . :C
A. S-HTTP.
B. VPNs.
C. SSL.
D. PPTP.
50. Firewalls perform all of the following functions except . C

A. Forbids communications from untrustworthy sources.
B. Allows communications from trustworthy sources.
C. Eliminates viruses and other malicious attacks.
D. Filters traffic based on packet attributes.
51. A security plan begins with a(n) is . B

A. Security policy.
B. Risk assessment.
C. Implementation plan.
D. Security organization.
52. The only payment system that is instantly convertible without D

intermediation is .
A. Credit card.
B. Accumulating balance.
C. Stored value.
D. Cash.
53. The most prevalent online payment method is . C

A. PayPal.
B. checks.
C. Credit cards.
D. Debit.
:
54. What is the name of the division of the U.S. Department of Homeland A
Security that coordinates cyber incident warnings and responses across
government and private sectors?
A. US-CERT.
B. OECD.
C. IC3.
D. P3P.
55. After sending e-mail, which of the following activities is most common C
among Internet users?
A. Sending instant messages.
B. Reading someone else's blog.
C. Using a search engine to find information.
D. Getting news.
56. influences the behavior of others through their personality, A

skills, or other factors.
A. Opinion leaders.
B. Direct reference groups.
C. Indirect reference groups.
D. Lifestyle groups.
57. All of the following are reasons more people don't shop online except B
.
A. Lack of trust in online merchants.
B. Lack of convenience.
C. Inability to touch and feel the product.
D. Fear of misuse of personal information.
58. A good or service for which there are many dealers supplying the same A
product, and all products in the segment are essentially identical is known as
.
A. Commodity.
B. Core product.
C. Actual product.
D. Augmented product.
59. Complete price transparency in a perfect information marketplace is C
necessary for to
take effect.
A. Bertrand's Law.
B. The Law of Universal Prices.
C. The Law of One Price.
D. The Law of Perfect Commerce.
60. A(n) represents data as two-dimensional tables with records D

organized in rows and
attributes in columns.
A. Database management system.
B. Data warehouse.
C. SQL query.
D. Relational database.
61. All of the following are types of data mining except . A

A. Selective data mining.
B. Query-driven data mining.
C. Model-driven data mining.
D. Rule-based data mining.
62. Which of the following market entry strategies are the most common for C
existing firms?
A. First mover
B. Fast follower.
C. Brand extender.
D. Alliances.
63. The process of getting customers to pass along a company's marketing B

message to friends, family, and colleagues is known as .
A. Affiliate marketing.
B. Viral marketing.
C. Permission marketing.
D. Blog marketing.
64. The per-product price consumers are willing to pay for a bundle B
as the number of goods in the bundle increases.
A. decreases.
B. increases.
C. varies from product to product.
D. stays the same.
65. Creating multiple versions of information goods and selling essentially the A
same product to different market segments at different prices is
called .
A. Versioning.
B. Bundling.
C. Transactive content.
D. Price discrimination.
66. All of the following are examples of intelligent agent technology except D
.
A. Automated response systems.
B. Automatic shipping confirmation.
C. Order status reports.
D. Online web bugs.
67. E-business can be defined as . C

A. The uninhibited flow of information and goods on the Web.
B. The use of the Internet and the Web to transact business.
C. Digitally enabled transactions and processes within an organization.
D. Commercial transactions involving electronic goods.
68. The set of applications and technologies that allow users to create, edit, and D
distribute content online is known as .
A. Internet.
B. social networking.
C. virtual life.
D. Web 2.0.
69. A
Which of the following represents a limiting factor for the growth of e-
commerce?
A. Persistent cultural attraction of physical markets and traditional shopping
experiences.
B. Inadequate selection of goods compared to physical marketplaces.
C. E-commerce lacks the convenience of other methods of transacting
business.
D. The potential audience for e-commerce is too low to support it as a
widespread method of commerce.
70. The fastest growing form of online advertising is . C

A. Banner ads.
B. Pop-up ads
C. Rich media/video ads.
D. Pop-under ads.
71. All of the following are among the most common categories of spam except A
.
A. Fraud.
B. Commercial products.
C. Finance.
D. Health (drugs).
72. All of the following are types of social marketing except . A

A. Affiliate marketing.
B. Blog advertising
C. Social network advertising.
D. Game advertising.
73. Which of the following measures the percentage of people exposed to an C

online advertisement who actually click on the banner?
A. Impression rate.
B. View-through rate.
C. Click-through rate.
D. Stickiness ratio.
74. Which of the following is a measure of the percentage of purchasers who A

return to a Web site within a year?
A. Loyalty.
B. Reach.
C. Decency
D. Unique visitors.
75. All of the following are metrics for e-mail campaigns except . D
A. Open rate.
B. Delivery rate.
C. Bounce-back rate.
D. Cart conversion rate.
76. As consumers become more accustomed to new online advertising formats, B

click-through rates tend to .
A. Remain constant.
B. Decrease.
C. Increase.
D. Rapidly increase.
77. Malicious hackers who act with the intention of causing harm are B
.
A. White hats.
B. Black hats.
C. Grey hats.
D. Brown hats.
78. The ethical principle which states that if an action is not right for all D
situations, then it is not right for
any situation is known as .
A. The Golden Rule.
B. Slippery Slope.
C. No Free Lunch.
D. Universalism.
79. Which of the following statements about privacy is true? A

A. It is a moral right to be left alone.
B. Only corporations and government need to be concerned about it.
C. It has only just recently become a concern.
D. It is most easily obtained on the Internet.
80. The ability of consumers to review and contest the accuracy and D
completeness of data collected about them involves which of the following
FTC fair information practice principles?
A. Security.
B. Enforcement.
C. Choice/Consent.
D. Access/Participation.
81. The is the first major effort to adjust the copyright laws to the C
Internet age.
A. Platform for Privacy Preferences (P3P).
B. Center for Democracy and Technology.
C. Digital Millennium Copyright Act (DMCA).
D. E-Government Act of 2002.
82. A patent grants the owner an exclusive monopoly on the ideas behind the B
invention for years.
A. 10
B. 20
C. 30
D. 40
83. The number of business methods patents granted is compared A

to the number of patents applied for.
A. Substantially smaller.
B. Slightly smaller.
C. Close to equal.
D. Equal.
84. The redirection of traffic from a legitimate site to an infringing site is called B
.
A. Cybersquatting.
B. Cyberpiracy.
C. Metatagging.
D. keywording.
85. During which period of Internet governance was Network Solutions given a B
monopoly to assign and
track high-level domains?
A. Government Control Period.
B. Privatization.
C. Self-Regulation.
D. Governmental Regulation.
86. The taxation system for e-commerce sales is best described as . A

A. complex.
B. streamlined.
C. universal.
D. standardized.
87. All of the following are acts Congress has passed or attempted to pass to A
protect children online except .
A. Video Privacy Protection Act.
B. Children's Online Protection Act.
C. Communications Decency Act.
D. Children's Internet Protection Act.
88. Which of the following is a privacy advocacy group that is a foundation- and A
business-supported group with a legislative focus?
A. Cdt.org
B. PrivacyInternational org.
C. Epic.org
D. Privacy.org
89. What is the first step in a P3P-enabled transaction? B

A. Send Web page.
B. http GET request Web page.
C. Send P3P policy files.
D. http GET request P3P policy files.
90. All of the following are types of intellectual property protection C

except .
A. Patents.
B. Trademarks.
C. Governance.
D. Copyrights.
91. All of the following are challenges to online retail except . D
A. Consumer concerns about the security of transactions.
B. Consumer concerns about the privacy of personal information given
to Web sites.
C. Delays in delivery of goods when compared to store shopping.
D. Inability to change prices nearly instantly.
92. Which of the following is an industry strategic factor that relates to whether A
new entrants face a disadvantage when attempting to enter an industry?
A. Barriers to entry
B. Power of suppliers.
C. Power of consumers.
D. Industry value chain.
ANSWER:
93. Companies that have a network of physical stores as their primary retail B
channel, but also have introduced online offerings are called .
A. Virtual merchants.
B. Click and Morter.
C. Catalog merchants.
D. Manufacturer-direct.
94. Products are made to prior to orders received based on estimated A

demand under a .
A. Supply-push model.
B. Demand-push model.
C. Supply-pull model.
D. Demand-pull model.
95. The major impact of Internet real estate sites is in . B

A. Completing property transactions online.
B. Influencing offline decisions
C. Reducing commissions.
D. E-mail marketing to consumers.
96. The largest segment in the recruitment business is . A

A. General job recruitment.
B. Executive search.
C. Specialized job placement services.
D. Managerial recruitment
97. The majority of job seekers rely on which of the following? C

A. Word-of-mouth leads.
B. Employment agencies.
C. Internet and newspapers equally.
D. Internet only.
98. The most popular type of media in terms of total hours of consumption per A
year is .
A. Television.
B. Radio.
C. Internet.
D. Newspaper.
99. Which of the following describes paid content's relation to free user- C
generated content?
A. Free content jeopardizes paid content
B. Paid content jeopardizes free content
C. Free content and paid content can both work in tandem cooperatively.
D. Paid content is viable now but will not be in the future.
100. Which of the following is not a type of media convergence? D

A. Technological convergence.
B. Content convergence.
C. Industry convergence
D. Community convergence.
101. The online content revenue model in which free content drives offline A
revenues is called the .
A. Marketing model.
B. Advertising model.
C. Pay-per-view model.
D. Subscription model.
102. The combination of technical and legal means for protecting digital content A
from unlimited reproduction without permission is known as .
A. Digital rights management.
B. Digital protection schemes.
C. Digital distribution regulation.
D. Digital rights protection.
103. What is the most commonly offered interactive feature of newspaper Web C
sites?
A. Video.
B. Comments on blogs.
C. RSS feeds.
D. Podcasts.
104. Which of the following is an advantage of e-books? A

A. Reduced transaction costs for the user.
B. Requirement of expensive devices to use.
C. Portability compared to print books.
D. Copyright management.
105. After television, the next largest major player in the commercial D
entertainment industry is .
A. Video games.
B. Music.
C. Radio.
D. Film.
106. Which of the following is not an entertainment industry value chain model? B
A. Content owner direct model.
B. User distribution model.
C. Aggregator model.
D. Internet innovator model.
107. Technologies that help enhance resolution of e-book reader display screens D
are known as .
A. High-res pixel formatting.
B. Screen resolution technologies.
C. Sub-screen smoothing technologies.
D. Sub-pixel display technologies.
108. All of the following are characteristics of a social network except . C

A. Involves a group of people.
B. Features shared social interaction.
C. Always feature shared goals and purposes.
D. Common ties among members.
109. Social networking sites primarily earn their revenue through . A

A. Advertising.
B. Subscriptions.
C. Donations.
D. Service fees.
110. The type of social network described as a community built around a D

common interest such as games, sports, music, and so on is called .
A. General community.
B. Practice network.
C. Affinity community.
D. Interest-based social network.
111. Auction sites like eBay tend to use pricing. A

A. Dynamic.
B. Fixed.
C. Trigger.
D. Utilization.
112. Which of the following is not considered to be a drawback of Internet A

auctions?
A. Market inefficiency.
B. Trust risks.
C. Fulfillment costs.
D. Delayed consumption costs.
113. The marketplace for auction sites is best described as . D

A. Many sites attaining similar levels of profitability.
B. Easy to enter due to minimal barriers.
C. Populated mostly with small, thriving specialty sites.
D. Dominated by a handful of sites with established networks.
114. A dynamically priced market that features few buyers and many sellers is a B
market that exhibits
.
A. Market neutrality.
B. Buyer bias.
C. Seller bias.
D. Owner bias.
115. Which of the following is not a primary function of a portal? B

A. Navigation of the Web.
B. Social networking.
C. Commerce.
D. Content.
116. Which portal business model best describes Yahoo? A

A. General purpose portal.
B. Affinity group based vertical market.
C. Focused content based vertical market.
D. None of the above.
117. Which of the following portal revenue models involves charging for premium C
content?
A. ISP services.
B. General advertising.
C. Subscription fees.
D. Tenancy deals.
118. Which of the following best describes predicted growth in C2C and B2C B
auction spending?
A. B2C spending will overtake C2C spending.
B. Both types of spending will increase.
C. C2C spending will decrease while B2C increases.
D. Both types of spending will decline at similar rates.
119. An auction that has multiple winners that all pay the same price is an A
example of .
A. Uniform pricing.
B. Discriminatory pricing.
C. Bid rigging.
D. Price matching.
120. The communication standard for sharing business documents and B

settlement information that emerged in the 1970s is called .
A. ECD.
B. EDI.
C. IDE.
D. BCB.
121. All of the following are potential benefits of B2B e-commerce A

except .
A. reduced amount of 'first-mover' advantages.
B. decreased product cycle time.
C. increased opportunities for collaborating with suppliers and distributors.
D. increased production flexibility.
122. Goods directly involved in the production process are known as . D

A. MRO goods.
B. Procured goods.
C. Indirect goods.
D. Direct goods.
123. A materials requirements planning (MRP) system is an example of . C

A. Spot purchasing.
B. A multi-tier supply chain.
C. A legacy computer system.
D. Electronic data interchange.
124. The foundation for contemporary supply chain management systems D

includes all of the following
except .
A. Supply chain simplification.
B. Continuous inventory replenishment.
C. ERP systems.
D. B2B electronic storefronts.
125. The two main types of Internet-based B2B commerce are . D

A. Net marketplaces and private industrial networks.
B. EDI and collaborative commerce.
C. Net marketplaces and collaborative commerce.
D. EDI and private industrial networks.
126. The type of Net marketplace characterized by indirect inputs and spot C
purchasing is called an
.
A. Industry consortium.
B. Independent exchange.
C. E-distributor.
D. E-procurement marketplace.
127. The most common and easily understood type of Net marketplace is . B
A. E-procurement marketplace.
B. E-distributors.
C. Industry consortia.
D. Independent exchanges.
128. All of the following are objectives of private industrial networks except B
.
A. Developing efficient purchasing and selling business processes industry-
wide.
B. Operating on a local scale.
C. Creating increased supply chain visibility.
D. Reducing industry risk.
129. are networks that connect people within a company to each D

other and to the company network.
A. Bitstreams.
B. Extranets.
C. Internets.
D. Intranets.
130. is the encompassing term that involves the use of B

electronic platforms - intranets, extranets and the Internet - to conduct a
company's business.
A. E-marketing.
B. E-business
C. E-procurement.
D. E-commerce.
131. Which of the following is not one of the benefits of e-commerce to sellers? D
A. E-commerce offers greater flexibility in meeting customer needs.
B. E-commerce is a powerful tool for customer relationship building.
C. E-commerce can help to reduce costs.
D. E-commerce increases the net cost per contact.
132. The E-commerce domain that involves business activity initiated by the C
consumer and targeted to businesses is known as .
A. Business to Business (B2B).
B. Consumer to Consumer (C2C).
C. Consumer to Business (C2B).
D. Business to Consumer (B2C).
133. A is a B2B trading network that links a particular seller with its D
own trading partners.
A. Bitstream.
B. Virtual network.
C. Web community.
D. Private trading network.
134. The type of website that is designed to build customer goodwill and to D
supplement other sales channels rather than sell the company's products
directly is known as a website.
A. Marketing.
B. Click-and-mortar.
C. Customer service.
D. Corporate.
135. When preparing a website, designers should ensure that the site enables B
user-to-user communication. This design feature is known as .
A. Context.
B. Community.
C. Commerce.
D. Connection.
136 . marketing is the Internet version of word-of-mouth C

marketing.
A. Visceral.
B. Virile.
C. Viral.
D. Virtual.
137. Why would a merchant want to customize products? A

A. To charge a higher price.
B. To decrease costs.
C. It is required in EC.
D. Customers will only accept customized products.
138. A website offering content created by third party transparently to customers B

is an example of .
A. Reintermediation.
B. Syndication.
C. Virtual Manufacturing.
D. Build-to-order.

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DIGITAL MARKETING (304)

Multiple Choice Questions – External Examination

Q 2. Which of the following is not a type of digital marketing activity?

Q 16 Which of the following refers to unsolicited electronic messages?

21. What Does The Term "Sandbox" Mean In SEO?

24. HTTP functions as a

I Multiple Choice Questions :

2. The psychological factors influencing consumer behavior are;

4. Internal strengths and weaknesses are usually

7. Advantages of e-commerce are

9. Mobile commerce is same as

10. Transaction life cycle includes ……………….. major application

14. Which model acts as intermediary between customer and business

15. Which model is also called vanity set

16. What is the full form of SWIFT?

17. The types of Business to Business e-commerce are ................

18. Which of the following is not the example of business to consumer (B to C) e-

22. Which of the following is the largest community in classification of e-commerce?

23. The major types of EC transactions are:

24. The business environment is changing rapidly due to.......................breakthroughs

25. . Tendering is also known as ………………

I Multiple Choice Questions:

1. …………… model is a method of doing business by which a company can generate

3. Which model of e commerce deals with virtual auction?

A. Portal, publisher or media sites

16. A hardened firewall host on an Intranet is

17. Advantages of B2C commerce are

18. Disadvantages of e-Commerce in India are

20 The is the multimedia interface to resources available on the Internet.

22 Rules for exchanging data between computers are called

23 Moving from one Web site to another is called

25 Which of the following best characterizes digita l information?

I Multiple Choice Questions:

1. Today a growing number of appliances and systems operate on digital information.

6. The explosive worldwide growth in usage forms the heart of the

7. Established store-based retailers of all kinds began to doubt their futures as

9. Rules that govern a communication exchange are

10 Performance of data communications depend on

11. The information to be communicated in a data communication system is

14. A cable break in which topology stops all transmission

15. The OSI model consist of

16. Dialog control is the function of which layer

17. Data unit is called a frame in

19. The term e-commerce includes ............................

A. Electronic trading of Physical goods and intangibles such as information.

D. All of the above.

20. Which of the following is the largest community in classification of e-commerce?

21. Which of the following is not the example of business to consumer (B to C) e-

22. The types of Business to Business e-commerce are ................

23. Which of the following are the benefits of E-marketing?

iii) Ease and Efficiency iv) Low Cost

A i, ii, iii and iv only

24. ...................... is the process of recreating a design by analyzing a final product.

2. Which of the following is a type of digital marketing activity?

3. Which of the following is not a traditional forms of digital marketing?

4. What is not true about digital marketing?

6. Marketing that moves away from a transaction-based effort to a conversation (i.e.

8. Digital marketing includes_____________.

9. A website`s front - or home page should include_____________