Procter & Gamble: About
Procter & Gamble: About
Procter & Gamble: About
Recent References
News
• Procter & Gamble (P&G) is one of the largest and amongst the fastest growing consumer goods companies in India.
• Its primary business is focused on providing branded consumer packaged, with P&G India now serving over 650 million
consumers across India.
• Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well
Being segment, with trusted brands that are household names across India.
• Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a
majority of categories it is present in.
• P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited”
and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble
Home Products’.
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ABOUT
FOUNDER • William Procter and James Gamble
INDUSTRY/PRODUCT • FMCG
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SWOT Analysis
STRENGTH
1. Over 300 brands globally
WEAKNESS
2. 24 brands have annual sales over a billion 1. Fake products sold under P&G brand name
dollars 2. Brands have a stiff competition from big Domestic
3. Brands have a high recall and visibility due to and International players
excellent marketing and advertising
4. P&G has operations in over 80 countries
SWOT
THREATS
OPPORTUNITIES
1. Intense and increasing competition amongst other
1. Tap rural markets and increase penetration in urban FMCG players
areas
2. FDI in retail thereby allowing more international
2. Mergers and Acquisitions to strengthen their brand players
3. Increasing purchasing power of people thereby 3. Competition from unbranded and local players
increasing Demand
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BRANDS
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RECENT NEWS
• Gillette Venus Is Changing the Game, Launching First of Its Kind ‘Skinclusive Summer Line’ on Animal Crossing
https://news.pg.com/press-release/%C2%A0gillette-venus-changing-game-launching-first-its-kind-skinclusive-summer-
line-animal-
• Procter & Gamble and the IOC Announce an Extension to Their Worldwide Olympic Partnership Through to 2028
https://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-and-ioc-announce-extension-their-
worldwide-o
• Procter & Gamble and Cargill collaborate to bring nature-powered innovation, fueling the future for more
sustainable products
https://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-and-cargill-collaborate-bring-nature-
powered
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REFERENCES
• http://www.mbaskool.com/brandguide/fmcg/1517-procter-and-gamble.html
• https://www.pg.com/translations/pvp_pdf/english_PVP.pdf
• https://prezi.com/iweyrgobn42g/pg-mission-vision/
• http://www.pginvestor.com/CustomPage/Index?keyGenPage=1073748359
• https://in.pg.com/
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Thank You !
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