HOLY CROSS COLLEGE OF

CALINAN, INC
CALINAN, DAVAO CITY

Click Tapioca
Mango Flavor

BUSINESS PLAN OF GROUP 15

Members:
Etcuban, Marilyn
Lico, Erica Jean G.
Manggay, Janelie Aguillon
Nicolas, Kate Mergel
Ponsica, Danver P.
Uba, Alayssa Mae
I. Executive Summary

II. General Company Description

The business will provide satisfaction for the customers through our Click

Tapioca a mango flavor as a dessert drink with a tagline “Everyday is a Tapiocalicious”.

Click Tapioca made with mangoes, tapioca pearls, and milk. It is sweet, creamy and

tangy that is perfect here in our country – a tropical one. Also, it is refreshing drink that

is trending now in generation Z or the millennials. It can give a satisfactory effect for all

possible consumers who craves for creamy and sweet drink. It is accessible online

ordering and deliver it through meet up. The image of this business is not just selling the

most delicious Click Tapioca but also giving the love and happiness of every sip and

drink of it.

Business Logo

“The logo is eye catching and it entices

the potential customer to order our product.”

Vision
 Our vision is to ensure that we serve people and attract customers by providing a

good quality product and excellent service.

Mission

To achieve our vision, we intend to ensure that we for the right mangoes and that

proper preservation and packaging methods, more convenient and environmentally

friendly product.

Goals

Click Tapioca aims to achieve the following:

1. Increase profit margin

2. Provide better customer service

3. Increase efficiency

Objectives

 To promote, always protect and maintain our image.

 To make sure we provide quality product and offer excellent services to all

customer.

 Having a good communication between the owners to the customer.

 Our product will provide cleanliness for the satisfaction of customer.

Business Philosophy/ Core Values

1. Enjoy the journey- Finding value on your journey toward your goals and you get

the meaning by searching for it, by looking for it and by creating it.
 2. Act with integrity- It is the ability to act with honesty and be consistent in

whatever it is you are doing based on the particular moral value or belief

compass you have.

3. Be humble- With humility, you show strength by drawing others into

conversations and decisions. With humility you are respectful of work done by

others.

4. Elevate others- The most effective leaders today inspire a sense of purpose and

values through their actions, elevating others.

Legal form of ownership

The legal form of ownership will be a Partnership. This particular form of

business will be easy to establish since it is partnership and we're going to have an

online selling way and direct to deliver/meet up. And the decision making will be done

by the owners. The owners will invest 700.00 as a start-up capital of the business.

III. Products and Services

Description of Products/Services

Click Tapioca a mango flavor is refreshing dessert drink product and it made

with mangoes, tapioca pearls and milk, sweet and creamy, it’s a summer dessert you

want all year long. It is refreshing drink that is trending in our generation when it comes

to millennial. This is for sure one of the easiest and simplest desserts you can make. It

just only five ingredients and can be prepared ahead of time, making it ideal for serving
a large group. In fact, it tastes so much better after chilling for a few hours and allowing

the flavors to mingle. This product is accessible for online purchasing and delivery via

meet up, and it may satisfy all consumers who desire a creamy and sweet drink.

Product Description

 As these little balls of pleasure are

composed of tapioca starch, which

comes from the cassava root,

Pearls compassionate consumers may

rest comfortable knowing that no

gelatin was used in their creation.

 Pearls are sold live in the market.

 A tropical fruit with a solid

yellowish-red skin, hard center

stone, and delicious fragrant flesh

that is generally big ovoid or

oblong.

 Mango is a popular fruit to

Fresh Mangoes
consume fresh. Mango pickles and

chutneys can also be made from

the fruit.

 Because of its creamy, rich taste

and fragrant smell, the mango is

known as the "King of Fruits."

Milk
 Milk is a nutrient-dense liquid food
 produced by animals' mammary

glands.

 It is the major source of

nourishment for young animals,

including breastfed human

newborns who have not yet

developed the ability to digest solid

food.

 It's high in calcium, phosphorus, B

vitamins, potassium, and vitamin D,

among other minerals. It's also a

great source of protein.

 Drinking milk and dairy products

can help you avoid osteoporosis

and bone fractures, as well as keep

your weight in check.

Competitive Advantages

Mango Tapioca is a very delicate dessert that is very suit in a tropical place like

Philippines. Despite from the fact that it is delicate and deliciously taste, it is very

affordable, and everyone can afford to buy Mango Tapioca. Unlike other desserts,

Mango Tapioca can be preserved for until 3 days and it is still fresh and still at the very

good condition.
 Mango Tapioca is not just a dessert for cravings, but it is also good for the health

because its main ingredient is mango and this fruit is full of many essential vitamins

such as vitamin C, E, A, B6, and K that is good for building your immune system.

Especially nowadays every one of us needs a strong immune system to protect

ourselves from sickness and viruses.

Mango Tapioca is good for the skin because its ingredients are very high in

antioxidants that help to protect our body from radical damage.

Pricing Structure

Click Tapioca mango flavor will use the market pricing model which is a structure

and method for determining pricing strategy. Click Tapioca can be able to compete

successfully with other business since we are using product life cycle and follow the rule

of marketing strategy. Using market pricing model, prices are set according to current

market price. It's stated that with higher demand a business will offer higher prices even

if similar products have lower price.

We assure that our price is very affordable and might decide to become

expensive, since we might make the product into a nutritious one, upgrade packaging

and give satisfaction to those who crave in unique and delicious desserts. With regards

to the price we assure that our price will match up with the marketing strategy we used.

Click Tapioca mango flavor price:

Small (12oz) - Php 10.00 per cup

Medium (16oz) -Php 20.00 per cup

Large (22oz) -Php 25.00 per cup

IV. Marketing Plan

Market Research

The Click Mango Tapioca product is a kind of dessert that is made with fresh

mangoes, tapioca pearls, milk and cheese. It is sweet, tangy and creamy, a kind of

dessert that you’d want all day long. Mango tapioca is refreshing and will satisfy every

customer who craves for creamy and sweet dessert drink. The Mango Tapioca has a

nutritious benefit that will help boost our body because it has calcium, iron and help

improve digestion.

Using the internet or online strategy to promote the product and services to

meet demand, social media such as Facebook and Instagram that is famous to all

specially millennials, where we can use to advertise our delicious and affordable Mango

Tapioca product. The social media is the easiest way to communicate with the

customers and enable online ordering with delivery through meet ups. The payment for

the product will be cash on delivery. A best way to help customers not to get exposed in

this time of pandemic.

The Mango Tapioca business is one of highly in demand dessert product in

Calinan area because of its delicious, creamy and very affordable price. Based on the

data collected from the City Welfare of Development of Calinan, has 27,259 total

population.
Demand and Supply Analysis

Demand

The population statistics were gathered from the City Welfare of Development of

Calinan Poblacion. The total population as of year 2021 is 27,259 household.

Supply

The supply figures show the capacity of Click Mango Tapioca business is two (2)

months of operation.

Product/Service
Click Tapioca is far from the plain-looking drink that you are generally

familiar with and it is hard to explain to the uninitiated. The drink is usually a mix of

mangoes, milk, and black tapioca pearls. It has a is reach of healthy ingredients that

has a nutritional flavor and full of essential vitamins such as vitamin C, E, A, B6, and K

that is good for building your immune system.

The Click Tapioca is a food business that focuses on selling mango tapioca

online. And since we are going to sell online we are going to deliver it through meet-up.

These drinks are usually served in different sizes of see-through plastic containers with

an extra-wide straw to sip the tapioca pearls.

Packaging and point of purchase marketing efforts are especially important in

this market, and special attention will be given to these aspects of Click Tapioca. Some

people find the tapioca pearls bizarre and repelling. If you try it and like it you'll crave the

drink and never look at others the same way again.

Customers

The local area has been dire need a service of this type of for some time of Click

Tapioca plan to adequately serve them through the consistent delivery of real-time

hospitality. According to Kenton (2021) a ll businesses compete with other

companies to attract customers, either by aggressively advertising their products,

by lowering prices to expand their customer bases, or by developing unique

products and experiences that customers love. 

The Click Tapioca will be very much positive in offering a good product and

service to the customers. The target market be all persons who are likely and love to

drink Tapioca in any ages. Since the shakes or drinks and or the milk tea is common

right now, we came up of selling a tapioca, it not just a simple tapioca but a nutritious

one.

Competition
There are several businesses that you can shop online. In the business there will

be a race in which the suppliers of goods or services try to beat their rivals. Consumers

decide who to buy from, based on price, quality, reputation, word-of-mouth, etc. In by

that the Click Tapioca’s most rivalry is the Milk Tea shops and other Cafés.

Competitive Strategy

Projected Sales Forecast

V. Operational Plan
Production Process
A. Manufacturing Process

Collecting materials needed:

 Ingredients: Fresh mango, Tapioca sago, Evaporada, Condensada, and

Empty plastic bottle with nice packaging.

Product process:

 Procedure: Cutting the mango into cubes.

Making Sago for sinker.

Making the main product of Click Tapioca “Everyday is Tapiocalicious”

Finished product

Click Tapioca “Everyday is Tapiocalicious”

Personal Requirement
One of the most important factors in developing good driving rehabilitation

programs is the personnel. In order to provide a high quality of service it is

recommended that the evaluating and supporting personnel of the program exhibit

certain characteristics, such as flexibility, professionalism, caring, assertiveness,

thorough training, and solid clinical experience. The following qualifications will provide

a better understanding of the requirements to hiring the most qualified personnel for a

new driving rehabilitation program:

 Program staff must meet the minimum criteria of training and credentials

as a health professional or driving instructor as mandated by the state

(Kalina, 1997).

 The candidate is required to have a 4-year health-related degree

 The candidate must have a professional license.

 The candidate should possess the following professional and personality

characteristics:

 Multi-tasking

 Confident

 Assertive

 Caring

 Flexible

 Creative

 Good communication skills

 Strong critical reasoning skills

VI. Management and Organization

Organizational Structure
Click mango tapioca is a sole proprietor starting up selling a small capital that

aspire the people in Calinan area and wanted to become more developed business and
wanted to sell products in different places. The management team guarantee that who

belongs to the team is deserving to be qualified. In which when the customer sips a cup

of click tapioca will remember that "Everyday is Tapiocalicious".

Owner/Store In-charge

Sales Staff
Cook
Job Description

Position Duties and Qualification

responsibilities
Owner / store in-charge Is focused on managing With at least 1-year

the entire operation of the experience of managing a

store. business

Is responsible for applying At least 23 years old above

the vision, mission and

aimed the development of

the business; affiliate with Good character

the planning, organizing,

leading, controlling and

directing employees.
 Is responsible for hiring

applicants, and fire

employees.

Cashier Responsible in handling Atleast 18 years old and

money above and had a basic

Responsible in selling the knowledge about

products computer.

Helps the customer of their Atleast graduate of Senior

orders high School and good in

Keep the sanity ang computation skills

cleanliness
Cook Is responsible in setting up Must be responsible of

all the ingredients needed handling the kitchen work

and cooking materials No experience required

Help serve order to the Atleast 18 years old and

customer above

Keep the sanity and Atleast Senior high School

cleanliness graduate

Business Policies

To aim the goal of the business the proposed business will design policies:
Work schedule- The store owner, cashier, and cook will start their work at 7:45 a.m.

advance 15 minutes for 8:00 a.m. duty until 12 noon and 1:00 p.m. to 4:00 p.m.

The employee will be given 1-hour break for lunch time, and 30 minutes for a coffee

break a total of 8 hours duty.

Uniform- The employee must wear plain white polo shirt, black pants, rubber shoes and

obliged to wear hair net.

Code of Conduct Policy- The business will exterminate discrimination and unlawful

harassment in our workplace. Any actions, jokes, comments base on the employee or

client race, religion, ethnicity, sex, age or any other legally protected class are not

tolerated and will be subjected to sanctions.

Attendance- Employees are expected to be on time and regular in attendance. This

signify that being at your workspace and ready to work at your scheduled time each

day. Tardiness and absenteeism are subjected to sanctions.

Leave policy:

Sick leave- The employee must notify the head of the business before each absence

due to illness. Sick leave will exceed 2 to 3 days and he/she must present medical

certificate as a proof.

Vacation leave- Regular employee will be given 10-15 days of vacation leave and no

vacation leave will be given for the probation employee. The employee should request

his / her vacation leave 3 days advance, before the request.

Compensation and Benefits- It helps give benefits to employees based on their

performance and actions and brings the best out of the employees at workplace. The

salary of the employee will be based on the number of working hours spent every day.

Government benefits such as SSS, Phil Health, Pagtutulungan sa Kinabukasan: Ikaw,

Bangko, Industria at Gobyerno (PAG-IBIG) are also included to the employees’ benefits

which is also automatically deducted from their salary.

Separation- The employee will be given a freedom to stop working from the business if

he/she feels uncomfortable and/or tired of working.

VII. Financial Plan

Start-up Costs and Capitalization
Financial Assumptions

Projected Financial Statements (good for 2-month operation)

VIII. References
Kalina, T. D. (1997). Starting a driver rehabilitation program. Work: A Journal of

Prevention, Assessment & Rehabilitation,8, 229-238.

 IX. Appendices

Survey Questionnaire

Click Tapioca

1. Do you drink Click Tapioca or also known as Mango Tapioca?

2. Does Click Tapioca sounds interesting?

3. Do you buy or shop online?

4. Where do you prefer to buy our product?

 Online
 In-store

5. What dessert drink do you prefer?

 Milk Tea
 Lemonade
 Soft drinks
 Curriculum Vitae

CONTACT INFORMATION
Name : Marilyn Etcuban
Age : 21 years old
Address : Campo2, Talomo
River, Calinan, Davao City
Contact No. : 09505690417
Email :
etcubanmarilyn@gmail.com

PERSONAL INFORMATION
Sex : Female
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Date of Birth : November 8, 1999
Place of Birth : Lupon, Davao Oriental

EDUCATIONAL BACKGROUND
Tertiary : Holy Cross College of Calinan Inc.
2021 present
Secondary : Calinan National High School
Yr. 2017-2018
Primary : Quirino Elementary School
Yr. 2011-2012
CONTACT INFORMATION
Name : ERICA JEAN LICO
Age : 21 years old
Address : Purok 1 San Juan
Balingaeng, Tugbok,
Davao City
Contact No. : 09273487020
Email : ericajeanlico@gmail.com

PERSONAL INFORMATION
Gender : Female
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Date of Birth : March 28, 2000
Place of Birth : Davao City

Educational Background
Tertiary : Holy Cross College of Calinan Inc.
2021 present
Secondary : Los Amigos National High School
Yr. 2017-2018
Primary : UM Guianga College

CONTACT INFORMATION
Name :Janelie A. Manggay
Age : 22 years old
Address : Purok 6 Wangan,
Calinan, Davao City
Contact No. : 09058932739
Email : janelieamanggay@gmail.com

PERSONAL INFORMATION
Sex : Female
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Date of Birth : February 24, 1999
Place of Birth : Villa Consuelo General Santos City

EDUCATIONAL BACKGROUND
Tertiary : Holy Cross College of Calinan Inc.
2021 present
Secondary : Jabonga National High School
Yr. 2017-2018
Primary : Colorado Elementary School
Yr. 2011-2012

CONTACT INFORMATION
Name : Kate Mergel L. Nicolas
Age : 21 years old
Address : Marilog District, Davao
City
Contact No. :
Email : katemergel.nicolas@gmail.com

PERSONAL INFORMATION
Sex : Female
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Date of Birth : September 20, 1999
Place of Birth : Davao City

EDUCATIONAL BACKGROUND
Tertiary : Holy Cross College of Calinan Inc.
2021 present
Secondary : Calinan National High School
Yr. 2017-2018
Primary : Marilog Central Elementary School
Yr. 2011-2012

CONTACT INFORMATION
Name : Alayssa Mae B. Uba
Age : 21 years old
Address : Cawayan, Calinan, Davao
City
Contact No. : 09383540823
Email : alayssaindat@gamil.com

PERSONAL INFORMATION
Sex : Female
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Date of Birth : July 15, 1999
Place of Birth : Calinan, Davao City

EDUCATIONAL BACKGROUND
Tertiary : Holy Cross College of Calinan Inc.
2021 present
Secondary : Davao Vision Colleges Inc.
Yr. 2017-2018
Primary : Wangan Elementary School
Yr. 2011-2012

CONTACT INFORMATION
Name : Danver P. Ponsica
Age : 21 years old
Address : Durian Pioneer, Calinan,
Davao City
Contact No. : 09465047955
Email : danverponsica2@gmail.com

PERSONAL INFORMATION
Sex : Female
Civil Status : Single
Citizenship : Filipino
Religion : Born Again Christian
Date of Birth : November 29, 1999

Place of Birth : Calinan, Davao City

EDUCATIONAL BACKGROUND
Tertiary : Holy Cross College of Calinan Inc.
2021 present
Secondary : Calinan National High School
Yr. 2017-2018
Primary : Calinan Cental Elementary School
Yr. 2011-2012