Strengths Weaknesses Located in a high-traffic holiday There is no television, and there resort town with easy access to is no Internet/Wi-Fi. the beach and other major Tenancy rate is low. attractions Grounds that are bare and Very decent restaurants and unpleasant takeaways are close by. Did not even try to sell right Price is really affordable, only away since some people will half the price of similar come in, have a look, and then competitors. go. Bedrooms that are large There is no restaurant service (capable to accommodate on the site. family) Typically, the motel's name isn't Sites that are both large and particularly appealing. open Only local advertising and A large number of rooms are insufficient advertising offered. There is no strong bond Breakfast is served at a between the proprietor and the reasonable price on a clean, local tourism committee. well-kept grounds. A low rate can convey the Have a great relationship with impression of poor quality. some of our most loyal customers. Opportunities Threats Make the ground location more Failure is a possibility if the interesting by improving it. number of guests will not Set up the television. increase. Make the necessary internet There is a similar product on the connections market with a lower price and Outdoor amenities include a better facilities. BBQ and picnic area, a Economic downturns may have children's swimming pool, and a an impact on holiday spending. mini golf course (if it not too Increase the rates for specific costly). rooms. Increase the amount of advertising that is done Increase the charges that are paid Collaborate with other attractions, restaurants, and other businesses (charge-back facilities with nearby restaurants, for example) II. BALANCED SCORECARD 1. Enumerate and discuss the ways creating a Balanced Scorecard (BS) would contribute to the organization.
A balanced scorecard is a performance indicator used to detect, improve, and
control an organization's numerous operations and outcomes. It is used to assess learning and growth, business operations, customers, and finances. To implement a balanced scorecard strategy, the company must first identify its main strategic variables. Following that, each is linked to the relevant delivery variables and, last, to measurement criteria. The performance management system is then built on top of these.
Creating a Balanced Scorecard (BS) have great contributions to the
organization. It helps in the communication of the strategy to all members of the organization by converting the strategy into a logical and linked set of operational targets that are both understandable and measurable. The balanced scorecard is also a tool that helps businesses analyze their customers' demands and value. In addition, it aids the organization in focusing on strategic results and strategy, as well as ensuring that strategic goals are linked to specific targets and the annual budget. Moreover, it ensures that the vision, strategy, processes, projects, and people are all in sync. As a result, business unit plans help to clarify, communicate, and cascade strategy. Furthermore, it instills in employees a sense of responsibility and buy-in to change. The organization's initiatives have been reprioritized, and everyone's responsibilities have been explained. And it aids in the identification of essential performance indicators and strategic goals. These are created and interconnected at every level, guaranteeing that they are all connected. The balanced scorecard aids in assessing the success of a strategy. There is a high level of stakeholder participation, which increases commitment to implementing the strategy and can be used by any size organization. That’s why, a balanced scorecard is essential to the organization since it is one of the ways in reaching the organization’s goals and stated above are just some of the contributions in creating a balanced scorecard in the organization.
In conclusion, the balanced scorecard is a management method that focuses
and prioritizes managerial energy in order to achieve both short- and long-term corporate goals, as well as providing early warning signs for course correction. This method has a lot of potential advantages. When done successfully, it relies on widely scattered knowledge and combines it to arrive at a plan that maximizes the use of all of the organization's assets: physical, human, and intangible. Although the attraction of a quick fix is strong, bringing together current knowledge and creating new knowledge where appropriate takes time.
THE INVISIBLE ECONOMY OF CONSUMER ENGAGEMENT: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement