Case Study
Case Study
Case Study
81
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By hafeezrm
It would be observed that under TCA, small parts were being over-charged which would
certainly reduce their profitability and the company might consider dropping their
fabrication.
HOW ABC WORKS
Under ABC, the cost incurred is first assigned to activities performed and then the cost
of those activities is charged to the products on the basis of their usage.
Ascertaining cost of each activity is a real challenge and a multiple approach is adopted
for this purpose such as:
Direct tracing cost to a particular product
Cause and Effect Relationship
Time and Motion study for ascertaining cost of an activity.
Suppose a small bank has an Administration Department which serves two main
departments i.e. Investment Department and Loan Department. Traditionally, all costs
incurred in Admn Dep’t are distributed between the beneficiaries according to number of
employees.
Almost all companies keep operational statistics. Necessary figures are available about
the activities performed. The only problem is finding out cost of each activity. This can
be done through using a spread sheet.
Now we need to find out cost of each activity. This would be ascertained on the following
basis:
A study was conducted to find out cost per job. It was observed that, in terms of rupees,
staff and computer time was Rs.2,000 and Rs.1,500 respectively per job.
Some expenses were directly traced as under:
Staff salaries included a sum of Rs.30,000 for court cases.
Time Sheet shows that a sum of Rs.10,000 was due to computer time spent in
record keeping.
The building area occupied by the staff in various activities was estimated as under:
Recruitment 25%
Court Cases 15%
Record Keeping 60%
The misc. expanses can be distributed equally among these three activities.
Since we have Department-wise data on all activities, we can now distribute the cost on
the basis activities consumed by each Department. This would show that Loan
Department was charged 90% of total costs where as its true share was only 28%. When
performance awards are distributed, staff of Loan Department may suffer only because
of unjustified cost-allocation by the Accounts Department.
This shown below:
Apart from finding cost of activities, ABC uses multiple Cost Drivers. The activities are
divided into four categories as shown below:
UNIT LEVEL: This is a volume related driver. If each student is given a set of book
or a laptop, the cost would increase accordingly. In our case, admission and
examination records are the same for each student. Therefore, Admn. & Staff
Salaries would be distributed on the basis of number of students. (No difference
from traditional basis).
BATCH LEVEL: Batch level drivers are triggered for every batch produced. A
teacher salary would remain whether he is teaching to 10 student or 100 students. It
is in nature of step-variable cost. Since in MSc students per class are only 15 as
against 45 in MBA, it should be given weight in allocation. (Of course, teachers in
MBA are different from those in MSc but for the sake of simplicity, they are being
treated as common or no records were kept separately.
PRODUCT LEVEL: Here number of units or batches is of no consideration. The
cost is applicable to entire product line or range. The consultants were asked to
develop course contents for a particular subject and therefore the cost be charged
to that subject alone.
FACTILITY LEVEL: It includes library, canteen, laboratories, games and
recreational facilities. These are used by the students irrespective of their subjects.
So long as the students are required to remain in the campus as per their time-
tables, they would use all facilities. Therefore number of students per program is
used. This is under ‘cause and effect relationship’.
Their usage would be explained with the following example.
Under TCA, cost allocation in case of MSc students was Rs.12,057(,000) as against
Rs.22,464(,000) as per ABC, the difference being Rs.10,406(,000). If we divide the
difference with the number of students in MSc, we would know that each student was
being lesser-charged to the extent of Rs.43,359. In other words, if number of MSc
increases, each student would cause a cash out-flow the same amount. On the other
hand, MBA Students were being over-charged and if they start leaving, the institute
would collapse.
For a judicious cost allocation, one may treat Staff Salaries at Unit Level, teacher salaries
at Batch Level, Consultant Fee at Product Level and Services at Facility Level. In this
way, the cost-allocation would be entirely different and may give us a clue for loss
despite increase in number of students.