Artificial intelligence and machine learning will reshape the

future - specially business and customers

Artificial Intelligence
Artificial Intelligence (AI) is an area of computer science that emphasizes the creation of
intelligent machines that work and react like humans. The computer system, that means the
software and hardware are so designed that, it can recognize input from its environment or
surrounding and process these data for best output. The process in AI means to think like a
human brain. Here, the AI focuses to think rationally instead of predesigned algorithms.
Artificial Intelligence is basically,
Recognition of inputs from Environment
Learning
Planning
Problem solving.

Machine Learning
Machine learning is an application of artificial intelligence (AI) that provides systems the ability
to automatically learn and improve from experience without being explicitly programmed.
Machine learning focuses on the development of computer programs that can access data and use
it learn for themselves.
The process of learning begins with observations or data, such as examples, direct experience, or
instruction, in order to look for patterns in data and make better decisions in the future based on
the examples that we provide. The primary aim is to allow the computers learn automatically
without human intervention or assistance and adjust actions accordingly.

Further Discussion about AI

The machines have not taken over. Not yet at least. However, they are seeping their way into our
lives, affecting how we live, and work and entertain ourselves. From voice-powered personal
assistants like Siri and Alexa, to more underlying and fundamental technologies such as
behavioral algorithms, suggestive searches and autonomously powered self-driving vehicles
boasting powerful predictive capabilities, there are several examples and applications of artificial
intelligence in use today.

However, the technology is still in its infancy. What many companies are calling A.I. today, are
not necessarily so. As a software engineer, I can claim that any piece of software has A.I. due to
an algorithm that responds based on pre-defined multi-faceted input or user behavior. That is not
necessarily A.I.

A true artificially intelligent system is one that can learn on its own. We're talking about neural
networks from the likes of Google's DeepMind, which can make connections and reach
meanings without relying on pre-defined behavioral algorithms. True A.I. can improve on past
iterations, getting smarter and more aware, allowing it to enhance its capabilities and its
knowledge.

That type of A.I., the kind that we see in wonderful stories depicted on television through the
likes of HBO's powerful and moving series, Westworld, or Alex Garland's, Ex Machina, are still
way off. We are not talking about that. At least not yet. Today, we are talking about the pseudo-
A.I. technologies that are driving much of our voice and non-voice based interactions with the
machines -- the machine-learning phase of the Digital Age.

While companies like Apple, Facebook and Tesla rollout ground-breaking updates and
revolutionary changes to how we interact with machine-learning technology, many of us are still
clueless on just how A.I. is being used today by businesses both big and small. How much of an
effect will this technology have on our future lives and what other ways will it seep into day-to-
day life? When A.I. really blossoms, how much of an improvement will it have on the current
iterations of this so-called technology?

AI & Quantum Computing

The truth is that, whether or not true A.I. is out there or is actually a threat to our existence; there
is no stopping its evolution and its rise. Humans have always fixated themselves on improving
life across every spectrum, and the use of technology has become the vehicle for doing just that.
In addition, although the past 100 years have seen the most dramatic technological upheavals to
life than in all of human history, the next 100 years is set to pave the way for a multi-
generational leap forward.

This will be at the hands of artificial intelligence. A.I. will also become smarter, faster, more
fluid and human-like thanks to the inevitable rise of quantum computing. Quantum computers
will not only solve all of life's most complex problems and mysteries regarding the environment,
aging, disease, war, poverty, famine, the origins of the universe and deep-space exploration, just
to name a few, it'll soon power all of our A.I. systems, acting as the brains of these super-human
machines.

However, quantum computers hold their own inherent risks. What happens after the first
quantum computer goes online, making the rest of the world's computing obsolete? How will
existing architecture be protected from the threat that these quantum computers pose?
Considering that the world lacks any formidable quantum resistant cryptography (QRC), how
will a country like the United States or Russia protect its assets from rogue nations or bad actors
that are hell bent on using quantum computers to hack the world's most secretive and lucrative
information?

In a conversation with Nigel Smart, founder of Dyadic Security and Vice President of the
International Association of Cryptologic Research, a Professor of Cryptology at the University of
Bristol and an ERC Advanced Grant holder, he tells me that quantum computers could still be
about 5 years out. However, when the first quantum computer is built, Smart tells me that:

"...all of the world's digital security is essentially broken. The internet will not be secure, as we
rely on algorithms, which are broken by quantum computers to secure our connections to web
sites, download emails and everything else. Even updates to phones and downloading
applications from App stores will be broken and unreliable. Banking transactions via chip-and-
PIN could [also] be rendered insecure (depending on exactly how the system is implemented in
each country)."

Clearly, there is no stopping a quantum computer led by a determined party without a solid QRC.
While all of it is still what seems like a far way off, the future of this technology presents a
Catch-22, able to solve the world's problems and likely to power all the A.I. systems on earth,
but also incredibly dangerous in the wrong hands.

Powerful Examples of Artificial Intelligence in Use Today

#1 -- Siri
Everyone is familiar with Apple's personal assistant, Siri. She is the friendly voice-activated
computer that we interact with on a daily basis. She helps us find information, gives us
directions, add events to our calendars, and helps us send messages and so on. Siri is a pseudo-
intelligent digital personal assistant. She uses machine-learning technology to get smarter and
better able to predict and understand our natural-language questions and requests.
#2 -- Alexa
Alexa's rise to become the smart home's hub has been somewhat meteoric. When Amazon first
introduced Alexa, it took much of the world by storm. However, its usefulness and its uncanny
ability to decipher speech from anywhere in the room has made it a revolutionary product that
can help us scour the web for information, shop, schedule appointments, set alarms and a million
other things, but also help power our smart homes and be a conduit for those that might have
limited mobility.
#3 -- Tesla
This is quite possibly one of the best cars ever made. Not only for the fact that it's received so
many accolades, but also because of its predictive capabilities, self-driving features and sheer
technological "coolness." Anyone that is into technology and cars needs to own a Tesla, and
these vehicles are only getting smarter and smarter thanks to their over-the-air updates.
#4 -- Cogito
Originally co-founded by CEO, Joshua Feast and, Dr. Sandy Pentland, Cogito is quite possibly
one of the most powerful examples of behavioral adaptation to improve the emotional
intelligence of customer support representatives that exists on the market today. The company is
a fusion of machine learning and behavioral science to improve the customer interaction for
phone professionals. This applies to millions upon millions of voice calls that are occurring on a
daily basis.

Current industries applying artificial intelligence to day-to-day operations

In some industries, AI is capable of automating business intelligence and analytics processes,
providing a holistic end-to-end solution. In others, computer vision is being deployed to map and
navigate terrain, contributing to the development of smart, self-driving cars that are learning to
drive as humans do. Below are just a few examples of how AI is being used to improve
efficiency:

Banking and Finance – fraud detection

Many banks use the various applications of artificial intelligence to detect fraudulent activity.
The AI software is given a very large sample of data that includes fraudulent and non-fraudulent
purchases and is trained to determine whether a transaction is valid based on data. Over time, the
software becomes incredibly adept at spotting fraudulent transactions based on what it has
learned previously.
Retail – online customer support
Many websites now offer some form of ‘chat’ functionality where you can talk to a customer
support representative or sales representative. In most instances, it is some form of automated AI
that begins these conversations. As these AI chat bots are capable of understanding natural
language, i.e. human conversation, they can readily assist customers in finding out what they
need to know, extracting information from the website, and directing them to the appropriate
web page or person for further support.
Security
As cyber-attacks increase in frequency and more sophisticated tools are used to breach cyber
defenses, human operators are no longer enough. Top firms across the world are investing
heavily in cybersecurity to ensure their data is protected. Real-time threat detection, mitigation,
and ideally, prevention, are what’s needed for businesses – and AI can deliver. Using machine
learning algorithms and feeding those algorithms great quantities of data, IT and security experts
can teach the AI solution to monitor behavior, detect anomalies, adapt and respond to threats and
issue alerts. AI has quickly become a key component in a business’ cybersecurity infrastructure,
providing a multi-layered security strategy that is robust and sophisticated.
Artificial intelligence in business management
Applications of AI in business management include:
 spam filters
 smart email categorization
 voice to text features
 smart personal assistants, such as Siri, Cortana and Google Now
 automated responders and online customer support
 process automation
 sales and business forecasting
 security surveillance
 smart devices that adjust according to behavior
 automated insights, especially for data-driven industries (eg financial services or e-
commerce)
Artificial intelligence in e-commerce
AI in e-commerce can be evident in:
 smart searches and relevance features
 personalization as a service
 product recommendations and purchase predictions
 fraud detection and prevention for online transactions
 dynamic price optimization based on machine learning
Artificial intelligence in marketing
Examples of AI in marketing include:
 recommendations and content curation
 personalization of news feeds
  pattern and image recognition
 language recognition - to digest unstructured data from customers and sales prospects
 ad targeting and optimized, real-time bidding
 data analysis and customer segmentation
 social semantics and sentiment analysis
 automated web design
 predictive customer service
These are only some of the examples of AI uses in business. With the pace of development
increasing, there will likely be much more to come in the near future.
 Bibliography

1) https://www.nibusinessinfo.co.uk/content/examples-artificial-intelligence-use-
business
2) https://www.sas.com/en_gb/insights/articles/analytics/applications-of-artificial-
intelligence.html
3) https://www.techopedia.com/definition/190/artificial-intelligence-ai
4) https://futureoflife.org/background/benefits-risks-of-artificial-intelligence/
5) https://www.forbes.com/sites/robertadams/2017/01/10/10-powerful-examples-of-
artificial-intelligence-in-use-today/#20cf24d8420d